Introducing the NEW Premier Protein® 20G Bar!
June 2019
Premier Protein® recently announced its exciting NEW line of Premier Protein® 20G Bars! These bars feature 20G of Protein, 1G of Sugar and 230 calories. And they taste AMAZING! Brining these new bars to the category is a natural extension for the brand, category and consumers.
Premier Protein® 20G is driving strong taste appeal and purchase interest versus a key competitor. In fact, there is a 57% purchase interest in these new bars versus only a 47% purchase interest with a key competitor’s similar product. In addition to a brand-new bar, the final packaging delivers impactful brand block and flexible merchandising options. Each bar is available in a 10ct display box for the c-store channel. Consumer preferences are the key drivers of the Premier Protein® 20G packaging design. Consumers look for three different key attributes for their protein bars: protein, flavor and sugar. 69% of consumers rated protein as the MOST important nutritional attribute and that 5g of sugar drove 61% of consumers to “definitely purchase!”
The launch of the product is supported by Premier Nutrition’s® BIGGEST marketing investment ever of over $40MM to unlock awareness and drive trial. Marketing includes digital and social media, national tv, influencers, PR, sampling and shopper marketing & ASM. Available in four different flavors: Chocolate Peanut Butter, Chocolate Brownie, Vanilla Almond and Chocolate Caramel.
Now available! Check with your wholesaler for availability!
Introducing Premier Protein Single Serve Shakes!
October 2018
Premier Nutrition recently announced their new single serve protein shakes! The Premier Protein brand has experienced tremendous growth over the last four years and continues to grow. In fact, the brand saw 8x growth over the last four years. Nationally, including convenience, the brand is the #1 largest liquid brand and is up 58.4% vs YA, driving the liquids category growth.
Premier has a 15% share of all liquids nationally, including convenience. Premier Protein Shakes are #1 and is the #2 overall liquid behind Ensure. Premier Protein Shakes are high in protein and low in sugar. They contain 30g protein, 160 calories and only 2g sugar. Each is low in fat, gluten free and soy free. They include 24 vitamins and minerals and are available in 14oz singles in Chocolate and Vanilla flavors.
Why should you be carrying Premier Protein shakes in your store? That is a great question, and here is your answer:
• Premier Protein shakes are growing the Ready To Drink category, representing 70% of total RTD growth*
• Premier shakes are 2x more productive than Muscle Milk sku’s in comparable channels*
• Leading the way in taste, Premier shakes were awarded the American Master of Taste Gold Medal for superior tasting ready to drink protein beverages in a national taste test by Chefs in America**
• High protein, low sugar Premier shakes can now be enjoyed chilled in your nearest cold case
Check with your wholesaler for availability or to place an order!
*Source: Nielsen XADC, L52, W.E 7.1.17
**Masters of Taste Gold Medal secured through May 28 2019 (covers 7 flavors)
Powerful Nutrition from PowerBar
August 2018
Over 30 years ago, PowerBar started with a vision to revolutionize sports nutrition. From the beginning they paid close attention to what athletes needed to perform at their best and created high-quality products that replenished muscles and revived the spirit at every turn.
Today, PowerBar encourages every athlete to get the most out of their time and celebrate every win, no matter how small. Which is why the company is dedicated to providing all athletes with great taste and the proper nutrition needed through every state of training.
PowerBar offers a variety of protein bars for your athlete customers like Plant Protein Bars, Clean Whey Protein Bars, Protein Plus Bars and Protein Plus Reduced Sugar Bars.
Plant Protein Bars
PowerBar’s Plant Protein Bars offer game-changing taste with powerful nutrition. Made with protein from plant-based ingredients and nuts this delicious snack has no artificial flavors, colors or sweeteners. Available in three amazing flavors: Dark Chocolate Almond and Sea Salt, Dark Chocolate Salted Caramel Cashew, and Dark Chocolate Peanut Butter.
Clean Whey Protein Bars
Clean Whey represents PowerBar’s commitment to using exception ingredients. “Clean” means high quality proteins, no artificial sweeteners, flavors, or colors, and is gluten free. With 20g of protein, 2g of sugar, and 5g or less of net carbs, your customers can feel great about these indulgent tasting, protein-packed bars. Available in five delicious flavors: Chocolate Chip Cookie Dough, Vanilla Coconut Crunch, Chocolate Nut Brownie, White Fudge Raspberry and Cookies and Cream.
Protein Plus Protein Bars
The perfect bar for the competitive athletes. ProteinPlus Bars are there for athletes offering superior taste and just the right amount of protein to help post-workout muscles replenish and recover with ease. Available in 6 differeint flavors: Chocolate Peanut Butter, Chocolate Brownie, Vanilla, Peanut Butter Cookie, Cookies N Cream and Chocolate Mint Cookie.
Also offered by ProteinPlus are their Reduced Sugar Bars. These bars offer great tasting, reduced sugar energy, so your customers feel confident and ready to showcase their best. Available in four flavors: Lemon Poppyseed, Vanilla, Chocolate Coconut and Chocolate Peanut Butter.
Check with your wholesaler for availability!
PowerBar Plant Protein Bars Offer Powerful Nutrition
Fewer, Simpler Ingredients
June 2018
PowerBar Plant Protein bars are the first plant-based snack bar released by the PowerBar brand as part of its Clean Start Program which is an effort to evolve the product portfolio with cleaner ingredient labels and great tasting products. These bars are a flavorful and better-tasting option that are not typically seen in the plant protein category.
PowerBar Plant Protein bars include fewer, simple ingredients like nuts, seeds and crisped rice and dipped and drizzled with dark chocolate for a tasty wholesome snack on-the-go. With no artificial flavors, colors or sweeteners, the bars’ high-quality protein comes from cashews, almonds or peanuts (depending on the flavor), pea protein crisps and rice protein crisps.
They are made with nuts, seeds and crisped rice, are free of artificial flavors or sweeteners, and are dipped in dark chocolate. Each bar contains 10-11g of plant-based protein (from almond, cashew, or peanut sources, depending on the flavor), and 7-8g fiber. They come in three delicious flavors: Dark Chocolate Almond & Sea Salt, Dark Chocolate Peanut Butter and Dark Chocolate Salted Caramel Cashew. Check with your wholesaler for availability and to place an order!
Introducing PowerBar Jerky & Nut Bars!
Tap Into the Hottest Snack in CPG!
February 2018
The jerky category is a $2.8 Billion powerhouse and is outpacing salty snack juggernauts! Beef jerky has 2.5x annual growth rates vs. all snacks 2x dollars per trip vs. other salty snacks and has the 2nd highest annual household spend in salty snacks. If you haven't already, now is the time to tap into the hottest snack in CPG!
This year, PowerBar introduced their brand-new Jerky & Nut Bars! These bars are a first of their kind and the perfect category disrupter. Each bar contains 10g of protein from Jerky, Nuts, Pumpkin Seeds, and Pea Crisps. They also have no artificial sweeteners, flavors or colors.
Each bar is made with whole ingredients: jerky pieces, almonds, peanuts, pumpkin/sesame seeds, and spices. Pea protein crisps add texture and additional protein as well as insulin from chicory root as a binder that keeps the bar soft! In addition, each is sweetened with honey, made with 100% American beef and flavored with spices like pepper, garlic powder, onion powder and smoked paprika.
At a suggested retail of $2.79, PowerBar Jerky & Nut Bars have a better value than its key competitors. These bars are truly revolutionary with great ingredients, great taste, and without the high cost. Available in three different flavors: Original, Teriyaki, and Barbeque. The official start of ship is March 2018, and will be in national retailer stores by July 2018. Check with your wholesaler soon for availability!
New Plant Protein Bars from PowerBar
Introducing it’s first plant-based snack bar.
September 2017
This year, PowerBar is introducing its first plan-based snack bar as part of its Clean Start family of products. Each of these healthy bars contain 10-11 grams of protein and have no artificial flavors, colors or sweeteners. In addition, they are also Non-GMO Project verified. These bars are available in three different flavors:
1. Dark Chocolate Almond Sea Salt
2. Dark Chocolate Peanut Butter
3. Dark Chocolate Salted Caramel Cashew
Each bar contains nuts, seeds and crisped rice, and are dipped and drizzled with dark chocolate. They are only 230 calories each and have 7-8 grams of fiber. This new product is a chance to reach out to those consumers who are looking for a flavorful vegetarian snack that also has added health benefits. These bars are a delicious, flavorful and better-tasting option that is not typically seen in the plant protein category, according to Premier Nutrition. Make sure to stock up today!
Introducing PowerBar Clean Whey Protein Drinks
A Clear and refreshing drink enhanced with 15g of superior whey protein
February 2017
What are the truths about protein and active nutrition drinks? Well, protein is desired! 90% of consumers agree protein is important to their general health and 56% are actively trying to increase their consumption. Consumers find it hard to get the daily recommended protein during the day. What’s more is that 44% of consumers find it difficult to get protein at breakfast and snack time. Mainstream consumers are the majority of this category with 74% of consumers consuming protein products to stay healthy and only 20% using protein to build muscle. With the protein category, there is a big opportunity to educate. 56% of consumers are unsure of the amount of protein they should have every day and 60% of protein buyers do not know the difference between soy, whey or casein. The great thing about the protein category is the amount of variety that is offered to consumers. There are different forms for different occasions. Ready-to-drink shakes are primarily a meal replacement, powers are consumed most after exercising and bars are most often consumed as snacks.
PowerBar’s recently released innovation items, PowerBar Clean Whey Protein Drinks, meet mainstream consumer needs. These drinks are a premium product proposition, unique to the convenience channel. They are made with 100% whey protein isolate which is a high quality protein for faster and greater protein absorption. These drinks are a refreshing alternative to milk-based protein beverages and have no artificial colors, flavors or sweeteners which is unique to the category. PowerBar Clean Whey Protein Drinks are light and refreshing and can be used any time of the day vs. primarily breakfast or meal replacement, used as a pick me up, a low calorie snack or for effective post workout muscle recovery. They’re a convenient way to get daily protein requirements with 15 grams of protein per drink. Clean Whey is already a $75MM category in Specialty channels and has strong potential.
PowerBar’s Clean Whey Protein Drinks come in two light and refreshing flavors: fruit punch and berry pomegranate. Both drinks have 15g of whey protein isolate, only 70 calories, 0g sugar, no artificial colors, sweeteners, or flavors and come in 16.9oz bottles.
