ICEE

Congratulations to Our Vendor Partner ICEE on 50 Years!

The ICEE is celebrating it's 50th anniversary this year!

August 2017

The ICEE Company is celebrating it’s 50th anniversary this year! ICEE is an iconic brand that has a strong nostalgic appeal. According to President Dan Fachner, “Consumers associate ICEE with a fun, memorable events in their life, such as enjoying ICEE at a baseball game or at an amusement park with their friends or family.” In addition to it being a nostalgic product for many consumers, ICEE is a special treat or reward. “Parents frequently treat their kids to an ICEE for a job well done or for good behavior while shopping”, says Fachner.

ICEE products can be found in many different retail locations. Everyone’s favorite frozen beverage is sold in movie theaters, amusement parks, convenience stores and mass-merchandisers. ICEE is now also sold in new categories such as Dollar Stores and Fast Casual Restaurants. The brand can be found in over 75,000 locations domestically and is growing rapidly in foreign markets including China, Central and South America, Mexico, Spain, Europe and Australia.

One of the many reasons that The ICEE Company has seen such success in the last 50 years is their ability to innovate. Over the years, ICEE has redesigned its cup and the ICEE Bear’s look to appeal to newer generations. In addition, the company launched the Mix-It-Up machine, that allows consumers to create their own flavors! New flavor innovation also keeps the product relevant with today’s consumers. This year we launched Laffy Taffy Banana, Fanta Sour Grape, Dragon Fruit, Mango Strawberry, SweeTart Cherry and Mango Chili Lime.

ICEE is celebrating their 50 year anniversary in 2017, and has many TV appearances, exciting events and promotions. Planned activities include:

• Gold Spoonstraw: the iconic spoonstraw, an essential part of the ICEE experience, is gold for ICEEversary

• ICEEversary paper cups: 32oz paper cups featuring the special ICEEversary graphics. The first design launched in January and the second in May, and the third will launch in September.

• ICEEversary Handi Squeeze Bottle: this 32oz reusable bottle is a huge hit with ICEE consumers every summer, especially at theme parks, zoos and convenience stores. Bottles are decorated with all new ICEEversary graphics and a gold lid.

• ICEEversary Selfie Contest: Consumers are encouraged to join in the ICEEversary celebration by posting selfies decorated with special ICEE icons for the chance to win $5000 and a veriety of ICEEversary prizes.

The ICEE Company’s goal is to continue to be the category leader and number one provider with exceptional customer service and profitable Frozen Beverage Programs. The ICEE Company will continue to offer consumers and retailers new and exciting products to meet changing needs while maintaining the integrity of the iconic ICEE brand. RBG Club Services is a proud partner of The ICEE Company and wishes the company congratulations on a great 50 years and wish for another 50+ successful years to come!

ICEE is turning 50

ICEE Celebrates its 50 Year Anniversary!

May 2017

The iconic drink is celebrating its 50th ICEEversary as America’s FLAVORite frozen beverage. Since 1967, millions around the world have enjoyed the fizzy, frozen deliciousness of an ICEE. The ICEE story began in 1967 in Southern California. To celebrate 50 years of America’s favorite frozen beverage, The ICEE Company will debut various new flavors and limited edition packaging throughout the year.

“For five decades, consumers of all ages have enjoyed more than 150 ICEE flavors, including our top sellers like Cherry, Blue Raspberry and Coca-Cola, while taking in the latest motion picture, embarking on a road trip with friends or cooling off during a hot day at the local amusement park,” said Dan Fachner, President of The ICEE Company. “We couldn’t think of a better way to celebrate our golden anniversary than by continuing to provide memorable ICEE moments fo our beloved fans. We look forward to unveiling some of our most innovative and exciting flavors to date, including a surprise mystery flavor to satisfy adventurous taste buds.”

To commemorate the brand’s 50th anniversary, ICEE lovers will have the opportunity to sip new flavors in limited-edition 32 ounce cups that will be rolled out throughout the year in select retail locations nationwide. Flavors include: Fanta Sour Grape, Dragon Fruit, Mango Strawberry, Lemonade and Strawberry Lemonade, Laffy Taffy and Mango Chili Lime. Consumers can also enhance their ICEE experience by tasting these new flavors with golden spoonstraws – a fun twist on an iconic ICEE staple.

For more information, visit www.icee.com

*ICEE is a federally registered trademark.

*OREO and the OREO wafer design are registered trademarks of Mondelez International group, used under license.

*Laffy Taffy is a registered trademark of Nestlé Professional and Nestlé S.A., Vevey, Switzerland.

SOURCE The ICEE Company

ICEE Continues to be a #1 Brand

Original Frozen Carbonated Beverage

February 2017

ICEE is the Original Frozen Carbonated Beverage brand and has been since 1967! ICEE has the most highly recognized brand in frozen beverages. No other company has as high a brand awareness as ICEE at 89% and is the most purchased frozen beverage, chosen by 60% of consumers. When c-store owners partner with ICEE, they receive the best equipment. Their advanced state of the art technology provides the highest capacity, quality and reliability in the industry today. The equipment helps to meet each customers’ need – 2, 3, and 4 barrel FCB equipment. This offers c-store owners the greatest flexibility in equipment offerings today by any company.

ICEE has two different product offerings: Frozen Carbonated Beverage (FCB) and Frozen UnCarbonated Beverage (FUB). Many customers ask, what is the difference? FCB is a product offering of frozen soda and fruit flavors. It is the “traditional” ICEE but it has higher product yields and equipment costs. In order to have an FCB ICEE machine in your store, you need to have incoming water, CO2, and 220V. The FCB comes in 2, 3 or 4 barrel machines and is available in stainless steel or red. FUB offers UnCarbonated Frozen Fruit Flavors. This offering is referred to as “Slush”, branded ICEE Slush. The only thing needed with this machine is a standard outlet and has lower product yields and equipment costs. The ICEE Slush machines are available in 2 barrel or 3 barrel.

In addition to having the #1 FCB Brand and state of the art equipment, they have excellent customer service. ICEE has 100 owned and operated service and distribution centers throughout the country. Because of these centers, they are able to execute regional and national projects and provide customers with a single point of contact for all communication. They also have 600 trained and certified service technicians who are company employees and are the highest caliber of technicians. ICEE also has direct store delivery. They have regularly scheduled deliveries every 2-4 weeks, depending on usage. Route salesperson will review sales and determine, with the store manager, product orders. Product is delivered and stored during this visit (cups, lids, signature vessels, straws, and bag in box). In addition, route salesperson will check the machines, replace any empty boxes hooked up to the machines, check and refresh ICEE marketing materials and provide training as needed.

ICEE offers c-store owners the opportunity to rent the equipment or buy the equipment out right. For more information on how you can partner with ICEE, contact us at 888-728-3724.