New Flavors for Everyday Snacking!
September 2019
Wonderful® Pistachios introduced two new flavors to its Wonderful Pistachios No Shells offerings—Chili Roasted and Honey Roasted—two distinctive flavors that allow the brand to reach two contrasting categories of snacking fans; those seeking heat, and those who enjoy a sweet escape. Now the convenience of Wonderful Pistachio No Shells can be enjoyed in new flavors with the same crunchy texture as the Roasted & Salted No Shells.
Wonderful Pistachios No Shells Chili Roasted is bursting with big, bold flavors of red pepper, garlic and vinegar, while Wonderful Pistachios No Shells Honey Roasted is kissed with honey, sugar and a pinch of salt for a sweet and savory snack. They each bring a depth of flavor and crunch to break through the wide salty snack category.
"Snacking in 2019 is all about flavor; it's a key factor considered when we select any type of snack, and we also know that people eat more nuts when they're flavored," said Adam Cooper, senior vice president, Wonderful Pistachios. "Our new flavors of Wonderful Pistachios No Shells will appeal to two distinct flavor fan groups, and they'll both find that delicious snacks can also be good for you."
Snacking is part of everyday life with 94% of people snacking daily. Grabbing a bag of Wonderful Pistachios No Shells means snackers can have it all—a healthy, delicious, and easy-to-enjoy snack they won't be able to set down.
"As we continue to share the benefits of eating mindfully, Wonderful Pistachios is also a well-positioned alternative for the increased number of fans looking for non-meat sources of protein," said Cooper. "Plant-based protein sources like Wonderful Pistachios provide the added bonus of fiber, which meat doesn't offer.
The easy-to-eat snack solution will launch with distribution in 55,000 stores nationwide, a larger debut than recent high-profile flavored chips. Reaching for widespread appeal, the new flavors are both inspired by recent consumer market research. Honey is the most popular flavor in the snack nut category, and Hot & Spicy is the fastest growing flavor in the overall salty snacks category.
Both new flavors of Wonderful Pistachios No Shells are made with non-GMO ingredients, and are available in 5.5oz bags for $6.99 and 2.25oz bags for $3.29, and are in stores this summer.
About Wonderful Pistachios
Wonderful Pistachios is the world's largest vertically integrated pistachio grower and processor. Grown in California's Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.
Known for our iconic Get Crackin'® campaign, Wonderful Pistachios is part of The Wonderful Company, a privately held $4 billion company. For more, visit: GetCrackin.com, or follow us on Facebook, Twitter and Instagram.
About The Wonderful Company
Headquartered in Los Angeles, The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company's 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company's market share: Wonderful Pistachios® is America's No. 1 tree nut brand and America's fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America's No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world's leading floral delivery service.
The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a longstanding commitment to corporate social responsibility, including more than $300 million invested in environmental technologies and sustainability research, $50 million in charitable giving and education initiatives every year, $100 million toward the construction of two charter school campuses in California's Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.
To learn more about The Wonderful Company, its products and its core values, visit: www.wonderful.com, or follow us on Facebook, Twitter and Instagram.
SOURCE Wonderful Pistachios
Wonderful Pistachios Launches New No Shell: Sweet & Heat! Stock Up Today!
July 2019
Wonderful Pistachios, America’s fastest-growing snack brand, launched a new product perfect for snackers on the go: No Shells! In two different flavors, these healthy snacks feel more like a treat than an alternative to traditional candies or sugary snacks. These pistachios are made sweet and with some heat. The new Wonderful Honey Roasted Pistachios are kissed with honey, sugar and a pinch of salt for a sweet and savory snack. Wonderful Chili Roasted turns up the heat with bold flavors of red pepper, garlic and vinegar. These new no shell snacks cover both ends of the flavor spectrum: sweet and spicy! Order yours today and stock up on top trending flavors!
For more information on Wonderful Pistachios and to stay up-to-date with the latest on the brand, please visit GetCrackin.com or at Facebook.com/WonderfulPistachios.
About Wonderful® Pistachios & Almonds
Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Grown in California’s Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.
Known for our iconic Get Crackin’ campaign, Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4 billion company. For more, visit: www.wonderful.com, or follow us on Facebook, Twitter and Instagram.
The Wonderful Company
Headquartered in Los Angeles, The Wonderful Company is a privately held $4 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company’s 8,500 employees worldwide are dedicated to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios is America’s No. 1 tree nut brand and one of the top-selling salty snacks; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America's No. 1 premium bottled water brand; Teleflora is the No. 1 floral delivery service through local florists; and JUSTIN Wine has the No. 1 Cabernet Sauvignon in California. A 2016 Nielsen study evaluating the familiarity, quality, and momentum of more than 2,500 leading brands revealed that Wonderful Company products dominated the top 10 lists of consumers across all generations, more than any other consumer goods company.
The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including nearly $200 million invested in environmental technologies and sustainability research, $45 million in charitable giving and education initiatives every year, $80 million toward the construction of a new charter school campus in California’s Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.
Wonderful Pistachios Launches It First Ever Campaign for Its No Shells Brand, “Sometimes, Naked is Better”
September 2018
Wonderful Pistachios, America’s fastest-growing snack brand, launched its first ever multimillion-dollar integrated marketing campaign specifically for its Wonderful Pistachios No Shells brand. The campaign entitled, “Sometimes, Naked Is Better,” has some cheeky fun by covering up famous nude figures in classic works of art with outrageous clothing. In the end of each scenario, the artwork and its subjects are displayed in their original, ideal form, driving home the point that naked is often better. At least when it comes to classic art and snack nuts.
The campaign will kick off with a “Sometimes, Naked Is Better” digital video starring Venus de Milo, one of the most famous works of ancient Greek sculpture, which is permanently displayed at the Louvre Museum in Paris. The video humorously brings to life what happens when Venus is off the clock. After working 13-hour days, 6-days a week, Venus de Milo has little time for anything but the essentials, so naturally Wonderful Pistachios No Shells offers her an easy-to-eat snack solution that keeps her fueled on the go.
The “Sometimes Naked Is Better” campaign was created by Wonderful Pistachios’ in-house creative team, Wonderful Agency, led by Chief Creative Officer Darren Moran. “Some people like to undress their Wonderful Pistachios themselves and that’s great,” said Moran. “But if you’re on the go, or a statue that long-ago lost its appendages, having a pistachio that’s already naked is just all-around better. And you don’t have to be an art lover to appreciate that.”
The new creative campaign will also be supported by public relations, digital and social media support, in-store display, and a large-scale digital advertisement in Times Square. It will be targeted to consumers on Facebook, Instagram and YouTube as well as online platforms geared towards epicurean, travel and outdoor activities throughout the summer.
Wonderful Pistachios’ new campaign comes on the heels of the recent unveiling of its dramatic packaging refresh for the No Shells brand. The convenient product now features cart-stopping bright green packaging and will bring all the great unique taste and health benefits of pistachios, but without the need to crack open the shells.
“Wonderful Pistachios No Shells are popular among our consumers looking for a little convenience in their snacking and to easily use in recipes to add a little crunch and protein to their meals,” explained Adam Cooper, vice president of marketing, The Wonderful Company. “Our No Shells brand has grown 40 percent over the past year to $150 million in retail sales. We are optimistic that the eye-catching new packaging and new dedicated campaign will accelerate the growth in this segment.”
Wonderful Pistachios No Shells are available in Roasted & Salted and Lightly Salted and are conveniently already-shelled for easy snacking and use in recipes, adding extra flavor to any meal. Wonderful Pistachios fans can soon find the new Wonderful Pistachios No Shells packaging in a new grab-and-go 0.75 oz. “The displays for these new bags have a small footprint that are great for placement at checkout,” continued Cooper. “And we know 80 percent of shoppers are looking for healthier options at the register.” Wonderful Pistachios No Shells are also available in 2.5 oz.,6 oz., 12 oz., and 24 oz. sizes in-stores nationwide.
For more information on Wonderful Pistachios and to stay up-to-date with the latest on the brand, please visit GetCrackin.com or at Facebook.com/WonderfulPistachios.
About Wonderful® Pistachios & Almonds
Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Grown in California’s Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.
Known for our iconic Get Crackin’ campaign, Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4 billion company. For more, visit: www.wonderful.com, or follow us on Facebook, Twitter and Instagram.
The Wonderful Company
Headquartered in Los Angeles, The Wonderful Company is a privately held $4 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company’s 8,500 employees worldwide are dedicated to bringing consumers everywhere the freshest, most wholesome pistachios, almonds, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios is America’s No. 1 tree nut brand and one of the top-selling salty snacks; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America's No. 1 premium bottled water brand; Teleflora is the No. 1 floral delivery service through local florists; and JUSTIN Wine has the No. 1 Cabernet Sauvignon in California. A 2016 Nielsen study evaluating the familiarity, quality, and momentum of more than 2,500 leading brands revealed that Wonderful Company products dominated the top 10 lists of consumers across all generations, more than any other consumer goods company.
The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including nearly $200 million invested in environmental technologies and sustainability research, $45 million in charitable giving and education initiatives every year, $80 million toward the construction of a new charter school campus in California’s Central Valley, and innovative health and wellness programs, including two new, free primary care clinics for employees and their dependents.
The Wonderful Company has the Most Top 10 Brands “On the Way Up”!
The Wonderful Company has brands that are Growing, Naturally.
January 2017
The Wonderful Company is the second-largest produce company. And, they’re the second-fastest growing. According to Nielsen, brand momentum is a good indicator of future equity growth. Of the brands on the EquiTrend top 10 list, over half have posted double-digit sales growth. In a study of 2,500 brands, the Wonderful Company outshines every other CPG company. Our performance topped giants such as P&G and Pepsico among nearly 100,000 consumers surveyed. For Millennials, GenXers and Boomers, Wonderful brands are recognized by more consumers as “on the way up.” Clearly, the brand has healthy name recognition and their healthy message resonates across generations.
C-Store is outperforming other channels in the snack nut category with pistachios as one of the most productive nut. Snack nuts contributed $22M to the C-store channel last year and continues to grow vs other channels. Today, Wonderful Pistachios & Almonds brand is stronger than ever. Pistachios are more on trend than ever, with 50% of eating occasions being snacks. In addition, healthy snacking is on the rise, with 34% of consumers limiting sweets intake. Pistachios are one of consumer’s favorite nut and 82% of pistachio buyers buy Wonderful Pistachios.
C-store owners should have an aggressive focus on pistachios that will raise sales and profits. The Wonderful Company has put together different ways for you to do this:
Maximize Dollar and Unit Velocity by Lowering EDLP to $3.99
Getting the right every day price point is key! Lowering your price to $3.99 will help maximize dollar and unit velocity.
Add Top Performing SKUs in C-Store Channel to your Assortment.
Make sure you’re carrying two of the top performing SKUs: Roasted Salted Pistachios 5oz and Shelled Pistachios 2.5oz. Roasted Salted Pistachios 5oz, is the #1 snack nut in C-store with a high repeat purchase rate and moves 3x faster than the next competitor’s pistachios SKU. The recommended SRP is $3.99. Shelled Pistachios 2.5oz is convenience store oriented, appeals to the on-the-go snacker, and is good for cooking and baking. The recommended SRP is also, $3.99.
Seize this Opportunity: Lightly Salted is a Must Have.
Consumers want lightly salted products, with 34% of nut buyers wanting to reduce sodium intake. Lightly salted nuts are fastest growing, growing 14% vs flat for nut overall. In addition, Wonderful Lightly Salted is completely incremental. The recommended SRP is $3.99.
Drive Impulse Purchases with Different Varieties of Flavors in Tube Packs and On-The-Go Shelled SKU.
Consumers say that flavored nuts encourage them to eat more nuts and are provided incremental to Roasted Salted. Also, 53% of pistachio purchases are on impulse. Flavors have the highest repeat purchase rate, 44% of consumers say flavors increase nut consumption. Sweet Chili and Salt & Pepper 4.5oz are recommended flavors with an SRP of $2.99. Tube packs are perfect for c-stores. 43% of trial-size buyers repeat in the Wonderful Pistachios brands. Roasted Salted, Sweet Chili and Salt & Pepper 1.25oz tube packs are recommended with an SRP of $1.49.
Leverage Eye-Catching Displays and Other POS Options to Drive Impulse Purchases.
This year, take advantage of Wonderful’s increasing trade support for exciting shipper programs and hot promo pries. On average, c-store retailers will see an increase of about 50% in velocity when on displays.
It’s time to get started with Wonderful Pistachios & Almonds to offer fast moving, highly profitable, on trend healthy snacks in your stores.
