Introducing Premier Protein Single Serve Shakes!

October 2018

Premier Nutrition recently announced their new single serve protein shakes! The Premier Protein brand has experienced tremendous growth over the last four years and continues to grow. In fact, the brand saw 8x growth over the last four years. Nationally, including convenience, the brand is the #1 largest liquid brand and is up 58.4% vs YA, driving the liquids category growth.

Premier has a 15% share of all liquids nationally, including convenience. Premier Protein Shakes are #1 and is the #2 overall liquid behind Ensure. Premier Protein Shakes are high in protein and low in sugar. They contain 30g protein, 160 calories and only 2g sugar. Each is low in fat, gluten free and soy free. They include 24 vitamins and minerals and are available in 14oz singles in Chocolate and Vanilla flavors.

Why should you be carrying Premier Protein shakes in your store? That is a great question, and here is your answer:

• Premier Protein shakes are growing the Ready To Drink category, representing 70% of total RTD growth*

• Premier shakes are 2x more productive than Muscle Milk sku’s in comparable channels*

• Leading the way in taste, Premier shakes were awarded the American Master of Taste Gold Medal for superior tasting ready to drink protein beverages in a national taste test by Chefs in America**

• High protein, low sugar Premier shakes can now be enjoyed chilled in your nearest cold case

Check with your wholesaler for availability or to place an order!

*Source: Nielsen XADC, L52, W.E 7.1.17

**Masters of Taste Gold Medal secured through May 28 2019 (covers 7 flavors)

The Original, Delicious Treat Mom’s & Kid’s Love

October 2018

Mott’s Applesauce Pouches are the delicious treat that mom’s and kid’s alike love! Moms are starting to shop at convenience stores more and more often with their kids. They are looking for a snack that is healthy for their kids. Mott’s Applesauce Pouches delivers this as they are an excellent source of Vitamin C and is free of cholesterol and sodium. The original is always a favorite for customers but there are a variety of other flavors to choose from:

Cinnamon Applesauce

Your customers favorite applesauce has been made even better by adding extra flavor to the mix. Mott’s Applesauce Cinnamon is a delicious twist on an old favorite!

Mango Peach Applesauce

This delicious snack has been made even better by adding extra fruit flavor to the mix. Mott’s Applesauce Mango Peach is a delicious twist on an old favorite.

Unsweetened Applesauce

Made with 100% real fruit, Mott’s Unsweetened Applesauce is the healthy snack that’s perfect for families. And not only is there no room for added sugar, there is no artificial sweeteners, flavors or colors. Plus, every flavor is a good source of Vitamin C.

Check with your wholesaler for availability and to place an order!

good2grow Delivers Key Needs of Mom and Kids

August 2018

Moms and Kid’s love good2grow juices! good2grow juices meet all the requirements on a mom’s wish list for a kids beverage:

 • No artificial ingredients

 • Low sugar offerings

 • Organic and natural

 • Nutrition to fill gaps

 • Low calorie hydration

In addition, their juices give kids what they want in their juices:

 • Great taste

 • Favorite characters

 • Fun and engaging

This year, the company invested in new bottle and case packing as well as introducing 30+ new character tops! In addition, they also have quarterly themed topper programs with key licensory releases and new character toppers:

 • 1st Quarter – Black Panther

 • 2nd Quarter – Avengers Infinity War

 • 3rd Quarter – Pets 2

 • 4th Quarter – Paw Patrol Super Pups

They also have year round topper themes focused on the following: Thomas & Friends, Avengers, Paw Patrol, Frozen, Ninja Turtles, Disney Junior, Hello Kitty and Star Wars.

The good2grow brand increases sales in every purchase path. Several of the top 100 c-store chains and regional chains have implemented carrying a number of good2grow skus into their cooler doors by sports drinks and water. The result of doing this was 2.8x the velocity vs. the best-selling juice sku in the juice door.

What more reason do you need to carry good2grow juices in your store? They offer a solution to both moms and kid’s needs.

Clamato Will Give a Spicy Boost to Your Beverage Sales!

August 2018

When it was created in 1969, Clamato wasn't just a new beverage. This spicy drink created an entirely new category in blended juices – "seafood blends." Clamato was created in California by the Duffy Mott Company, and was acquired by Cadbury Beverages in 1982 as part of the purchase of Duffy Mott.

One factor contributing to the success of Clamato was the creation of the Bloody Caesar Cocktail in 1969. Walter Chell was commissioned by the proprietors of Marco's restaurant to come up with a new drink to celebrate their grand opening in Calgary, Alberta, Canada. After three months of exploring different recipes, Chell discovered a spicy drink made of Clamato juice, vodka, salt, pepper, Worcestershire sauce and a dash of oregano.

In the U.S., Clamato is often mixed with beer to create the aptly named "Red Beer." This drink is especially popular among Hispanics, who are Clamato's primary consumers. In early 2008, Budweiser nationally launched Budweiser Chelada and Bud Light Chelada – blends of Clamato and Budweiser or Bud Light.

Clamato is the undisputed market leader in the seafood blend category. Today, this category leader is a brand in the portfolio of Plano, Texas-based Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.

Nestlè Waters North America and WWE® Announce “Choose Water” Campaign

Nestlé Waters North America and WWE (NYSE: WWE) today announced a joint campaign that encourages consumers to live a healthy lifestyle and “choose water.”

The campaign kicks off today with a sweepstakes, which encourages consumers to share the reasons they choose water. It can be entered by following WWE’s Twitter or Instagram accounts and tweeting or posting a message using #ChooseWater and #Sweepstakes or by signing up at www.wwe.com/choosewater. The winner will receive a trip to SummerSlam on Sunday, August 19, including tickets to the event, roundtrip airfare and three nights’ hotel accommodations.*

Additionally, WWE and Nestlé Waters North America will release custom, co-branded, digital videos, featuring WWE Superstars Charlotte Flair®, Natalya®, The New Day®, Sin Cara® and Titus O’Neil®. The videos will encourage fans to show how they #ChooseWater and will highlight the benefits of staying hydrated. They will be distributed across WWE’s and Nestlé Waters North America’s digital and social channels.

“At Nestlé Waters North America, we are committed to helping people lead healthier lives,” said Tara Carraro, Chief Corporate Affairs Officer, Nestlé Waters North America. “As a family-friendly leader in entertainment, WWE is the perfect partner to help reach families across the country. We’re proud to be working together to encourage families to choose water – whether tap, filtered or bottled.”

“We look forward to working with Nestlé Waters North America to encourage our fans to choose water as part of a healthy lifestyle,” said John Brody, WWE Executive Vice President, Global Sales & Head of International. “This integrated campaign will provide Nestlé Waters North America with an opportunity to utilize WWE’s global digital and social platforms and our larger than life Superstars to spread awareness about the benefits of water.”

This campaign is the latest way Nestlé Waters North America is supporting parents and caregivers on their journey to raise healthier kids. Earlier this month, parent company Nestlé announced a broader global initiative called Nestlé for Healthier Kids. From leading research to product development, from education to innovative nutrition and lifestyle services, Nestlé’s ambition is to help 50 million children lead healthier lives by 2030. Learn more here.

*NO PURCHASE NECESSARY. Limit one entry per method of entry per day. Must be 21+ and a resident of 48 contiguous U.S. States or D.C. (excludes AK, HI and PR). Sweepstakes begins 5/29/18 and ends 7/15/18. Void where prohibited. For official sweepstakes rules, please see www.wwe.com/choosewater.

About Nestlé Waters North America 
Nestlé Waters North America offers an unrivaled portfolio of bottled water brands for healthy hydration, including Poland Spring®, Nestlé® Pure Life®, Perrier® and S. Pellegrino®. The company also owns and operates ReadyRefresh SM by Nestlé®, a customizable water and beverage delivery service. Just Click and Quench.SM

Based in Stamford, Connecticut with some 8,500 associates, we are committed to reducing our environmental footprint across our operations. As a natural resource company, we sustainably manage 47 spring sources and conserve nearly 21,000 acres of natural watershed area. We are also committed to creating shared value and being a good neighbor in the 140 communities where we operate in the U.S. For more information, visit us at www.nestle-watersna.com/en and follow us on Twitter and Facebook: @NestleWatersNA.

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 24 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks:  All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements:  This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: WWE Network; major distribution agreements; our need to continue to develop creative and entertaining programs and events; a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including, without limitation, claims relating to CTE; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our revolving credit facility; litigation; our potential failure to meet market expectations for our financial performance, which  could adversely affect our stock; Vincent K. McMahon exercising control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares which are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the relatively small public “float” of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made, are subject to change without any obligation on the part of the Company to update or revise them, and undue reliance should not be placed on these statements.

good2grow Delivers Key Needs of Mom and Kids

June 2018

Moms and Kid’s love good2grow juices! good2grow juices meet all the requirements on a mom’s wish list for a kids beverage:

 • No artificial ingredients

 • Low sugar offerings

 • Organic and natural

 • Nutrition to fill gaps

 • Low calorie hydration

In addition, their juices give kids what they want in their juices:

 • Great taste

 • Favorite characters

 • Fun and engaging

This year, the company invested in new bottle and case packing as well as introducing 30+ new character tops! In addition, they also have quarterly themed topper programs with key licensory releases and new character toppers:

 • 1st Quarter – Black Panther

 • 2nd Quarter – Avengers Infinity War

 • 3rd Quarter – Pets 2

 • 4th Quarter – Paw Patrol Super Pups

They also have year round topper themes focused on the following: Thomas & Friends, Avengers, Paw Patrol, Frozen, Ninja Turtles, Disney Junior, Hello Kitty and Star Wars.

The good2grow brand increases sales in every purchase path. Several of the top 100 c-store chains and regional chains have implemented carrying a number of good2grow skus into their cooler doors by sports drinks and water. The result of doing this was 2.8x the velocity vs. the best-selling juice sku in the juice door.

What more reason do you need to carry good2grow juices in your store? They offer a solution to both moms and kid’s needs.

ReaLemon/ReaLime Hopper Rack

June 2018

Now available to c-stores is the perfect solution and space saving ReaLemon/ReaLime Hopper Rack. This rack features the ReaLemon and ReaLime shapes and can be suctioned right onto your cooler doors! Place by your beer and other alcoholic beverages and see impulse purchases increase.

Just about everyone recognizes ReaLemon and ReaLime – the distinctive, fruit-shaped squeeze bottles are a familiar sight to anyone who shops at c-stores and grocery stores. ReaLemon and ReaLime juices are made by concentrating the juice of high-quality fresh lemons and limes, and then adding back just the right amount of water to create regular-strength juice.

ReaLemon Lemon Juice is a regular-strength juice and convenient to use with no slicing or squeezing required. ReaLemon is an easy way to add perfect lemon flavor to all your favorite dishes with consistent taste from bottle to bottle. Similar to ReaLemon, ReaLime Lime Juice is a regular-strength juice made from fresh, quality limes. ReaLime adds a perfect citrusy zing to beverages, marinades, meats, seafood and salads.

To find out how you can get the ReaLemon and ReaLime Hopper Rack in your store, contact an RBG Representative at 888-728-3724.

Nestle Waters North America Unleashed Sparkling Water Potential of Spring Water Brands

New Flavors and Package Options Could Lead to Explosive Growth in the Category

March 2018

As more and more consumers seek healthy beverage options, Nestle Waters North America is preparing to drive significant growth in the sparkling water category. The company is applying its sparkling expertise from premium brands Perrier and S. Pellegrino and harnessing the brand loyalty to its Regional Spring Water Brands to offer Americans a new and updated line of sparkling waters with more flavors and packaging choices than ever before.

In February, the company introduced its entirely new sparkling portfolio for its six beloved Regional Spring Water brands - Poland Springs, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead - with new flavors, a brand-new bottle design and packaging, and the introduction of 12oz cans to meet all consumption occasions and consumer preferences.

Nestle Waters is already a leader in the sparkling category with premium brands Perrier and S. Pellegrino and mainstream Regional Spring Water brands. While its premium sparkling brands have enjoyed strong year over year growth, the company has not placed an emphasis on sparkling offerings for its Regional Spring Water brands until now.

According to Euromonitor, the sparkling water category grew 70 percent from 2011-2016. "Following rapid growth over the past few years, the sparkling category is now mature enough for us to make a significant investment in developing this extensive line of mainstream sparkling offerings from our regional spring water brands, each of which is the top-selling still spring water brand in its market," said Antonio Sciuto, Executive Vice President and Chief Marketing Office for Nestle Waters North America.

The Regional Spring Water Sparkling portfolio provides consumers with a selection of great tastes, with the introduction of all new flavors based on consumer insight and testing. A total of ten flavors are available - Lively Lemon, Lemon Lime, Zesty Lime, Orange, Triple Berry, Summer Strawberry, Raspberry Lime, Black Cherry, Pomegranate Lemonade, and Simply Bubbles.

In addition to its new flavors, a key differentiator of the Regional Spring Water Sparkling portfolio is the use of real spring water as its primary ingredient. The Regional Spring Water sparkling offerings are made with water from natural springs, natural fruit flavors and added bubbles, and are, like always, free of calories with no sugars, sweeteners or colors - just a refreshing and delicious taste.

"As consumers increasingly choose healthy beverages over sugary soft drinks and juices, they are looking for exciting new options. Now is the time to give millions of Americans the sparkling product they have been missing - combining the regional spring water brands they love with delicious natural flavors and added bubbles in both bottles and cans," said Sciuto.

Beginning in February at retailers including supermarkets, club stores, convenience stores and chain drug stores, consumers will discover exciting new packaging features in the Regional Spring Water Sparkling portfolio such as:

• Proprietary bottle design - a sleek, elegant PET bottle design that resembles vintage glass, is more comfortable to hold and highlights the movement of sparkling bubbles
• Eye-catching label - more prominent branding and fruit imagery, as well as a new colored cap to accentuate visual brand cues and distinguish from competitors
• Bold new case pack visuals - vibrant and colorful fruit graphics designed to capture attention on shelf and highlight flavor varieties
• Cans with colorful fruit graphics - offering 12 oz. cans, preferred by some customers, in all markets
• Rainbow packs - popular flavor combinations in 24-pack bottles and cans to encourage flavor trial

With these dramatic changes, Nestlé Waters hopes to nearly double the number of Regional Spring Water Sparkling households by 2020 as compared to the number of households in 2016.Nestlé Waters was the first to introduce sparkling water to the mainstream in the 1980s with the introduction of Perrier® Sparkling Natural Mineral Water in the U.S. Many of its Regional Spring Water brands also have long heritage, such as the Poland Spring® brand, which dates back to 1845. Because of this rich history with water, Nestlé Waters is uniquely positioned to tap into the growing sparkling market.

"Consumers are choosing sparkling water at an unprecedented rate," said Sciuto. "We already have great equity in our Regional Spring Water brands, and we hope that, as our existing customers enter the sparkling category, they will choose our brands first. With our ten great flavor options, they now have a whole new way to enjoy the spring water they love."

Nestlé Waters plans to make a significant advertising and marketing investment to support the new Regional Spring Water Sparkling campaign, details of which will be announced later this Spring.

About Nestlé Waters North America

Nestlé Waters North America provides people with an unrivaled portfolio of bottled waters for healthy hydration. Brands such as Poland Spring®, Nestlé® Pure Life®, Perrier® and S. Pellegrino® have driven Nestlé Waters North America to be the third largest non-alcoholic beverage company by volume in the U.S. Nestlé Waters North America also owns and operates ReadyRefreshSM by Nestlé®, the largest home and office water delivery service by volume in the U.S. Based in Stamford, Connecticut with some 8,500 associates, Nestlé Waters is committed to reducing its environmental footprint across its operations. As a natural resource company, Nestlé Waters sustainably manages 47 spring sources and conserves nearly 21,000 acres of natural watershed area. The company is also committed to creating shared value and being a good neighbor in the 140 communities where it operates in the U.S.

60th Running of Busch Racing

At the Daytona 50 on February 18, 2018

November 2017

We are excited to announce that Busch will be sending 500 fans to the 60th running of the Daytona 500 on Feb 18, 2018! Customers who find a checkered can in our specially-marked Busch and Busch Light “500 to the 500” packaging will have the chance to win. All they have to do is take a picture or video of them celebrating with their checkered can* and post it to their social channels and include #BuschtoDaytona and #Contest.  The best 250 fan entries and their plus ones will join Busch and Kevin Harvick at The Great American Race.

These unique graphics will be fully converted across all Busch and Busch Light 18-pack cans, 24-pack cans, and 30-pack cans during the period. Checkered cans will be seeded randomly along with Busch racing primary cans. The program will be supported by social, digital and PR to bring awareness to the promotion. Product should be in market in Mid-December, so talk to your local Anheuser-Busch rep about display opportunities!

Mott’s Brings the Best of the Orchard to Families

October 2017

Mott’s has nourished us, inspired us and provided for us since 1842. Mott’s founder, S.R., began growing and packaging apples in New York, using techniques he learned from his grandfather, Zebulon Mott. The Mott’s brand continues to grow as part of Dr Pepper Snapple with delicious juice, applesauce, and fruit snacks.

Mott’s 100% Juices

100% Juice. 100% Yum. Mott’s juices taste good and are good for you. Each 8oz glass provides two servings of fruit. Mott’s juices come in a variety of sizes like family size, 6.75oz boxes and 8oz bottles for families on the go.

Fruit Juices

Mott’s fruit juices have bold fruit flavors that kids love with 40% less sugar than other fruit juices, no artificial sweeteners and a full serving of fruit per cup. Available in a variety of sizes and flavors like Fruit Punch Rush, Wild Grape Surge and Strawberry Boom.

Applesauce

The original, delicious treat. Mott’s Applesauce’s are the perfect snack or meal companion. Each applesauce is an excellent source of Vitamin C and free of cholesterol and sodium. Available in cups and pouches and in a variety of delicious flavors like Apple, Cinnamon, Pear, Tropical, Strawberry, Mixed Berry and Mango Peach.

Unsweetened Applesauce

Made with 100% real fruit, Mott’s Unsweetened Applesauce is the healthy snack that’s perfect for families. And not only is there no room for added sugar, there is no artificial sweeteners, flavors or colors. Plus, every flavor is a good source of Vitamin C. Available in pouches or cups and a variety of delicious flavors like Unsweetened Apple, Unsweetened Granny Smith, Unsweetened Strawberry, Unsweetened Mixed Berry, Unsweetened Mango Peach and Unsweetened Strawberry Kiwi.

Make sure you’re stocked up on Mott’s Juices and Applesauce in your store!

Anheuser-Busch Gives Back to Hurricane Irma Victims

October 2017

Anheuser-Busch InBev donated water to those affected by Hurricane Irma. The brewery has given more than 300,000 cans of emergency drinking water to people in Florida. The American Red Cross delivers these cans to those in need. The company also donated 100,000 cans in Texas for the victims of Hurricane Harvey.

Shoppers Buy Beer in C-Stores!

They want COLD BEER and look for Bud Light!

September 2017

Shoppers buy most of their beer in small format. The Convenience Channel represents 38% of Retail Beer Sales by Channel. Shoppers want COLD beer and 71% of shoppers surveyed bought cold beer and expected to consume it within 1 hour. Shoppers look for Bud Light. America’s Favorite Beer represents 1 in 5 beers purchased in this channel! Make sure you stock enough premium beer during key football weekends and before fall holidays. Please collaborate with your local Anheuser-Busch representative and we will win together!

Busch Great Outdoors Program Coming this Fall

Celebrate the Great Outdoors with Busch

August 2017

Busch has embodied the spirit of the Great Outdoors since its launch in the Midwest in 1955, making a name for itself in outdoors pursuits – first with skiing and recently with fishing and hunting. This fall, Busch will launch the Great Outdoors program, which celebrates our rich history in outdoors pursuits, while also expanding our reach to bring new consumers to the brand! Our new packaging for Busch and Busch Light features bold colors, varied wildlife, and the iconic stream to help get consumers in the mood to relax in the outdoors. Busch Great Outdoors will come to life through a seeded can promotion that will culminate in a grand prize sweepstakes trip at Big Cedar Lodge with Kevin VanDam. The program will be supported with two #4 Nascar “Ford Great Outdoors” paint schemes, and continued national TV through November. Make sure to partner with your local Anheuser-Busch representative to maximize with an inspiring Great Outdoors Busch beer lobby display!

Budweiser Folds of Honor

Budweiser 2017 Folds of Honor Program

July 2017

Budweiser is excited to announce the release of a new piece of digital content showcasing our continued support of the Folds of Honor Foundation. As part of Budweiser’s most patriotic summer ever, we’ve teamed up with actor and veteran Adam Driver – star of “Star Wars: The Force Awakens” – to honor the courage and sacrifice of the men and women of America’s armed forces. Adam, a former member of the Marines, recently teamed up with Budweiser and Folds of Honor to deliver a life-changing surprise to a military family: an educational scholarship to help this family’s daughter pursue her dream of becoming a nurse.

Adam and Budweiser’s journey to the family’s hometown of Broadheadsville, PA was all captured in a commemorative and emotional video, documenting the special moment. This on-camera scholarship delivery represents just one of the 2,200 life-changing scholarships Budweiser has helped fund over the past six years through its partnership with Folds of Honor. Thanks to all of your support, last month Budweiser raised $1 Million for Folds of Honor from proceeds of every Budweiser America bottle & can sold. This donation marks a cumulative total of $12 Million donated to Folds of Honor since the inception of our partnership in 2011.

Budweiser is proud to serve those who serve, and we thank you for your support in helping us honor the men and women of America’s armed forces. Please enjoy and share this video: https://www.youtube.com/watch?v=huQrvmrJbXk

Energizing the Millennial Parent

V8+ Energy with natural energy from green tea was built to fulfill the needs of the millennial parent.

June 2017

Campbell Soup Company is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks, and packaged fresh foods. Fulfilling the needs of the millennial parent is key to this purpose, especially in the beverage cooler.

Millennial parents will be vital to unlocking continued growth in the energy category. Millennial parents now account for a third of all energy drink category dollars and drive over 90% of category growth according to recent IRI panel data. Mintel also reports that 40% of parents now consume energy drinks and are likely to increase category purchases in the future. Convenience retailers must capture and retain this important consumer segment to secure growth in the energy category.

Though millennial parents are consuming more energy, these consumers are concerned about the ingredients in their energy drinks and are looking to alternatives to deliver their energy needs. According to Mintel’s May 2016 Energy Drink report:

• 32% of consumers worry about the safety of regular energy drinks

• 39% of parents indicate natural energy drinks are a safer alternative to regular energy drinks

• 30% of parents indicate that they’re drinking more natural energy drinks than regular energy drinks

These insights suggest a clear need to increase the availability of natural energy sources as consumers look beyond traditional energy drinks.

V8 +Energy®, which combines vegetable juice, fruit juice and green tea to deliver natural energy meets the natural energy needs of the millennial parent. V8 +Energy® contains no artificial flavors or colors and clearly calls out the 80mg of natural caffeine in each can to respond to increased consumer concern about beverage ingredients and caffeine consumption.

 IRI National Buyer Panel, energy drink (excluding energy shots) category dollar sales by HH generation & HH presence of children, latest 52 w/e 11-27-2016.

 Energy Drinks – US – May 2016, Mintel, pg. 50

 Energy Drinks – US – May 2016, Mintel, pg. 71

 Energy Drinks – US – May 2016, Mintel, pg. 71

 Energy Drinks – US – May 2016 Data Workbook, energy drink behaviors by demographic

The future of energy will rely on establishing trust with this increasingly vocal and loyal consumer by providing real ingredients & transparency. The V8® brand delivers this future to retailers and consumers by providing natural energy from green tea and a combined serving of vegetables & fruit, all backed by Campbell Soup Company’s commitment to transparency evidenced in whatsinmyfood.com.

For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. For more information about the food we make and our commitment to real food & transparency, visit campbellsoupcompany.com

Budweiser State Cans

Budweiser Expanded Its Successful America Campaign

June 2017

This summer, Budweiser is excited to expand its successful America campaign by bringing localized packaging to each state where Budweiser is brewed. The packaging will transform Budweiser’s strong America packaging into a unique design for each of our brewery states. The 11 iconic labels will feature each state’s name, motto and unique detailing. The labels are designed to reassert Budweiser’s American heritage and strong connection to the localities in which it is brewed.

The program will elevate the connection between Budweiser and local consumers in our brewery states. The program will elevate the connection between Budweiser and local consumers in our brewery states. The packaging will be supported by a full marketing program that includes activities at Budweiser breweries across the country to highlight Budweiser’s local connection, proud brewing heritage and embodiment of the American dream. State include: CA, CO, FL, GA, MO, NH, NH, NY, OH, TX and VA.

Michelob Ultra

Product Highlights

May 2017

Michelob Ultra is the #1 share gainer in the industry according to IRI MULC, YTD 2017. Michelob Ultra as increased marketing and media spending by 28% for 2017. The C-Store Michelob Ultra shopper spends 21.4% more on beer per trip than the average C-Store Beer shipper. In addition, 42.7% of C-Store Ultra shoppers chose Ultra because it was cold. Speak with your local Anheuser-Busch representative for more details and package options.

The Beer You’ve Been Waiting For

Founders Brewing Company’s All Day IPA

April 2017

Founders Brewing Company was established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild.

All Day IPA is the beer you have been waiting for! It is a naturally brewed IPA with a complex array of malts, grains & hops. Balance and aromatics offer a clean finish.

A New Leaf. A New NESTEA.

NEW Iced Tea Recipe from NESTEA.

April 2017

NESTEA meets needs of today’s consumer with delicious ready-to-drink tea. Available in four fruit flavors and four new, premium real-brewed teas. These teas have no corn syrup and no artificial colors or flavors and no GMO ingredients. They’re made with real sugar and stevia extract. All of their teas are sourced from Nilgiri, India, a region known for producing high-quality tea. NESTEA embodies the simplicity and delicious refreshment that today’s consumers look for.

Provide your customers with a cold, refreshing iced tea. From where we source our tea, to the special way we make the new NESTEA, we have changed a lot, and the change is refreshing. Our new Classic varieties offer flavored favorites and we’ve added Real Brewed and Organic selections to our line-up for an authentic tea taste.

Real Brewed Iced Tea

Just like making your own cup of tea at home, our brewed tea is steeped in kettles and chilled for a taste that’s undeniably delicious. Available in three different flavors: Slightly Sweet Black Tea, Unsweetened Black Tea, and Slightly Sweet Black Tea with Rooibos.

Organic Iced Tea

Our USDA-certified green teas use organic tea leaves grown for a light and refreshing taste. Going green has never tasted so good! Available in Slightly Sweet Organic Green Tea.

Classic Iced Tea

Our classic line blends fragrant fruit flavors, a mix of real sugar and stevia extract, and our delicious tea leaves for a taste we know you’ll love. Available in three different flavors: Peach Flavored Tea, Lemon Flavored Tea and Raspberry Flavored Tea.

Stock up on the new NESTEA today and provide your customers with ready-to-drink tea that will indulge their taste buds.

Budweiser MLB Team Cans

New Team Can Design

April 2017

Budweiser is excited to offer a limited edition MLB team can design in 2017. The new design features artwork created by local talent to leverage each team’s nickname. These 12 pack cans will be available for a limited time (beginning in April), so stock up on this package to satisfy customer demand! Below is a listing of the available MLB teams:

• Red Sox

• Yankees

• Mets

• Orioles

• Nationals

• Rays

• Reds

• Cubs

• Twins

• Cardinals

• Astros

• Rangers

• Padres

• Dodgers

• Oakland A’s

Speak with your local AB representative for more details!

Real Foods That Matter for Life’s Moments

Campbell Soup Company’s Wide Range of Products

March 2017

Campbell Soup Company is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today.

Within the Juice Category, V8 has always been about vegetables, which inherently have lower sugar than fruits.  As sugar/calorie concerns continue to plague the category and consumers want more convenient and nutritious snacking options, V8 has a wide-range of products to address the consumer needs. V8 continues to innovate to deliver upon these consumer needs and the pressing challenges of the category.  In particular, V8 Veggie Blends, which were launched in 2015, are packed with vegetable nutrition and offer a lower sugar and calorie profile compared to many 100% juices and juice beverages. Also, V8 +Energy continues to succeed playing in a “blurred beverage” space combining vegetable juice, fruit juice and green tea to deliver natural energy. Leveraging the success of V8 +Energy, V8 has launched a carbonated +Energy line which offers an experience closer to more traditional energy drinks.

V8 sees this as an opportunity for manufacturers to innovate for benefit-driven functional beverages that also address consumers’ sugar concerns and related weariness of artificial sweeteners. We anticipate that there will be even more heightened focus on not only absolute sugar levels but added sugar levels in the coming years as the FDA releases the new Nutrition Facts Panel. Consumers are checking the nutrition fact panel for sugar more than ever before…more so than fat. In fact, 70% of consumers who used sugar/sugar substitutes are concerned about how sugar impacts their overall health.

Within the Juice Category, Smoothies are on the rise and will continue to grow as consumer behavior of snacking continues to increase and replace staple meals such as breakfast. As well as HPP (High Pressure Processed) juices continue to expand in the refrigerated juice (i.e. Naked Pressed). “Blurred” or hybridproducts that contain a multitude of benefits and flavors that cross traditional category lines are changing the game in beverages.

To ensure growth within the Juice Category, Retailers must recognize that consumers are taking an active role in meeting their personal health and wellness goals.  This is enabled by more information, measurement and wearable technology tools than ever before.  As the oldest millennials will soon turn 37, they are looking for better-for-you products that deliver both the presence of benefits like energy and nutrition as well as the ‘absence of’ ingredients they want to avoid, like artificial and sugar. These consumers will seek out retailers with shelving sets that make it easier to shop for “better-for you” and functional beverages. Given the restrictions on space within the juice category, a focus on smart assortment is critical. Ensuring that all consumer needs are met without a great deal of duplication is key. At Campbell, our role is to partner with retailers to help them become successful in this segment by supplying the right products and innovation, meaningful insights and marketing support.

Goose Island Indian Pale Ale

Road to the Harvest Tour

March 2017

Goose Island's Indian Pale Ale recalls a time when ales shipped from England to India were highly hopped to preserve their distinct taste during the long journey. The result is a hop lover’s dream with a fruity aroma, set off by a dry malt middle, and long hop finish. It contains bright citrus aromas, and a bold hop finish. Great hops make a great IPA and ours come from Elk Mountain Farm in Idaho. Our farmers start in January with empty fields and snow on the ground. In early spring, they begin to plant the hop seeds and work through the summer to make these fields yield the smell of citrus and pine. Hops soak up the summer sun until the farmer says it is time, and we harvest the 1700 acres of hops through September. It is finally time to recap what we grow and what our Brewers create. Our award-winning Goose IPA.

Situated on the 49th parallel lives a farm just waiting to be explored. One that gives way to some of the best hops in the world, creating an IPA like no other. The Road to the Harvest tour will bring the Goose IPA hop rub to life, education on the “Seed to Sip” story, and bring Elk Mountain Farms to the consumer.

Goose IPA has won several awards. It won the World Beer Cup Award in 2010, and earned a Gold Medal in the Great American Beer Festival in 2012! Contact your local AB Wholesaler to add Goose Island IPA products to your store and for Point of Sale materials to align with larger retailers in your market.

Introducing PowerBar Clean Whey Protein Drinks

A Clear and refreshing drink enhanced with 15g of superior whey protein

February 2017

What are the truths about protein and active nutrition drinks? Well, protein is desired! 90% of consumers agree protein is important to their general health and 56% are actively trying to increase their consumption. Consumers find it hard to get the daily recommended protein during the day. What’s more is that 44% of consumers find it difficult to get protein at breakfast and snack time. Mainstream consumers are the majority of this category with 74% of consumers consuming protein products to stay healthy and only 20% using protein to build muscle. With the protein category, there is a big opportunity to educate. 56% of consumers are unsure of the amount of protein they should have every day and 60% of protein buyers do not know the difference between soy, whey or casein. The great thing about the protein category is the amount of variety that is offered to consumers. There are different forms for different occasions. Ready-to-drink shakes are primarily a meal replacement, powers are consumed most after exercising and bars are most often consumed as snacks.

PowerBar’s recently released innovation items, PowerBar Clean Whey Protein Drinks, meet mainstream consumer needs. These drinks are a premium product proposition, unique to the convenience channel. They are made with 100% whey protein isolate which is a high quality protein for faster and greater protein absorption. These drinks are a refreshing alternative to milk-based protein beverages and have no artificial colors, flavors or sweeteners which is unique to the category. PowerBar Clean Whey Protein Drinks are light and refreshing and can be used any time of the day vs. primarily breakfast or meal replacement, used as a pick me up, a low calorie snack or for effective post workout muscle recovery. They’re a convenient way to get daily protein requirements with 15 grams of protein per drink. Clean Whey is already a $75MM category in Specialty channels and has strong potential.

PowerBar’s Clean Whey Protein Drinks come in two light and refreshing flavors: fruit punch and berry pomegranate. Both drinks have 15g of whey protein isolate, only 70 calories, 0g sugar, no artificial colors, sweeteners, or flavors and come in 16.9oz bottles.

Brand New Product from Gatorade

Gatorade Flow Smooth Thirst Quencher

February 2017

Gatorade has recently launched a brand new product – Gatorade Flow Smooth Thirst Quencher. Gatorade is the largest growth contributor to the sports drinks category and drove 77% of growth in 2015. Heavy Gatorade users seek flavor variety and consume an average of 11 flavors and drive 46% of volume. Finally, each Gatorade subline brings new buyers to the category. Over 40% of shoppers buy more than one subline, driving 67% of volume. Also, sublines deliver more than one-third of exclusive shoppers. With all that being said, Gatorade decided to launch a new subline with a unique flavor profile.

Gatorade Flow offers full flavored hydration with a smooth finish that provides athletes improved drinkability. It was created to deliver GTQ performance with a rush of full flavor followed by a smooth finish that improves drinkability. It is light/translucent in color, has a sweet taste, good/no after taste, all natural flavors and has all GTQ performance benefits. The target consumer for this product are 13-17-year-old competitive athletes. Competitive athletes who are heavy users of GTQ continue to express that the heaviness, stickiness, and sweetness levels of GTQ “weigh them down”. New flavors will grow buy rate among variety seeking consumers. Sensory experience solves a barrier to increased usage by combining a vibrant flavor and smooth finish.

Each subline has a visual identity that will be used in TV and packaging. TV and digital plans will be used to drive trial and awareness of New Flow subline. TV creative will communicate the arrival of a new flavor and digital activations will include promotional integration, fan engagement, social media and standard banners. This new product is available in 20oz, 28oz and 32oz bottles and in two new flavors: Kiwi Strawberry and Blackberry Wave. Make sure you’re stocking and merchandising these two new products in your cooler door!

New Shock Top Packaging!

Entering 2017 with a Fresh Look!

February 2017

Shock Top is entering 2017 with new packaging beginning around February 27th. The new design centers on a refreshed Wedgehead with new sunglasses, a juicier look, and surrounded by a hand-drawn design that connects to the outdoor social occasions where people love to drink Shock Top! Shock Top has a variety of year-round beers and seasonal beers.

Heading up their year round beer is the Belgian White Shock Top.

They have shaken up traditional tastes by brewing a spiced Belgian-style wheat ale with real orange, lemon and lime peels then added a little coriander spice to the mix. This uniquely-crafted and award-winning wheat beer is unfiltered to create a brew that is naturally cloudy with a light golden color and smooth, refreshing finish. Shock-Top Belgian-style wheat ale has collected awards in consecutive years at the North American Beer Awards. Another year round beer is their Honeycrisp Apple Wheat. Shock Top Honeycrisp Apple Wheat is a unique, hand crafted brewed hybrid of Belgian wheat beer and sweet cider, with natural Honeycrisp flavor added to produce an innovative brew that is crisp, refreshing and flavorful.

Heading up their seasonal beers, is Lemon Shandy. Their Lemon Shandy is made with real California lemon peels to deliver a bright and unmistakably Shock Top taste. Brewed with two row and six row malted barley and five different types of hops, this Belgian-Style Wheat Ale is then combined with real citrus peels, coriander, natural lemonade flavor and a hint of sugar for a subtle sweetness. The end result of Lemon Shandy is an incredibly refreshing, crisp and smooth beer that hits the spot.

Craft Citrus trends are up 36% vs last year according to IRI US MULC Craft Category and the Spring Citrus Variety Pack (scheduled to launch February 27th) will include Belgian White, Ruby Fresh, Lemon Shandy, and Holy Citrus (Buddha’s Hand).

Bud Light Lime & Bud Light Platinum – Graphic Update & New Package Launch

Bringing a Fresh New Look to 2017!

January 2017

Bud Light Platinum, the brand with the highest repeat purchase rate in Anheuser-Busch history, has a new premium look and SKU! Platinum’s new packaging offers a design that gives drinkers an effortlessly cool badge of confidence through the brand’s signature cobalt blue color and NEW metallic silver fashionable appearance. The brand’s new premium visual identity disrupts the shelf and separates Platinum from competitors through tasteful design.

As the #1 flavored beer in America, Bud Light Lime has a new premium look and SKU coming to a beach, pool, or lake near you! Lime’s new visual identity will disrupt shelf by premiumizing the brand, shifting consumers’ moods, and debuting an ownable design that demands purchase.

Both Bud Light Platinum and Bud Light Lime will be available in 8pk, 16oz aluminum bottles starting in March 2017. These bottles are recloseable aluminum bottles that are perfect for relaxing with friend’s outdoors or for hosting a gathering to start consumer’s big nights in urban centers. All existing packages will transition on sell-through, projected April 2017. Contact your local Anheuser-Busch representative for 8 pack Aluminum availability.