60th Running of Busch Racing

At the Daytona 50 on February 18, 2018

November 2017

 

We are excited to announce that Busch will be sending 500 fans to the 60th running of the Daytona 500 on Feb 18, 2018! Customers who find a checkered can in our specially-marked Busch and Busch Light “500 to the 500” packaging will have the chance to win. All they have to do is take a picture or video of them celebrating with their checkered can* and post it to their social channels and include #BuschtoDaytona and #Contest.  The best 250 fan entries and their plus ones will join Busch and Kevin Harvick at The Great American Race.

 

These unique graphics will be fully converted across all Busch and Busch Light 18-pack cans, 24-pack cans, and 30-pack cans during the period. Checkered cans will be seeded randomly along with Busch racing primary cans. The program will be supported by social, digital and PR to bring awareness to the promotion. Product should be in market in Mid-December, so talk to your local Anheuser-Busch rep about display opportunities!

Anheuser-Busch Gives Back to Hurricane Irma Victims

 

October 2017

 

Anheuser-Busch InBev donated water to those affected by Hurricane Irma. The brewery has given more than 300,000 cans of emergency drinking water to people in Florida. The American Red Cross delivers these cans to those in need. The company also donated 100,000 cans in Texas for the victims of Hurricane Harvey.

Shoppers Buy Beer in C-Stores!

They want COLD BEER and look for Bud Light!

 

September 2017

 

Shoppers buy most of their beer in small format. The Convenience Channel represents 38% of Retail Beer Sales by Channel. Shoppers want COLD beer and 71% of shoppers surveyed bought cold beer and expected to consume it within 1 hour. Shoppers look for Bud Light. America’s Favorite Beer represents 1 in 5 beers purchased in this channel! Make sure you stock enough premium beer during key football weekends and before fall holidays. Please collaborate with your local Anheuser-Busch representative and we will win together!

Busch Great Outdoors Program Coming this Fall

Celebrate the Great Outdoors with Busch

 

August 2017

 

Busch has embodied the spirit of the Great Outdoors since its launch in the Midwest in 1955, making a name for itself in outdoors pursuits – first with skiing and recently with fishing and hunting. This fall, Busch will launch the Great Outdoors program, which celebrates our rich history in outdoors pursuits, while also expanding our reach to bring new consumers to the brand! Our new packaging for Busch and Busch Light features bold colors, varied wildlife, and the iconic stream to help get consumers in the mood to relax in the outdoors. Busch Great Outdoors will come to life through a seeded can promotion that will culminate in a grand prize sweepstakes trip at Big Cedar Lodge with Kevin VanDam. The program will be supported with two #4 Nascar “Ford Great Outdoors” paint schemes, and continued national TV through November. Make sure to partner with your local Anheuser-Busch representative to maximize with an inspiring Great Outdoors Busch beer lobby display!

Budweiser Folds of Honor

Budweiser 2017 Folds of Honor Program

 

July 2017

 

Budweiser is excited to announce the release of a new piece of digital content showcasing our continued support of the Folds of Honor Foundation. As part of Budweiser’s most patriotic summer ever, we’ve teamed up with actor and veteran Adam Driver – star of “Star Wars: The Force Awakens” – to honor the courage and sacrifice of the men and women of America’s armed forces. Adam, a former member of the Marines, recently teamed up with Budweiser and Folds of Honor to deliver a life-changing surprise to a military family: an educational scholarship to help this family’s daughter pursue her dream of becoming a nurse.

 

Adam and Budweiser’s journey to the family’s hometown of Broadheadsville, PA was all captured in a commemorative and emotional video, documenting the special moment. This on-camera scholarship delivery represents just one of the 2,200 life-changing scholarships Budweiser has helped fund over the past six years through its partnership with Folds of Honor. Thanks to all of your support, last month Budweiser raised $1 Million for Folds of Honor from proceeds of every Budweiser America bottle & can sold. This donation marks a cumulative total of $12 Million donated to Folds of Honor since the inception of our partnership in 2011.

 

Budweiser is proud to serve those who serve, and we thank you for your support in helping us honor the men and women of America’s armed forces. Please enjoy and share this video: https://www.youtube.com/watch?v=huQrvmrJbXk

Budweiser State Cans

Budweiser Expanded Its Successful America Campaign

 

June 2017

 

This summer, Budweiser is excited to expand its successful America campaign by bringing localized packaging to each state where Budweiser is brewed. The packaging will transform Budweiser’s strong America packaging into a unique design for each of our brewery states. The 11 iconic labels will feature each state’s name, motto and unique detailing. The labels are designed to reassert Budweiser’s American heritage and strong connection to the localities in which it is brewed.

 

The program will elevate the connection between Budweiser and local consumers in our brewery states. The program will elevate the connection between Budweiser and local consumers in our brewery states. The packaging will be supported by a full marketing program that includes activities at Budweiser breweries across the country to highlight Budweiser’s local connection, proud brewing heritage and embodiment of the American dream. State include: CA, CO, FL, GA, MO, NH, NH, NY, OH, TX and VA.

Michelob Ultra

Product Highlights

 

May 2017

 

Michelob Ultra is the #1 share gainer in the industry according to IRI MULC, YTD 2017. Michelob Ultra as increased marketing and media spending by 28% for 2017. The C-Store Michelob Ultra shopper spends 21.4% more on beer per trip than the average C-Store Beer shipper. In addition, 42.7% of C-Store Ultra shoppers chose Ultra because it was cold. Speak with your local Anheuser-Busch representative for more details and package options.

 

Budweiser MLB Team Cans

New Team Can Design

 

April 2017

 

Budweiser is excited to offer a limited edition MLB team can design in 2017. The new design features artwork created by local talent to leverage each team’s nickname. These 12 pack cans will be available for a limited time (beginning in April), so stock up on this package to satisfy customer demand! Below is a listing of the available MLB teams:

 

• Red Sox

• Yankees

• Mets

• Orioles

• Nationals

• Rays

• Reds

• Cubs

• Twins

• Cardinals

• Astros

• Rangers

• Padres

• Dodgers

• Oakland A’s

 

Speak with your local AB representative for more details!

Goose Island Indian Pale Ale

Road to the Harvest Tour

 

March 2017

 

Goose Island's Indian Pale Ale recalls a time when ales shipped from England to India were highly hopped to preserve their distinct taste during the long journey. The result is a hop lover’s dream with a fruity aroma, set off by a dry malt middle, and long hop finish. It contains bright citrus aromas, and a bold hop finish. Great hops make a great IPA and ours come from Elk Mountain Farm in Idaho. Our farmers start in January with empty fields and snow on the ground. In early spring, they begin to plant the hop seeds and work through the summer to make these fields yield the smell of citrus and pine. Hops soak up the summer sun until the farmer says it is time, and we harvest the 1700 acres of hops through September. It is finally time to recap what we grow and what our Brewers create. Our award-winning Goose IPA.

 

Situated on the 49th parallel lives a farm just waiting to be explored. One that gives way to some of the best hops in the world, creating an IPA like no other. The Road to the Harvest tour will bring the Goose IPA hop rub to life, education on the “Seed to Sip” story, and bring Elk Mountain Farms to the consumer.

 

Goose IPA has won several awards. It won the World Beer Cup Award in 2010, and earned a Gold Medal in the Great American Beer Festival in 2012! Contact your local AB Wholesaler to add Goose Island IPA products to your store and for Point of Sale materials to align with larger retailers in your market.

New Shock Top Packaging!

Entering 2017 with a Fresh Look!

 

February 2017

 

Shock Top is entering 2017 with new packaging beginning around February 27th. The new design centers on a refreshed Wedgehead with new sunglasses, a juicier look, and surrounded by a hand-drawn design that connects to the outdoor social occasions where people love to drink Shock Top! Shock Top has a variety of year-round beers and seasonal beers.

 

Heading up their year round beer is the Belgian White Shock Top.

They have shaken up traditional tastes by brewing a spiced Belgian-style wheat ale with real orange, lemon and lime peels then added a little coriander spice to the mix. This uniquely-crafted and award-winning wheat beer is unfiltered to create a brew that is naturally cloudy with a light golden color and smooth, refreshing finish. Shock-Top Belgian-style wheat ale has collected awards in consecutive years at the North American Beer Awards. Another year round beer is their Honeycrisp Apple Wheat. Shock Top Honeycrisp Apple Wheat is a unique, hand crafted brewed hybrid of Belgian wheat beer and sweet cider, with natural Honeycrisp flavor added to produce an innovative brew that is crisp, refreshing and flavorful.

 

Heading up their seasonal beers, is Lemon Shandy. Their Lemon Shandy is made with real California lemon peels to deliver a bright and unmistakably Shock Top taste. Brewed with two row and six row malted barley and five different types of hops, this Belgian-Style Wheat Ale is then combined with real citrus peels, coriander, natural lemonade flavor and a hint of sugar for a subtle sweetness. The end result of Lemon Shandy is an incredibly refreshing, crisp and smooth beer that hits the spot.

 

Craft Citrus trends are up 36% vs last year according to IRI US MULC Craft Category and the Spring Citrus Variety Pack (scheduled to launch February 27th) will include Belgian White, Ruby Fresh, Lemon Shandy, and Holy Citrus (Buddha’s Hand).

Bud Light Lime & Bud Light Platinum – Graphic Update & New Package Launch

Bringing a Fresh New Look to 2017!

 

January 2017

 

Bud Light Platinum, the brand with the highest repeat purchase rate in Anheuser-Busch history, has a new premium look and SKU! Platinum’s new packaging offers a design that gives drinkers an effortlessly cool badge of confidence through the brand’s signature cobalt blue color and NEW metallic silver fashionable appearance. The brand’s new premium visual identity disrupts the shelf and separates Platinum from competitors through tasteful design.

 

As the #1 flavored beer in America, Bud Light Lime has a new premium look and SKU coming to a beach, pool, or lake near you! Lime’s new visual identity will disrupt shelf by premiumizing the brand, shifting consumers’ moods, and debuting an ownable design that demands purchase.

 

Both Bud Light Platinum and Bud Light Lime will be available in 8pk, 16oz aluminum bottles starting in March 2017. These bottles are recloseable aluminum bottles that are perfect for relaxing with friend’s outdoors or for hosting a gathering to start consumer’s big nights in urban centers. All existing packages will transition on sell-through, projected April 2017. Contact your local Anheuser-Busch representative for 8 pack Aluminum availability.