Nestlè Waters North America and WWE® Announce “Choose Water” Campaign

 

Nestlé Waters North America and WWE (NYSE: WWE) today announced a joint campaign that encourages consumers to live a healthy lifestyle and “choose water.”

 

The campaign kicks off today with a sweepstakes, which encourages consumers to share the reasons they choose water. It can be entered by following WWE’s Twitter or Instagram accounts and tweeting or posting a message using #ChooseWater and #Sweepstakes or by signing up at www.wwe.com/choosewater. The winner will receive a trip to SummerSlam on Sunday, August 19, including tickets to the event, roundtrip airfare and three nights’ hotel accommodations.*

 

Additionally, WWE and Nestlé Waters North America will release custom, co-branded, digital videos, featuring WWE Superstars Charlotte Flair®, Natalya®, The New Day®, Sin Cara® and Titus O’Neil®. The videos will encourage fans to show how they #ChooseWater and will highlight the benefits of staying hydrated. They will be distributed across WWE’s and Nestlé Waters North America’s digital and social channels.

 

“At Nestlé Waters North America, we are committed to helping people lead healthier lives,” said Tara Carraro, Chief Corporate Affairs Officer, Nestlé Waters North America. “As a family-friendly leader in entertainment, WWE is the perfect partner to help reach families across the country. We’re proud to be working together to encourage families to choose water – whether tap, filtered or bottled.”

 

“We look forward to working with Nestlé Waters North America to encourage our fans to choose water as part of a healthy lifestyle,” said John Brody, WWE Executive Vice President, Global Sales & Head of International. “This integrated campaign will provide Nestlé Waters North America with an opportunity to utilize WWE’s global digital and social platforms and our larger than life Superstars to spread awareness about the benefits of water.”

This campaign is the latest way Nestlé Waters North America is supporting parents and caregivers on their journey to raise healthier kids. Earlier this month, parent company Nestlé announced a broader global initiative called Nestlé for Healthier Kids. From leading research to product development, from education to innovative nutrition and lifestyle services, Nestlé’s ambition is to help 50 million children lead healthier lives by 2030. Learn more here.

*NO PURCHASE NECESSARY. Limit one entry per method of entry per day. Must be 21+ and a resident of 48 contiguous U.S. States or D.C. (excludes AK, HI and PR). Sweepstakes begins 5/29/18 and ends 7/15/18. Void where prohibited. For official sweepstakes rules, please see www.wwe.com/choosewater.

 

About Nestlé Waters North America 
Nestlé Waters North America offers an unrivaled portfolio of bottled water brands for healthy hydration, including Poland Spring®, Nestlé® Pure Life®, Perrier® and S. Pellegrino®. The company also owns and operates ReadyRefresh SM by Nestlé®, a customizable water and beverage delivery service. Just Click and Quench.SM

 

Based in Stamford, Connecticut with some 8,500 associates, we are committed to reducing our environmental footprint across our operations. As a natural resource company, we sustainably manage 47 spring sources and conserve nearly 21,000 acres of natural watershed area. We are also committed to creating shared value and being a good neighbor in the 140 communities where we operate in the U.S. For more information, visit us at www.nestle-watersna.com/en and follow us on Twitter and Facebook: @NestleWatersNA.

 

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 24 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

 

 

Trademarks:  All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements:  This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: WWE Network; major distribution agreements; our need to continue to develop creative and entertaining programs and events; a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including, without limitation, claims relating to CTE; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our revolving credit facility; litigation; our potential failure to meet market expectations for our financial performance, which  could adversely affect our stock; Vincent K. McMahon exercising control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares which are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the relatively small public “float” of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made, are subject to change without any obligation on the part of the Company to update or revise them, and undue reliance should not be placed on these statements.

 

 

Nestle Waters North America Unleashed Sparkling Water Potential of Spring Water Brands

New Flavors and Package Options Could Lead to Explosive Growth in the Category

 

March 2018

 

As more and more consumers seek healthy beverage options, Nestle Waters North America is preparing to drive significant growth in the sparkling water category. The company is applying its sparkling expertise from premium brands Perrier and S. Pellegrino and harnessing the brand loyalty to its Regional Spring Water Brands to offer Americans a new and updated line of sparkling waters with more flavors and packaging choices than ever before.

 

In February, the company introduced its entirely new sparkling portfolio for its six beloved Regional Spring Water brands - Poland Springs, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead - with new flavors, a brand-new bottle design and packaging, and the introduction of 12oz cans to meet all consumption occasions and consumer preferences.

 

Nestle Waters is already a leader in the sparkling category with premium brands Perrier and S. Pellegrino and mainstream Regional Spring Water brands. While its premium sparkling brands have enjoyed strong year over year growth, the company has not placed an emphasis on sparkling offerings for its Regional Spring Water brands until now.

 

According to Euromonitor, the sparkling water category grew 70 percent from 2011-2016. "Following rapid growth over the past few years, the sparkling category is now mature enough for us to make a significant investment in developing this extensive line of mainstream sparkling offerings from our regional spring water brands, each of which is the top-selling still spring water brand in its market," said Antonio Sciuto, Executive Vice President and Chief Marketing Office for Nestle Waters North America.

 

The Regional Spring Water Sparkling portfolio provides consumers with a selection of great tastes, with the introduction of all new flavors based on consumer insight and testing. A total of ten flavors are available - Lively Lemon, Lemon Lime, Zesty Lime, Orange, Triple Berry, Summer Strawberry, Raspberry Lime, Black Cherry, Pomegranate Lemonade, and Simply Bubbles.

 

In addition to its new flavors, a key differentiator of the Regional Spring Water Sparkling portfolio is the use of real spring water as its primary ingredient. The Regional Spring Water sparkling offerings are made with water from natural springs, natural fruit flavors and added bubbles, and are, like always, free of calories with no sugars, sweeteners or colors - just a refreshing and delicious taste.

 

"As consumers increasingly choose healthy beverages over sugary soft drinks and juices, they are looking for exciting new options. Now is the time to give millions of Americans the sparkling product they have been missing - combining the regional spring water brands they love with delicious natural flavors and added bubbles in both bottles and cans," said Sciuto.

 

Beginning in February at retailers including supermarkets, club stores, convenience stores and chain drug stores, consumers will discover exciting new packaging features in the Regional Spring Water Sparkling portfolio such as:

 

• Proprietary bottle design - a sleek, elegant PET bottle design that resembles vintage glass, is more comfortable to hold and highlights the movement of sparkling bubbles
• Eye-catching label - more prominent branding and fruit imagery, as well as a new colored cap to accentuate visual brand cues and distinguish from competitors
• Bold new case pack visuals - vibrant and colorful fruit graphics designed to capture attention on shelf and highlight flavor varieties
• Cans with colorful fruit graphics - offering 12 oz. cans, preferred by some customers, in all markets
• Rainbow packs - popular flavor combinations in 24-pack bottles and cans to encourage flavor trial

 

With these dramatic changes, Nestlé Waters hopes to nearly double the number of Regional Spring Water Sparkling households by 2020 as compared to the number of households in 2016.Nestlé Waters was the first to introduce sparkling water to the mainstream in the 1980s with the introduction of Perrier® Sparkling Natural Mineral Water in the U.S. Many of its Regional Spring Water brands also have long heritage, such as the Poland Spring® brand, which dates back to 1845. Because of this rich history with water, Nestlé Waters is uniquely positioned to tap into the growing sparkling market.

 

"Consumers are choosing sparkling water at an unprecedented rate," said Sciuto. "We already have great equity in our Regional Spring Water brands, and we hope that, as our existing customers enter the sparkling category, they will choose our brands first. With our ten great flavor options, they now have a whole new way to enjoy the spring water they love."

 

Nestlé Waters plans to make a significant advertising and marketing investment to support the new Regional Spring Water Sparkling campaign, details of which will be announced later this Spring.

 

About Nestlé Waters North America

 

Nestlé Waters North America provides people with an unrivaled portfolio of bottled waters for healthy hydration. Brands such as Poland Spring®, Nestlé® Pure Life®, Perrier® and S. Pellegrino® have driven Nestlé Waters North America to be the third largest non-alcoholic beverage company by volume in the U.S. Nestlé Waters North America also owns and operates ReadyRefreshSM by Nestlé®, the largest home and office water delivery service by volume in the U.S. Based in Stamford, Connecticut with some 8,500 associates, Nestlé Waters is committed to reducing its environmental footprint across its operations. As a natural resource company, Nestlé Waters sustainably manages 47 spring sources and conserves nearly 21,000 acres of natural watershed area. The company is also committed to creating shared value and being a good neighbor in the 140 communities where it operates in the U.S.

A New Leaf. A New NESTEA.

NEW Iced Tea Recipe from NESTEA.

 

April 2017

 

NESTEA meets needs of today’s consumer with delicious ready-to-drink tea. Available in four fruit flavors and four new, premium real-brewed teas. These teas have no corn syrup and no artificial colors or flavors and no GMO ingredients. They’re made with real sugar and stevia extract. All of their teas are sourced from Nilgiri, India, a region known for producing high-quality tea. NESTEA embodies the simplicity and delicious refreshment that today’s consumers look for.

 

Provide your customers with a cold, refreshing iced tea. From where we source our tea, to the special way we make the new NESTEA, we have changed a lot, and the change is refreshing. Our new Classic varieties offer flavored favorites and we’ve added Real Brewed and Organic selections to our line-up for an authentic tea taste.

 

Real Brewed Iced Tea

 

Just like making your own cup of tea at home, our brewed tea is steeped in kettles and chilled for a taste that’s undeniably delicious. Available in three different flavors: Slightly Sweet Black Tea, Unsweetened Black Tea, and Slightly Sweet Black Tea with Rooibos.

 

Organic Iced Tea

 

Our USDA-certified green teas use organic tea leaves grown for a light and refreshing taste. Going green has never tasted so good! Available in Slightly Sweet Organic Green Tea.

 

Classic Iced Tea

 

Our classic line blends fragrant fruit flavors, a mix of real sugar and stevia extract, and our delicious tea leaves for a taste we know you’ll love. Available in three different flavors: Peach Flavored Tea, Lemon Flavored Tea and Raspberry Flavored Tea.

 

Stock up on the new NESTEA today and provide your customers with ready-to-drink tea that will indulge their taste buds.