NEW! Keebler® Fudge Stripes Cookies - Whoopsy™ Fullly Fudged Cookies!
November 2018
C-Stores! Get ready to see what the Keebler® elves have been up to now! Everyone knows and loves delicious Keebler® Fudge Stripes cookies. Now, the Elves have taken them to the next level of sweet, chocolaty temptation by totally enrobing them in rich, thick fudge. Some say it was fudge-loving elf mischief, others say it was the magic of innovation. Bottom line: Whoopsy™ Fully Fudged Cookies are the most decadent Keebler® Fudge Stripes Cookies ever!
Cookie Growth is Sweet: Today’s consumers want more indulgent, rich cookie experiences to satisfy their sweet cravings. Plus, with cookies continuing to be the fastest growing sweet snack in the America — and Keebler® cookies growing at 9% in the Total U.S. Convenience Channel — these New Keebler® Whoopsy™ Fully Fudged Cookies are sure to be a hit.
Satisfaction to the Max: Popular Fudge Stripes Single Serve cookies are growing at 8.8%, and, when promoted, can lift sales by up to 15%2. Imagine these delightful, striped shortbread cookies totally enrobed in rich fudge! You can be sure New Keebler® Whoopsy™ Fully Fudged Cookies will appeal to those Indulgent Explorers – snackers who munch all day, are always looking for something new, and have a passion for rich chocolatey treats.
Be ready with New Keebler® Whoopsy™ Fully Fudged Cookies, THE grab-and-go cookie bound to drive sweeter sales as they fulfill chocolate cookie cravings as never before. See for yourself why Now is a good time to partner with Kellogg’s®.
For more information, visit: https://www.kelloggsspecialtychannels.com/Image/Show/6709ea30-66c1-4ba3-a93e-25f77e403d5a?utm_source=PressRelease&utm_campaign=Whoopsy&utm_medium=RBG
NEW Pop-Tarts Splitz® Offers All-Day Snackers An Awesome Duo of Deliciousness!
September 2018
Get ready to excite Pop-Tarts® fans and create lots of new ones with a deliciously awesome double flavor snacking experience! Only new Kellogg’s® Pop-Tarts Splitz® combines two irresistibly different fillings, side by side within each tart with sprinkled frosting on one half and drizzled icing on the other.
Start a Craveable Craze!
New Pop-Tarts Splitz® meet the demand for all-day, between meal snackers on the hunt for new flavor experiences. In fact, 18 to 24-year-olds choose their favorite flavor Pop-Tarts® as a snack 50% of the time ! Now with Pop-Tarts Splitz® trendy pairings like Frosted Strawberry & Drizzled Cheesecake and Frosted Brownie Batter & Drizzled Sugar Cookie, you’re sure to please customers’ tastes.
Innovation Drives Growth
Fun flavor innovations are a hallmark of the Pop-Tarts® brand and have shown to drive purchase and trial across every daypart. Pop-Tarts® is the #1 brand2 of toaster pastries in convenience. Offering new, remarkable flavor combinations not only increases interest in Pop-Tarts®, it can also help boost your bottom line.
Stock up on the irresistible NEW Pop-Tarts Splitz® flavors today. Don’t miss the opportunity to create snacking excitement with these unique flavor combinations—and see for yourself why Now is a good time to partner with Kellogg’s®.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
®,™,© 2018 Kellogg NA Co.
1The Top TENS, https://www.thetoptens.com/greatest-snack-foods
2 Nielsen AOD Total US Convenience Channel 52 wk ending 12/30/17
Fall is the Time to Drive Seasonal Impulse Sales with Limited Edition Kellogg’s® Frosted Pumpkin Pie Pop-Tarts®!
September 2018
Get ready to create excitement and elevate all-day sales this fall with a real crowd-pleaser: Kellogg’s Frosted Pumpkin Pie Pop-Tarts®! Available to C-stores for a limited time only, Pumpkin Pie is the #1 seasonal Pop-Tarts® favorite at retail —and a real event with Pop-Tarts® enthusiasts.
Fans Can’t Wait: Consumers look forward to the annual seasonal offerings from Pop-Tarts®, especially Pumpkin Pie. The buzz on this flavor starts on social media at the first sign of fall and gains momentum through November. Don’t miss out on offering this wildly popular, limited edition flavor at its peak of popularity!
Like a Hand-holdable Pumpkin Pie: Think heavenly pumpkin pie-flavored filling with cinnamon, nutmeg, ginger and cloves surrounded by a golden crust and topped with sweet, white icing and fall-colored crunchlets. Great to eat on-the-go or enjoy later, these Pop-Tarts® deliver the seasonal flavors 63% of consumers enjoy.
Self-Merchandising: Our flexible, easy to merchandise counter display holds 24 packs. Strategically place the merchandiser near the coffee bar or checkout counter for increased bundle purchases and basket rings. Or order product without merchandiser to shelve with other Pop-Tarts® flavors
Turn Driver: Pumpkin Pie Pop-Tarts® bring attention to the toaster pastry category and turn just as fast as key core flavors like Strawberry and Brown Sugar Cinnamon .
Don’t miss out on this seasonal winner from Pop-Tarts® — the leader of the toaster pastry category — and see for yourself why Now is a good time to partner with Kellogg’s®.
For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/497f1471-8baf-4d4a-ab98-228ff6daed38?utm_source=PressRelease&utm_campaign=PumpkinPT&utm_medium=RBG
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
®,™,© 2017 Kellogg NA Co.
1Harris Poll Nielsen, Equitrend Brand Equity Study
2www.fona.com/resource-center/blog/year-round flavor-seasonal flavor trends
3Nielsen AOD Total Convenience, Units per store per week latest 26 weeks ending 1/20/18
Kellogg’s® “FEED YOUR FANDOM” Sweepstakes Kicks Off Football Season with Snacking Superstars!
September 2018
Get ready to score big with college football fans when you offer them a chance to win Season Ticket Cash to their must-see games — as they munch on their must-have Cheez-It®, Pringles® and Rice Krispies Treats® snacks.
The Fan Base for College Football is Huge: Whether they’re tailgating, gameday partying or watching at home, the college football crowd represents the largest fan base in sports with devotees across the country. More than 49 million Americans attended college games last year, more than twice as many as any other live sport.
Snacking & Football Go Hand in Hand: This fan group is not only enthusiastic about their school teams, they are avid supporters of sponsoring products. Kellogg’s “FEED YOUR FANDOM” sweepstakes draws them in with promotional packaging and product displays to maximize the contest impact and boost sales on the snacks they crave: Pringles®, Cheez-It® and Rice Krispies Treats®. And, that’s a win-win for your store!
Find out how easy it is for your customers to enter. For entry methods, dates and full Official Rules, go to www.KFR.com/FeedYourFandom.
Don’t miss out on this seasonal crowd pleaser and the great-tasting snacks fans crave. See for yourself why Now is a good time to partner with Kellogg’s®.
For more information, visit https://www.kelloggsspecialtychannels.com/Home/Convenience?utm_source=PressRelease&utm_campaign=FallFootball&utm_medium=RBG
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
®,™,© 2018 Kellogg NA Co.
Kellogg’s® Major League Soccer Promotion Gives Fans a Chance to Score a Trip to see Their Favorite Team Play!
July 2018
It’s time to kick-up salty snack sales and give lucky winners and their friends a once-in-a-lifetime opportunity to see their favorite Major League Soccer team compete in whatever city the game is being played. Their Club. Their Choice. Any City!
What makes this promotion a sure winner? With soccer’s popularity growing across the nation and game attendance and viewing numbers setting new records every season, this promotion connects the consumer’s passion for their team with their favorite salty snacks, Cheez-It® and Pringles®! And Kellogg’s® has all the promotional activation elements ready to take the field.
FAN APPEAL: Like most sport fans, soccer enthusiasts love to snack while watching the game and many choose salty snacks. America’s Hispanic, Gen Y and Gen Z consumers are more engaged in soccer than any previous generation—and 80% are consciously drawn to brands that partner with their sport. 1
ON-PACK & IN-STORE SUPPORT: Specially marked packages of Pringles® and Cheez-It® products will include details of how consumers can win a trip to see their favorite soccer club play. Major League Soccer promotional graphics will also be featured on Cheez-It® 3 oz. and Pringles® Large Grab & Go displays.
EASY, FUN ENTRY: To enter, customers simply take a selfie with a qualifying product and upload it to KelloggsMLSSweeps.com for a chance to win:
• Grand Prizes: 5 Trips for 4 people to any MLS game
• First Prize: 100 pairs of tickets to any MLS game
• Second Prizes: 1000 $50 MLS electronic gift cards to Major League Soccer merchandise website
• The promotion runs 6/1/18 – 7/31/18
Get your game on with the Major League Soccer Promotion and see for yourself why Now is a good time to partner with Kellogg’s®.
KELLOGG’S® MLS SOCCER WIN A TRIP SWEEPSTAKES
Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. For complete Official Rules, including how to enter for free, go to www.KFR.com/MLS. Registration and entry is free. Begins 6/1/18 at 12:00:00 PM (ET) through 7/31/18 at 11:59:59 AM (ET). Message and data rates may apply. Subject to complete Official Rules. Ends 7/31/18. Odds of winning depend on total number of eligible entries received from all methods combined. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.
Learn more at:
https://www.kelloggsspecialtychannels.com/Image/Show/a4c54c28-7cfa-4f55-9ed8-93c420ce6557?utm_source=MLSPressRelease&utm_campaign=MLSPromotion&utm_medium=RBG
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include – Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
®, ™, © 2018 Kellogg NA Co.
Kellogg’s® Secures Promotional Agreement with Universal Pictures and Amblin Entertainment’s Jurassic World.
May 2018
The launch of Kellogg’s® promotion with/licensing agreement in support of JURASSIC WORLD: FALLEN KINGDOM gives participating consumers and Specialty Channel Retailers and Operators an opportunity to win a Jurassic Adventure for two in Hawaii, and much more!
An awe-inspiring prize: The 5-day experience begins for two at Oahu Hawaii’s Kualoa Ranch, the lush private preserve where Jurassic World: Fallen Kingdom was filmed. There, Jurassic World comes to life with an exciting helicopter tour, movie site experience, jungle tour, spending money and more!
A Blockbuster Partnership: the popularity of the Jurassic franchise is among the highest in cinema history. Kellogg’s® will tie into this excitement to engage consumers via product packaging, POS, social media, digital ads, scratch and win games and more.
You’ll see these exciting graphics on Kellogg’s® Pop-Tarts® Frosted Strawberry and Pop-Tarts® Frosted Brown Sugar Cinnamon, Kellogg’s® Rice Krispies Treats® Big Bar original and Rice Krispies Treats® Big Bar Double Chocolatey Chunk, Rice Krispies Treats® Original 1.3oz and 2.13oz (vending) sizes, Keebler® Vanilla Sugar Wafers and Keebler® Soft Batch Cookies.
Easy Entry for Everyone: Retailers and operators simply purchase 10 cases of any of the participating products or a Pop-Tarts® and/or Rice Krispies Treats® Big Bar shipper with the eye-catching Jurassic-branded header. Then take a picture of your invoice or the shipper in-store and upload to KelloggJurassicPromotion.com for your chance to win. Consumers enter by simply taking a selfie with participating product and uploading it to KelloggJurassicAdventure.com. Consumers could also win one of 25 first prizes, a GoPro HERO 5 Session™ 4K Action Camera!
Don’t miss the opportunity to get in on the action and see for yourself why now is a good time to partner with Kellogg’s®.
JURASSIC WORLD: FALLEN KINGDOM arrives in theaters nationwide on June 22, 2018.
About JURASSIC WORLD: FALLEN KINGDOM
It’s been four years since theme park and luxury resort Jurassic World was destroyed by dinosaurs out of containment. Isla Nublar now sits abandoned by humans while the surviving dinosaurs fend for themselves in the jungles.
When the island’s dormant volcano begins roaring to life, Owen (Chris Pratt) and Claire (Bryce Dallas Howard) mount a campaign to rescue the remaining dinosaurs from this extinction-level event. Owen is driven to find Blue, his lead raptor who’s still missing in the wild, and Claire has grown a respect for these creatures she now makes her mission. Arriving on the unstable island as lava begins raining down, their expedition uncovers a conspiracy that could return our entire planet to a perilous order not seen since prehistoric times.
With all of the wonder, adventure and thrills synonymous with one of the most popular and successful series in cinema history, this all-new motion-picture event sees the return of favorite characters and dinosaurs—along with new breeds more awe-inspiring and terrifying than ever before. Welcome to Jurassic World: Fallen Kingdom.
Stars Pratt and Howard return alongside executive producers Steven Spielberg and Colin Trevorrow for Jurassic World: Fallen Kingdom. They are joined by co-stars James Cromwell, Ted Levine, Justice Smith, Geraldine Chaplin, Daniella Pineda, Toby Jones, Rafe Spall and Isabella Sermon, while BD Wong and Jeff Goldblum reprise their roles.
Directed by J.A. Bayona (The Impossible), the epic action-adventure is written by Jurassic World’s director, Trevorrow, and its co-writer, Derek Connolly. Producers Frank Marshall and Pat Crowley once again partner with Spielberg and Trevorrow in leading the filmmakers for this stunning installment. Belén Atienza joins the team as a producer. www.jurassicworld.com
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include – Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
®, ™, © 2018 Kellogg NA Co.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
NEW Cheez-It Duoz® Caramel Popcorn & Cheddar Now Available to C-Stores!
Satisfy the Sweet and Salty Flavor Craze of On-The-Go Snackers!
April 2018
Sweet caramel crunch meets salty cheddar crisp in the new, deliciously-exciting Cheez-It Duoz® Caramel Popcorn and Cheddar! With sweet and salty flavors all the rage, this new combo creates a tempting, complex snacking experience that all snackers will be back for again and again.
At Cheez-It®, we know our salty snacks! Since 2014, total Cheez-It® salty snacks have grown nearly 95% in the Convenience Channel, and is an overall $55 Million business rising annually at 14.3% . Our Cheez-It Duoz® line is legendary for great-tasting flavor combinations and textures in a uniquely Cheez-It® way; two crave-worthy snacks in one, easy-to-grab pack.
Now with Caramel Popcorn and Cheddar flavors joining the Cheez-It Duoz® family, you can expect these great results to continue. The sweet and salty flavors are decidedly on-trend, and the mix of textures is irresistible. Our packaging elevates the excitement with bold, fun graphics that bring this scrumptious combo to life for your avid, all-day snackers.
So, get ready to tantalize their taste buds and satisfy those cravings. Offer new Cheez-It Duoz® Caramel Popcorn and Cheddar today. See for yourself why Now is a good time to partner with Kellogg's®. Learn more at: https://www.kelloggsspecialtychannels.com/Image/Show/a3afed74-0274-4e02-964f-32cccf926215?utm_source=CIDuozPR&utm_campaign=CIDuozCaramelCheddar&utm_medium=RBG
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich an delight the world through foods and brands that matter. Our beloved brands include - Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
®, ™, © 2017 Kellogg NA Co. © 2017 Pringles, LLC
1Nielsen AOD Total US Convenience Channel latest 52 weeks ending 8/12/17
NEW Special K® Protein Trail Mix Inspired Meal Bars!
Made with Ingredients Consumers Want, with Flavor They Can't Resist.
March 2018
Give hungry customers the power to 'own' their eating choices, energize and nourish their bodies, and satisfy cravings with new Special K® Protein Trail Mix Inspired Meal Bars available in Cherry Nut and Pretzel Cashew varieties.
As the lines between snacking and mealtime continue to blur, Special K®, is constantly innovating to meet the needs of active, all-day snackers. Research shows that nearly half of consumers agree that their protein bars should contain more nuts, legumes and fruit . Now, Special K® serves up fruit and nuts with irresistible Cherry Nut and Pretzel Cashew Special K® Protein Trail Mix Inspired Meal Bars. Trail mixes in general score high with shoppers. A majority of consumers believe that trail mixes are a good source of protein and energy and are a better snack alternative1. These positive perceptions, plus our variety of great-tasting flavors, are key purchase drivers.
We've packed these bars in clear packaging, so shoppers can see the ingredients they want and love. Special K® Protein Trail Mix Inspired Meal Bars in Cherry Nut and Pretzel Cashew are not only delicious, they contain 12g of energizing protein and are free from artificial flavors and preservatives. So, offer the positive nutrition and variety bar lovers want with new Cherry Nut and Pretzel Cashew Trail Mix Inspired Protein Meal Bars from Special K®. See for yourself why Now is a good time to partner with Kellogg's®.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich an delight the world through foods and brands that matter. Our beloved brands include - Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
Mintel Oxygen Customer Reports Snack Nutrition and Performance Bars, May 2017
Kellogg’s® 2018 “College Hoops” National Promotion features more powerhouse brands fans can’t resist!
January 2018
Let the games begin! It’s time to score more snack sales with Kellogg’s® 2018 College Hoops Promotion! Kellogg’s® takes college basketball season to the next level by giving five lucky
fans and their friends the ultimate hoops experience: An opportunity to travel to San Antonio, Texas and play in a once-in-a-lifetime celebrity basketball game!
This year, 2018 College Hoops is expanding fan appeal by adding more Kellogg’s® snacking Favorites including Rice Krispies Treats®, Famous Amos®, Pop-Tarts®, Pringles® and the #1 cracker brand made with real cheese, Cheez-It®.1
The 2018 College Hoops promotion connects consumers’ passion for sports with their passion for their favorite snacks.
• High-Scoring Product featuring on-pack promotion details: new, exciting graphics on Cheez-It® Original 2 oz. and 3 oz. bags; Pringles® Standard Can in Original, Sour Cream and Onion, and Cheddar flavors; Famous Amos® 3 oz. bags; Rice Krispies Treats® 2.13 oz. and Big Bar size; and on 2-count packs of Pop-Tarts® Blueberry and Pop-Tarts® S’mores flavors.
• College and Celebrity Partnerships: School partnerships that fans will identify with when they see their logos on POS and other merchandising materials. Celebrities and partner schools will be tweeting followers about the promotion and inviting them to enter.
• Eye-Catching POS: In store 2018 College Hoops shippers and promotional packaging will help drive incremental sales.
Now’s the time to get on board. College Hoops puts your store the middle of the action with great snacks and an exciting promotion to drive awareness and category growth.
Put the ball in your court and score big with the 2018 College Hoops Promotion. See for yourself why Now is a good time to partner with Kellogg’s®.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.
®, ™, © 2017 Kellogg NA Co. © 2017 Pringles, LLC
1Nielsen AOD Total US Convenience Channel latest 52 weeks ending 9/9/17
New, Delicious Cocoa Krispies Treats® with M&M’s®
Perfect as a Holiday Stocking Stuffer or Snack
November 2017
New from Kellogg’s® is the Cocoa Krispies Treats® with M&M’s®. This classic, sweet snack has been making happy memories for generations of consumers. Now, in an exciting, expanded portfolio, Rice Krispie Treats® deliver a new variety of irresistible flavors, in various grab and go sizes, ideal for your c-store snackers.
Consumers love their sweet snacks. In fact, over one-third of all snack dollars in convenience are spend on treat bars1. Today’s consumers want lots of choices. Rice Krispies Treats® now come in Big Bars for larger snacks and original square size for smaller appetites. In addition to the delicious Original, Rice Krispies Treats® are now available in a wide range of indulgent flavors to satisfy every craving – even NEW Cocoa Krispies Treats® with M&M’s®! Make sure you’re stocked up!
1Nielsen Total US Convenience, 52 weeks ending 5/18/16
Join The Seasonal Pumpkin Craze!
October 2017
Delight your customers with seasonal Pumpkin Pie Pop-Tarts, available for a limited time only. With fall in full swing, this delicious product will help you capture seasonal sales.
Pop-Tarts Frosted Pumpkin Pie tastes just like mom pulled it from the oven. Its aroma and velvety pumpkin taste will have your customers giving thanks. Kellogg’s new counter display holds 24, 2ct Pumpkin Pie Pop-Tarts and is a great way to drive impulse sales.
Create seasonal buzz and stimulate profits with this flexible counter merchandiser. Drive impulse sales with strategic placements like near the foodservice area for increased basket ring or near the coffee machines for bundled purchases! If you’re interested in carrying this product, please contact your distributor for availability.
Kellogg’s Rebate Program
Make Sure You’re Carrying the Kellogg’s Super 38 Sku’s!
September 2017
Kellogg’s is the world’s leading producer of cereal and a leading producer of convenience foods like cookies, crackers, toaster pastries, cereal bars, and fruit-flavored snacks! When you are part of the RBG Club Services Membership, you are required to carry Kellogg’s top 38 sku’s in order to qualify for the Kellogg’s Rebate Program. The Kellogg’s Rebate Program is as follows:
Base Tier Rebate – 2% Rebate
Must carry the Kellogg’s Super 38 sku’s
Option 1 Rebate – 0.50% Rebate
Must carry the Kellogg’s Super 38 sku’s PLUS any additional Kellogg’s sku’s equaling 45-54 sku’s.
Option 2 Rebate – 1.50% Rebate
In lieu of Option 1, you must carry the Kellogg’s Super 38 sku’s PLUS any combination of Kellogg’s sku’s
equaling 55 or more.
The Kellogg’s Super 38 Sku’s are listed below:
1. Rice Krispies Treats Big Bar Original 2.2oz
2. Cheez-It Crackers Original 3oz
3. Pop-Tarts Frosted Strawberry 3.67oz
4. Pringles Original Single Serve 2.36oz
5. Special K Protein Meal Bar Strawberry 1.59oz
6. Pringles Sour Cream & Onion Standard Can 5.96oz
7. Pringles Original Standard Can 5.68oz
8. Pringles Sour Cream & Onion Single Serve 2.5oz
9. Special K Protein Meal Bar Chocolate Peanut Butter 1.59oz
10. Nutri-Grain Cereal Bar Strawberry 1.3oz
11. Keebler Sandwich Crackers Toast & Peanut Butter 1.8oz
12. Keebler Sandwich Crackers Cheese & Peanut Butter 1.8oz
13. Rice Krispies Treats Original 1.3oz
14. Pop-Tarts Frosted Brown Sugar Cinnamon 3.52oz
15. Pringles Cheddar Single Serve 2.5oz
16. Cheez-It White Cheddar 3oz
17. Famous Amos Chocolate Chip 3oz
18. Keebler Sandwich Crackers Club & Cheddar 1.8oz
19. Keebler Vanilla Sugar Wafers 2.75oz
20. Soft Batch Chocolate Chip Cookie 2.2oz
21. Cheez-It Duoz Sharp Cheddar/Parmesan 4.3oz
22. Pringles Barbeque Single Serve 2.5oz
23. Pringles Cheddar Standard Can 5.96oz
24. Pringles Barbeque Standard Can 5.96oz
25. Pop-Tarts Frosted Smores 3.67oz
26. Special K Protein Meal Bar Double Chocolate 1.59oz
27. RKT Big Bar Double Chocolatey Chunk 3oz
28. Cheez-It Original 7oz
29. Nutri-Grain Cereal Bar Apple Cinnamon 1.3oz
30. Kellogg’s Frosted Flakes Cup 2.1oz
31. Grooves Sharp White Cheddar 3.25oz
32. Kellogg’s Froot Loops Cup 1.5oz
33. Grooves Zesty Cheddar Ranch 3.25oz
34. Kellogg’s Raisin Bran Crunch Cup 2.8oz
35. RKT Big Bar Blasted with M&M’s 2.1oz
36. Cheez-It Cheddar Jack 3oz
37. Cheez-It Duoz Cheddar Jack/Baby Swiss 4.3oz
38. Nutri-Grain Cereal Bar Blueberry 1.3oz
Please note that in order to qualify for this rebate, you must be on the RBG Club Services Membership. For information on how you can join the membership, please call 630-353-7957.
Cereal-in-a-Cup-Take Anywhere, Enjoy Anytime
Give consumers the Kellogg’s® cereals they crave
August 2017
Consumers are looking for the Kellogg’s® cereals they crave and the convenience their lifestyles demand. Kellogg’s® Cereal-in-a-Cup delivers satisfying, adult-sized portions in portable, no-spill packages your customers can enjoy. All they need to do is add milk and go.
Cereal is not only a popular choice, it’s the number one consumed food at breakfast!1 Increase shopper loyalty and breakfast sales by making the brands they love quick and easy to enjoy. Improve returns with higher price point of these larger portioned, high-value brands. And Kellogg’s® Cereal-in-a-Cup drives bundle purchases of milk, juice, fruit and coffee. Kellogg’s® optimized assortments enable you to offer varieties that cater to your customers’ unique tastes without overstocking one flavor. Meet the growing need for fast, on-the-go convenience at breakfast and throughout the day with brands like Apple Jacks®, Cocoa Krispies®, Frosted Flakes®, Foot Loops® and more!
1The NPD Group/National Eating Trends®, Year ending February 2016
NEW! Nutri-Grain® Counter Unit
Boost Wholesome Snack Sales
July 2017
Make it easy for busy consumers to fuel up their mornings fast – with this new, highly visible Nutri-Grain® counter display, and energize your wholesome snack sales in the process. Nutri-Grain® is the #1 selling cereal bar in convenience, a strong brand with consistent growth1 among on-the-go-eaters. Attract attention to the cereal bar made with the goodness of whole grains and delicious real fruit from Kellogg’s®, the breakfast experts. Place on or near the hot beverage area to encourage bundle opportunities, and near checkout to encourage impulse purchases. It’s item number is 38000-17347. Make sure to place an order with your distributor today!
1Nielsen A00, Latest 52 weeks ending 12/31/2016
Unleash Despicable Me 3 Movie Mayhem
And Help Increase Sales
June 2017
The Despicable Me franchise is massive at $2.7B in global sales and Despicable Me 3 (launching 6-30-2017) is expected to continue this success. Kellogg’s has partnered to support the movie in store with an on-pack promotion and two shippers. For retailers, the Despicable Me 3 promotion offers an easy, exciting and relevant opportunity to engage with shoppers, especially millennials. Shoppers will experience the mayhem of DM3 with an offer for free movie tickets. Consumers will redeem the tickets by texting on-pack promotion and promotional headers.
Despicable Me 2 has the second highest Millennial audience ever – Millennial consumers are explorers who love snacking, enjoy trying new products, have a passion for rich, indulgent snacks and an affinity for bold flavors and textures. Pop-Tarts and Rice Krispies Treats both index at 130+ for Millennials therefore, participating products include Pop-Tarts Frosted Strawberry, and Brown Sugar Cinnamon, as well as Rice Krispies Treats Big Bar Original, Big Bar Double Chocolatey Chunk, and Original 2.13oz. In addition, two shippers will contain promotional headers. These shippers include the Pop-Tarts 96ct Shipper and the Rice Krispies Treats Big Bar 48ct. Shipper.
Promotional elements for this event include: on-pack flow through, promotional graphics on existing Rice Krispies Treats and Pop-Tarts shippers, and online media support and social media promotion.
Good to Go Mini Meals with Big Appeal
New Product from Kellogg’s®
May 2017
Convenience and wholesome snacking come together in Keebler Town House® Crackers + Hummus. Meet sophisticated snackers’ demand for crispy, flavorful crackers coupled with the all-natural TRU Flavors Hummus for a delicious mini meal kit on the go.
Town House® Crackers + Hummus is perfect for C-Stores. The shelf-stable expertise of our partner, Truitt Family Foods®, delivers a mini meal that requires no refrigeration. Dips are up 26% from 2010-2015 and growing. In 2014, hummus rose to the #1 fresh dip with sales topping $724M – that’s a 200% rise since 2000. It’s a trend with great sales potential.
Reach millennials with this great new snack! Mini meals are the new norm, and Town House® Crackers + Hummus is ideal for savvy Millennials on the go who seek unique, authentic taste. No refrigeration needed. The ultimate convenience for you and your customers.
Fuel Every Adventure with Bear Naked
New Bear Naked Granola Bites from Kellogg’s
April 2017
Delight active snackers’ taste buds and energize their lifestyle with Bear Naked delicious, fun to eat granola bites that go anywhere and everywhere! Consumers are looking for new snacking options and poppable bites provide a new occasion in the wholesome snack category. Stock poppable bites to provide incremental sales to the category while minimizing cannibalization of existing brands.
Bear Naked Granola Bites is a wholesome, portable snack packed with the real ingredients consumers are seeking and that are visible through clear packaging. Consumers want to feel good about what they are purchasing. Bear Naked Bites are Non-GMO Project Verified, Gluten-Free and made with Fair Trade Cocoa. Each bar is filled with big delicious chunks of nature with flavors that your customers will go wild for!
Poppable granola bites offer a balance of soft baked granola from nut butter and a crunch from nuts and seeds. This new product comes in two delicious flavors: Peanut Butter & Honey and Dark Chocolate & Sea Salt. Get in on the action. Fuel up your wholesome snacking line-up today!
Pringles Standard Can Conversion
Standard Can SKU’s and UPC’s are Changing
March 2017
Kellogg’s started changing their UPC codes on Pringles Standard Cans starting in January. Wholesalers should have supplied you with tags for these items. Please make sure to leave both tags up for the same can as the new can size will decrease slightly. Below are the SKU’s and UPC codes that have been effected in this first phase:
The second phase of this starts in March. Pringles Standard Large Can size will change from 5.68oz to 5.26oz. All other Standard Large cans will change from 5.96oz to 5.57oz. Starting April 17, 2017 execution on retagging with new codes for the new slightly smaller cans is needed. In addition, tags will be provided to major wholesalers to support this execution. Leave both size can codes in place during this transition. Below are the SKU’s and UPC codes that will be effected during this second phase:
Pringles is the #1 selling impulse salty snack brand in convenience. The brand offers flavor and size variety that meets cravings on the spot! Pringles is the $165 Million brand in convenience with continued growth. These light, crunchy,
fun crisps with iconic cans are easy to find on any shelf. Pringles come in two different sizes, grab & go cans and
standard cans.
Brand New Pringles Grab & Go Flavors
Introducing Pringles Pizza Grab & Go and Jalapeño Grab & Go
February 2017
Bold flavors are continuing to be a popular trend in c-stores and in salty snacks. Consumers are actively seeking out bold and new flavors, especially the millennial consumer. By adding new, interesting flavors into your set, you are keeping customer’s palates engaged and allowing them to explore and experiment with bolder flavors.
Bold flavors have an increasingly relevant spot in the salty category. Afternoon and evenings are important times of the day for salty snacks. On average, the majority of salty snacks are consumed in the afternoon and evening and are the #1 consumed snack between meals. Within the convenience channel, salty snacks are on pace to deliver +9% growth in 2017. The key target consumer for the new Pringles Grab & Go flavors are called the Bold Explorer, are between the ages of 18-34, and love snacking and seek salty snacks that are bold in flavor and rich in textures. For these consumers, snacking is a daily ritual and they are very adventurous and willing to try a variety of new and exciting snacks.
Pringles Grab & Go Pizza and Jalapeño will capture incremental consumer occasions by expanding flavor depth in the large Grab & Go format. Consumer research revealed a significant opportunity to drive category growth with expansion of differentiated flavors. Pringles consumers live in the now and seek ways to break out of the mundane and enjoy life. Meet consumer preference for flavor experimentation with a go-to brand that delivers even more flavors combined with the unique Pringles chip format. Sales of pizza flavored Pringles in convenience have grown in dollars and volume over prior year’s sales. In addition, Jalapeño offers a bolder, more complex adventure that target consumers seek. Finally, millennials who are frequent snackers, have a preference for bold and unique flavors and are influence to purchase spicy flavors 30% of the time. Make sure you’re adding these adventurous flavors to your salty snack line up!
Pure Organic – Brand New Product Line from Kellogg’s
Pure Nutrition starts with Pure Organic Bars
January 2017
Kellogg’s has recently launched a brand new product line, Pure Organic Bars. Pure Organic bars are deliciously simple and health-forward way to snack, featuring ancient grains and organic ingredients. The Pure Story was founded by a mom devoted to providing wholesome snacks for her daughter. When her daughter decided to become vegetarian, they decided to create their own healthy snacks. They decided to us only real organic fruits, nuts and spices. No refined sugars, no chemicals, and no genetically modified stuff. Most importantly, it had to taste amazing. Following hundreds of hours in the kitchen and dozens of dinner-table taste-tests, they perfected their recipes and started sharing them with friends and family. Those friends and family then passed on the recipes to even more people. This was how Pure Organic was born.
Why Organic? There are many reasons why consumers are choosing to eat organic. One reason is they want to avoid chemicals. With 600 active chemicals registered for agricultural use in America, no wonder consumers are choosing to eat organic. Eating organic also provide benefits from more nutrients. Organically grown foods have more vitamins, minerals, enzymes and micro-nutrients than commercially grown foods because the soil is nourished with sustainable practices and responsible standards. These foods also provide better taste. Nourished, well balanced soil produces healthy, stronger plants with higher levels of flavor enhancing nutrients and lower concentrations of water and sugar contents. Organic sales are growing at 14% a year vs 3% on non-organic products. In addition, 81% of families report to buying organic at least some of the time.
Pure Organic Bars contain Ancient Grains. What are Ancient Grains? Good question. They have been around unchanged for thousands of years and are packed with whole grains, protein and omega-3. In addition, they contain fatty acids and antioxidants and are part of a heart healthy Mediterranean diet. Healthy eating starts with purely organic ingredients. Pure Organic bars are Vegan, Non-GMO Project Verified and Gluten-Free, which will help meet the demands of a health-conscious consumer.
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