NEW Gatorade Whey Protein Bars with Almond Butter

October 2018

New to the Gatorade Protein Bar lineup are Whey Protein Bars with Almond Butter. These bars are packed with protein to help bring your athlete customers muscles bck to life. They are specially formulated to help the competitive athlete recover properly. With calories from protein and carbohydrates to help repair tired muscles and replenish depleted energy stores in each bar, and 50% less sugar than the original Whey Protein Bar, the Gatorade Whey Protein Bar with almond butter helps athelets come back even stronger. Available in two flavors: Chocolate Chip Cookie Dough and Almond Butter.

Gatorade Whey Protein Bars are great as a post workout snack to aid recovery. Whey Protein Bars fuel muscle recovery to help bring muscles back to life. Formulated with 20g of high quality whey and milk protein. When eaten right after a game or practice, they give muscles essential amino acids needed to help rebuild and recover. Each bar contains 42g of carbohydrate which during exercise, will burn through fuel stores in muscles and energy reserves in the liver. Replenishing these carbs is a critical step to being ready for tomorrow’s workout. These bars are coated in delicious chocolate or vanilla with whey crisps for great, easy to chew texture. These bars currently come in four different delicious flavors: Chocolate Chip, Chocolate Caramel, Chocolate Peanut Butter and Vanilla Almond.

Help Fuel Your Customers with Gatorade Fuel Bars

July 2018

Athletes need a variety of sports nutrition solutions to be fully fueled and to get the most out of their bodies. To better meet athlete needs, Gatorade and the Gatorade Sports Science Institute (GSSI) created a suite of products that have been backed by sciences and tested by the world’s greatest athletes to provide sports fuel for all phases of athletic activity.

The Gatorade Fuel Bar is a tasty and convenient way to help fuel and enable athletes to perform at their peak. At just 220 calories and 45g of carbs, it delivers energy designed for athletes preparing for a game or practice. Every Fuel Bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It’s delicious granola base is filled with chocolate chips or raisins throughout the bar. These bars currently come in two flavors: Chocolate Chip and Oatmeal Raisin.

Gatorade Launches Two New Gatorade Flow Flavors

Introducing Pineapple Mango and Tidal Punch Flavors

May 2018

Last year, Gatorade launched their new line of Gatorade Sport Drinks - Gatorade Flow Smooth Thirst Quencher. Gatorade Flow offers full flavored hydration with a smooth finish that provides athletes improved drinkability. It was created to deliver GTQ performance with a rush of full flavor followed by a smooth finish that improves drinkability. It is light/translucent in color, has a sweet taste, good/no after taste, all-natural flavors and has all GTQ performance benefits.

The target consumer for this product are 13-17-year-old competitive athletes. Competitive athletes who are heavy users of GTQ continue to express that the heaviness, stickiness, and sweetness levels of GTQ "weight them down". New flavors will grow buy rate among seeking consumers. The new Gatorade Flow Pineapple Mango and Tidal Punch have a smooth finish and bold flavor that's specifically made to keep athletes hydrated. When you sweat, you lose more than water. Gatorade Flow Thirst Quencher contains critical electrolytes to help replace what's lost in sweat. Help customers top off their fuel stores with carbohydrate energy, which is the body's preferred source of fuel.

Gatorade is the largest growth contributor to the sports drinks category and drove 77% of growth in 2015. Heavy Gatorade users seek flavor variety and consume an average of 11 flavors and drive 46% of volume. Finally, each Gatorade subline brings new buyers to the category. Over 40% of shoppers buy more than one subline, driving 67% of volume. Also, sublines deliver more than one-third of exclusive shoppers.

Check with your PepsiCo Distributor for availability of these new flavors!

Help Fuel Your Customers with Gatorade Fuel Bars

December 2017

Athletes need a variety of sports nutrition solutions to be fully fueled and to get the most out of their bodies. To better meet athlete needs, Gatorade and the Gatorade Sports Science Institute (GSSI) created a suite of products that have been backed by sciences and tested by the world’s greatest athletes to provide sports fuel for all phases of athletic activity.

The Gatorade Fuel Bar is a tasty and convenient way to help fuel and enable athletes to perform at their peak. At just 220 calories and 45g of carbs, it delivers energy designed for athletes preparing for a game or practice. Every Fuel Bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It’s delicious granola base is filled with chocolate chips or raisins throughout the bar. These bars currently come in two flavors: Chocolate Chip and Oatmeal Raisin.

Contact your PepsiCo Wholesaler to start carrying these bars in your store!

Post Workout Snack to Bring Muscles Back to Life

Gatorade is a Brand your Customers Know and Trust

November 2017

Gatorade Whey Protein Bars are great as a post workout snack to aid recovery. Whey Protein Bars fuel muscle recovery to help bring muscles back to life. Formulated with 20g of high quality whey and milk protein. When eaten right after a game or practice, they give muscles essential amino acids needed to help rebuild and recover. Each bar contains 42g of carbohydrate which during exercise, will burn through fuel stores in muscles and energy reserves in the liver. Replenishing these carbs is a critical step to being ready for tomorrow’s workout. These bars are coated in delicious chocolate or vanilla with whey crisps for great, easy to chew texture. These bars currently come in four different delicious flavors: Chocolate Chip, Chocolate Caramel, Chocolate Peanut Butter and Vanilla Almond.

Gatorade has over 50 years of experience hydrating athletes at all levels to peak performance. It is a brand that people know and trust and is used by professionals and top athletes all over the world. The performance bar category in convenience grew 3.3% in 2016. Gatorade bars grew 79% in the convenience channel in 2016 which is 24x the category growth. Gatorade’s bar portfolio includes Gatorade Protein Bars and Gatorade Fuel Bars. Gatorade Whey Protein Bar launched in 2014, and the Fuel Bar launched in 2016. The bars portfolio tagline is “Never Let Hunger Get in the Way of your Game”. Fuel bar tagline includes “Performance Fuel for Athletes” and the Whey Protein Bar tagline includes “Protein Pus Carbs to Recover”. Gatorade bars currently have a national TV campaign running through April 2017 and is the only performance bar brand with significant TV media support. They also have digital activation and print ads running through the end of the year.

Contact your PepsiCo Wholesaler to start carrying these bars in your store!

Help Fuel Your Customers with Gatorade Fuel Bars

September 2017

Athletes need a variety of sports nutrition solutions to be fully fueled and to get the most out of their bodies. To better meet athlete needs, Gatorade and the Gatorade Sports Science Institute (GSSI) created a suite of products that have been backed by sciences and tested by the world’s greatest athletes to provide sports fuel for all phases of athletic activity.

The Gatorade Fuel Bar is a tasty and convenient way to help fuel and enable athletes to perform at their peak. At just 220 calories and 45g of carbs, it delivers energy designed for athletes preparing for a game or practice. Every Fuel Bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It’s delicious granola base is filled with chocolate chips or raisins throughout the bar. These bars currently come in two flavors: Chocolate Chip and Oatmeal Raisin.

Help Fuel Your Customers with Gatorade Fuel Bars

August 2017

Gatorade has over 50 years of experience hydrating athletes at all levels to peak performance. It is a brand that people know and trust and is used by professionals and top athletes all over the world. The performance bar category in convenience grew 3.3% in 2016. Gatorade bars grew 79% in the convenience channel in 2016 which is 24x the category growth. Gatorade’s bar portfolio includes Gatorade Protein Bars and Gatorade Fuel Bars. Gatorade Whey Protein Bar launched in 2014, and the Fuel Bar launched in 2016. The bars portfolio tagline is “Never Let Hunger Get in the Way of your Game”. Fuel bar tagline includes “Performance Fuel for Athletes” and the Whey Protein Bar tagline includes “Protein Pus Carbs to Recover”. Gatorade bars currently have a national TV campaign running through April 2017 and is the only performance bar brand with significant TV media support. They also have digital activation and print ads running through the end of the year.

Gatorade Fuel Bars are a tasty and convenient way to help fuel and get the nourishment needed to perform at peak. At 220 calories and 45g of carbs, it is the right type of energy designed for athletes preparing for a game or practice. Every fuel bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It has a granola base with chocolate chips or raisins throughout the bar. These bars currently come in two different delicious flavors: Chocolate Chip and Oatmeal Raisin.

Over 50 Years of Hydrating Experience

Gatorade is a Brand your Customers Know and Trust

March 2017

Gatorade has over 50 years of experience hydrating athletes at all levels to peak performance. It is a brand that people know and trust and is used by professionals and top athletes all over the world. The performance bar category in convenience grew 3.3% in 2016. Gatorade bars grew 79% in the convenience channel in 2016 which is 24x the category growth. Gatorade’s bar portfolio includes Gatorade Protein Bars and Gatorade Fuel Bars. Gatorade Whey Protein Bar launched in 2014, and the Fuel Bar launched in 2016. The bars portfolio tagline is “Never Let Hunger Get in the Way of your Game”. Fuel bar tagline includes “Performance Fuel for Athletes” and the Whey Protein Bar tagline includes “Protein Pus Carbs to Recover”. Gatorade bars currently have a national TV campaign running through April 2017 and is the only performance bar brand with significant TV media support. They also have digital activation and print ads running through the end of the year.

Gatorade Fuel Bars are a tasty and convenient way to help fuel and get the nourishment needed to perform at peak. At 220 calories and 45g of carbs, it is the right type of energy designed for athletes preparing for a game or practice. Every fuel bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It has a granola base with chocolate chips or raisins throughout the bar. These bars currently come in two different delicious flavors: Chocolate Chip and Oatmeal Raisin.

Gatorade Whey Protein Bars are great as a post workout snack to aid recovery. Whey Protein Bars fuel muscle recovery to help bring muscles back to life. Formulated with 20g of high quality whey and milk protein. When eaten right after a game or practice, they give muscles essential amino acids needed to help rebuild and recover. Each bar contains 42g of carbohydrate which during exercise, will burn through fuel stores in muscles and energy reserves in the liver. Replenishing these carbs is a critical step to being ready for tomorrow’s workout. These bars are coated in delicious chocolate or vanilla with whey crisps for great, easy to chew texture. These bars currently come in four different delicious flavors: Chocolate Chip, Chocolate Caramel, Chocolate Peanut Butter and Vanilla Almond.

Contact your PepsiCo Wholesaler to start carrying these bars in your store!