R.J. Reynolds Brings Newport Platinum National

New menthol offering hits stores

 

July 2017

 

WINSTON-SALEM, N.C. – A brand extension from Newport has made its way to tobacco sets across the US. R.J. Reynolds Tobacco Co., recently rolled out Newport Platinum nationally beginning this week. Newport Platinum styles offer adult smokers “a fresh take on Newport Cigarettes with a refreshingly smooth menthol taste that is different from the traditional Newport family,” per company spokesperson Jacob McConnico.

 

The latest addition to the Newport family is available in two styles: Newport Platinum (Kings and 100’s) and Newport Platinum Blue (Kings and 100’s). Newport Platinum is being offered in a direct response to demand from adult menthol smokers for a different menthol product offering from the brand. Its styles broaden the Newport portfolio and enable the brand to offer a more diverse range of adult smoker tastes, McConnico added.

 

Newport is R.J. Reynold’s top-selling cigarette brand. R.J. Reynold’s, based in Winston-Salem, is an operating company Reynolds American Inc.

 

SOURCE: “R.J. Reynolds Brings Newport Platinum National” by Convenience Store News http://www.csnews.com/product-categories/tobacco/rj-reynolds-brings-newport-platinum-national