Make 2020 Your Best Year with Kellogg's!

 

December 2019

 

Kellogg’s has a powerful new line of innovations guaranteed to help convenience customers win! In 2020 they will be launching seven new flavors, extending 5 of their brand portfolios with irresistibly tasty snacks.  Be on the lookout for the new Rice Krispies Treats®, Pop-Tarts®, Pringles® and Cheez-It® snacks coming to the iconic brand’s lineup.

 

• Rice Krispies Treats®– We are particularly excited to launch the latest extension of the Rice Krispies Treats® roster, Rice Krispies Treats® Dunk’d – an indulgent confection bar with the irresistible combination of the classic Rice Krispies Treats® dunked in creamy goodness and available only in convenience stores. The newest addition to the Rice Krispies Treats® lineup is created to appeal to customers who love sweet snacking, want to experience novel textures, and have a passion for rich, indulgent snacks.

• Pop-Tarts® – Pop-Tarts® have long been a terrific option for an on-the-go breakfast item or a snack. We created Pop-Tarts® Pretzel because, while it can also be enjoyed in the morning, it is also a sweet and savory snack that can be enjoyed throughout the day. Pop-Tarts® Pretzel will be available in single-serve, 2-ct. pouches in both Chocolate and Brown Sugar Cinnamon flavors.

• Pop-Tarts® Bites – Pop-Tarts® Bites – the same Pop-Tarts® crust and filling everyone loves – now in a bite-sized snack! Available in both Frosted Strawberry and Frosted Brown Sugar Cinnamon flavors.

• Pringles®  – Today’s consumers gravitate toward snacks with bold and unexpected flavors, so we created Pringles® Rotisserie Chicken and Parmesan & Roasted Garlic. Stacking different Pringles® flavors is hugely popular with our customers and the introduction of these new flavors will open a whole new world of flavor and stacking possibilities. Snacks that tap into top culinary trends will likely continue to remain popular. These new Pringles® flavors will be available in the full-size 5.5-oz. can individually in a 14-ct. case or both new flavors combined with our Cheddar Cheese and Sour Cream & Onion flavors in a 56-ct. shipper display.

• Cheez-It® – Cheez-It® Extra Toasty was released in retail in 2017 and quickly became a consumer favorite. We researched various package sizes to find just the right one for the convenience channel that would allow us to provide one that consumers would love.

• There will also be another “extra” addition to the Cheez-It® lineup: Cheez-It® Extra Cheesy! Both new flavors will be available in 3-oz. Grab n’ Go sizes in 36-ct. cases or combined in a 48-ct. shipper display.

 

 

Want to get ahead of the game? Click below to receive more information about these new flavors and WOW your customers in 2020!

 

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

 

®,™,© 2019 Kellogg NA Co.

 

11Nielsen AOD – xAOC YTD ending 4/21/18

 

Premium Meat Snacks Customers Will Crave!

 

December 2019

 

Although Oberto’s looks may have changed, these meat snacks are still the high quality, amazing tasting snacks you and your customers know and love!

 

With their new looks comes innovation to their core products. For customers looking for that delicious, mouth-watering, smoky flavor, look no further than Oberto! Their jerky line now features four wood smoked flavors that will make customers’ drool: Original Beef Jerky, Teriyaki Beef Jerky, Peppered Beef Jerky, and Applewood Smoked Bacon Jerky.

 

From their Cattleman’s Cut line of meat snacks comes a new Frontier Style™ Jerky. It’s thinner cut, has less moisture, and are real hardwood smoked. The result of these new jerky snacks? There’s a longer lasting chew, a more savory “beefy” tasty, with 50% more protein and 75% less sugar! The Frontier Style jerky comes in Classic Smoked and Pepper Smoked, giving that “tough” initial bite a real beefy flavor. These new products to their portfolio of premium meat snacks tackles an underserved segment in the category, giving your store a leg-up in the industry!

 

Are you selling Oberto or Cattleman’s Cut®in your store? If not, now is the time to start. Check with your wholesaler for availability and to place an order!

Attention Grabbing, Transparent Fun!

 

October 2019

 

Start strong with Mott’s Applesauce Pouches!

 

The new animated graphics draw the attention of both moms and kids alike! Kids find the characters exciting, and moms definitely think the pouches are attention grabbers. With the new clear pouch, moms can feel confident in the brand’s transparency. It allows moms to see exactly what their kids are eating, and the silly graphics make it fun for kids to eat! Add this to kids’ lunch boxes to ensure they’re getting the nutrients they need.

 

This product is an excellent source of Vitamin C and is free of cholesterol and sodium. This nutritious snack isn’t only healthy, but it is also convenient. Mott’s Applesauce Pouches are the perfect, easy on-the-go snack. Available in two flavors: Original and Cinnamon.

 

 

 

New Flavors for Everyday Snacking!

 

September 2019

 

Wonderful® Pistachios introduced two new flavors to its Wonderful Pistachios No Shells offerings—Chili Roasted and Honey Roasted—two distinctive flavors that allow the brand to reach two contrasting categories of snacking fans; those seeking heat, and those who enjoy a sweet escape. Now the convenience of Wonderful Pistachio No Shells can be enjoyed in new flavors with the same crunchy texture as the Roasted & Salted No Shells.

 

Wonderful Pistachios No Shells Chili Roasted is bursting with big, bold flavors of red pepper, garlic and vinegar, while Wonderful Pistachios No Shells Honey Roasted is kissed with honey, sugar and a pinch of salt for a sweet and savory snack. They each bring a depth of flavor and crunch to break through the wide salty snack category.

 

"Snacking in 2019 is all about flavor; it's a key factor considered when we select any type of snack, and we also know that people eat more nuts when they're flavored," said Adam Cooper, senior vice president, Wonderful Pistachios. "Our new flavors of Wonderful Pistachios No Shells will appeal to two distinct flavor fan groups, and they'll both find that delicious snacks can also be good for you."

 

Snacking is part of everyday life with 94% of people snacking daily. Grabbing a bag of Wonderful Pistachios No Shells means snackers can have it all—a healthy, delicious, and easy-to-enjoy snack they won't be able to set down.

 

"As we continue to share the benefits of eating mindfully, Wonderful Pistachios is also a well-positioned alternative for the increased number of fans looking for non-meat sources of protein," said Cooper. "Plant-based protein sources like Wonderful Pistachios provide the added bonus of fiber, which meat doesn't offer.

 

The easy-to-eat snack solution will launch with distribution in 55,000 stores nationwide, a larger debut than recent high-profile flavored chips. Reaching for widespread appeal, the new flavors are both inspired by recent consumer market research. Honey is the most popular flavor in the snack nut category, and Hot & Spicy is the fastest growing flavor in the overall salty snacks category.

 

Both new flavors of Wonderful Pistachios No Shells are made with non-GMO ingredients, and are available in 5.5oz bags for $6.99 and 2.25oz bags for $3.29, and are in stores this summer.

 

About Wonderful Pistachios

Wonderful Pistachios is the world's largest vertically integrated pistachio grower and processor. Grown in California's Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.

 

Known for our iconic Get Crackin'® campaign, Wonderful Pistachios is part of The Wonderful Company, a privately held $4 billion company. For more, visit: GetCrackin.com, or follow us on Facebook, Twitter and Instagram.

 

About The Wonderful Company

Headquartered in Los Angeles, The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company's 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company's market share: Wonderful Pistachios® is America's No. 1 tree nut brand and America's fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America's No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world's leading floral delivery service.

 

The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility, including more than $300 million invested in environmental technologies and sustainability research, $50 million in charitable giving and education initiatives every year, $100 million toward the construction of two charter school campuses in California's Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.

 

To learn more about The Wonderful Company, its products and its core values, visit: www.wonderful.com, or follow us on Facebook, Twitter and Instagram.

 

SOURCE Wonderful Pistachios

 

Introducing the NEW Premier Protein® 20G Bar!

 

June 2019

 

Premier Protein® recently announced its exciting NEW line of Premier Protein® 20G Bars! These bars feature 20G of Protein, 1G of Sugar and 230 calories. And they taste AMAZING! Brining these new bars to the category is a natural extension for the brand, category and consumers.

 

Premier Protein® 20G is driving strong taste appeal and purchase interest versus a key competitor. In fact, there is a 57% purchase interest in these new bars versus only a 47% purchase interest with a key competitor’s similar product. In addition to a brand-new bar, the final packaging delivers impactful brand block and flexible merchandising options. Each bar is available in a 10ct display box for the c-store channel. Consumer preferences are the key drivers of the Premier Protein® 20G packaging design. Consumers look for three different key attributes for their protein bars: protein, flavor and sugar. 69% of consumers rated protein as the MOST important nutritional attribute and that 5g of sugar drove 61% of consumers to “definitely purchase!”

 

The launch of the product is supported by Premier Nutrition’s® BIGGEST marketing investment ever of over $40MM to unlock awareness and drive trial. Marketing includes digital and social media, national tv, influencers, PR, sampling and shopper marketing & ASM. Available in four different flavors: Chocolate Peanut Butter, Chocolate Brownie, Vanilla Almond and Chocolate Caramel.

 

Now available! Check with your wholesaler for availability!

Consumers Continue Moving Towards Large, Clear Jerky Bags

 

June 2019

 

When it comes to beef jerky, consumer preferences are evolving. They are trading up to larger packages and have a desire for package transparency; seeing the product is critical to purchasing decisions. 78% of growth in the category is attributed to XL bags and the XL Jerky and Stick sales have grown $130MM.

 

Cattleman’s Cut® is the #1 fastest growing meat snacks brand and is the #2 velocity meat snacks brand. The brand has a strong portfolio of products including XL Jerky, Standard Sticks and XL Sticks. Cattleman’s Cut® competes in the three segments that represent 99% of category growth: XL Jerky, XL Sticks and Standard Sticks ($850M).

 

Cattleman’s Cut® consumers and the “Heavy User” spends 4X on jerky annually and buys 50% of all jerky. They also seek value and quality. In fact, 75% of jerky shoppers trade up to Cattleman’s Cut® from a smaller size. The brand also has higher loyalty than Old Trapper or Jack Links and has a bigger basket ring than any other jerky brand.

 

This year, the rand doubled their marketing investment with over 200MM impressions. Their main focus is on NHRA, The Cattleman and Carmen Electra.

 

• NHRA
  • 24 races across the country
  • Broadcast on Fox Sports
  • One-site sampling
  • Experiential activations
• The Cattleman
  • Three new vides for 2019
  • +7MM views to date
• Carmen Electra
  • The Cattlewoman
  • National digital media campaign of over 15+ videos

 

One of Cattleman’s best-selling products, Cattleman’s Cut® Flank Steak is driving incremental volume to jerky sets with 67% purchase intent, 98% incremental and 100% delicious. Cattleman’s Cut® XL Sticks are incremental to sets with high velocity. The 12oz package is the highest velocity XL stick item, the most-distributed XL stick item and the top 5 velocity stick item.

 

Are you selling Cattleman’s Cut ®in your store? If not, now is the time to start. Check with your wholesaler for availability and to place an order!

New Pringles® Wavy Offers Salty Snackers a Thick Wavy Texture and Bold Crunch!

 

June 2019

 

Introducing the latest, exciting addition to the successful Pringles® portfolio: Pringles® Wavy, a new twist on the Pringles® crisps your customers crave. New Pringles® Wavy boasts a thick, wavy texture to deliver a bold crunch and big flavor in every bite. The complex flavors are inspired by grilling and include Fire Roasted Jalapeño and Applewood Smoked Cheddar.

 

Attract Trend-Setting Consumers: All-day snackers are always on the hunt for something new and different in both life and the food they choose. Salty snacks have become a part of their daily routine, and they especially enjoy sharing their discoveries with friends.  New Pringles® Wavy fills the bill with its unique crunch and big, bold flavors salty snackers can’t resist.

 

Innovation Pops Growth: Kellogg seeks to expand the Pringles®  footprint by providing new, on-trend flavors and textures in the iconic, resealable Pringles® can, perfect for anytime snacking. Retailers will benefit from offering a new, distinctive snack that appeals to Pringles® fans and foodies alike–and the 46-count shipper display is a great way to grab consumers’ attention!

 

Ride the flavor wave and stock up on the NEW Pringles® Wavy in both irresistible flavors, today. Don’t miss the opportunity to create salty snacking excitement that pops with fun in every iconic can—and see for yourself why Now is a good time to partner with Kellogg’s®.

 

Learn more at: https://www.kelloggsspecialtychannels.com/Home/Convenience?utm_source=RBG&utm_medium=PR&utm_campaign=Wavy

 

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

 

 

®,™,© 2019 Kellogg NA Co.

 

11Nielsen AOD – xAOC YTD ending 4/21/18

 

Kellogg’s® and Sony Pictures’ Spider-Man™: Far From Home Team Up to Send A Lucky Shopper on Their Own Far From Home Escape

 

May 2019

 

Get ready to swing into the blockbuster movie season and increase your snack sales with Kellogg’s® multi-faceted promotion featuring Spider-Man™ and his latest summer movie release from Sony Pictures, Spider-Man™: Far From Home. This national effort has all the elements for success. It combines colorful, on-pack Spider-Man™ graphics with the Kellogg’s® products your customers know and love. Plus, it gives consumers a chance to win a trip to locations like London or Venice and “Escape Far from Home” just like Peter Parker!

 

SPIDEY is Hot!

 

No one grabs attention like the fearless wallcrawler Spider-Man! Sony Pictures’ Spider-Man™: Homecoming movie was a worldwide hit and beginning July 5, 2019, fans will be able to join him on a new adventure in Spider-Man: Far From Home.

 

Peter Parker returns in Spider-Man: Far From Home, the next chapter of the Spider-Man: Homecoming series! Our friendly neighborhood Super Hero decides to join his best friends Ned, MJ, and the rest of the gang on a European vacation. However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent!

 

Convert Awareness into Sales

 

Movie collaborations have the power to deliver a measurable shelf lift. That can be especially true when surrounded by the buzz that a Spider-Man global event generates! Look for brilliantly-colored Spider-Man and travel sweepstakes graphics on participating Kellogg’s® products, including:

 

• Pop-Tarts® Frosted Strawberry and Pop Tarts® Frosted Brown Sugar Cinnamon

• Rice Krispies Treats® Big Bar Original and Rice Krispies Treats® Big Bar Double Chocolatey Chunk

• Nutri-Grain® Apple Cinnamon and Nutri-Grain® Strawberry PLUS,

• Two eye-catching shippers to help you make the most of this promotion!

o One shipper option displays Rice Krispies Treats® Big Bar, with three boxes of Original flavor and one box of Double Chocolate, for a total of 48 bars

o The second shipper gives Pop-Tarts® prominence and features 96 pouches of three flavors: 48 count Frosted Strawberry, 24 count Frosted Brown Sugar Cinnamon and 24 count Frosted Blueberry

 

Now’s the time to draw superhero fans through your doors for this fun promotion and the snacks they can’t resist. Don’t miss the opportunity to create super snack sales and see for yourself why Now is a good time to partner with Kellogg’s®.

 

KELLOGG’S™ SPIDER-MAN: FAR FROM HOME EXPERIENCE SWEEPSTAKES

 

Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Begins at 12:00:00 AM (ET) on 4/29/19 and ends at 11:59:59 PM (ET) 10/31/19. For entry methods, prize details, odds of winning and complete Official Rules, go to www.KelloggSpiderManExperienceSweeps.com. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI  49016.

 

®,™, © 2019 Kellogg NA Co.

 

MARVEL and all related character names: © & ™ 2019 MARVEL. Spider-Man: Far from Home, the Movie ©2019 CPII. All Rights Reserved.

 

 

About Kellogg Company

 

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 ®,™,© 2019 Kellogg NA Co.

 

About Sony Pictures Entertainment

 

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.

 

About Spider-Man™: Far From Home

 

Peter Parker returns in Spider-Man™: Far From Home, the next chapter of the Spider-Man™: Homecoming series! Our friendly neighborhood Super Hero decides to join his best friends Ned, MJ, and the rest of the gang on a European vacation. However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent!

 

Columbia Pictures presents a Marvel Studios/Pascal Pictures production Spider-Man™: Far From Home. Directed by Jon Watts, the film is written by Chris McKenna & Erik Sommers based on the Marvel Comic Book by Stan Lee and Steve Ditko. The film is produced by Kevin Feige and Amy Pascal. Louis D’Esposito, Victoria Alonso, Thomas M. Hammel, Eric Hauserman Carroll, Rachel O’Connor, Stan Lee, Avi Arad and Matt Tolmach serve as executive producers. The film stars Tom Holland, Samuel L. Jackson, Zendaya, Cobie Smulders, Jon Favreau, JB Smoove, Jacob Batalon, Martin Starr, with Marisa Tomei and Jake Gyllenhaal.

 

 

NEW Must-Have Meat Snacks

 

March 2019

 

Oberto Snacks continues to provide innovative, delicious, healthy and convenient protein-packed snacks. And this year, they have a variety of delicious new products that you can add to your meat snack offerings.

 

Snack Sticks

Oberto has worked long and hard to develop the best-tasting better-for-you snack stick and it is finally here. Made with premium pork and the perfect blend of spices, Snack Sticks deliver natural, delicious flavor in and great snap in every bite. Available in three flavors: Original, Spicy and Cracked Pepper. All have a delicious taste, have no artificial ingredients or preservatives, no nitrates added and no added MSG.

 

Trail Mix with Peppered Turkey Jerky

10 grams of protein. No artificial ingredients. Gluten Free. This new trail mix product is the perfect balance of peppered turkey jerky, walnuts, pumpkin seeds, sweet dried cranberries and cherries & decadent dark chocolate chunks. Oberto’s unique selection of jerky, nuts, seeds, dried fruit & chocolate makes all the difference in how it tastes. Our trail mix will taste just as good the day you tear it open as the day we mixed it together. It took us 98 years to come up with the perfect mix, but it’ll only take you one handful to know it’s the best trail mix you’ve ever tasted.

 

Cattleman’s Cut® Smoked Sticks

These are how sticks should be made; with the perfect balance of savory and salty seasonings, finished with hardwood smoke, Cattlemen’s Cut® Old Fashioned Smoked Sticks are slow cooked for hours to deliver bold taste with every bite.

 

Cattleman’s Cut® Flank Steak Jerky

There’s truly nothing on earth like our thick cuts of tender flank steak. These strips of premium meat are perfectly marinated in garlic, pepper and brown sugar to provide a sweet, rich start with a peppery kick. Make no mistake though, delicious beef is the flavor you’ll remember most.

 

Interested? Check with your wholesaler for availability!

 

Cheez-It® expands their portfolio with NEW Snap’d™: an awesomely thin and crispy snack with big cheese flavor perfect for munching!

 

March 2019

 

Get ready for the latest addition to your popular Cheez-It® offerings! It’s new Cheez-It® Snap’d™, from the flavorful, baked, not fried, 100 percent real cheese brand your customers know and love—now in a super thin, crispy, munchable, new snack that hungry shoppers will find irresistible! Available in craveable Double Cheddar and Cheddar Sour Cream & Onion flavors in 2.2 oz. bags, new Cheez-It® Snap’d™ is made with real cheese inside and out and meets salty snackers’ desire for big cheese flavor and unique texture.

 

The Brand That Meets Demand: At Cheez-It® we are always innovating to stay on-trend with consumers’ changing needs. While we’re new to the crispy-thin category, we know that these lighter snacks are in-demand in a big way. In fact, today’s snackers prefer thin, crispy, munchable snacks 75 percent of the time and with 91 percent of them snacking multiple times per day , new Cheez-It® Snap’d™, is a winner in the making!

 

Anywhere, Anytime, Go Snap’d: Whether enjoying as an amazing snack with big cheese flavor on the go, saved for later in lunchboxes and backpacks, as a fun sharable at work, school, or at home, Cheez-It® Snap’d™ goes wherever snackers go. With our new, eye-catching 36-count, 2-flavor display in your store, Cheez-It® fans will be excited to give Cheez-It® Snap’d™ a try.

 

Be ready for those salty snackers who are always looking for something new and have a passion for big cheese taste and crispy-light textures with Cheez-It® Snap’d™. See for yourself why Now is a good time to partner with Kellogg’s®.

 

For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/fd76a139-8f77-4c2c-89f9-1fe71fc8a2bd?utm_source=RBG&utm_medium=PR&utm_campaign=Snapd

 

®,™,© 2019 Kellogg NA Co.

 

1Kellogg Snacking Demand Landscape (2015): The Cambridge Group Analysis

 

Pop Sweet Sales with NEW Kellogg’s® Rice Krispies Treats® Snap, Crackle Poppers™, The Chocolatey Dipped, Shareable Bites of Sweet Fun!

 

January 2019

 

Satisfy the sweet cravings of shoppers looking for a portable, shareable treat with Kellogg’s® new, irresistible Rice Krispies Treats® Snap, Crackle Poppers™! They’re the same ooey, gooey Rice Krispies Treats® your customers know and love, now in an unwrapped, bite-sized snack dipped in silky smooth chocolatey coating—in a stand-up, perfectly sharable bag.

 

Expand the C-Store Power Brand: Kellogg’s® Rice Krispies Treats® is a popular wholesome snack brand, growing almost 9 percent in the latest 52 weeks and owning 63 percent of all Treat Bars sold in C-Stores. Plus, nearly 25 percent of wholesome snacks in C-Stores are Rice Krispies Treats bars . That’s proven power!

 

Tasted, Tested and Ready for Success: We know your customers are going to love new Kellogg’s® Rice Krispies Treats® Poppers™! Here’s how: Recent consumer testing verifies that our Rice Krispies Treats® Snap Crackle Poppers™ met or exceeded consumers’ expectations.

 

Flavors Sweet Snackers Savor: Available in delicious Chocolatey and Cookies ‘N’ Creme flavors, these new Rice Krispies Treats® Snap Crackle Poppers™ are made for munching in a 6-count case and 5-ounce, stand-up, resealable bag—the format candy lovers have made one of the fastest growing ways to get their sweets . Add the eye-catching shipper to display this new offering in style.

 

Be ready for those sweet snackers who are always looking for something new and have a passion for rich, indulgent snacks with new Rice Krispies Treats® Snap, Crackle Poppers™! See for yourself why Now is a good time to partner with Kellogg’s®.

 

For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/3d43f12a-d2f5-4231-8f27-00018a8cb741?utm_source=RBG&utm_medium=PR&utm_campaign=Poppers

You’ve Never Seen Oatmeal Like This

Quaker® Hot Cereal Cups

 

November 2018

 

Real Medleys® & Express Cups:

 

Quaker Oatmeal Cups are like having your best friend move right next door: you’ve always loved it, but now it’s even more convenient. You get the whole grain Quaker Oats you love whenever and wherever you’re hungry. We can hear your stomach celebrating already.

 

Quaker® Express Cups:

 

We think it’s important to celebrate the classics: that’s why we’ve taken Instant Quaker Oatmeal and made it even more convenient. Get the warm and familiar flavors you love in a convenient on-the-go cup. Express Cups are offered in nine delicious flavors: Maple & Brown Sugar, Apples & Cinnamon, Apples & Cranberries, Honey & Almonds, 50% Less Sugar Cinnamon Pecan, 50% Less Sugar Apple Walnut, Blueberry Bash and Banana Bonanza.

 

Quaker® Real Medleys® Cups:

 

You’ve never seen oatmeal like this. Packed with wholesome multi-grains and chunks of real fruit and nuts – Quaker® Real Medleys® Oatmeal is an oatmeal experience beyond your expectations. It comes in a convenient, portable package so you can eat it anywhere! It’s so easy to make… Just add water and microwave. No mess, no bowl to clean up. Real Medleys® Cups are offered in eight flavors: Apple Walnut, Peach Almond, Blueberry Hazelnut, Summer Berry, Banana Walnut, Cranberry Vanilla Almond (Steel Cut), Apple Pear Pecan (Steel Cut) and Maple Pecan Raisin (Steel Cut).

NEW! Keebler® Fudge Stripes Cookies - Whoopsy™ Fullly Fudged Cookies!

 

November 2018

 

C-Stores! Get ready to see what the Keebler® elves have been up to now! Everyone knows and loves delicious Keebler® Fudge Stripes cookies. Now, the Elves have taken them to the next level of sweet, chocolaty temptation by totally enrobing them in rich, thick fudge. Some say it was fudge-loving elf mischief, others say it was the magic of innovation. Bottom line: Whoopsy™ Fully Fudged Cookies are the most decadent Keebler® Fudge Stripes Cookies ever!

 

Cookie Growth is Sweet: Today’s consumers want more indulgent, rich cookie experiences to satisfy their sweet cravings. Plus, with cookies continuing to be the fastest growing sweet snack in the America — and Keebler® cookies growing at 9% in the Total U.S. Convenience Channel  — these New Keebler® Whoopsy™ Fully Fudged Cookies are sure to be a hit.

 

Satisfaction to the Max: Popular Fudge Stripes Single Serve cookies are growing at 8.8%, and, when promoted, can lift sales by up to 15%2. Imagine these delightful, striped shortbread cookies totally enrobed in rich fudge! You can be sure New Keebler® Whoopsy™ Fully Fudged Cookies will appeal to those Indulgent Explorers – snackers who munch all day, are always looking for something new, and have a passion for rich chocolatey treats.

 

Be ready with New Keebler® Whoopsy™ Fully Fudged Cookies, THE grab-and-go cookie bound to drive sweeter sales as they fulfill chocolate cookie cravings as never before. See for yourself why Now is a good time to partner with Kellogg’s®.

 

For more information, visit: https://www.kelloggsspecialtychannels.com/Image/Show/6709ea30-66c1-4ba3-a93e-25f77e403d5a?utm_source=PressRelease&utm_campaign=Whoopsy&utm_medium=RBG

Introducing Premier Protein Single Serve Shakes!

 

October 2018

 

Premier Nutrition recently announced their new single serve protein shakes! The Premier Protein brand has experienced tremendous growth over the last four years and continues to grow. In fact, the brand saw 8x growth over the last four years. Nationally, including convenience, the brand is the #1 largest liquid brand and is up 58.4% vs YA, driving the liquids category growth.

 

Premier has a 15% share of all liquids nationally, including convenience. Premier Protein Shakes are #1 and is the #2 overall liquid behind Ensure. Premier Protein Shakes are high in protein and low in sugar. They contain 30g protein, 160 calories and only 2g sugar. Each is low in fat, gluten free and soy free. They include 24 vitamins and minerals and are available in 14oz singles in Chocolate and Vanilla flavors.

 

Why should you be carrying Premier Protein shakes in your store? That is a great question, and here is your answer:

 

• Premier Protein shakes are growing the Ready To Drink category, representing 70% of total RTD growth*

• Premier shakes are 2x more productive than Muscle Milk sku’s in comparable channels*

• Leading the way in taste, Premier shakes were awarded the American Master of Taste Gold Medal for superior tasting ready to drink protein beverages in a national taste test by Chefs in America**

• High protein, low sugar Premier shakes can now be enjoyed chilled in your nearest cold case

 

Check with your wholesaler for availability or to place an order!

 

*Source: Nielsen XADC, L52, W.E 7.1.17

**Masters of Taste Gold Medal secured through May 28 2019 (covers 7 flavors)

 

 

NEW Gatorade Whey Protein Bars with Almond Butter

 

October 2018

 

New to the Gatorade Protein Bar lineup are Whey Protein Bars with Almond Butter. These bars are packed with protein to help bring your athlete customers muscles bck to life. They are specially formulated to help the competitive athlete recover properly. With calories from protein and carbohydrates to help repair tired muscles and replenish depleted energy stores in each bar, and 50% less sugar than the original Whey Protein Bar, the Gatorade Whey Protein Bar with almond butter helps athelets come back even stronger. Available in two flavors: Chocolate Chip Cookie Dough and Almond Butter.

 

Gatorade Whey Protein Bars are great as a post workout snack to aid recovery. Whey Protein Bars fuel muscle recovery to help bring muscles back to life. Formulated with 20g of high quality whey and milk protein. When eaten right after a game or practice, they give muscles essential amino acids needed to help rebuild and recover. Each bar contains 42g of carbohydrate which during exercise, will burn through fuel stores in muscles and energy reserves in the liver. Replenishing these carbs is a critical step to being ready for tomorrow’s workout. These bars are coated in delicious chocolate or vanilla with whey crisps for great, easy to chew texture. These bars currently come in four different delicious flavors: Chocolate Chip, Chocolate Caramel, Chocolate Peanut Butter and Vanilla Almond.

First Ever Pulled Pork Jerky

 

September 2018

 

We are expanding our product portfolio, launching the category’s first-ever Pulled Pork Jerky. Our category expansion is part of the company’s bigger mission to provide more delicious, convenient, and better for you snacking products to enable people to make better choices for a healthier and happier life.

 

Pulled Pork is the go-to Barbeque choice for millions of Americans and its unique taste and texture is beloved by meat-lovers. New All-Natural Oberto Pulled Pork Jerky is now bringing this distinctive BBQ eating experience into the on-the-go snacking category. Oberto Pulled Pork Jerky is all natural has no artificial ingredients is minimally processed and a good source of protein.

 

The unveiling of our Pulled Pork Jerky follows other recent jerky category innovations – All-Natural Oberto Pepperoni Jerky, Oberto better-for-you meat snack sticks and Oberto Trail Mix with jerky – as we look to further differentiate ourselves in the booming meat snacks category which has exploded to more than $3 billion dollars in annual revenue (Source: Nielsen ScanTrak).

 

“As the #1 better-for-you brand in the meat snacks category, it is our goal to develop innovative new products with no artificial ingredients and have the highest quality ingredients and taste,” said Oberto President and CEO Tom Hernquist. “We think our customers, new and old, will become fast fans of the new Oberto Pulled Pork.”

 

The new Oberto Pulled Pork Jerky is available now at retailers nationwide.

NEW Pop-Tarts Splitz® Offers All-Day Snackers An Awesome Duo of Deliciousness!

 

September 2018

 

Get ready to excite Pop-Tarts® fans and create lots of new ones with a deliciously awesome double flavor snacking experience! Only new Kellogg’s® Pop-Tarts Splitz® combines two irresistibly different fillings, side by side within each tart with sprinkled frosting on one half and drizzled icing on the other.

 

Start a Craveable Craze!

New Pop-Tarts Splitz® meet the demand for all-day, between meal snackers on the hunt for new flavor experiences. In fact, 18 to 24-year-olds choose their favorite flavor Pop-Tarts® as a snack 50% of the time ! Now with Pop-Tarts Splitz® trendy pairings like Frosted Strawberry & Drizzled Cheesecake and Frosted Brownie Batter & Drizzled Sugar Cookie, you’re sure to please customers’ tastes.

 

Innovation Drives Growth

Fun flavor innovations are a hallmark of the Pop-Tarts® brand and have shown to drive purchase and trial across every daypart. Pop-Tarts® is the #1 brand2 of toaster pastries in convenience. Offering new, remarkable flavor combinations not only increases interest in Pop-Tarts®, it can also help boost your bottom line.

 

Stock up on the irresistible NEW Pop-Tarts Splitz® flavors today. Don’t miss the opportunity to create snacking excitement with these unique flavor combinations—and see for yourself why Now is a good time to partner with Kellogg’s®.

 

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

®,™,© 2018 Kellogg NA Co.

1The Top TENS, https://www.thetoptens.com/greatest-snack-foods

2 Nielsen AOD Total US Convenience Channel 52 wk ending 12/30/17

 

 

Fall is the Time to Drive Seasonal Impulse Sales with Limited Edition Kellogg’s® Frosted Pumpkin Pie Pop-Tarts®!

 

September 2018

 

Get ready to create excitement and elevate all-day sales this fall with a real crowd-pleaser: Kellogg’s Frosted Pumpkin Pie Pop-Tarts®! Available to C-stores for a limited time only, Pumpkin Pie is the #1 seasonal Pop-Tarts® favorite at retail —and a real event with Pop-Tarts® enthusiasts.

 

Fans Can’t Wait: Consumers look forward to the annual seasonal offerings from Pop-Tarts®, especially Pumpkin Pie. The buzz on this flavor starts on social media at the first sign of fall and gains momentum through November. Don’t miss out on offering this wildly popular, limited edition flavor at its peak of popularity!

 

Like a Hand-holdable Pumpkin Pie: Think heavenly pumpkin pie-flavored filling with cinnamon, nutmeg, ginger and cloves surrounded by a golden crust and topped with sweet, white icing and fall-colored crunchlets. Great to eat on-the-go or enjoy later, these Pop-Tarts® deliver the seasonal flavors 63% of consumers enjoy.

 

Self-Merchandising: Our flexible, easy to merchandise counter display holds 24 packs. Strategically place the merchandiser near the coffee bar or checkout counter for increased bundle purchases and basket rings. Or order product without merchandiser to shelve with other Pop-Tarts® flavors

 

Turn Driver: Pumpkin Pie Pop-Tarts® bring attention to the toaster pastry category and turn just as fast as key core flavors like Strawberry and Brown Sugar Cinnamon .

 

Don’t miss out on this seasonal winner from Pop-Tarts® — the leader of the toaster pastry category  — and see for yourself why Now is a good time to partner with Kellogg’s®.

 

For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/497f1471-8baf-4d4a-ab98-228ff6daed38?utm_source=PressRelease&utm_campaign=PumpkinPT&utm_medium=RBG

 

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

®,™,© 2017 Kellogg NA Co.

1Harris Poll Nielsen, Equitrend Brand Equity Study

2www.fona.com/resource-center/blog/year-round flavor-seasonal flavor trends

3Nielsen AOD Total Convenience, Units per store per week latest 26 weeks ending 1/20/18

Kellogg’s® “FEED YOUR FANDOM” Sweepstakes Kicks Off Football Season with Snacking Superstars!

 

September 2018

 

Get ready to score big with college football fans when you offer them a chance to win Season Ticket Cash to their must-see games — as they munch on their must-have Cheez-It®, Pringles® and Rice Krispies Treats® snacks.

 

The Fan Base for College Football is Huge: Whether they’re tailgating, gameday partying or watching at home, the college football crowd represents the largest fan base in sports with devotees across the country. More than 49 million Americans attended college games last year, more than twice as many as any other live sport.

 

Snacking & Football Go Hand in Hand: This fan group is not only enthusiastic about their school teams, they are avid supporters of sponsoring products. Kellogg’s “FEED YOUR FANDOM” sweepstakes draws them in with promotional packaging and product displays to maximize the contest impact and boost sales on the snacks they crave: Pringles®, Cheez-It® and Rice Krispies Treats®. And, that’s a win-win for your store!

 

Find out how easy it is for your customers to enter. For entry methods, dates and full Official Rules, go to www.KFR.com/FeedYourFandom.

 

Don’t miss out on this seasonal crowd pleaser and the great-tasting snacks fans crave. See for yourself why Now is a good time to partner with Kellogg’s®.

 

For more information, visit https://www.kelloggsspecialtychannels.com/Home/Convenience?utm_source=PressRelease&utm_campaign=FallFootball&utm_medium=RBG

 

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

®,™,© 2018 Kellogg NA Co.

Quaker Ready To Eat On-The-Go Pouches

 

August 2018

 

Quaker now offers snack size pouches that bring excitement and portability to snacking experiences! Millennials and Gen X’s love ready to eat snacks. In fact, they like to consumer consumer these types of products as a snack. Quaker offers two different ready to each pouches: Simply Granola Pouches and Cap’N Crunch Pouches.

 

Cap’N Crunch Pouches

Did you know that 1 in 10 consumers eat cereal as a snack? With that kind of opportunity, you need to stock up on snack size pouches that will bring excitement and portable snacking to your customers with preferred Cap’N Crunch flavors. Available in three yummy flavors: Cap’N Crunch, Crunch Berries and Sprinkled Donut Crunch.

 

Simply Granola Pouches

Did you know that 20% of all Granola is consumed from an on-the-go package? Transform your snack category with top Simply Granola flavors in snackable pouches for on-the-go consumpution. You customers will love this healthy, convenient snack! Available in two delicious flavors: Oats, Honey, Raisins & Almonds and Oats, Honey & Almonds.

Check with your wholesaler for availability for these products!

Powerful Nutrition from PowerBar

 

August 2018

 

Over 30 years ago, PowerBar started with a vision to revolutionize sports nutrition. From the beginning they paid close attention to what athletes needed to perform at their best and created high-quality products that replenished muscles and revived the spirit at every turn.

 

Today, PowerBar encourages every athlete to get the most out of their time and celebrate every win, no matter how small. Which is why the company is dedicated to providing all athletes with great taste and the proper nutrition needed through every state of training.

 

PowerBar offers a variety of protein bars for your athlete customers like Plant Protein Bars, Clean Whey Protein Bars, Protein Plus Bars and Protein Plus Reduced Sugar Bars.

 

Plant Protein Bars

PowerBar’s Plant Protein Bars offer game-changing taste with powerful nutrition. Made with protein from plant-based ingredients and nuts this delicious snack has no artificial flavors, colors or sweeteners. Available in three amazing flavors: Dark Chocolate Almond and Sea Salt, Dark Chocolate Salted Caramel Cashew, and Dark Chocolate Peanut Butter.

 

Clean Whey Protein Bars

Clean Whey represents PowerBar’s commitment to using exception ingredients. “Clean” means high quality proteins, no artificial sweeteners, flavors, or colors, and is gluten free. With 20g of protein, 2g of sugar, and 5g or less of net carbs, your customers can feel great about these indulgent tasting, protein-packed bars. Available in five delicious flavors: Chocolate Chip Cookie Dough, Vanilla Coconut Crunch, Chocolate Nut Brownie, White Fudge Raspberry and Cookies and Cream.

 

Protein Plus Protein Bars

The perfect bar for the competitive athletes. ProteinPlus Bars are there for athletes offering superior taste and just the right amount of protein to help post-workout muscles replenish and recover with ease. Available in 6 differeint flavors: Chocolate Peanut Butter, Chocolate Brownie, Vanilla, Peanut Butter Cookie, Cookies N Cream and Chocolate Mint Cookie.

 

Also offered by ProteinPlus are their Reduced Sugar Bars. These bars offer great tasting, reduced sugar energy, so your customers feel confident and ready to showcase their best. Available in four flavors: Lemon Poppyseed, Vanilla, Chocolate Coconut and Chocolate Peanut Butter.

 

Check with your wholesaler for availability!

Introducing NEW Quaker® Chewy Bites!

 

July 2018

 

Introducing the new poppable, chewy, chocolate chip studded, bite-sized granola bites that are changing the shape of snack time. New Chocolate Chip Quaker Chewy Bites are the bite-sized granola that comes in a re-sealable multi-serve pouch to allow for easy sharing and even easier enjoying!

 

This product is made with 100% whole grains and other delicious ingredients including 14g of whole grains per serving. They come in a re-sealable multi-serve pouch that is perfect for sharing or eating some now and more again later. In addition, Chewy Bites are made with no artificial flavors or added colors and no high fructose corn syrup!

 

Stock up on this delicious new, convenient snack your customers will love!

 

 

NEW Texas Style, Flank Steak Beef Jerky!

 

July 2018

 

Introducing a brand new product from Cattleman’s Cut Beef Jerky: Texas Style, Flank Steak Jerky. Cattleman’s Cut continues to prove that it’s “Where Steak Meets Glory” with NEW Texas Style Flank Steak. This product is high in quality and delicious!

 

Featuring long strips of flank steak, marinated and slow-cooked – an extra tender spin on the jerky consumers already love. Consumer research for Flank Steak is overwhelmingly positive with nearly 73% of respondents calling it “delicious” and “a product for me”.

 

Now available to c-stores, stock up on 6ct open stock, 2 x 6ct clip strips or a 15ct Mixed Display featuring 5 units of flank steak, 5 smoked sausages and 5 original!

 

 

Kellogg’s® Major League Soccer Promotion Gives Fans a Chance to Score a Trip to see Their Favorite Team Play!

 

July 2018

 

It’s time to kick-up salty snack sales and give lucky winners and their friends a once-in-a-lifetime opportunity to see their favorite Major League Soccer team compete in whatever city the game is being played. Their Club. Their Choice. Any City!

 

What makes this promotion a sure winner? With soccer’s popularity growing across the nation and game attendance and viewing numbers setting new records every season, this promotion connects the consumer’s passion for their team with their favorite salty snacks, Cheez-It® and Pringles®! And Kellogg’s® has all the promotional activation elements ready to take the field.

 

FAN APPEAL: Like most sport fans, soccer enthusiasts love to snack while watching the game and many choose salty snacks. America’s Hispanic, Gen Y and Gen Z consumers are more engaged in soccer than any previous generation—and 80% are consciously drawn to brands that partner with their sport. 1

 

ON-PACK & IN-STORE SUPPORT: Specially marked packages of Pringles® and Cheez-It® products will include details of how consumers can win a trip to see their favorite soccer club play. Major League Soccer promotional graphics will also be featured on Cheez-It® 3 oz. and Pringles® Large Grab & Go displays.

 

EASY, FUN ENTRY: To enter, customers simply take a selfie with a qualifying product and upload it to KelloggsMLSSweeps.com for a chance to win:

• Grand Prizes: 5 Trips for 4 people to any MLS game

• First Prize: 100 pairs of tickets to any MLS game

• Second Prizes: 1000 $50 MLS electronic gift cards to Major League Soccer merchandise website

• The promotion runs 6/1/18 – 7/31/18

 

Get your game on with the Major League Soccer Promotion and see for yourself why Now is a good time to partner with Kellogg’s®.

 

KELLOGG’S® MLS SOCCER WIN A TRIP SWEEPSTAKES

Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. For complete Official Rules, including how to enter for free, go to www.KFR.com/MLS. Registration and entry is free. Begins 6/1/18 at 12:00:00 PM (ET) through 7/31/18 at 11:59:59 AM (ET). Message and data rates may apply. Subject to complete Official Rules. Ends 7/31/18. Odds of winning depend on total number of eligible entries received from all methods combined. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

 

Learn more at:

https://www.kelloggsspecialtychannels.com/Image/Show/a4c54c28-7cfa-4f55-9ed8-93c420ce6557?utm_source=MLSPressRelease&utm_campaign=MLSPromotion&utm_medium=RBG

 

About Kellogg Company

 

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include – Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

®, ™, © 2018 Kellogg NA Co.

 

 

Help Fuel Your Customers with Gatorade Fuel Bars

 

July 2018

 

Athletes need a variety of sports nutrition solutions to be fully fueled and to get the most out of their bodies. To better meet athlete needs, Gatorade and the Gatorade Sports Science Institute (GSSI) created a suite of products that have been backed by sciences and tested by the world’s greatest athletes to provide sports fuel for all phases of athletic activity.

 

The Gatorade Fuel Bar is a tasty and convenient way to help fuel and enable athletes to perform at their peak. At just 220 calories and 45g of carbs, it delivers energy designed for athletes preparing for a game or practice. Every Fuel Bar contains 5g of high quality protein for when athletes feel hungry prior to an athletic activity. It’s delicious granola base is filled with chocolate chips or raisins throughout the bar. These bars currently come in two flavors: Chocolate Chip and Oatmeal Raisin.

 

 

PowerBar Plant Protein Bars Offer Powerful Nutrition

Fewer, Simpler Ingredients

 

April 2018

 

PowerBar Plant Protein bars are the first plant-based snack bar released by the PowerBar brand as part of its Clean Start Program which is an effort to evolve the product portfolio with cleaner ingredient labels and great tasting products. These bars are a flavorful and better-tasting option that are not typically seen in the plant protein category.

 

PowerBar Plant Protein bars include fewer, simple ingredients like nuts, seeds and crisped rice and dipped and drizzled with dark chocolate for a tasty wholesome snack on-the-go. With no artificial flavors, colors or sweeteners, the bars’ high-quality protein comes from cashews, almonds or peanuts (depending on the flavor), pea protein crisps and rice protein crisps.

 

They are made with nuts, seeds and crisped rice, are free of artificial flavors or sweeteners, and are dipped in dark chocolate. Each bar contains 10-11g of plant-based protein (from almond, cashew, or peanut sources, depending on the flavor), and 7-8g fiber. They come in three delicious flavors: Dark Chocolate Almond & Sea Salt, Dark Chocolate Peanut Butter and Dark Chocolate Salted Caramel Cashew. Check with your wholesaler for availability and to place an order!

Introducing NEW Quaker® Breakfast Sandwich Mini’s!

 

June 2018

 

Did you know that “poppable” and nut butters among the fastest growing consumer trends? The poppable trend has grown 63% since 2012! Protein is a key consumer request and nut butters are high in protein, low in calories and possess high nutritional value.

 

Nuts and seed butters are on trend in the adult snacking space. According to Today’s Dietitian “Nuts and Seeds among the Hottest Nutrition Trends of 2016 consumer alone and as an ingredient in foods and snacks.”

 

Introducing the NEW Quaker Breakfast Sandwich Minis! This new product is a protein packed whole grain portable morning snack to fuel the day. Made with real ingredients like nut butters and whole grain oats. They’re a good source of fiber, have 12g of whole grains, 7g of protein and come in 2 delicious flavors: Peanut Butter and Peanut Butter Pomegranate. Also, now available in peg bags!

 

Breakfast Sandwich Mini’s round out the Quaker portfolio, delivering across a spectrum of consumer needs in morning snacking. This product solves mid-morning “tide over” occasions while delivering a new textural experience that’s crunch with a creamy center.

 

Check with your wholesaler for availability.