Consumers look forward to the annual seasonal offerings from Pop-Tarts®, especially Pumpkin Pie. The buzz on this flavor starts on social media at the first sign of fall and gains momentum through November. Don’t miss out on offering this wildly popular, limited edition flavor at its peak of popularity!

Pumpkin Pie Pop-Tarts® bring attention to the toaster pastry category and turn just as fast as key core flavors like Strawberry and Brown Sugar Cinnamon1.

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1SOURCE: Nielsen AOD Total Convenience, Units per store per week latest 26 weeks ending 1/20/18