Gatorade Launches Two New Gatorade Flow Flavors

Introducing Pineapple Mango and Tidal Punch Flavors

 

May 2018

 

Last year, Gatorade launched their new line of Gatorade Sport Drinks - Gatorade Flow Smooth Thirst Quencher. Gatorade Flow offers full flavored hydration with a smooth finish that provides athletes improved drinkability. It was created to deliver GTQ performance with a rush of full flavor followed by a smooth finish that improves drinkability. It is light/translucent in color, has a sweet taste, good/no after taste, all-natural flavors and has all GTQ performance benefits.

 

The target consumer for this product are 13-17-year-old competitive athletes. Competitive athletes who are heavy users of GTQ continue to express that the heaviness, stickiness, and sweetness levels of GTQ "weight them down". New flavors will grow buy rate among seeking consumers. The new Gatorade Flow Pineapple Mango and Tidal Punch have a smooth finish and bold flavor that's specifically made to keep athletes hydrated. When you sweat, you lose more than water. Gatorade Flow Thirst Quencher contains critical electrolytes to help replace what's lost in sweat. Help customers top off their fuel stores with carbohydrate energy, which is the body's preferred source of fuel.

 

Gatorade is the largest growth contributor to the sports drinks category and drove 77% of growth in 2015. Heavy Gatorade users seek flavor variety and consume an average of 11 flavors and drive 46% of volume. Finally, each Gatorade subline brings new buyers to the category. Over 40% of shoppers buy more than one subline, driving 67% of volume. Also, sublines deliver more than one-third of exclusive shoppers.

 

Check with your PepsiCo Distributor for availability of these new flavors!

Delicious Quaker® Rice Crisps!

Cheddar and Caramel Rice Crisps are the Perfect Snack Addition for C-Stores.

 

April 2018

 

With 70% of consumers snacking at least twice a day, snacking represents a huge opportunity for c-stores. The snacking segment is growing and is projected to grow 12% by 2024. In addition, 25% of consumers are snacking more than they were 5 years ago.

 

Consumers are looking for snacking options with healthy ingredients to satisfy their hunger. Therefore, Quaker's® newest snack, Rice Crisps, is the perfect snack to offer to your customers. Quaker® has changed their packaging to better appeal to consumers. These delicious crisps are now in a peggable bag, which is perfect for c-stores.

 

Quaker® Rice Crisps are the crunchy, portable snack consumers are looking for. This product is made with the goodness of whole grains, are gluten free and have no high fructose corn syrup. They come in two yummy flavors: Caramel and Cheddar. Both of which are low in cholesterol and low in saturated fat. Both Caramel and Cheddar have 9 grams of whole grains per serving.

 

Check with your wholesaler for availability and to stock up today!

Oberto® is the #1 Better For You Brand in the Meat Snacks Category

Focused on Active Adults Seeking Lean, All Natural Protein.

 

March 2018

 

Oberto® Beef Jerky is the #1 Better For You brand in the meat snacks category. Their products are all natural, high in protein and support an active lifestyle. In addition, they are convenient for consumers to pick up that are on-the-go and come in popular flavors. Their products are backed by huge advertising support in TV, radio, digital and sports. The company has partnered with some of the biggest names in sports like Rob Gronkowski, Richard Sherman, Travis Pastrana, Stephen A Smith, and Scott Speed. The company offers a variety of beef jerky snacks that are packed with protein, that consumers love.

 

Core Four

 

Oberto Beef Jerky's top selling sku's in c-store are what we call the core four. These four sku's are your traditional beef jerky products and are the top selling flavors in c-store. It is recommended that c-store retailers are carrying at least a few of these four products: Original Natural Style Beef Jerky, Teriyaki Natural Style Beef Jerky, Peppered Natural Style Beef Jerky, and Applewood Smoked Bacon Jerky.

 

Trail Mix

 

Oberto's Trail Mix with Jerky was ranked #1 in healthy snacks with jerky, fruit, nuts and chocolate. This product is made with premium ingredients with no peanuts, raisins or fillers. Trail Mix is a truly innovative snack for protein-seekers and comes in 2oz & 4oz packs in three delicious flavors: Original Beef, Spicy Sweet Beef, and Teriyaki Chicken.

 

Snack Sticks

 

New to the Oberto lineup are Snack Sticks! This new products is a better-tasting, better-for-you stick in the beef stick category. Active adults, the target consumer, represent 33% of potential meat snack volume. Currently, those consumers are not happy with any of the current meat sticks available because of grease, MSG, nitrates, organs and fillers. This new product comes in 1oz and 5oz sizes in three flavors: Original, Spicy, and Cracked Pepper.

 

Pepperoni Jerky

 

Last year, Oberto launched their new Pepperoni Jerky. This product is the truly portable pepporni snack. 94% of American's eat pizza, with Pepperoni being the #1 topping. This is a $400MM segment that continues to grow. This product presents retailers with new snacking occasions with high household penetration, wildly popular flavor and on-the-go convenience.

 

Cattleman's Cut Beef Jerky

 

Cattleman's Cut Beef Jerky is part of the fastest growing trend in the jerky sub-segment. Consumers love this product because of its authentic value, clear packaging and generous portions. Each package is made with classic ingredients and quality cuts. This beef jerky is slow cooked with no gimmicks or short-cuts, just simply hand-crafted quality. Available in three flavors: Teriyaki, Original and Peppered.

 

Check with your wholesaler today for availability or to place an order!

Delicious Quaker® Rice Crisps!

Cheddar and Caramel Rice Crisps are the Perfect Snack Addition for C-Stores.

 

March 2018

 

With 70% of consumers snacking at least twice a day, snacking represents a huge opportunity for c-stores. The snacking segment is growing and is projected to grow 12% by 2024. In addition, 25% of consumers are snacking more than they were 5 years ago.

 

Consumers are looking for snacking options with healthy ingredients to satisfy their hunger. Therefore, Quaker's® newest snack, Rice Crisps, is the perfect snack to offer to your customers. Quaker® has changed their packaging to better appeal to consumers. These delicious crisps are now in a peggable bag, which is perfect for c-stores.

 

Quaker® Rice Crisps are the crunchy, portable snack consumers are looking for. This product is made with the goodness of whole grains, are gluten free and have no high fructose corn syrup. They come in two yummy flavors: Caramel and Cheddar. Both of which are low in cholesterol and low in saturated fat. Both Caramel and Cheddar have 9 grams of whole grains per serving.

 

Check with your wholesaler for availability and to stock up today!

Introducing PowerBar Jerky & Nut Bars!

Tap Into the Hottest Snack in CPG!

 

February 2018

 

The jerky category is a $2.8 Billion powerhouse and is outpacing salty snack juggernauts! Beef jerky has 2.5x annual growth rates vs. all snacks 2x dollars per trip vs. other salty snacks and has the 2nd highest annual household spend in salty snacks. If you haven't already, now is the time to tap into the hottest snack in CPG!

 

This year, PowerBar introduced their brand-new Jerky & Nut Bars! These bars are a first of their kind and the perfect category disrupter. Each bar contains 10g of protein from Jerky, Nuts, Pumpkin Seeds, and Pea Crisps. They also have no artificial sweeteners, flavors or colors.

 

Each bar is made with whole ingredients: jerky pieces, almonds, peanuts, pumpkin/sesame seeds, and spices. Pea protein crisps add texture and additional protein as well as insulin from chicory root as a binder that keeps the bar soft! In addition, each is sweetened with honey, made with 100% American beef and flavored with spices like pepper, garlic powder, onion powder and smoked paprika.

 

At a suggested retail of $2.79, PowerBar Jerky & Nut Bars have a better value than its key competitors. These bars are truly revolutionary with great ingredients, great taste, and without the high cost. Available in three different flavors: Original, Teriyaki, and Barbeque. The official start of ship is March 2018, and will be in national retailer stores by July 2018. Check with your wholesaler soon for availability!

Kellogg’s® 2018 “College Hoops” National Promotion features more powerhouse brands fans can’t resist!

 

January 2018

 

Let the games begin! It’s time to score more snack sales with Kellogg’s® 2018 College Hoops Promotion! Kellogg’s® takes college basketball season to the next level by giving five lucky

fans and their friends the ultimate hoops experience: An opportunity to travel to San Antonio, Texas and play in a once-in-a-lifetime celebrity basketball game!

 

This year, 2018 College Hoops is expanding fan appeal by adding more Kellogg’s® snacking Favorites including Rice Krispies Treats®, Famous Amos®, Pop-Tarts®, Pringles® and the #1 cracker brand made with real cheese, Cheez-It®.1

 

The 2018 College Hoops promotion connects consumers’ passion for sports with their passion for their favorite snacks.

 

• High-Scoring Product featuring on-pack promotion details: new, exciting graphics on Cheez-It® Original 2 oz. and 3 oz. bags; Pringles® Standard Can in Original, Sour Cream and Onion, and Cheddar flavors; Famous Amos® 3 oz. bags; Rice Krispies Treats® 2.13 oz. and Big Bar size; and on 2-count packs of Pop-Tarts® Blueberry and Pop-Tarts® S’mores flavors.

 

• College and Celebrity Partnerships: School partnerships that fans will identify with when they see their logos on POS and other merchandising materials. Celebrities and partner schools will be tweeting followers about the promotion and inviting them to enter.

 

 

• Eye-Catching POS: In store 2018 College Hoops shippers and promotional packaging will help drive incremental sales.

 

Now’s the time to get on board. College Hoops puts your store the middle of the action with great snacks and an exciting promotion to drive awareness and category growth.

 

Put the ball in your court and score big with the 2018 College Hoops Promotion. See for yourself why Now is a good time to partner with Kellogg’s®.

 

About Kellogg Company

 

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

 

®, ™, © 2017 Kellogg NA Co.     © 2017 Pringles,  LLC

 

1Nielsen AOD Total US Convenience Channel latest 52 weeks ending 9/9/17

Quaker® Cereal Cups

Perfect On-The-Go Breakfast for Convenience

 

December 2017

 

Quaker has a variety of cold cereal cups that are the perfect on-the-go breakfast for consumers to pick up in c-stores. However, their bestselling brands of cereal cups are Life® and Cap’n Crunch®.

 

Quaker® Life® Cereal Cups

 

Quaker® Life® cereal cups make it possible for you to enjoy the sweet and crunchy goodness of your favorite cereal anywhere! These portable, single-serve cups make a perfect on-the-go snack or meal. Wholesome with just the right touch of sweetness, Quaker® Life® Cereal has whole grain Quaker® Oats baked inside each square and is a healthy, delicious choice for everyone.

 

• Excellent source of B-vitamins to help convert food into energy

• 38g or 41g of whole grains in each cup

• Helps promote healthy hearts* Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat and cholesterol may

   reduce the risk of heart disease.

 

Quaker® Life® cups are available in Original and Cinnamon flavors.

 

Cap’n Crunch® Cereal Cups

 

Sweet and golden, with a crunch you can’t resist, nothing competes with the original Cap’n Crunch®. Grab a cup for an easy, portable, snack that goes great with couch time, anytime.

 

Rock your taste buds in a berry crunchy way. Cap’n Crunch’s Crunch Berries® take the original crunch you love, and add in bursts of colorful berry flavor. Snag a cup and go to town…your mouth will love you for it.

New Products from Oberto®.

 

December 2017

 

Snacking trends have rapidly started to evolve beyond taste and price. Traditional drivers of snacks look for taste, price and convenience or low-cost taste. Millennials are driving the evolution of new snack trends like authenticity, ethos, nutrition, value and convenience. To fuel growth, meat snacks must stay relevant with three key trends:

 

Value Seekers – 73% of age 35+ will not spend more for healthier food. These consumers are looking for affordable, salty snacks to satisfy cravings.

 

Active Lifestyle – 63% of millennials participate in fitness sports and 32% are more physically active than Baby Boomers. These consumers are looking for healthy protein that gives them boosts of energy.

 

Craft/Foodie – 81% of millennials explore new cultures through food and 70% of millennials say travel is motivation to work. These consumers are looking for delicious protein snacks to reward themselves.

 

Oberto is the #1 BFY brand in the meat snacks category and fits directly into the active lifestyle snacking trend. Oberto Beef Jerky is all natural, high in protein, provides dietary fuel, is convenient and has popular flavors. The company also has the support of some of the biggest names in sports: Rob Gronkowski, Richard Sherman, Travis Pastrana, Stephen A. Smith and Scott Speed!

 

The brand is unique positioned to capitalize on macro consumer trends and is the #1 BFY brand in the category with category-leading innovation (trail mix, pepperoni jerky and snack sticks). New this year is Oberto Snack Sticks and Pepperoni Jerky!

 

Oberto Snack Sticks

 

The better-tasting BFY sticks. Active adults represent 33% of potential meat snack sticks volume, and are currently not happy with any current meat sticks on the market – grease, MSG, nitrates, organs and fillers. Oberto Snack Sticks scored #1 tasting BFY stick, with taste preferred 2 to 1 vs. Duke’s and has 4x the brand awareness of Duke’s. Sticks are available in 1oz or 5oz Original, Spicy and Cracked Pepper.

 

Pepperoni Jerky

 

The truly portable pepperoni snack. 94% of Americans eat pizza (Pepperoni is the #1 topping) and has $400MM+ segment size and growing, with Millennials having a high usage. This product is a completely new, unique jerky. It does not require refrigeration after opening and is ALL NATURAL. It has 11g of protein - twice the amount of refrigerated pepperoni. This is a huge new snacking opportunity with high household penetration with a wildly popular flavor.

Help Fuel Your Customers with Gatorade Fuel Bars

 

December 2017

 

Athletes need a variety of sports nutrition solutions to be fully fueled and to get the most out of their bodies. To better meet athlete needs, Gatorade and the Gatorade Sports Science Institute (GSSI) created a suite of products that have been backed by sciences and tested by the world’s greatest athletes to provide sports fuel for all phases of athletic activity.

 

The Gatorade Fuel Bar is a tasty and convenient way to help fuel and enable athletes to perform at their peak. At just 220 calories and 45g of carbs, it delivers energy designed for athletes preparing for a game or practice. Every Fuel Bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It’s delicious granola base is filled with chocolate chips or raisins throughout the bar. These bars currently come in two flavors: Chocolate Chip and Oatmeal Raisin.

 

Contact your PepsiCo Wholesaler to start carrying these bars in your store!

New, Delicious Cocoa Krispies Treats® with M&M’s®

Perfect as a Holiday Stocking Stuffer or Snack

 

November 2017

 

New from Kellogg’s® is the Cocoa Krispies Treats® with M&M’s®. This classic, sweet snack has been making happy memories for generations of consumers. Now, in an exciting, expanded portfolio, Rice Krispie Treats® deliver a new variety of irresistible flavors, in various grab and go sizes, ideal for your c-store snackers.

 

Consumers love their sweet snacks. In fact, over one-third of all snack dollars in convenience are spend on treat bars1. Today’s consumers want lots of choices. Rice Krispies Treats® now come in Big Bars for larger snacks and original square size for smaller appetites. In addition to the delicious Original, Rice Krispies Treats® are now available in a wide range of indulgent flavors to satisfy every craving – even NEW Cocoa Krispies Treats® with M&M’s®!  Make sure you’re stocked up!

 

1Nielsen Total US Convenience, 52 weeks ending 5/18/16

Post Workout Snack to Bring Muscles Back to Life

Gatorade is a Brand your Customers Know and Trust

 

November 2017

 

Gatorade Whey Protein Bars are great as a post workout snack to aid recovery. Whey Protein Bars fuel muscle recovery to help bring muscles back to life. Formulated with 20g of high quality whey and milk protein. When eaten right after a game or practice, they give muscles essential amino acids needed to help rebuild and recover. Each bar contains 42g of carbohydrate which during exercise, will burn through fuel stores in muscles and energy reserves in the liver. Replenishing these carbs is a critical step to being ready for tomorrow’s workout. These bars are coated in delicious chocolate or vanilla with whey crisps for great, easy to chew texture. These bars currently come in four different delicious flavors: Chocolate Chip, Chocolate Caramel, Chocolate Peanut Butter and Vanilla Almond.

 

Gatorade has over 50 years of experience hydrating athletes at all levels to peak performance. It is a brand that people know and trust and is used by professionals and top athletes all over the world. The performance bar category in convenience grew 3.3% in 2016. Gatorade bars grew 79% in the convenience channel in 2016 which is 24x the category growth. Gatorade’s bar portfolio includes Gatorade Protein Bars and Gatorade Fuel Bars. Gatorade Whey Protein Bar launched in 2014, and the Fuel Bar launched in 2016. The bars portfolio tagline is “Never Let Hunger Get in the Way of your Game”. Fuel bar tagline includes “Performance Fuel for Athletes” and the Whey Protein Bar tagline includes “Protein Pus Carbs to Recover”. Gatorade bars currently have a national TV campaign running through April 2017 and is the only performance bar brand with significant TV media support. They also have digital activation and print ads running through the end of the year.

 

Contact your PepsiCo Wholesaler to start carrying these bars in your store!

Delicious Snack Bars from Quaker!

 

October 2017

 

Quaker offers a variety of bars for a convenient, healthy breakfast or snack. Two of their more outstanding brands are Big Chewy Bars and INIT Nut & Fruit Bars.

 

Big Chewy

 

Looking for something to help satisfy your hungry family? Look no further. Quaker Big Chewy is 60% bigger* than our regular Chewy Bars, with delicious ingredients like real chocolate chips, peanut butter and satisfying drizzles, and 16g of whole grains. With 100% whole grains, no high fructose corn syrup and a good source of calcium, it’ll help your family to keep going.

 

*Based on weight. Compared to regular Chewy bar at 24g.

 

INIT Bars

 

INIT Nut & Fruit Bars give you all the good stuff you want. Dark Chocolate, Almonds & Summer Berries combined – fuel, fun and flavor in every bite. And best of all, they are 70% organic, QAI Certified Organic, and a good source of fiber (contains 10g of total Fat. It’s INIT that matters.

 

Make sure you’re store is stocked up on these delicious bars!

Oberto Trail Mix is the 2017 Retailer Choice Best New Product Winner!

 

October 2017

 

CSP Magazine, the leading media bran serving the convenience industry holds a Retailer Choice Best New Product Contest every year. The editors of CSP and Convenience Store Products magazines identified all its finalists from the list of products nominated by c-store industry members in August. Retailers were asked to fill out a ballot to vote for their favorite new products.

 

Oberto Trail Mix won the Best New Product award in the Salty Snack category. Oberto Trail Mix is a delicious trail mix with jerky, fruit, nuts and chocolate. Packed with protein and premium ingredients, it’s no surprise that it won. The product has proven success in the market with strong velocity within single serve trail mix. Congratulations to Oberto on this honor!

Join The Seasonal Pumpkin Craze!

 

October 2017

 

Delight your customers with seasonal Pumpkin Pie Pop-Tarts, available for a limited time only. With fall in full swing, this delicious product will help you capture seasonal sales.

 

Pop-Tarts Frosted Pumpkin Pie tastes just like mom pulled it from the oven. Its aroma and velvety pumpkin taste will have your customers giving thanks. Kellogg’s new counter display holds 24, 2ct Pumpkin Pie Pop-Tarts and is a great way to drive impulse sales.

 

Create seasonal buzz and stimulate profits with this flexible counter merchandiser. Drive impulse sales with strategic placements like near the foodservice area for increased basket ring or near the coffee machines for bundled purchases! If you’re interested in carrying this product, please contact your distributor for availability.

Kellogg’s Rebate Program

Make Sure You’re Carrying the Kellogg’s Super 38 Sku’s!

 

September 2017

 

Kellogg’s is the world’s leading producer of cereal and a leading producer of convenience foods like cookies, crackers, toaster pastries, cereal bars, and fruit-flavored snacks! When you are part of the RBG Club Services Membership, you are required to carry Kellogg’s top 38 sku’s in order to qualify for the Kellogg’s Rebate Program. The Kellogg’s Rebate Program is as follows:

 

Base Tier Rebate – 2% Rebate

 

Must carry the Kellogg’s Super 38 sku’s

 

Option 1 Rebate – 0.50% Rebate

 

Must carry the Kellogg’s Super 38 sku’s PLUS any additional Kellogg’s sku’s equaling 45-54 sku’s.

 

Option 2 Rebate – 1.50% Rebate

 

In lieu of Option 1, you must carry the Kellogg’s Super 38 sku’s PLUS any combination of Kellogg’s sku’s

equaling 55 or more.

 

The Kellogg’s Super 38 Sku’s are listed below:

 

1. Rice Krispies Treats Big Bar Original 2.2oz

2. Cheez-It Crackers Original 3oz

3. Pop-Tarts Frosted Strawberry 3.67oz

4. Pringles Original Single Serve 2.36oz

5. Special K Protein Meal Bar Strawberry 1.59oz

6. Pringles Sour Cream & Onion Standard Can 5.96oz

7. Pringles Original Standard Can 5.68oz

8. Pringles Sour Cream & Onion Single Serve 2.5oz

9. Special K Protein Meal Bar Chocolate Peanut Butter 1.59oz

10. Nutri-Grain Cereal Bar Strawberry 1.3oz

11. Keebler Sandwich Crackers Toast & Peanut Butter 1.8oz

12. Keebler Sandwich Crackers Cheese & Peanut Butter 1.8oz

13. Rice Krispies Treats Original 1.3oz

14. Pop-Tarts Frosted Brown Sugar Cinnamon 3.52oz

15. Pringles Cheddar Single Serve 2.5oz

16. Cheez-It White Cheddar 3oz

17. Famous Amos Chocolate Chip 3oz

18. Keebler Sandwich Crackers Club & Cheddar 1.8oz

19. Keebler Vanilla Sugar Wafers 2.75oz

20. Soft Batch Chocolate Chip Cookie 2.2oz

21. Cheez-It Duoz Sharp Cheddar/Parmesan 4.3oz

22. Pringles Barbeque Single Serve 2.5oz

23. Pringles Cheddar Standard Can 5.96oz

24. Pringles Barbeque Standard Can 5.96oz

25. Pop-Tarts Frosted Smores 3.67oz

26. Special K Protein Meal Bar Double Chocolate 1.59oz

27. RKT Big Bar Double Chocolatey Chunk 3oz

28. Cheez-It Original 7oz

29. Nutri-Grain Cereal Bar Apple Cinnamon 1.3oz

30. Kellogg’s Frosted Flakes Cup 2.1oz

31. Grooves Sharp White Cheddar 3.25oz

32. Kellogg’s Froot Loops Cup 1.5oz

33. Grooves Zesty Cheddar Ranch 3.25oz

34. Kellogg’s Raisin Bran Crunch Cup 2.8oz

35. RKT Big Bar Blasted with M&M’s 2.1oz

36. Cheez-It Cheddar Jack 3oz

37. Cheez-It Duoz Cheddar Jack/Baby Swiss 4.3oz

38. Nutri-Grain Cereal Bar Blueberry 1.3oz

 

Please note that in order to qualify for this rebate, you must be on the RBG Club Services Membership. For information on how you can join the membership, please call 630-353-7957.

 

Help Fuel Your Customers with Gatorade Fuel Bars

 

September 2017

 

Athletes need a variety of sports nutrition solutions to be fully fueled and to get the most out of their bodies. To better meet athlete needs, Gatorade and the Gatorade Sports Science Institute (GSSI) created a suite of products that have been backed by sciences and tested by the world’s greatest athletes to provide sports fuel for all phases of athletic activity.

 

The Gatorade Fuel Bar is a tasty and convenient way to help fuel and enable athletes to perform at their peak. At just 220 calories and 45g of carbs, it delivers energy designed for athletes preparing for a game or practice. Every Fuel Bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It’s delicious granola base is filled with chocolate chips or raisins throughout the bar. These bars currently come in two flavors: Chocolate Chip and Oatmeal Raisin.

New Plant Protein Bars from PowerBar

Introducing it’s first plant-based snack bar.

 

September 2017

 

This year, PowerBar is introducing its first plan-based snack bar as part of its Clean Start family of products. Each of these healthy bars contain 10-11 grams of protein and have no artificial flavors, colors or sweeteners. In addition, they are also Non-GMO Project verified. These bars are available in three different flavors:

 

1. Dark Chocolate Almond Sea Salt

2. Dark Chocolate Peanut Butter

3. Dark Chocolate Salted Caramel Cashew

 

Each bar contains nuts, seeds and crisped rice, and are dipped and drizzled with dark chocolate. They are only 230 calories each and have 7-8 grams of fiber. This new product is a chance to reach out to those consumers who are looking for a flavorful vegetarian snack that also has added health benefits. These bars are a delicious, flavorful and better-tasting option that is not typically seen in the plant protein category, according to Premier Nutrition.  Make sure to stock up today!

You’ve Never Seen Oatmeal Like This

Quaker® Hot Cereal Cups

 

August 2017

 

Real Medleys® & Express Cups:

 

Quaker Oatmeal Cups are like having your best friend move right next door: you’ve always loved it, but now it’s even more convenient. You get the whole grain Quaker Oats you love whenever and wherever you’re hungry. We can hear your stomach celebrating already.

 

Quaker® Express Cups:

 

We think it’s important to celebrate the classics: that’s why we’ve taken Instant Quaker Oatmeal and made it even more convenient. Get the warm and familiar flavors you love in a convenient on-the-go cup. Express Cups are offered in nine delicious flavors: Maple & Brown Sugar, Apples & Cinnamon, Apples & Cranberries, Honey & Almonds, 50% Less Sugar Cinnamon Pecan, 50% Less Sugar Apple Walnut, Blueberry Bash and Banana Bonanza.

 

Quaker® Real Medleys® Cups:

 

You’ve never seen oatmeal like this. Packed with wholesome multi-grains and chunks of real fruit and nuts – Quaker® Real Medleys® Oatmeal is an oatmeal experience beyond your expectations. It comes in a convenient, portable package so you can eat it anywhere! It’s so easy to make… Just add water and microwave. No mess, no bowl to clean up. Real Medleys® Cups are offered in eight flavors: Apple Walnut, Peach Almond, Blueberry Hazelnut, Summer Berry, Banana Walnut, Cranberry Vanilla Almond (Steel Cut), Apple Pear Pecan (Steel Cut) and Maple Pecan Raisin (Steel Cut).

Cereal-in-a-Cup-Take Anywhere, Enjoy Anytime

Give consumers the Kellogg’s® cereals they crave

 

August 2017

 

Consumers are looking for the Kellogg’s® cereals they crave and the convenience their lifestyles demand. Kellogg’s® Cereal-in-a-Cup delivers satisfying, adult-sized portions in portable, no-spill packages your customers can enjoy. All they need to do is add milk and go.

 

Cereal is not only a popular choice, it’s the number one consumed food at breakfast!1 Increase shopper loyalty and breakfast sales by making the brands they love quick and easy to enjoy. Improve returns with higher price point of these larger portioned, high-value brands. And Kellogg’s® Cereal-in-a-Cup drives bundle purchases of milk, juice, fruit and coffee. Kellogg’s® optimized assortments enable you to offer varieties that cater to your customers’ unique tastes without overstocking one flavor. Meet the growing need for fast, on-the-go convenience at breakfast and throughout the day with brands like Apple Jacks®, Cocoa Krispies®, Frosted Flakes®, Foot Loops® and more!

 

1The NPD Group/National Eating Trends®, Year ending February 2016

Help Fuel Your Customers with Gatorade Fuel Bars

 

August 2017

 

Gatorade has over 50 years of experience hydrating athletes at all levels to peak performance. It is a brand that people know and trust and is used by professionals and top athletes all over the world. The performance bar category in convenience grew 3.3% in 2016. Gatorade bars grew 79% in the convenience channel in 2016 which is 24x the category growth. Gatorade’s bar portfolio includes Gatorade Protein Bars and Gatorade Fuel Bars. Gatorade Whey Protein Bar launched in 2014, and the Fuel Bar launched in 2016. The bars portfolio tagline is “Never Let Hunger Get in the Way of your Game”. Fuel bar tagline includes “Performance Fuel for Athletes” and the Whey Protein Bar tagline includes “Protein Pus Carbs to Recover”. Gatorade bars currently have a national TV campaign running through April 2017 and is the only performance bar brand with significant TV media support. They also have digital activation and print ads running through the end of the year.

 

Gatorade Fuel Bars are a tasty and convenient way to help fuel and get the nourishment needed to perform at peak. At 220 calories and 45g of carbs, it is the right type of energy designed for athletes preparing for a game or practice. Every fuel bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It has a granola base with chocolate chips or raisins throughout the bar. These bars currently come in two different delicious flavors: Chocolate Chip and Oatmeal Raisin.

Healthy Snack Trend Continues to Grow

Opportunity for Healthy Snacks at Convenience

 

May 2017

 

With consumer wanting to find healthier snacks in c-stores, it is important to start providing healthier snack options in your store. Convenience channel shopper research identified several key insights regarding healthy snacks:

 

• 65% think that c-stores do not have adequate selection of healthy food choices

• 79% of millennials (ages 25-34) wish c-store carried more healthy snacks

• 80% like to try new healthy snack types

• 66% said they would pay more for healthy snacks

• 64% would buy more products from c-stores that offered healthy snack choices

 

Start providing a unique variety of healthy and great tasting snack choices to convenience store shoppers! Do this by creating a Healthy Snack Center. Here you can discover unique and delicious all natural snack alternatives. In addition, offering healthy snack choices calls for incremental growth. With a healthy snack center, you can appeal to consumer groups that is essential for c-store growth. Research shows that offering more “better for you” alternatives could increase convenience store sales with these key consumer groups: millennials (25-34 year olds), women, and natural supermarket shoppers. Also, incremental display space enables c-stores to offer healthier snack choices without alienating the core c-store shopper.

 

There are many benefits a retailer has for offering healthy snacks:

 

• Healthy snack center offers incremental shelf space

• Pre-selected assortment of unique, great tasting healthy snacks

• Capture greater share of “better for you” snack purchases

• Improved consumer perception of convenience store chain

• Increased purchase occasions from key consumer groups (e.g. Millennials)

• Higher dollar ring = more dollar profit.

 

In the last year, Lil’ Drug Store has started offering a variety of healthy snack options. Early this year, they launched Harvest Snaps. These snacks are great tasting, crispy and light pea-pod shaped salty snacks. They are baked, not fried, and made from whole peas. Harvest Snaps is a $100MM retail sales brand and has seen dollar sales growth of over 35% vs. LY in all outlets (Wal-Mart, Target, Grocery, Costco).

 

Another new addition to their healthy snack lineup is Sensible Foods Crunch Dried Fruit. Sensible Foods picks fruits at the peak of ripeness and “crunch dries” them to create a flavorful, crunchy snack. The crunch dried process is a proprietary hybrid between freeze drying and low moisture dehydration. The unique blend of the two processes creates an incredibly flavorful taste and crispy crunchy texture and retains an exceptionally high amount of the fruits nutritional value. Sensible Foods Crunch Dried fruit snacks are available in a varied assortment of delicious flavors. Sensible Foods Crunch Dried Fruit delivers 2x the sales and has better taste, texture and variety of fruit snacks than any other brand.

 

With 75% of c-store shoppers wanting a greater selection of healthy snacks, Lil’ Drug Stores new healthy snack products are the perfect addition to your store! Stock up today!

Good to Go Mini Meals with Big Appeal

New Product from Kellogg’s®

 

May 2017

 

Convenience and wholesome snacking come together in Keebler Town House® Crackers + Hummus. Meet sophisticated snackers’ demand for crispy, flavorful crackers coupled with the all-natural TRU Flavors Hummus for a delicious mini meal kit on the go.

 

Town House® Crackers + Hummus is perfect for C-Stores. The

shelf-stable expertise of our partner, Truitt Family Foods®, delivers a mini meal that requires no refrigeration. Dips are up 26% from 2010-2015 and growing. In 2014, hummus rose to the #1 fresh dip with sales topping $724M – that’s a 200% rise since 2000. It’s a trend with great sales potential.

 

Reach millennials with this great new snack! Mini meals are the new norm, and Town House® Crackers + Hummus is ideal for savvy Millennials on the go who seek unique, authentic taste. No refrigeration needed. The ultimate convenience for you and your customers.

Square and Always Scrumptious

NEW Quaker Breakfast Squares

 

April 2017

 

Your customer’s mornings just became more satisfying with NEW Quaker Breakfast Squares. Available in Strawberry, Baked Apple Cinnamon and Peanut Butter flavors, these filled soft baked bars are an easy way to fill up and help start your day. Not to mention, each square is made with whole grains oats and other delicious ingredients to make this one fulfilling square.

 

Strawberry

 

The sweet taste of strawberries is always refreshing. That’s why NEW Quaker Strawberry Breakfast Squares are a great way to help start your day. Whole grain oats, whole wheat, strawberry puree and other tasty ingredients create the satisfying breakfast snack you’ll love to enjoy.

 

Baked Apple Cinnamon

 

Apple & cinnamon, the classically delicious duo that blends sweet and spice. We love this combination our NEW Baked Apple Cinnamon Quaker Breakfast Squares, the surprisingly satisfying breakfast snack. Enjoy 23 grams of whole grains, cinnamon, sweet apple puree and other tasty ingredients that may become your favorite apple cinnamon snack!

 

Peanut Butter

 

The creamy texture and sweet taste of peanut butter inspired our NEW Quaker Peanut Butter Flavor Breakfast Squares. Whole grain oats, peanuts, creamy peanut filling and other delicious ingredients make for a breakfast snack that is delightfully delectable and will help satisfy your hunger.

 

Make sure you’re stocked up on this delicious new breakfast option for your customers!

Protein is in the News…and On the Shelf

New Protein Packed Trail Mix from Oberto

 

April 2017

 

Protein is everywhere! Consumers are starting to want more from their snacks and one of these things they want more of is protein. Protein claims in the news and media influences the purchase of protein snacks in c-stores. High-protein claims have a high amount of influence on purchase decisions and one quarter of American’s are consuming more protein than a year ago.

 

Premium trail mixes are the fastest growing segment in c-store and is seeing growth of more than 4.9%! Oberto’s new trail mix is a delicious snack that has protein packed jerky in every bag. This product is the perfect balance of jerky, hearty nuts & seeds, sweet dried fruit & decadent chocolate pieces.  Each bag of trail mix is packed with 12 grams of protein. This innovative mix will satisfy hunger, as well as deliver antioxidants, vitamins and minerals in each delicious bite.

 

There is a reason no one has successfully created the natural combination of healthy trail mix with protein packed jerky. Oberto’s unique selection of nuts, seeds, dried fruit and chocolate makes all the difference in how it tastes. Their trail mix will taste just as good the day your consumers tear it open as the day it was mixed together. With high protein snacking being more on trend than ever, make sure you’re stocked up on this healthy protein snacks that you’re consumers are looking for.

Fuel Every Adventure with Bear Naked

New Bear Naked Granola Bites from Kellogg’s

 

April 2017

 

Delight active snackers’ taste buds and energize their lifestyle with Bear Naked delicious, fun to eat granola bites that go anywhere and everywhere! Consumers are looking for new snacking options and poppable bites provide a new occasion in the wholesome snack category. Stock poppable bites to provide incremental sales to the category while minimizing cannibalization of existing brands.

 

Bear Naked Granola Bites is a wholesome, portable snack packed with the real ingredients consumers are seeking and that are visible through clear packaging. Consumers want to feel good about what they are purchasing. Bear Naked Bites are Non-GMO Project Verified, Gluten-Free and made with Fair Trade Cocoa. Each bar is filled with big delicious chunks of nature with flavors that your customers will go wild for!

 

Poppable granola bites offer a balance of soft baked granola from nut butter and a crunch from nuts and seeds. This new product comes in two delicious flavors: Peanut Butter & Honey and Dark Chocolate & Sea Salt. Get in on the action. Fuel up your wholesome snacking line-up today!

Pringles Standard Can Conversion

Standard Can SKU’s and UPC’s are Changing

 

March 2017

 

 

Kellogg’s started changing their UPC codes on Pringles Standard Cans starting in January. Wholesalers should have supplied you with tags for these items. Please make sure to leave both tags up for the same can as the new can size will decrease slightly. Below are the SKU’s and UPC codes that have been effected in this first phase:

 

 

 

 

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The second phase of this starts in March. Pringles Standard Large Can size will change from 5.68oz to 5.26oz. All other Standard Large cans will change from 5.96oz to 5.57oz. Starting April 17, 2017 execution on retagging with new codes for the new slightly smaller cans is needed. In addition, tags will be provided to major wholesalers to support this execution. Leave both size can codes in place during this transition. Below are the SKU’s and UPC codes that will be effected during this second phase:

 

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Pringles is the #1 selling impulse salty snack brand in convenience. The brand offers flavor and size variety that meets cravings on the spot! Pringles is the $165 Million brand in convenience with continued growth. These light, crunchy,

fun crisps with iconic cans are easy to find on any shelf. Pringles come in two different sizes, grab & go cans and

standard cans.

Over 50 Years of Hydrating Experience

Gatorade is a Brand your Customers Know and Trust

 

March 2017

 

Gatorade has over 50 years of experience hydrating athletes at all levels to peak performance. It is a brand that people know and trust and is used by professionals and top athletes all over the world. The performance bar category in convenience grew 3.3% in 2016. Gatorade bars grew 79% in the convenience channel in 2016 which is 24x the category growth. Gatorade’s bar portfolio includes Gatorade Protein Bars and Gatorade Fuel Bars. Gatorade Whey Protein Bar launched in 2014, and the Fuel Bar launched in 2016. The bars portfolio tagline is “Never Let Hunger Get in the Way of your Game”. Fuel bar tagline includes “Performance Fuel for Athletes” and the Whey Protein Bar tagline includes “Protein Pus Carbs to Recover”. Gatorade bars currently have a national TV campaign running through April 2017 and is the only performance bar brand with significant TV media support. They also have digital activation and print ads running through the end of the year.

 

Gatorade Fuel Bars are a tasty and convenient way to help fuel and get the nourishment needed to perform at peak. At 220 calories and 45g of carbs, it is the right type of energy designed for athletes preparing for a game or practice. Every fuel bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It has a granola base with chocolate chips or raisins throughout the bar. These bars currently come in two different delicious flavors: Chocolate Chip and Oatmeal Raisin.

 

Gatorade Whey Protein Bars are great as a post workout snack to aid recovery. Whey Protein Bars fuel muscle recovery to help bring muscles back to life. Formulated with 20g of high quality whey and milk protein. When eaten right after a game or practice, they give muscles essential amino acids needed to help rebuild and recover. Each bar contains 42g of carbohydrate which during exercise, will burn through fuel stores in muscles and energy reserves in the liver. Replenishing these carbs is a critical step to being ready for tomorrow’s workout. These bars are coated in delicious chocolate or vanilla with whey crisps for great, easy to chew texture. These bars currently come in four different delicious flavors: Chocolate Chip, Chocolate Caramel, Chocolate Peanut Butter and Vanilla Almond.

 

Contact your PepsiCo Wholesaler to start carrying these bars in your store!

 

Brand New Pringles Grab & Go Flavors

Introducing Pringles Pizza Grab & Go and Jalapeño Grab & Go

 

February 2017

 

Bold flavors are continuing to be a popular trend in c-stores and in salty snacks. Consumers are actively seeking out bold and new flavors, especially the millennial consumer. By adding new, interesting flavors into your set, you are keeping customer’s palates engaged and allowing them to explore and experiment with bolder flavors.

 

Bold flavors have an increasingly relevant spot in the salty category. Afternoon and evenings are important times of the day for salty snacks. On average, the majority of salty snacks are consumed in the afternoon and evening and are the #1 consumed snack between meals. Within the convenience channel, salty snacks are on pace to deliver +9% growth in 2017. The key target consumer for the new Pringles Grab & Go flavors are called the Bold Explorer, are between the ages of 18-34, and love snacking and seek salty snacks that are bold in flavor and rich in textures. For these consumers, snacking is a daily ritual and they are very adventurous and willing to try a variety of new and exciting snacks.

 

Pringles Grab & Go Pizza and Jalapeño will capture incremental consumer occasions by expanding flavor depth in the large Grab & Go format. Consumer research revealed a significant opportunity to drive category growth with expansion of differentiated flavors. Pringles consumers live in the now and seek ways to break out of the mundane and enjoy life. Meet consumer preference for flavor experimentation with a go-to brand that delivers even more flavors combined with the unique Pringles chip format. Sales of pizza flavored Pringles in convenience have grown in dollars and volume over prior year’s sales. In addition, Jalapeño offers a bolder, more complex adventure that target consumers seek. Finally, millennials who are frequent snackers, have a preference for bold and unique flavors and are influence to purchase spicy flavors 30% of the time. Make sure you’re adding these adventurous flavors to your salty snack line up!

Pure Organic – Brand New Product Line from Kellogg’s

Pure Nutrition starts with Pure Organic Bars

 

January 2017

 

Kellogg’s has recently launched a brand new product line, Pure Organic Bars. Pure Organic bars are deliciously simple and health-forward way to snack, featuring ancient grains and organic ingredients. The Pure Story was founded by a mom devoted to providing wholesome snacks for her daughter. When her daughter decided to become vegetarian, they decided to create their own healthy snacks. They decided to us only real organic fruits, nuts and spices. No refined sugars, no chemicals, and no genetically modified stuff. Most importantly, it had to taste amazing. Following hundreds of hours in the kitchen and dozens of dinner-table taste-tests, they perfected their recipes and started sharing them with friends and family. Those friends and family then passed on the recipes to even more people. This was how Pure Organic was born.

 

Why Organic? There are many reasons why consumers are choosing to eat organic. One reason is they want to avoid chemicals. With 600 active chemicals registered for agricultural use in America, no wonder consumers are choosing to eat organic. Eating organic also provide benefits from more nutrients. Organically grown foods have more vitamins, minerals, enzymes and micro-nutrients than commercially grown foods because the soil is nourished with sustainable practices and responsible standards. These foods also provide better taste. Nourished, well balanced soil produces healthy, stronger plants with higher levels of flavor enhancing nutrients and lower concentrations of water and sugar contents. Organic sales are growing at 14% a year vs 3% on non-organic products. In addition, 81% of families report to buying organic at least some of the time.

 

Pure Organic Bars contain Ancient Grains. What are Ancient Grains? Good question. They have been around unchanged for thousands of years and are packed with whole grains, protein and omega-3. In addition, they contain fatty acids and antioxidants and are part of a heart healthy Mediterranean diet. Healthy eating starts with purely organic ingredients. Pure Organic bars are Vegan, Non-GMO Project Verified and Gluten-Free, which will help meet the demands of a health-conscious consumer.

The Wonderful Company has the Most Top 10 Brands “On the Way Up”!

The Wonderful Company has brands that are Growing, Naturally.

 

January 2017

 

The Wonderful Company is the second-largest produce company. And, they’re the second-fastest growing. According to Nielsen, brand momentum is a good indicator of future equity growth. Of the brands on the EquiTrend top 10 list, over half have posted double-digit sales growth. In a study of 2,500 brands, the Wonderful Company outshines every other CPG company. Our performance topped giants such as P&G and Pepsico among nearly 100,000 consumers surveyed. For Millennials, GenXers and Boomers, Wonderful brands are recognized by more consumers as “on the way up.” Clearly, the brand has healthy name recognition and their healthy message resonates across generations.

 

C-Store is outperforming other channels in the snack nut category with pistachios as one of the most productive nut. Snack nuts contributed $22M to the C-store channel last year and continues to grow vs other channels. Today, Wonderful Pistachios & Almonds brand is stronger than ever. Pistachios are more on trend than ever, with 50% of eating occasions being snacks. In addition, healthy snacking is on the rise, with 34% of consumers limiting sweets intake. Pistachios are one of consumer’s favorite nut and 82% of pistachio buyers buy Wonderful Pistachios.

 

C-store owners should have an aggressive focus on pistachios that will raise sales and profits. The Wonderful Company has put together different ways for you to do this:

 

Maximize Dollar and Unit Velocity by Lowering EDLP to $3.99

Getting the right every day price point is key! Lowering your price to $3.99 will help maximize dollar and unit velocity.

 

Add Top Performing SKUs in C-Store Channel to your Assortment.

Make sure you’re carrying two of the top performing SKUs: Roasted Salted Pistachios 5oz and Shelled Pistachios 2.5oz. Roasted Salted Pistachios 5oz, is the #1 snack nut in C-store with a high repeat purchase rate and moves 3x faster than the next competitor’s pistachios SKU. The recommended SRP is $3.99. Shelled Pistachios 2.5oz is convenience store oriented, appeals to the on-the-go snacker, and is good for cooking and baking. The recommended SRP is also, $3.99.

 

Seize this Opportunity: Lightly Salted is a Must Have.

Consumers want lightly salted products, with 34% of nut buyers wanting to reduce sodium intake. Lightly salted nuts are fastest growing, growing 14% vs flat for nut overall. In addition, Wonderful Lightly Salted is completely incremental. The recommended SRP is $3.99.

 

Drive Impulse Purchases with Different Varieties of Flavors in Tube Packs and On-The-Go Shelled SKU.

Consumers say that flavored nuts encourage them to eat more nuts and are provided incremental to Roasted Salted. Also, 53% of pistachio purchases are on impulse. Flavors have the highest repeat purchase rate, 44% of consumers say flavors increase nut consumption. Sweet Chili and Salt & Pepper 4.5oz are recommended flavors with an SRP of $2.99. Tube packs are perfect for c-stores. 43% of trial-size buyers repeat in the Wonderful Pistachios brands. Roasted Salted, Sweet Chili and Salt & Pepper 1.25oz tube packs are recommended with an SRP of $1.49.

 

Leverage Eye-Catching Displays and Other POS Options to Drive Impulse Purchases.

This year, take advantage of Wonderful’s increasing trade support for exciting shipper programs and hot promo pries. On average, c-store retailers will see an increase of about 50% in velocity when on displays.

 

It’s time to get started with Wonderful Pistachios & Almonds to offer fast moving, highly profitable, on trend healthy snacks in your stores.