Premium Meat Snacks Customers Will Crave!

 

December 2019

 

Although Oberto’s looks may have changed, these meat snacks are still the high quality, amazing tasting snacks you and your customers know and love!

 

With their new looks comes innovation to their core products. For customers looking for that delicious, mouth-watering, smoky flavor, look no further than Oberto! Their jerky line now features four wood smoked flavors that will make customers’ drool: Original Beef Jerky, Teriyaki Beef Jerky, Peppered Beef Jerky, and Applewood Smoked Bacon Jerky.

 

From their Cattleman’s Cut line of meat snacks comes a new Frontier Style™ Jerky. It’s thinner cut, has less moisture, and are real hardwood smoked. The result of these new jerky snacks? There’s a longer lasting chew, a more savory “beefy” tasty, with 50% more protein and 75% less sugar! The Frontier Style jerky comes in Classic Smoked and Pepper Smoked, giving that “tough” initial bite a real beefy flavor. These new products to their portfolio of premium meat snacks tackles an underserved segment in the category, giving your store a leg-up in the industry!

 

Are you selling Oberto or Cattleman’s Cut®in your store? If not, now is the time to start. Check with your wholesaler for availability and to place an order!

Consumers Continue Moving Towards Large, Clear Jerky Bags

 

June 2019

 

When it comes to beef jerky, consumer preferences are evolving. They are trading up to larger packages and have a desire for package transparency; seeing the product is critical to purchasing decisions. 78% of growth in the category is attributed to XL bags and the XL Jerky and Stick sales have grown $130MM.

 

Cattleman’s Cut® is the #1 fastest growing meat snacks brand and is the #2 velocity meat snacks brand. The brand has a strong portfolio of products including XL Jerky, Standard Sticks and XL Sticks. Cattleman’s Cut® competes in the three segments that represent 99% of category growth: XL Jerky, XL Sticks and Standard Sticks ($850M).

 

Cattleman’s Cut® consumers and the “Heavy User” spends 4X on jerky annually and buys 50% of all jerky. They also seek value and quality. In fact, 75% of jerky shoppers trade up to Cattleman’s Cut® from a smaller size. The brand also has higher loyalty than Old Trapper or Jack Links and has a bigger basket ring than any other jerky brand.

 

This year, the rand doubled their marketing investment with over 200MM impressions. Their main focus is on NHRA, The Cattleman and Carmen Electra.

 

• NHRA
  • 24 races across the country
  • Broadcast on Fox Sports
  • One-site sampling
  • Experiential activations
• The Cattleman
  • Three new vides for 2019
  • +7MM views to date
• Carmen Electra
  • The Cattlewoman
  • National digital media campaign of over 15+ videos

 

One of Cattleman’s best-selling products, Cattleman’s Cut® Flank Steak is driving incremental volume to jerky sets with 67% purchase intent, 98% incremental and 100% delicious. Cattleman’s Cut® XL Sticks are incremental to sets with high velocity. The 12oz package is the highest velocity XL stick item, the most-distributed XL stick item and the top 5 velocity stick item.

 

Are you selling Cattleman’s Cut ®in your store? If not, now is the time to start. Check with your wholesaler for availability and to place an order!

NEW Must-Have Meat Snacks

 

March 2019

 

Oberto Snacks continues to provide innovative, delicious, healthy and convenient protein-packed snacks. And this year, they have a variety of delicious new products that you can add to your meat snack offerings.

 

Snack Sticks

Oberto has worked long and hard to develop the best-tasting better-for-you snack stick and it is finally here. Made with premium pork and the perfect blend of spices, Snack Sticks deliver natural, delicious flavor in and great snap in every bite. Available in three flavors: Original, Spicy and Cracked Pepper. All have a delicious taste, have no artificial ingredients or preservatives, no nitrates added and no added MSG.

 

Trail Mix with Peppered Turkey Jerky

10 grams of protein. No artificial ingredients. Gluten Free. This new trail mix product is the perfect balance of peppered turkey jerky, walnuts, pumpkin seeds, sweet dried cranberries and cherries & decadent dark chocolate chunks. Oberto’s unique selection of jerky, nuts, seeds, dried fruit & chocolate makes all the difference in how it tastes. Our trail mix will taste just as good the day you tear it open as the day we mixed it together. It took us 98 years to come up with the perfect mix, but it’ll only take you one handful to know it’s the best trail mix you’ve ever tasted.

 

Cattleman’s Cut® Smoked Sticks

These are how sticks should be made; with the perfect balance of savory and salty seasonings, finished with hardwood smoke, Cattlemen’s Cut® Old Fashioned Smoked Sticks are slow cooked for hours to deliver bold taste with every bite.

 

Cattleman’s Cut® Flank Steak Jerky

There’s truly nothing on earth like our thick cuts of tender flank steak. These strips of premium meat are perfectly marinated in garlic, pepper and brown sugar to provide a sweet, rich start with a peppery kick. Make no mistake though, delicious beef is the flavor you’ll remember most.

 

Interested? Check with your wholesaler for availability!

 

First Ever Pulled Pork Jerky

 

September 2018

 

We are expanding our product portfolio, launching the category’s first-ever Pulled Pork Jerky. Our category expansion is part of the company’s bigger mission to provide more delicious, convenient, and better for you snacking products to enable people to make better choices for a healthier and happier life.

 

Pulled Pork is the go-to Barbeque choice for millions of Americans and its unique taste and texture is beloved by meat-lovers. New All-Natural Oberto Pulled Pork Jerky is now bringing this distinctive BBQ eating experience into the on-the-go snacking category. Oberto Pulled Pork Jerky is all natural has no artificial ingredients is minimally processed and a good source of protein.

 

The unveiling of our Pulled Pork Jerky follows other recent jerky category innovations – All-Natural Oberto Pepperoni Jerky, Oberto better-for-you meat snack sticks and Oberto Trail Mix with jerky – as we look to further differentiate ourselves in the booming meat snacks category which has exploded to more than $3 billion dollars in annual revenue (Source: Nielsen ScanTrak).

 

“As the #1 better-for-you brand in the meat snacks category, it is our goal to develop innovative new products with no artificial ingredients and have the highest quality ingredients and taste,” said Oberto President and CEO Tom Hernquist. “We think our customers, new and old, will become fast fans of the new Oberto Pulled Pork.”

 

The new Oberto Pulled Pork Jerky is available now at retailers nationwide.

NEW Texas Style, Flank Steak Beef Jerky!

 

July 2018

 

Introducing a brand new product from Cattleman’s Cut Beef Jerky: Texas Style, Flank Steak Jerky. Cattleman’s Cut continues to prove that it’s “Where Steak Meets Glory” with NEW Texas Style Flank Steak. This product is high in quality and delicious!

 

Featuring long strips of flank steak, marinated and slow-cooked – an extra tender spin on the jerky consumers already love. Consumer research for Flank Steak is overwhelmingly positive with nearly 73% of respondents calling it “delicious” and “a product for me”.

 

Now available to c-stores, stock up on 6ct open stock, 2 x 6ct clip strips or a 15ct Mixed Display featuring 5 units of flank steak, 5 smoked sausages and 5 original!

 

 

Oberto® is the #1 Better For You Brand in the Meat Snacks Category

Focused on Active Adults Seeking Lean, All Natural Protein.

 

March 2018

 

Oberto® Beef Jerky is the #1 Better For You brand in the meat snacks category. Their products are all natural, high in protein and support an active lifestyle. In addition, they are convenient for consumers to pick up that are on-the-go and come in popular flavors. Their products are backed by huge advertising support in TV, radio, digital and sports. The company has partnered with some of the biggest names in sports like Rob Gronkowski, Richard Sherman, Travis Pastrana, Stephen A Smith, and Scott Speed. The company offers a variety of beef jerky snacks that are packed with protein, that consumers love.

 

Core Four

 

Oberto Beef Jerky's top selling sku's in c-store are what we call the core four. These four sku's are your traditional beef jerky products and are the top selling flavors in c-store. It is recommended that c-store retailers are carrying at least a few of these four products: Original Natural Style Beef Jerky, Teriyaki Natural Style Beef Jerky, Peppered Natural Style Beef Jerky, and Applewood Smoked Bacon Jerky.

 

Trail Mix

 

Oberto's Trail Mix with Jerky was ranked #1 in healthy snacks with jerky, fruit, nuts and chocolate. This product is made with premium ingredients with no peanuts, raisins or fillers. Trail Mix is a truly innovative snack for protein-seekers and comes in 2oz & 4oz packs in three delicious flavors: Original Beef, Spicy Sweet Beef, and Teriyaki Chicken.

 

Snack Sticks

 

New to the Oberto lineup are Snack Sticks! This new products is a better-tasting, better-for-you stick in the beef stick category. Active adults, the target consumer, represent 33% of potential meat snack volume. Currently, those consumers are not happy with any of the current meat sticks available because of grease, MSG, nitrates, organs and fillers. This new product comes in 1oz and 5oz sizes in three flavors: Original, Spicy, and Cracked Pepper.

 

Pepperoni Jerky

 

Last year, Oberto launched their new Pepperoni Jerky. This product is the truly portable pepporni snack. 94% of American's eat pizza, with Pepperoni being the #1 topping. This is a $400MM segment that continues to grow. This product presents retailers with new snacking occasions with high household penetration, wildly popular flavor and on-the-go convenience.

 

Cattleman's Cut Beef Jerky

 

Cattleman's Cut Beef Jerky is part of the fastest growing trend in the jerky sub-segment. Consumers love this product because of its authentic value, clear packaging and generous portions. Each package is made with classic ingredients and quality cuts. This beef jerky is slow cooked with no gimmicks or short-cuts, just simply hand-crafted quality. Available in three flavors: Teriyaki, Original and Peppered.

 

Check with your wholesaler today for availability or to place an order!

New Products from Oberto®.

 

December 2017

 

Snacking trends have rapidly started to evolve beyond taste and price. Traditional drivers of snacks look for taste, price and convenience or low-cost taste. Millennials are driving the evolution of new snack trends like authenticity, ethos, nutrition, value and convenience. To fuel growth, meat snacks must stay relevant with three key trends:

 

Value Seekers – 73% of age 35+ will not spend more for healthier food. These consumers are looking for affordable, salty snacks to satisfy cravings.

 

Active Lifestyle – 63% of millennials participate in fitness sports and 32% are more physically active than Baby Boomers. These consumers are looking for healthy protein that gives them boosts of energy.

 

Craft/Foodie – 81% of millennials explore new cultures through food and 70% of millennials say travel is motivation to work. These consumers are looking for delicious protein snacks to reward themselves.

 

Oberto is the #1 BFY brand in the meat snacks category and fits directly into the active lifestyle snacking trend. Oberto Beef Jerky is all natural, high in protein, provides dietary fuel, is convenient and has popular flavors. The company also has the support of some of the biggest names in sports: Rob Gronkowski, Richard Sherman, Travis Pastrana, Stephen A. Smith and Scott Speed!

 

The brand is unique positioned to capitalize on macro consumer trends and is the #1 BFY brand in the category with category-leading innovation (trail mix, pepperoni jerky and snack sticks). New this year is Oberto Snack Sticks and Pepperoni Jerky!

 

Oberto Snack Sticks

 

The better-tasting BFY sticks. Active adults represent 33% of potential meat snack sticks volume, and are currently not happy with any current meat sticks on the market – grease, MSG, nitrates, organs and fillers. Oberto Snack Sticks scored #1 tasting BFY stick, with taste preferred 2 to 1 vs. Duke’s and has 4x the brand awareness of Duke’s. Sticks are available in 1oz or 5oz Original, Spicy and Cracked Pepper.

 

Pepperoni Jerky

 

The truly portable pepperoni snack. 94% of Americans eat pizza (Pepperoni is the #1 topping) and has $400MM+ segment size and growing, with Millennials having a high usage. This product is a completely new, unique jerky. It does not require refrigeration after opening and is ALL NATURAL. It has 11g of protein - twice the amount of refrigerated pepperoni. This is a huge new snacking opportunity with high household penetration with a wildly popular flavor.

Oberto Trail Mix is the 2017 Retailer Choice Best New Product Winner!

 

October 2017

 

CSP Magazine, the leading media bran serving the convenience industry holds a Retailer Choice Best New Product Contest every year. The editors of CSP and Convenience Store Products magazines identified all its finalists from the list of products nominated by c-store industry members in August. Retailers were asked to fill out a ballot to vote for their favorite new products.

 

Oberto Trail Mix won the Best New Product award in the Salty Snack category. Oberto Trail Mix is a delicious trail mix with jerky, fruit, nuts and chocolate. Packed with protein and premium ingredients, it’s no surprise that it won. The product has proven success in the market with strong velocity within single serve trail mix. Congratulations to Oberto on this honor!

Cattleman's Cut® Beef Jerky

The salty snack to satisfy cravings

 

July 2017

 

While beef jerky is a best-selling product in c-stores, the hottest trend among jerky is clear XL. XL jerky is the fastest growing segment among jerky, now 20% of total jerky. In addition, a clear bag is the category’s highest velocity sub-segment. Heavy users represent about 50% of total category dollars.

 

Cattleman’s Cut® Beef Jerky comes in a clear bag that conveys hand crafted quality. Each bag contains premium, whole muscle cuts and come in three great flavors – Original, Teriyaki & Peppered Steakhouse. Cattleman’s Cut® is a cut above that delivers superior flavor. Extensive consumer-driven jerky attribute testing was used to develop the product. Consumers are looking for smoky, sweet, and savory tastes and textures that are easy to bite into and have a whole muscle tear. In addition, consumers want products that are made in the USA, is grass fed, and no Brazilian beef. Cattleman’s Cut® velocity ranks #1 in a major convenience retailer and its sales are incremental when added as a second clear-bag brand! Make sure you’re stocked up on this great product.

Protein is in the News…and On the Shelf

New Protein Packed Trail Mix from Oberto

 

April 2017

 

Protein is everywhere! Consumers are starting to want more from their snacks and one of these things they want more of is protein. Protein claims in the news and media influences the purchase of protein snacks in c-stores. High-protein claims have a high amount of influence on purchase decisions and one quarter of American’s are consuming more protein than a year ago.

 

Premium trail mixes are the fastest growing segment in c-store and is seeing growth of more than 4.9%! Oberto’s new trail mix is a delicious snack that has protein packed jerky in every bag. This product is the perfect balance of jerky, hearty nuts & seeds, sweet dried fruit & decadent chocolate pieces.  Each bag of trail mix is packed with 12 grams of protein. This innovative mix will satisfy hunger, as well as deliver antioxidants, vitamins and minerals in each delicious bite.

 

There is a reason no one has successfully created the natural combination of healthy trail mix with protein packed jerky. Oberto’s unique selection of nuts, seeds, dried fruit and chocolate makes all the difference in how it tastes. Their trail mix will taste just as good the day your consumers tear it open as the day it was mixed together. With high protein snacking being more on trend than ever, make sure you’re stocked up on this healthy protein snacks that you’re consumers are looking for.