First Ever Pulled Pork Jerky

 

September 2018

 

We are expanding our product portfolio, launching the category’s first-ever Pulled Pork Jerky. Our category expansion is part of the company’s bigger mission to provide more delicious, convenient, and better for you snacking products to enable people to make better choices for a healthier and happier life.

 

Pulled Pork is the go-to Barbeque choice for millions of Americans and its unique taste and texture is beloved by meat-lovers. New All-Natural Oberto Pulled Pork Jerky is now bringing this distinctive BBQ eating experience into the on-the-go snacking category. Oberto Pulled Pork Jerky is all natural has no artificial ingredients is minimally processed and a good source of protein.

 

The unveiling of our Pulled Pork Jerky follows other recent jerky category innovations – All-Natural Oberto Pepperoni Jerky, Oberto better-for-you meat snack sticks and Oberto Trail Mix with jerky – as we look to further differentiate ourselves in the booming meat snacks category which has exploded to more than $3 billion dollars in annual revenue (Source: Nielsen ScanTrak).

 

“As the #1 better-for-you brand in the meat snacks category, it is our goal to develop innovative new products with no artificial ingredients and have the highest quality ingredients and taste,” said Oberto President and CEO Tom Hernquist. “We think our customers, new and old, will become fast fans of the new Oberto Pulled Pork.”

 

The new Oberto Pulled Pork Jerky is available now at retailers nationwide.

NEW Texas Style, Flank Steak Beef Jerky!

 

July 2018

 

Introducing a brand new product from Cattleman’s Cut Beef Jerky: Texas Style, Flank Steak Jerky. Cattleman’s Cut continues to prove that it’s “Where Steak Meets Glory” with NEW Texas Style Flank Steak. This product is high in quality and delicious!

 

Featuring long strips of flank steak, marinated and slow-cooked – an extra tender spin on the jerky consumers already love. Consumer research for Flank Steak is overwhelmingly positive with nearly 73% of respondents calling it “delicious” and “a product for me”.

 

Now available to c-stores, stock up on 6ct open stock, 2 x 6ct clip strips or a 15ct Mixed Display featuring 5 units of flank steak, 5 smoked sausages and 5 original!

 

 

Oberto® is the #1 Better For You Brand in the Meat Snacks Category

Focused on Active Adults Seeking Lean, All Natural Protein.

 

March 2018

 

Oberto® Beef Jerky is the #1 Better For You brand in the meat snacks category. Their products are all natural, high in protein and support an active lifestyle. In addition, they are convenient for consumers to pick up that are on-the-go and come in popular flavors. Their products are backed by huge advertising support in TV, radio, digital and sports. The company has partnered with some of the biggest names in sports like Rob Gronkowski, Richard Sherman, Travis Pastrana, Stephen A Smith, and Scott Speed. The company offers a variety of beef jerky snacks that are packed with protein, that consumers love.

 

Core Four

 

Oberto Beef Jerky's top selling sku's in c-store are what we call the core four. These four sku's are your traditional beef jerky products and are the top selling flavors in c-store. It is recommended that c-store retailers are carrying at least a few of these four products: Original Natural Style Beef Jerky, Teriyaki Natural Style Beef Jerky, Peppered Natural Style Beef Jerky, and Applewood Smoked Bacon Jerky.

 

Trail Mix

 

Oberto's Trail Mix with Jerky was ranked #1 in healthy snacks with jerky, fruit, nuts and chocolate. This product is made with premium ingredients with no peanuts, raisins or fillers. Trail Mix is a truly innovative snack for protein-seekers and comes in 2oz & 4oz packs in three delicious flavors: Original Beef, Spicy Sweet Beef, and Teriyaki Chicken.

 

Snack Sticks

 

New to the Oberto lineup are Snack Sticks! This new products is a better-tasting, better-for-you stick in the beef stick category. Active adults, the target consumer, represent 33% of potential meat snack volume. Currently, those consumers are not happy with any of the current meat sticks available because of grease, MSG, nitrates, organs and fillers. This new product comes in 1oz and 5oz sizes in three flavors: Original, Spicy, and Cracked Pepper.

 

Pepperoni Jerky

 

Last year, Oberto launched their new Pepperoni Jerky. This product is the truly portable pepporni snack. 94% of American's eat pizza, with Pepperoni being the #1 topping. This is a $400MM segment that continues to grow. This product presents retailers with new snacking occasions with high household penetration, wildly popular flavor and on-the-go convenience.

 

Cattleman's Cut Beef Jerky

 

Cattleman's Cut Beef Jerky is part of the fastest growing trend in the jerky sub-segment. Consumers love this product because of its authentic value, clear packaging and generous portions. Each package is made with classic ingredients and quality cuts. This beef jerky is slow cooked with no gimmicks or short-cuts, just simply hand-crafted quality. Available in three flavors: Teriyaki, Original and Peppered.

 

Check with your wholesaler today for availability or to place an order!

New Products from Oberto®.

 

December 2017

 

Snacking trends have rapidly started to evolve beyond taste and price. Traditional drivers of snacks look for taste, price and convenience or low-cost taste. Millennials are driving the evolution of new snack trends like authenticity, ethos, nutrition, value and convenience. To fuel growth, meat snacks must stay relevant with three key trends:

 

Value Seekers – 73% of age 35+ will not spend more for healthier food. These consumers are looking for affordable, salty snacks to satisfy cravings.

 

Active Lifestyle – 63% of millennials participate in fitness sports and 32% are more physically active than Baby Boomers. These consumers are looking for healthy protein that gives them boosts of energy.

 

Craft/Foodie – 81% of millennials explore new cultures through food and 70% of millennials say travel is motivation to work. These consumers are looking for delicious protein snacks to reward themselves.

 

Oberto is the #1 BFY brand in the meat snacks category and fits directly into the active lifestyle snacking trend. Oberto Beef Jerky is all natural, high in protein, provides dietary fuel, is convenient and has popular flavors. The company also has the support of some of the biggest names in sports: Rob Gronkowski, Richard Sherman, Travis Pastrana, Stephen A. Smith and Scott Speed!

 

The brand is unique positioned to capitalize on macro consumer trends and is the #1 BFY brand in the category with category-leading innovation (trail mix, pepperoni jerky and snack sticks). New this year is Oberto Snack Sticks and Pepperoni Jerky!

 

Oberto Snack Sticks

 

The better-tasting BFY sticks. Active adults represent 33% of potential meat snack sticks volume, and are currently not happy with any current meat sticks on the market – grease, MSG, nitrates, organs and fillers. Oberto Snack Sticks scored #1 tasting BFY stick, with taste preferred 2 to 1 vs. Duke’s and has 4x the brand awareness of Duke’s. Sticks are available in 1oz or 5oz Original, Spicy and Cracked Pepper.

 

Pepperoni Jerky

 

The truly portable pepperoni snack. 94% of Americans eat pizza (Pepperoni is the #1 topping) and has $400MM+ segment size and growing, with Millennials having a high usage. This product is a completely new, unique jerky. It does not require refrigeration after opening and is ALL NATURAL. It has 11g of protein - twice the amount of refrigerated pepperoni. This is a huge new snacking opportunity with high household penetration with a wildly popular flavor.

Oberto Trail Mix is the 2017 Retailer Choice Best New Product Winner!

 

October 2017

 

CSP Magazine, the leading media bran serving the convenience industry holds a Retailer Choice Best New Product Contest every year. The editors of CSP and Convenience Store Products magazines identified all its finalists from the list of products nominated by c-store industry members in August. Retailers were asked to fill out a ballot to vote for their favorite new products.

 

Oberto Trail Mix won the Best New Product award in the Salty Snack category. Oberto Trail Mix is a delicious trail mix with jerky, fruit, nuts and chocolate. Packed with protein and premium ingredients, it’s no surprise that it won. The product has proven success in the market with strong velocity within single serve trail mix. Congratulations to Oberto on this honor!

Cattleman's Cut® Beef Jerky

The salty snack to satisfy cravings

 

July 2017

 

While beef jerky is a best-selling product in c-stores, the hottest trend among jerky is clear XL. XL jerky is the fastest growing segment among jerky, now 20% of total jerky. In addition, a clear bag is the category’s highest velocity sub-segment. Heavy users represent about 50% of total category dollars.

 

Cattleman’s Cut® Beef Jerky comes in a clear bag that conveys hand crafted quality. Each bag contains premium, whole muscle cuts and come in three great flavors – Original, Teriyaki & Peppered Steakhouse. Cattleman’s Cut® is a cut above that delivers superior flavor. Extensive consumer-driven jerky attribute testing was used to develop the product. Consumers are looking for smoky, sweet, and savory tastes and textures that are easy to bite into and have a whole muscle tear. In addition, consumers want products that are made in the USA, is grass fed, and no Brazilian beef. Cattleman’s Cut® velocity ranks #1 in a major convenience retailer and its sales are incremental when added as a second clear-bag brand! Make sure you’re stocked up on this great product.

Protein is in the News…and On the Shelf

New Protein Packed Trail Mix from Oberto

 

April 2017

 

Protein is everywhere! Consumers are starting to want more from their snacks and one of these things they want more of is protein. Protein claims in the news and media influences the purchase of protein snacks in c-stores. High-protein claims have a high amount of influence on purchase decisions and one quarter of American’s are consuming more protein than a year ago.

 

Premium trail mixes are the fastest growing segment in c-store and is seeing growth of more than 4.9%! Oberto’s new trail mix is a delicious snack that has protein packed jerky in every bag. This product is the perfect balance of jerky, hearty nuts & seeds, sweet dried fruit & decadent chocolate pieces.  Each bag of trail mix is packed with 12 grams of protein. This innovative mix will satisfy hunger, as well as deliver antioxidants, vitamins and minerals in each delicious bite.

 

There is a reason no one has successfully created the natural combination of healthy trail mix with protein packed jerky. Oberto’s unique selection of nuts, seeds, dried fruit and chocolate makes all the difference in how it tastes. Their trail mix will taste just as good the day your consumers tear it open as the day it was mixed together. With high protein snacking being more on trend than ever, make sure you’re stocked up on this healthy protein snacks that you’re consumers are looking for.