Bazooka Candy

Bazooka Continues to Experience Strong Growth!

March 2019

Bazooka Candy Brands, the popular manufacturer of products like Baby Bottle Pop, Jumbo Push Pops and Bazooka Bubble Gum, continues to outpace the candy category! Bazooka is the #2 Non-Chocolate Manufacturer in the U.S. and has grown 3.2% in sales. The company is also outpacing the industry in Non-Chocolate Candy. From 2014-2017 sales have grown 9.8% with top ranked items in that segment. Baby Bottle Pop is the #2 Non-Chocolate item, Juicy Drop Pop is #6 and Jumbo Push Pop is #7.

In addition to their continued growth, the company continues to produce innovative products. This year, the Bazooka launched Ring Pop Gummy Gems. This new addition is inspired by the brand’s signature gem shape, with the new candy including a sweet gummy outside with a drop of sour gel on the inside to create a unique 2-in-1 candy experience using the latest 3D technology.

Ring Pop is a pop culture icon and favorite among lollipop consumers in the U.S. With the release of its latest product, the brand shows no signs of slowing down. Check with your wholesaler for availability!

NEW MatchEms™ Gummies Candy!

May 2018

Explore the flavor possibilities with Bazooka’s NEW MatchEms™ Gummies Candy! Bazooka Candy Brands is the leader in kid’s candy. Their brands Baby Bottle Pop, Juicy Drop, Push Pop and Ring Pop are all top 20 sellers1. The company also continues to outpace the total confections category2 and is a Top 3 NCC Confections Manufacturer3. Gummies continue to be a powerful and innovative segment. This sub-category is the fastest growing NCC segment with an 11% five year annual growth rate4. In addition, gummies count good sales were up 32% in 20165!

Kids love to customize their eating experience. Major innovation opportunity exists as there is a lack of gummy products that allow kids to build their own flavor. Candy customization is a proven success: Bazooka’s powerhouse Baby Bottle Pop and Juicy Drop brands empower kids to customize their flavor experience. With the New MatchEms™ Gummies, your kid customers can build their own flavors!

MatchEms™ capitalizes on kids’ desire for both gummies and flavor customization. This product features new 3-D gummy technology where kids can interlock 2 flavors to create a third. It also features more flavors per bag than other gummy candies with each pack containing 8 flavors allowing kids to create up to 28 unique and delicious combinations. Creating flavors and interlocking gummies are a hit! Kids love MatchEms™6 with 91% saying they would buy the product and 97% say the product is fun to each. This product is supported by national tv advertising that started at the beginning of the year.

1Source: IRI MULO+C L52 WE 4.16.17 for non-chocolate count goods

2Source: IRI MULO+C Total Confections L52 WE 4.16.17

3Source: IRI MULO+C L52 WE 4.16.17 FE CT GOODS where Base size < 4.3oz, Base price < $2.00, and ACV Dist > 10%

4Source: IRI MULO+C 2011-2016

5Source: IRI MULO+C CY2016

6Topps Product Concept Test, Building Blocks Research 2016

Bazooka Candy Brands Continues Grow

Company Shows Impressive Year Over Year Growth

January 2017

In 2016, Bazooka Candy Brands grew 13.6%, up from 9.6% in 2015. The company is outpacing the category in 2016 consumption performance. In the Non-Chocolate Category, Bazooka is outpacing the industry and is top ranked among kids with Juicy Drop Pop, Baby Bottle Pop, Jumbo Push Pop and Juicy Drop Gummies. Juicy Drop Pop is the #1 ranked non-chocolate kid’s brand. They account for their access because of innovation, distribution, merchandising and the new 360 media campaigns. In order for C-stores to find success with Bazooka Candy Brands, stocking up on innovation and carrying the right SKU’s is key. Bazooka has many exciting new products that are perfect for c-stores and have provided the recommended mix of their products to include in your candy set.

Innovation

Juicy Drop Gummies

Bazooka has provided breakthrough innovation in the Gummies Segment with Juicy Drop Gummies. No other candy offers the interactive 2-in-1 intense flavor experience that Juicy Drop does. If you’re not familiar with this candy, you squeeze the gel into the sour-sanded gummies drop zone and pop it in your mouth. It allows for you to enjoy the uniquely sweet & sour experience. This product is perfect for kids because they can control their own flavor intensity.

Crunchkins

Crunchkins are dessert flavored poppers with a creamy coating and a light crunchy center. Each 3 ounce share pack contains exciting and delectable dessert-inspired flavors: birthday cake, fudge brownie, and glazed donut. The primary customer target for this product are kids, aged 6-12. This product creates an all-new, sweet snacking category which is on trend and highly incremental to the set.

Juicy Drop Gum

The new Juicy Drop Gum will change kids bubble gum. Kids love Juicy Drop Gum! Purchase interest more than doubled after trial. It combines the perfect mix of sweet bubble gum and sour gel for a long-lasting and mind-blowing 2-in-1 flavor experience. Each pack includes 8 bubble gum chunks and a patent-pending sour gel dropper to boost and extend the awesome flavor. An assortment of the 4 top-selling Juicy Drop flavors in each 16 count box: Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast. Dynamic graphics call out the innovative flavor boosting technology.

Ring Pop Gummies

Ring Pop Gummies is the biggest back-of-store launch for Bazooka Candy Brands. Wearable, customizable gummies are unique to the category. Ring Pop Gummies Chains come in a 5oz peg bag and contains 3 chains and 18 charms per bag. They have 8 emoji-themed charm designs and 6 kid-favorite flavors: strawberry, blue raspberry, watermelon, cherry, orange, and grape. Ring Pop Gummies Rings come in a 5oz peg bag and contains 24 rings per bag. They come in 4 kid-favorite flavors: strawberry, blue raspberry, cherry and watermelon.

Sugar Free Bazooka To Go Cup

The iconic Bazooka flavor now in Sugar Free provides an incremental all-family opportunity. 80% of parents surveyed said they would buy the Bazooka To Go Cup for themselves or their kids. The New Sugar Free Bazooka To Go Cup instantly brings incremental revenue to a flat category and are key to category growth. Bazooka is the only bubble gum in this pack type, adding differentiation to the set!