NEW Delicious Ooey Gooey Butter Cake Flavor!
October 2019
Prairie City Bakery has introduced a new flavor to their delicious Ooey Gooey Butter Cakes – Chocolate Cappuccino. This indulgent treat combines the sweetness of chocolate with the robust flavor of a cappuccino to create the ideal treat for any coffee lover. Perfect on its own or paired with your favorite coffee, the Chocolate Cappuccino Ooey Gooey Butter Cake is great any time of day. This new flavor joins the existing lineup of: Original, Lemon, Cinnamon, Sea Salt Caramel, Chocolate Chip, Key Lime, and Peanut Butter.
Ooey Gooey Butter Cake is a 2-layer treat featuring a delicious buttery yellow cake bottom, topped with a rich blend of cream cheese, sugar, and egg. A St.Louis favorite, this is a successful impulse item that will increase basket size. Let Prairie City Bakery's #1 seller be yours! Try Ooey Gooey today!
Why Ooey Gooey?
Ooey Gooey Butter Cake is an on-trend, unique and decadent bakery offering
• Thaw-and-sell format requires no additional labor or equipment
• Incredible 45-day shelf life/18-month frozen shelf life
• Packed in an attractive compact merchandiser
• Great add-on sales item
Give Them Something Sweet!
August 2019
With fall just around the corner, sweet treats in the morning make up for the coming chill! Prairie City Bakery’s Individually Wrapped Breakfast Pastries make for a perfect grab-and-go breakfast. Just the right amount of sweet to start off your customers’ morning!
Parents rushing to get their kids to school will appreciate the breakfast pitstop at your location! Prairie City Bakery’s breakfast pastry portfolio offers a wide variety, catering to all different types of morning munchers’ tastes.
Enjoy the Sweeter Side of Life:
Their Donut Holes To-Go are perfect for popping in your mouth on the drive to work, or a last-minute sweet treat for to bring to the office – or even the kids’ schools! The grab-and-go container allows customers an easy way to enjoy them on the run.
The Ooey Gooey Danishes are the melt-in-your-mouth indulgence your Monday morning craves. With flakey layers of pastry dough, rich fillings, and sweet icing, you’ll forget all about your Monday morning blues!
The Strudel Sensations take Turnovers to a whole new level: the oh-so-flakey crust with the sweet icing offers a sensational flavor balance you won’t want to miss out on experiencing.
Down Home Muffins make you feel right at home, even if you’re on the go. Filled with mouthwatering ingredients and topped with crystalized sugar, every bite offers scrumptious taste!
If you’re looking for a bigger muffin, look no further than the Monster Muffin. The monster-size quality in the grab-and-go packaging offers three different flavors to choose from and packed with huge everyday goodness made with real nuts, real chocolate, and real eggs.
And last, but certainly not least, is the Ooey Gooey Cinnamon Roll: wrapped and loaded with rich cinnamon paste and topped with white icing, they are the best-selling breakfast item in the Prairie City Bakery portfolio!
Add Prairie City Bakery to your foodservice station or at the counter to boost impulse buy sales today!
Cashing In On Sweet, Impulse Sales
March 2019
If you have a cash register, Prairie City Bakery has the program to maximize your impulse sales. No other company offers the wide range of award-winning products, innovative packaging, and smart countertop merchandising displays designed to maximize revenue in the smallest possible foot prints.
Down-Home Cookies 3oz
#1 countertop seller! Prairie City Bakery’s cookies will WOW your customers with award-winning flavors and WYSIWYG! (what You See is What You Get) packaging. With their hand-scooped, hand-wrapped look and a just baked feel, their big and soft 3oz Cookies seem like they’re fresh out of the oven.
Super-Sized Down-Home Cookies 4oz
Soft, chewy and loaded with huge chunks of the finest ingredients, these giant Cookies provide the ultimate in homemade taste. Pillow pack packaging offers an extended shelf life of 21 days.
Warmer Cookies
Serve warm Cookies all day with delicious 1.5oz Chocolate Chip and 1.25oz Oatmeal Raisin Cookies. Packed with pre-printed merchandising bags. Warmer equipment program is also available.
Check out the Smart Merchandising Solutions available for Cookies Below!
Foodservice Made Simple!
January 2019
Prairie City Bakery has a foodservice solution to make your bakery case its finest! Create your perfect Bake Shoppe with Prairie City Bakery’s simplified foodservice solution. Their full line of award-winning, thaw-and-sell Bake Shoppe products set the foundation for a successful foodservice program for your store. Their premium bulk products are packed in convenient 4- and 6-packs allowing you to use only what you need daily, reducing the number of stales. Add Prairie City Bakery’s foodservice expertise and smart merchandising displays and you’ve got yourself a winning, easy-to-execute Bake Shoppe design.
Below are the currently Prairie City Bakery Bulk Offerings for a Bakery Case:
Cinnamon Rolls
Their Bake Shoppe Cinnamon Rolls offer both crave appeal and exceptional taste. Featuring 108 pastry layers and delicious cinnamon filling, these BIG 6oz rolls are topped with a variety of delectable icings. All are available in a convenience 4-pack. Available in Cream Cheese Smear, Caramel Iced and The BIG Cinnamon Roll.
Down Home Muffins
Made with premium ingredients like real fruit and nuts, and topped with a dome of crystallized cinnamon sugar, their Down Home Muffins are bursting with flavor. Available in Blueberry Banana Nut, Cinnamon Cream Cheese and Tuxedo.
Coffee House Danish
Their authentic Danish are superior in quality and taste – each hand braided and twisted, layered with a full ounce of delicious filling, and drizzled with sweet white icing. Available in Creamy Cheese and Red Raspberry.
Bake Shoppe Donuts
Classic and Premium Donuts made with traditional recipes and offer a variety of popular choices to satisfy your customers’ breakfast or snack cravings. Classic donut offerings include Chocolate Iced Cake, Old Fashioned, Glazed Yeast, Chocolate Iced Glazed Yeast, and Glazed Cinnamon Roll Donut. Premium donut offerings include Long John: Custard Filled and Chocolate Iced, Long John: Maple Iced, Bismarck: Raspberry with White Icing, Glazed Apple Fritter and Glazed Cinnamon Twist.
Gourmet Cupcakes
Transform your bakery case into an all-day bakery destination by offering award-winning, center-filled frosting, generously-sized 6oz Cupcakes in the afternoon. Assorted cases (two 4-packs of each flavor): Vanilla Cupcake with Butter Cream Frosting and Rainbow Sprinkles, Chocolate Cupcake with Butter Cream Frosting and Chocolate Sprinkles, and Red Velvet Cupcake with Creamy Cheese Frosting and Red Cake Crumbs.
Bakery cases are available in 3- or 4-tiers. To find out how you can get on this program and also qualify for FREE product, call us at 888-728-3724.
Announcing Two New Ooey Gooey Butter Cake Flavors!
With the addition of these new flavors, Ooey Gooey has grown to a family of 7!
January 2018
Prairie City Bakery has introduced 2 new flavors of their delicious Ooey Gooey Butter Cakes - Key Lime and Peanut Butter. The Key Lime tastes like a citrus tropical paradise (made with Nellie and Joe's Famous Key West Lime Juice), while the Peanut Butter has a sweet and creamy flavor, topped with mini chocolatey chips. These 2 flavors join the existing lineup of: Original, Lemon, Cinnamon, Sea Salt Caramel, and Chocolate Chip.
Ooey Gooey Butter Cake is a 2-layer treat featuring a delicious buttery yellow cake bottom, topped with a rich blend of cream cheese, sugar, and egg. A St.Louis favorite, this is a successful impulse item that will increase basket size. Let Prairie City Bakery's #1 seller be yours! Try Ooey Gooey today!
Why Ooey Gooey?
- Ooey Gooey Butter Cake is an on-trend, unique and decadent bakery offering
- Thaw-and-sell format requires no additional labor or equipment
- Incredible 45 day shelf life/18 month frozen shelf life
- Packed in an attractive compact merchandiser
- Great add-on sales item
These delicious cakes are available in 7 yummy flavors: Original, Lemon, Sea Salt Caramel, Chocolate Chip, Cinnamon,
NEW! Key Lime, and NEW! Peanut Butter.
Boost Dessert Sales With These Sweet Tips
Understanding Consumer Preferences: As Seen in CSP Daily News
November 2017
When it comes to dessert, people have different definitions of what it means to them, as well as different eating habits and what their favorite types are. To appeal to more consumers and increase interest in desserts, understanding their habits, as well as what they define as dessert, is key.
What do consumers think of when they think of dessert?
In Technomic’s 2017 Dessert Consumer Trend Report, powered by Ignite, 62% of consumers say they define dessert as anything sweet eaten immediately or shortly after lunch or dinner. Though some people say they define desserts as items like fruit, alcohol beverages, ice cream or frozen treats, most consumers (71%) say they define dessert to be traditional sweets such as cookies, pie and cakes.
Therefore, desserts can be loosely defined as something sweet that is usually indulgent. Though some consumers think of things like cheese plates, or even a cup of coffee or tea as desserts, and others classify dessert as something sweet or indulgent that’s eaten anytime, a majority differentiate a dessert from a snack by when it’s eaten – after a meal.
How often do consumer’s eat dessert?
So how often do consumers eat dessert? Knowing now what dessert is defined as, it’s easier to find out how often they eat it. After all, eating a piece of fruit for breakfast probably wouldn’t be considered dessert, while eating one after dinner might be. According to the Technomic report, 32% of consumers say they eat desserts after a meal twice a week or more, while 25% say they eat it often – at least once a week. On average, consumers eat dessert 4.8 times per week.
When it comes to the “why” of eating dessert, 75% of consumers say that compared to their typical behavior, they are more likely to eat dessert when they want to treat or reward themselves, while 58% say they’re more likely to eat dessert when they’re happy. Other factors contributing to indulging include being stressed, being sad, or having a bad day, but overwhelmingly, consumers eat dessert more when they’re feeling good or when they want a treat.
Desserts that are gaining popularity.
While the tried and true desserts like cookies, cakes and ice cream will likely always be crowd pleasers, some other desserts are on the rise – according to Technomic’s MenuMonitor, trifles and layered-dessert mentions have increased about 11% on restaurant menus year over year, while sticky toffee pudding has increased about 13%. Lemon cheesecake and blueberry cheesecake are also becoming more common.
In c-stores, baked goods are up about 9% year over year, with instances of chocolate cake up 25%, cinnamon rolls up 14% and brownies up 8%.
Dessert mentions overall in c-stores are up 5% year over year as well – in other words, it’s a safe bet to say that dessert isn’t going anywhere anytime soon, no matter what diet craze is taking over.
Which desserts get the most love?
When consumers reach for something sweet, according to Technomic’s Dessert Report, they go for these treats at least once a month:
• Cookies: 74%
• Baked goods such as brownies, muffins or scones: 67%
• Cake or cheesecake: 65%
• Donuts: 54%
• Pie/cobbler: 49%
• Ethnic desserts such as churros or cannoli: 31%
Diving deeper, when diners choose cookies or baked goods as their desserts, the top five choices they make are:
• Brownie: 63%
• Chocolate-chip cookie: 55%
• Cinnamon roll: 45%
• Chocolate cookie: 39%
• Donut: 37%
Other top dessert choices include cookie with candy pieces (such as M&M’s cookies), peanut-butter cookies, oatmeal-raisin cookies and dessert/cookie bars. Retailers should be sure to stock a variety of baked goods such as cookies, brownies, cinnamon rolls and more to ensure every customer finds something they like.
Dessert foods as snacks.
Consumers eat dessert foods after meals, of course, but many consumers say they’d purchase a dessert as a snack, as well – and considering 83% of consumers eat a snack once a day, according to Technomic’s 2016 Snacking Occasion Consumer Trend Report, there’s a big opportunity to Technomic’s 2016 Snacking Occasion Consumer Trend Report, there’s a big opportunity to offer popular desserts as snack items. In the same report, 48% of consumers say they purchase snacks at least occasionally from c-stores, so retailers should cater to those snackers.
When choosing a dessert as a snack, 53% of consumers say they’d choose a brownie, and 55% say they’d choose a cookie. Offering several options of brownies and cookies can be a great way to draw in snacking dollars.
For retailers looking to sell more dessert items, the solution is simple: Give consumers the choices they crave most.
SOURCES: “Boost Dessert Sales With These Sweet Tips” by Prairie City Bakery and CSP Daily News. As seen in CSP Daily News on September 21, 2017. http://www.cspdailynews.com/category-news/snacks-candy/articles/boost-dessert-sales-these-sweet-tips
Individually Wrapped Cookies & Snacks
Delicious Cookies & Snacks from Prairie City Bakery
April 2017
Prairie City Bakery’s delicious line up of individually wrapped cookies & snacks are bound to be top sellers in your store. Their down home quality bakery items are fresh, indulgent and will make your customers say “Mmmm!” They offer a wide variety of individually wrapped products for convenience stores like fudge, cookies, brownies, and more!
Gourmet Fudge
Prairie City Bakery’s individually wrapped, bite-sized pieces of indulgent creamy butter and chocolate fudge are the perfect size for a convenient, decadent treat! For the ultimate impulse sale, simply place Prairie City Bakery Fudge in its own attractive merchandiser on the front counter for fantastic fudge selling. Available in two fudgy flavors: Chocolate and Creamy Butter!
Down Home Cookies
Our super-sized down home cookies are soft and chewy, loaded with chunks and chunks of the finest ingredients and a new butter formula, providing an amazingly rich down home flavor. They look homemade with their hand-wrapped look and feel. Zero trans fats, and a full 21-day shelf life. They’re available in four great flavors: Chocolatey Chunk, Oatmeal Raisin, Peanut Butter Chocolate Chip and Chocolatey Candy.
Big n’ Fudgy Brownie
We don’t call it Big n’ Fudgy for nothing! Our award-winning brownie has the “WOW” factor! Big n’ Fudgy Down Home Brownies are studded with chocolate chips and boast a delicious fudgy flavor – perfect for any sweet tooth. Set up by your cash register for incredible impulse sales.
Ooey Gooey Butter Cakes
This decadent two-layer treat originated in St. Louis. The bottom layer is a delicious buttery yellow cake, while the top layer is a rich mixture of cream cheese, sugar and egg. Available in single packs, these delicious treats make the perfect snack. This wildly popular brand is available in five delicious flavors: Original, Lemon, Cinnamon, Chocolate Chip, and Sea Salt Caramel. The Original flavor is also available in two foodservice options: a 10oz pan Pan that is perfect for take-home dessert applications and the slice-and-sell 2.8lb Sheet Cake that can be used as a versatile dessert base.
Chocolatey Dipped Pretzel Sticks
The perfect sweet and salty snack. Quality pretzel sticks dipped in rich white and dark chocolatey fudge. Each 7 ½” pretzel stick is hand dipped in rich chocolate fudge than drizzled with the opposite color chocolate. Individually wrapped with a UPC on each pretzel. Place the container near you cash register, and you’ve got a sale.
Prairie City Bakery is Bakery, Simplified. Everything we do, we do with you and your customers in mind. We’re created the Simplified Bake Shop program for both Foodservice and C-Store industries. We offer bake shop quality in convenient Foodservice 4-packs and cost-effective bakery case programs. Our award-winning cookies and brownies are created with a homemade look and feel for incredible impulse sales. And our Individually Wrapped Pastry program allows for freshness and convenience. Free merchandising options are available.
6 Tips for Boosting Snack Sales
Brought to you by CSP and Prairie City Bakery
January 2017
Snacking continues to be a popular meal-period option, and with more than three-quarters of convenience store customers visiting to buy snacks, it is crucial that retailers get it right. So what are consumers looking for? According to Techomic’s 2016 Snacking Occasion Consumer Trend report, more than half of consumers say portability is key.
Profitability is influenced by size, shape, packaging and ease of purchase. According to NACS, 83% of goods purchases at c-stores are consumed within an hour and an impressive 60% are eaten immediately. What’s more, the top five dessert snacks are all packaged and portable, including cookies, ice cream, brownies, frozen treats and cupcakes, according to Technomic data.
So why not give your customers the kind of quick options they want? Here are some tips to keep in mind:
Capitalize on All-Day Breakfast
Portable, packaged breakfast pastries make great grab-and-go snacks throughout the day. Portable baked goods appeal to consumers looking for small, easy-to-eat indulgences. Consider offering items like danishes, muffins, cinnamon rolls and bear claws near the register for quick convenience.
Go for Bundles
With more c-stores upping their coffee game, packaged snacks (especially premium baked goods) make the perfect complement. Market coffee-and-a snack deal for all customers, or offer them as a loyalty reward. About 57% of younger consumers say the availability of breakfast combo meals influences their decision to visit a foodservice establishment, according to Technomic data. Similarly, be sure to merchandise bakery snacks by the coffee bar to increase bundled purchases.
Cater to Hispanics
As the Hispanic population grows, so does the purchasing power of this important consumer group. As this demographic is comprised of heavy c-store users, Hispanic consumers are a big opportunity for c-stores. Offer a selection of packaged authentic Mexican pastries, as Hispanic consumers over-index on c-store bakery items. In fact, while 77% of all c-store foodservice patrons buy bakery items once a month or more, that number jumps to 87% for Hispanics, according to Technomic data.
Be Bold
Consumers are receptive to bold, spicy flavors. Fill the roller grill with flavor-packed global snacks like egg rolls, spicy bread sticks and more. Consider offering an easily accessible line of flavor packed condiments for hot dogs and other grab-and-go handhelds.
Drink It Up
With more female c-store customers seeking healthy, portable snacks, expect to see a jump in drinkable yogurt sales and other protein-packed drinks. Brands such as Chobani, Dannon and Yoplait all have no-spoon needed yogurt drinks on the market.
Conquer Craveability
Consumers continue to seek out indulgent snacks. Some 49% of consumers ay they indulge when snacking, according to IRI data. Technomic reported that the desire to treat oneself is one of the biggest motivators for snack purchases, second only to hunger. Consumers are likely to purchase indulgent snacks in the afternoon, as studies show consumers are more willing, and more successful, at rationalizing a treat later in the day.
There is an opportunity to maximize indulgent snack sales throughout the day by placing popular impulse items in key positions around your stores. Play up seasonal craveability with holiday treats featuring peppermint or caramel flavors. Look for bite-sized indulgent snacks offered in cups or resealable bags, which are perfectly suited for grab-and-go impulse items.
As snacking continues to grow, and as consumers seek out craveable flavors, the opportunity for boosting snack sales grows, too. Prairie City Bakery has a variety of portable, mouthwatering snacks to entice impulse purchases in your store.
View article here: http://www.cspdailynews.com/category-news/snacks-candy/articles/6-tips-boosting-snack-sales
