Kelloggs

Make 2020 Your Best Year with Kellogg's!

December 2019

Kellogg’s has a powerful new line of innovations guaranteed to help convenience customers win! In 2020 they will be launching seven new flavors, extending 5 of their brand portfolios with irresistibly tasty snacks. Be on the lookout for the new Rice Krispies Treats®, Pop-Tarts®, Pringles® and Cheez-It® snacks coming to the iconic brand’s lineup.

• Rice Krispies Treats®– We are particularly excited to launch the latest extension of the Rice Krispies Treats® roster, Rice Krispies Treats® Dunk’d – an indulgent confection bar with the irresistible combination of the classic Rice Krispies Treats® dunked in creamy goodness and available only in convenience stores. The newest addition to the Rice Krispies Treats® lineup is created to appeal to customers who love sweet snacking, want to experience novel textures, and have a passion for rich, indulgent snacks.

• Pop-Tarts® – Pop-Tarts® have long been a terrific option for an on-the-go breakfast item or a snack. We created Pop-Tarts® Pretzel because, while it can also be enjoyed in the morning, it is also a sweet and savory snack that can be enjoyed throughout the day. Pop-Tarts® Pretzel will be available in single-serve, 2-ct. pouches in both Chocolate and Brown Sugar Cinnamon flavors.

• Pop-Tarts® Bites – Pop-Tarts® Bites – the same Pop-Tarts® crust and filling everyone loves – now in a bite-sized snack! Available in both Frosted Strawberry and Frosted Brown Sugar Cinnamon flavors.

• Pringles® – Today’s consumers gravitate toward snacks with bold and unexpected flavors, so we created Pringles® Rotisserie Chicken and Parmesan & Roasted Garlic. Stacking different Pringles® flavors is hugely popular with our customers and the introduction of these new flavors will open a whole new world of flavor and stacking possibilities. Snacks that tap into top culinary trends will likely continue to remain popular. These new Pringles® flavors will be available in the full-size 5.5-oz. can individually in a 14-ct. case or both new flavors combined with our Cheddar Cheese and Sour Cream & Onion flavors in a 56-ct. shipper display.

• Cheez-It® – Cheez-It® Extra Toasty was released in retail in 2017 and quickly became a consumer favorite. We researched various package sizes to find just the right one for the convenience channel that would allow us to provide one that consumers would love.

• There will also be another “extra” addition to the Cheez-It® lineup: Cheez-It® Extra Cheesy! Both new flavors will be available in 3-oz. Grab n’ Go sizes in 36-ct. cases or combined in a 48-ct. shipper display.

Want to get ahead of the game? Click below to receive more information about these new flavors and WOW your customers in 2020!

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

11Nielsen AOD – xAOC YTD ending 4/21/18

This Seasonal Favorite SELLS!

September 2019

Get the #1 seasonal favorite in your store! Pop-Tarts® Pumpkin Pie is frosted and sprinkled, filled with pumpkin-pie filling, real nutmeg, cinnamon and clove. Seasonal flavors drive consumer desire and increase impulse buys, with customers knowing these tasty flavors are only offered for a limited time. Research shows that consumers start taking about Pumpkin seasonal flavors in September, with increased strong mentions through November!

Fans Can’t Wait: Consumers look forward to the annual seasonal offerings from Pop-Tarts®, especially Pumpkin Pie. The buzz on this flavor starts on social media at the first sign of fall and gains momentum through November. Don’t miss out on offering this wildly popular, limited edition flavor at its peak of popularity!

Like a Hand-holdable Pumpkin Pie: Think heavenly pumpkin pie-flavored filling with cinnamon, nutmeg, ginger and cloves surrounded by a golden crust and topped with sweet, white icing and fall-colored crunchlets. Great to eat on-the-go or enjoy later, these Pop-Tarts® deliver the seasonal flavors 63% of consumers enjoy .

Stock up today and serve up this seasonal sensation!

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

11Nielsen AOD – xAOC YTD ending 4/21/18

New Cheez-It® Duoz Offer a Satisfying Cheesy Crunch!

July 2019

Introducing three new flavors to the Cheez-It® Duoz portfolio: Cheddar Jack & Baby Swiss, Sharp Cheddar & Parmesan, and Bacon & Cheddar Cheese. Two flavors, one bag, these cheesy snacks offer the perfect blend for cheese lovers! Made with 100% REAL cheese, Cheez-Its® are the cheesy, crunchy, satisfying snack your customers crave.

Customers love the texture, shape, and real cheese taste of Cheez-Its®, and Cheez-It® Duoz make it that much more of an awesome snacking experience!The mash-up of exciting flavors lets customers enjoy not only one, but two great flavors without sacrificing quality - and they know it, which is why they always come back for more! Stock up on the new Cheez-It® Duoz flavors and DOUBLE the cheese and cracker snackers in your store today!

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

11Nielsen AOD – xAOC YTD ending 4/21/18

New Pringles® Wavy Offers Salty Snackers a Thick Wavy Texture and Bold Crunch!

June 2019

Introducing the latest, exciting addition to the successful Pringles® portfolio: Pringles® Wavy, a new twist on the Pringles® crisps your customers crave. New Pringles® Wavy boasts a thick, wavy texture to deliver a bold crunch and big flavor in every bite. The complex flavors are inspired by grilling and include Fire Roasted Jalapeño and Applewood Smoked Cheddar.

Attract Trend-Setting Consumers: All-day snackers are always on the hunt for something new and different in both life and the food they choose. Salty snacks have become a part of their daily routine, and they especially enjoy sharing their discoveries with friends. New Pringles® Wavy fills the bill with its unique crunch and big, bold flavors salty snackers can’t resist.

Innovation Pops Growth: Kellogg seeks to expand the Pringles® footprint by providing new, on-trend flavors and textures in the iconic, resealable Pringles® can, perfect for anytime snacking. Retailers will benefit from offering a new, distinctive snack that appeals to Pringles® fans and foodies alike–and the 46-count shipper display is a great way to grab consumers’ attention!

Ride the flavor wave and stock up on the NEW Pringles® Wavy in both irresistible flavors, today. Don’t miss the opportunity to create salty snacking excitement that pops with fun in every iconic can—and see for yourself why Now is a good time to partner with Kellogg’s®.

Learn more at: https://www.kelloggsspecialtychannels.com/Home/Convenience?utm_source=RBG&utm_medium=PR&utm_campaign=Wavy

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

11Nielsen AOD – xAOC YTD ending 4/21/18

Kellogg’s® and Sony Pictures’ Spider-Man™: Far From Home Team Up to Send A Lucky Shopper on Their Own Far From Home Escape

May 2019

Get ready to swing into the blockbuster movie season and increase your snack sales with Kellogg’s® multi-faceted promotion featuring Spider-Man™ and his latest summer movie release from Sony Pictures, Spider-Man™: Far From Home. This national effort has all the elements for success. It combines colorful, on-pack Spider-Man™ graphics with the Kellogg’s® products your customers know and love. Plus, it gives consumers a chance to win a trip to locations like London or Venice and “Escape Far from Home” just like Peter Parker!

SPIDEY is Hot!

No one grabs attention like the fearless wallcrawler Spider-Man! Sony Pictures’ Spider-Man™: Homecoming movie was a worldwide hit and beginning July 5, 2019, fans will be able to join him on a new adventure in Spider-Man: Far From Home.

Peter Parker returns in Spider-Man: Far From Home, the next chapter of the Spider-Man: Homecoming series! Our friendly neighborhood Super Hero decides to join his best friends Ned, MJ, and the rest of the gang on a European vacation. However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent!

Convert Awareness into Sales

Movie collaborations have the power to deliver a measurable shelf lift. That can be especially true when surrounded by the buzz that a Spider-Man global event generates! Look for brilliantly-colored Spider-Man and travel sweepstakes graphics on participating Kellogg’s® products, including:

• Pop-Tarts® Frosted Strawberry and Pop Tarts® Frosted Brown Sugar Cinnamon

• Rice Krispies Treats® Big Bar Original and Rice Krispies Treats® Big Bar Double Chocolatey Chunk

• Nutri-Grain® Apple Cinnamon and Nutri-Grain® Strawberry PLUS,

• Two eye-catching shippers to help you make the most of this promotion!

o One shipper option displays Rice Krispies Treats® Big Bar, with three boxes of Original flavor and one box of Double Chocolate, for a total of 48 bars

o The second shipper gives Pop-Tarts® prominence and features 96 pouches of three flavors: 48 count Frosted Strawberry, 24 count Frosted Brown Sugar Cinnamon and 24 count Frosted Blueberry

Now’s the time to draw superhero fans through your doors for this fun promotion and the snacks they can’t resist. Don’t miss the opportunity to create super snack sales and see for yourself why Now is a good time to partner with Kellogg’s®.

KELLOGG’S™ SPIDER-MAN: FAR FROM HOME EXPERIENCE SWEEPSTAKES

Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Begins at 12:00:00 AM (ET) on 4/29/19 and ends at 11:59:59 PM (ET) 10/31/19. For entry methods, prize details, odds of winning and complete Official Rules, go to www.KelloggSpiderManExperienceSweeps.com. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.

About Spider-Man™: Far From Home

Peter Parker returns in Spider-Man™: Far From Home, the next chapter of the Spider-Man™: Homecoming series! Our friendly neighborhood Super Hero decides to join his best friends Ned, MJ, and the rest of the gang on a European vacation. However, Peter’s plan to leave super heroics behind for a few weeks are quickly scrapped when he begrudgingly agrees to help Nick Fury uncover the mystery of several elemental creature attacks, creating havoc across the continent!

Columbia Pictures presents a Marvel Studios/Pascal Pictures production Spider-Man™: Far From Home. Directed by Jon Watts, the film is written by Chris McKenna & Erik Sommers based on the Marvel Comic Book by Stan Lee and Steve Ditko. The film is produced by Kevin Feige and Amy Pascal. Louis D’Esposito, Victoria Alonso, Thomas M. Hammel, Eric Hauserman Carroll, Rachel O’Connor, Stan Lee, Avi Arad and Matt Tolmach serve as executive producers. The film stars Tom Holland, Samuel L. Jackson, Zendaya, Cobie Smulders, Jon Favreau, JB Smoove, Jacob Batalon, Martin Starr, with Marisa Tomei and Jake Gyllenhaal.

Cheez-It® expands their portfolio with NEW Snap’d™: an awesomely thin and crispy snack with big cheese flavor perfect for munching!

March 2019

Get ready for the latest addition to your popular Cheez-It® offerings! It’s new Cheez-It® Snap’d™, from the flavorful, baked, not fried, 100 percent real cheese brand your customers know and love—now in a super thin, crispy, munchable, new snack that hungry shoppers will find irresistible! Available in craveable Double Cheddar and Cheddar Sour Cream & Onion flavors in 2.2 oz. bags, new Cheez-It® Snap’d™ is made with real cheese inside and out and meets salty snackers’ desire for big cheese flavor and unique texture.

The Brand That Meets Demand: At Cheez-It® we are always innovating to stay on-trend with consumers’ changing needs. While we’re new to the crispy-thin category, we know that these lighter snacks are in-demand in a big way. In fact, today’s snackers prefer thin, crispy, munchable snacks 75 percent of the time and with 91 percent of them snacking multiple times per day , new Cheez-It® Snap’d™, is a winner in the making!

Anywhere, Anytime, Go Snap’d: Whether enjoying as an amazing snack with big cheese flavor on the go, saved for later in lunchboxes and backpacks, as a fun sharable at work, school, or at home, Cheez-It® Snap’d™ goes wherever snackers go. With our new, eye-catching 36-count, 2-flavor display in your store, Cheez-It® fans will be excited to give Cheez-It® Snap’d™ a try.

Be ready for those salty snackers who are always looking for something new and have a passion for big cheese taste and crispy-light textures with Cheez-It® Snap’d™. See for yourself why Now is a good time to partner with Kellogg’s®.

For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/fd76a139-8f77-4c2c-89f9-1fe71fc8a2bd?utm_source=RBG&utm_medium=PR&utm_campaign=Snapd

1Kellogg Snacking Demand Landscape (2015): The Cambridge Group Analysis

Pop Sweet Sales with NEW Kellogg’s® Rice Krispies Treats® Snap, Crackle Poppers™, The Chocolatey Dipped, Shareable Bites of Sweet Fun!

January 2019

Satisfy the sweet cravings of shoppers looking for a portable, shareable treat with Kellogg’s® new, irresistible Rice Krispies Treats® Snap, Crackle Poppers™! They’re the same ooey, gooey Rice Krispies Treats® your customers know and love, now in an unwrapped, bite-sized snack dipped in silky smooth chocolatey coating—in a stand-up, perfectly sharable bag.

Expand the C-Store Power Brand: Kellogg’s® Rice Krispies Treats® is a popular wholesome snack brand, growing almost 9 percent in the latest 52 weeks and owning 63 percent of all Treat Bars sold in C-Stores. Plus, nearly 25 percent of wholesome snacks in C-Stores are Rice Krispies Treats bars . That’s proven power!

Tasted, Tested and Ready for Success: We know your customers are going to love new Kellogg’s® Rice Krispies Treats® Poppers™! Here’s how: Recent consumer testing verifies that our Rice Krispies Treats® Snap Crackle Poppers™ met or exceeded consumers’ expectations.

Flavors Sweet Snackers Savor: Available in delicious Chocolatey and Cookies ‘N’ Creme flavors, these new Rice Krispies Treats® Snap Crackle Poppers™ are made for munching in a 6-count case and 5-ounce, stand-up, resealable bag—the format candy lovers have made one of the fastest growing ways to get their sweets . Add the eye-catching shipper to display this new offering in style.

Be ready for those sweet snackers who are always looking for something new and have a passion for rich, indulgent snacks with new Rice Krispies Treats® Snap, Crackle Poppers™! See for yourself why Now is a good time to partner with Kellogg’s®.

For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/3d43f12a-d2f5-4231-8f27-00018a8cb741?utm_source=RBG&utm_medium=PR&utm_campaign=Poppers

NEW! Keebler® Fudge Stripes Cookies - Whoopsy™ Fullly Fudged Cookies!

November 2018

C-Stores! Get ready to see what the Keebler® elves have been up to now! Everyone knows and loves delicious Keebler® Fudge Stripes cookies. Now, the Elves have taken them to the next level of sweet, chocolaty temptation by totally enrobing them in rich, thick fudge. Some say it was fudge-loving elf mischief, others say it was the magic of innovation. Bottom line: Whoopsy™ Fully Fudged Cookies are the most decadent Keebler® Fudge Stripes Cookies ever!

Cookie Growth is Sweet: Today’s consumers want more indulgent, rich cookie experiences to satisfy their sweet cravings. Plus, with cookies continuing to be the fastest growing sweet snack in the America — and Keebler® cookies growing at 9% in the Total U.S. Convenience Channel — these New Keebler® Whoopsy™ Fully Fudged Cookies are sure to be a hit.

Satisfaction to the Max: Popular Fudge Stripes Single Serve cookies are growing at 8.8%, and, when promoted, can lift sales by up to 15%2. Imagine these delightful, striped shortbread cookies totally enrobed in rich fudge! You can be sure New Keebler® Whoopsy™ Fully Fudged Cookies will appeal to those Indulgent Explorers – snackers who munch all day, are always looking for something new, and have a passion for rich chocolatey treats.

Be ready with New Keebler® Whoopsy™ Fully Fudged Cookies, THE grab-and-go cookie bound to drive sweeter sales as they fulfill chocolate cookie cravings as never before. See for yourself why Now is a good time to partner with Kellogg’s®.

For more information, visit: https://www.kelloggsspecialtychannels.com/Image/Show/6709ea30-66c1-4ba3-a93e-25f77e403d5a?utm_source=PressRelease&utm_campaign=Whoopsy&utm_medium=RBG

NEW Pop-Tarts Splitz® Offers All-Day Snackers An Awesome Duo of Deliciousness!

September 2018

Get ready to excite Pop-Tarts® fans and create lots of new ones with a deliciously awesome double flavor snacking experience! Only new Kellogg’s® Pop-Tarts Splitz® combines two irresistibly different fillings, side by side within each tart with sprinkled frosting on one half and drizzled icing on the other.

Start a Craveable Craze!

New Pop-Tarts Splitz® meet the demand for all-day, between meal snackers on the hunt for new flavor experiences. In fact, 18 to 24-year-olds choose their favorite flavor Pop-Tarts® as a snack 50% of the time ! Now with Pop-Tarts Splitz® trendy pairings like Frosted Strawberry & Drizzled Cheesecake and Frosted Brownie Batter & Drizzled Sugar Cookie, you’re sure to please customers’ tastes.

Innovation Drives Growth

Fun flavor innovations are a hallmark of the Pop-Tarts® brand and have shown to drive purchase and trial across every daypart. Pop-Tarts® is the #1 brand2 of toaster pastries in convenience. Offering new, remarkable flavor combinations not only increases interest in Pop-Tarts®, it can also help boost your bottom line.

Stock up on the irresistible NEW Pop-Tarts Splitz® flavors today. Don’t miss the opportunity to create snacking excitement with these unique flavor combinations—and see for yourself why Now is a good time to partner with Kellogg’s®.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

1The Top TENS, https://www.thetoptens.com/greatest-snack-foods

2 Nielsen AOD Total US Convenience Channel 52 wk ending 12/30/17

Fall is the Time to Drive Seasonal Impulse Sales with Limited Edition Kellogg’s® Frosted Pumpkin Pie Pop-Tarts®!

September 2018

Get ready to create excitement and elevate all-day sales this fall with a real crowd-pleaser: Kellogg’s Frosted Pumpkin Pie Pop-Tarts®! Available to C-stores for a limited time only, Pumpkin Pie is the #1 seasonal Pop-Tarts® favorite at retail —and a real event with Pop-Tarts® enthusiasts.

Fans Can’t Wait: Consumers look forward to the annual seasonal offerings from Pop-Tarts®, especially Pumpkin Pie. The buzz on this flavor starts on social media at the first sign of fall and gains momentum through November. Don’t miss out on offering this wildly popular, limited edition flavor at its peak of popularity!

Like a Hand-holdable Pumpkin Pie: Think heavenly pumpkin pie-flavored filling with cinnamon, nutmeg, ginger and cloves surrounded by a golden crust and topped with sweet, white icing and fall-colored crunchlets. Great to eat on-the-go or enjoy later, these Pop-Tarts® deliver the seasonal flavors 63% of consumers enjoy.

Self-Merchandising: Our flexible, easy to merchandise counter display holds 24 packs. Strategically place the merchandiser near the coffee bar or checkout counter for increased bundle purchases and basket rings. Or order product without merchandiser to shelve with other Pop-Tarts® flavors

Turn Driver: Pumpkin Pie Pop-Tarts® bring attention to the toaster pastry category and turn just as fast as key core flavors like Strawberry and Brown Sugar Cinnamon .

Don’t miss out on this seasonal winner from Pop-Tarts® — the leader of the toaster pastry category — and see for yourself why Now is a good time to partner with Kellogg’s®.

For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/497f1471-8baf-4d4a-ab98-228ff6daed38?utm_source=PressRelease&utm_campaign=PumpkinPT&utm_medium=RBG

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

1Harris Poll Nielsen, Equitrend Brand Equity Study

2www.fona.com/resource-center/blog/year-round flavor-seasonal flavor trends

3Nielsen AOD Total Convenience, Units per store per week latest 26 weeks ending 1/20/18

Kellogg’s® “FEED YOUR FANDOM” Sweepstakes Kicks Off Football Season with Snacking Superstars!

September 2018

Get ready to score big with college football fans when you offer them a chance to win Season Ticket Cash to their must-see games — as they munch on their must-have Cheez-It®, Pringles® and Rice Krispies Treats® snacks.

The Fan Base for College Football is Huge: Whether they’re tailgating, gameday partying or watching at home, the college football crowd represents the largest fan base in sports with devotees across the country. More than 49 million Americans attended college games last year, more than twice as many as any other live sport.

Snacking & Football Go Hand in Hand: This fan group is not only enthusiastic about their school teams, they are avid supporters of sponsoring products. Kellogg’s “FEED YOUR FANDOM” sweepstakes draws them in with promotional packaging and product displays to maximize the contest impact and boost sales on the snacks they crave: Pringles®, Cheez-It® and Rice Krispies Treats®. And, that’s a win-win for your store!

Find out how easy it is for your customers to enter. For entry methods, dates and full Official Rules, go to www.KFR.com/FeedYourFandom.

Don’t miss out on this seasonal crowd pleaser and the great-tasting snacks fans crave. See for yourself why Now is a good time to partner with Kellogg’s®.

For more information, visit https://www.kelloggsspecialtychannels.com/Home/Convenience?utm_source=PressRelease&utm_campaign=FallFootball&utm_medium=RBG

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

Kellogg’s® Major League Soccer Promotion Gives Fans a Chance to Score a Trip to see Their Favorite Team Play!

July 2018

It’s time to kick-up salty snack sales and give lucky winners and their friends a once-in-a-lifetime opportunity to see their favorite Major League Soccer team compete in whatever city the game is being played. Their Club. Their Choice. Any City!

What makes this promotion a sure winner? With soccer’s popularity growing across the nation and game attendance and viewing numbers setting new records every season, this promotion connects the consumer’s passion for their team with their favorite salty snacks, Cheez-It® and Pringles®! And Kellogg’s® has all the promotional activation elements ready to take the field.

FAN APPEAL: Like most sport fans, soccer enthusiasts love to snack while watching the game and many choose salty snacks. America’s Hispanic, Gen Y and Gen Z consumers are more engaged in soccer than any previous generation—and 80% are consciously drawn to brands that partner with their sport. 1

ON-PACK & IN-STORE SUPPORT: Specially marked packages of Pringles® and Cheez-It® products will include details of how consumers can win a trip to see their favorite soccer club play. Major League Soccer promotional graphics will also be featured on Cheez-It® 3 oz. and Pringles® Large Grab & Go displays.

EASY, FUN ENTRY: To enter, customers simply take a selfie with a qualifying product and upload it to KelloggsMLSSweeps.com for a chance to win:

• Grand Prizes: 5 Trips for 4 people to any MLS game

• First Prize: 100 pairs of tickets to any MLS game

• Second Prizes: 1000 $50 MLS electronic gift cards to Major League Soccer merchandise website

• The promotion runs 6/1/18 – 7/31/18

Get your game on with the Major League Soccer Promotion and see for yourself why Now is a good time to partner with Kellogg’s®.

KELLOGG’S® MLS SOCCER WIN A TRIP SWEEPSTAKES

Abbreviated Rules. No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. For complete Official Rules, including how to enter for free, go to www.KFR.com/MLS. Registration and entry is free. Begins 6/1/18 at 12:00:00 PM (ET) through 7/31/18 at 11:59:59 AM (ET). Message and data rates may apply. Subject to complete Official Rules. Ends 7/31/18. Odds of winning depend on total number of eligible entries received from all methods combined. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

Learn more at:

https://www.kelloggsspecialtychannels.com/Image/Show/a4c54c28-7cfa-4f55-9ed8-93c420ce6557?utm_source=MLSPressRelease&utm_campaign=MLSPromotion&utm_medium=RBG

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include – Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

Kellogg’s® Secures Promotional Agreement with Universal Pictures and Amblin Entertainment’s Jurassic World.

May 2018

The launch of Kellogg’s® promotion with/licensing agreement in support of JURASSIC WORLD: FALLEN KINGDOM gives participating consumers and Specialty Channel Retailers and Operators an opportunity to win a Jurassic Adventure for two in Hawaii, and much more!

An awe-inspiring prize: The 5-day experience begins for two at Oahu Hawaii’s Kualoa Ranch, the lush private preserve where Jurassic World: Fallen Kingdom was filmed. There, Jurassic World comes to life with an exciting helicopter tour, movie site experience, jungle tour, spending money and more!

A Blockbuster Partnership: the popularity of the Jurassic franchise is among the highest in cinema history. Kellogg’s® will tie into this excitement to engage consumers via product packaging, POS, social media, digital ads, scratch and win games and more.

You’ll see these exciting graphics on Kellogg’s® Pop-Tarts® Frosted Strawberry and Pop-Tarts® Frosted Brown Sugar Cinnamon, Kellogg’s® Rice Krispies Treats® Big Bar original and Rice Krispies Treats® Big Bar Double Chocolatey Chunk, Rice Krispies Treats® Original 1.3oz and 2.13oz (vending) sizes, Keebler® Vanilla Sugar Wafers and Keebler® Soft Batch Cookies.

Easy Entry for Everyone: Retailers and operators simply purchase 10 cases of any of the participating products or a Pop-Tarts® and/or Rice Krispies Treats® Big Bar shipper with the eye-catching Jurassic-branded header. Then take a picture of your invoice or the shipper in-store and upload to KelloggJurassicPromotion.com for your chance to win. Consumers enter by simply taking a selfie with participating product and uploading it to KelloggJurassicAdventure.com. Consumers could also win one of 25 first prizes, a GoPro HERO 5 Session™ 4K Action Camera!

Don’t miss the opportunity to get in on the action and see for yourself why now is a good time to partner with Kellogg’s®.

Learn more at: https://www.kelloggsspecialtychannels.com/Image/Show/a107b5ee-2ab1-4f06-a2ea-8e093b238991?utm_source=JurassicPressRelease&utm_campaign=JurassicPromotion&utm_medium=RBG

JURASSIC WORLD: FALLEN KINGDOM arrives in theaters nationwide on June 22, 2018.

www.jurassicworld.com

About JURASSIC WORLD: FALLEN KINGDOM

It’s been four years since theme park and luxury resort Jurassic World was destroyed by dinosaurs out of containment. Isla Nublar now sits abandoned by humans while the surviving dinosaurs fend for themselves in the jungles.

When the island’s dormant volcano begins roaring to life, Owen (Chris Pratt) and Claire (Bryce Dallas Howard) mount a campaign to rescue the remaining dinosaurs from this extinction-level event. Owen is driven to find Blue, his lead raptor who’s still missing in the wild, and Claire has grown a respect for these creatures she now makes her mission. Arriving on the unstable island as lava begins raining down, their expedition uncovers a conspiracy that could return our entire planet to a perilous order not seen since prehistoric times.

With all of the wonder, adventure and thrills synonymous with one of the most popular and successful series in cinema history, this all-new motion-picture event sees the return of favorite characters and dinosaurs—along with new breeds more awe-inspiring and terrifying than ever before. Welcome to Jurassic World: Fallen Kingdom.

Stars Pratt and Howard return alongside executive producers Steven Spielberg and Colin Trevorrow for Jurassic World: Fallen Kingdom. They are joined by co-stars James Cromwell, Ted Levine, Justice Smith, Geraldine Chaplin, Daniella Pineda, Toby Jones, Rafe Spall and Isabella Sermon, while BD Wong and Jeff Goldblum reprise their roles.

Directed by J.A. Bayona (The Impossible), the epic action-adventure is written by Jurassic World’s director, Trevorrow, and its co-writer, Derek Connolly. Producers Frank Marshall and Pat Crowley once again partner with Spielberg and Trevorrow in leading the filmmakers for this stunning installment. Belén Atienza joins the team as a producer. www.jurassicworld.com

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include – Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

About Universal Pictures

Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.

NEW Cheez-It Duoz® Caramel Popcorn & Cheddar Now Available to C-Stores!

Satisfy the Sweet and Salty Flavor Craze of On-The-Go Snackers!

April 2018

Sweet caramel crunch meets salty cheddar crisp in the new, deliciously-exciting Cheez-It Duoz® Caramel Popcorn and Cheddar! With sweet and salty flavors all the rage, this new combo creates a tempting, complex snacking experience that all snackers will be back for again and again.

At Cheez-It®, we know our salty snacks! Since 2014, total Cheez-It® salty snacks have grown nearly 95% in the Convenience Channel, and is an overall $55 Million business rising annually at 14.3% . Our Cheez-It Duoz® line is legendary for great-tasting flavor combinations and textures in a uniquely Cheez-It® way; two crave-worthy snacks in one, easy-to-grab pack.

Now with Caramel Popcorn and Cheddar flavors joining the Cheez-It Duoz® family, you can expect these great results to continue. The sweet and salty flavors are decidedly on-trend, and the mix of textures is irresistible. Our packaging elevates the excitement with bold, fun graphics that bring this scrumptious combo to life for your avid, all-day snackers.

So, get ready to tantalize their taste buds and satisfy those cravings. Offer new Cheez-It Duoz® Caramel Popcorn and Cheddar today. See for yourself why Now is a good time to partner with Kellogg's®. Learn more at: https://www.kelloggsspecialtychannels.com/Image/Show/a3afed74-0274-4e02-964f-32cccf926215?utm_source=CIDuozPR&utm_campaign=CIDuozCaramelCheddar&utm_medium=RBG

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich an delight the world through foods and brands that matter. Our beloved brands include - Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

1Nielsen AOD Total US Convenience Channel latest 52 weeks ending 8/12/17

NEW Special K® Protein Trail Mix Inspired Meal Bars!

Made with Ingredients Consumers Want, with Flavor They Can't Resist.

March 2018

Give hungry customers the power to 'own' their eating choices, energize and nourish their bodies, and satisfy cravings with new Special K® Protein Trail Mix Inspired Meal Bars available in Cherry Nut and Pretzel Cashew varieties.

As the lines between snacking and mealtime continue to blur, Special K®, is constantly innovating to meet the needs of active, all-day snackers. Research shows that nearly half of consumers agree that their protein bars should contain more nuts, legumes and fruit . Now, Special K® serves up fruit and nuts with irresistible Cherry Nut and Pretzel Cashew Special K® Protein Trail Mix Inspired Meal Bars. Trail mixes in general score high with shoppers. A majority of consumers believe that trail mixes are a good source of protein and energy and are a better snack alternative1. These positive perceptions, plus our variety of great-tasting flavors, are key purchase drivers.

We've packed these bars in clear packaging, so shoppers can see the ingredients they want and love. Special K® Protein Trail Mix Inspired Meal Bars in Cherry Nut and Pretzel Cashew are not only delicious, they contain 12g of energizing protein and are free from artificial flavors and preservatives. So, offer the positive nutrition and variety bar lovers want with new Cherry Nut and Pretzel Cashew Trail Mix Inspired Protein Meal Bars from Special K®. See for yourself why Now is a good time to partner with Kellogg's®.

Learn more at: https://www.kelloggsspecialtychannels.com/Image/Show/31ba3bf3-5370-4c07-95c9-f85f32551f2f?utm_source=SpKTrailMixPR&utm_campaign=SpKTrailMix&utm_medium=RBG

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich an delight the world through foods and brands that matter. Our beloved brands include - Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

Mintel Oxygen Customer Reports Snack Nutrition and Performance Bars, May 2017

Kellogg’s® 2018 “College Hoops” National Promotion features more powerhouse brands fans can’t resist!

January 2018

Let the games begin! It’s time to score more snack sales with Kellogg’s® 2018 College Hoops Promotion! Kellogg’s® takes college basketball season to the next level by giving five lucky

fans and their friends the ultimate hoops experience: An opportunity to travel to San Antonio, Texas and play in a once-in-a-lifetime celebrity basketball game!

This year, 2018 College Hoops is expanding fan appeal by adding more Kellogg’s® snacking Favorites including Rice Krispies Treats®, Famous Amos®, Pop-Tarts®, Pringles® and the #1 cracker brand made with real cheese, Cheez-It®.1

The 2018 College Hoops promotion connects consumers’ passion for sports with their passion for their favorite snacks.

• High-Scoring Product featuring on-pack promotion details: new, exciting graphics on Cheez-It® Original 2 oz. and 3 oz. bags; Pringles® Standard Can in Original, Sour Cream and Onion, and Cheddar flavors; Famous Amos® 3 oz. bags; Rice Krispies Treats® 2.13 oz. and Big Bar size; and on 2-count packs of Pop-Tarts® Blueberry and Pop-Tarts® S’mores flavors.

• College and Celebrity Partnerships: School partnerships that fans will identify with when they see their logos on POS and other merchandising materials. Celebrities and partner schools will be tweeting followers about the promotion and inviting them to enter.

• Eye-Catching POS: In store 2018 College Hoops shippers and promotional packaging will help drive incremental sales.

Now’s the time to get on board. College Hoops puts your store the middle of the action with great snacks and an exciting promotion to drive awareness and category growth.

Put the ball in your court and score big with the 2018 College Hoops Promotion. See for yourself why Now is a good time to partner with Kellogg’s®.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

1Nielsen AOD Total US Convenience Channel latest 52 weeks ending 9/9/17

New, Delicious Cocoa Krispies Treats® with M&M’s®

Perfect as a Holiday Stocking Stuffer or Snack

November 2017

New from Kellogg’s® is the Cocoa Krispies Treats® with M&M’s®. This classic, sweet snack has been making happy memories for generations of consumers. Now, in an exciting, expanded portfolio, Rice Krispie Treats® deliver a new variety of irresistible flavors, in various grab and go sizes, ideal for your c-store snackers.

Consumers love their sweet snacks. In fact, over one-third of all snack dollars in convenience are spend on treat bars1. Today’s consumers want lots of choices. Rice Krispies Treats® now come in Big Bars for larger snacks and original square size for smaller appetites. In addition to the delicious Original, Rice Krispies Treats® are now available in a wide range of indulgent flavors to satisfy every craving – even NEW Cocoa Krispies Treats® with M&M’s®! Make sure you’re stocked up!

1Nielsen Total US Convenience, 52 weeks ending 5/18/16

Join The Seasonal Pumpkin Craze!

October 2017

Delight your customers with seasonal Pumpkin Pie Pop-Tarts, available for a limited time only. With fall in full swing, this delicious product will help you capture seasonal sales.

Pop-Tarts Frosted Pumpkin Pie tastes just like mom pulled it from the oven. Its aroma and velvety pumpkin taste will have your customers giving thanks. Kellogg’s new counter display holds 24, 2ct Pumpkin Pie Pop-Tarts and is a great way to drive impulse sales.

Create seasonal buzz and stimulate profits with this flexible counter merchandiser. Drive impulse sales with strategic placements like near the foodservice area for increased basket ring or near the coffee machines for bundled purchases! If you’re interested in carrying this product, please contact your distributor for availability.

Kellogg’s Rebate Program

Make Sure You’re Carrying the Kellogg’s Super 38 Sku’s!

September 2017

Kellogg’s is the world’s leading producer of cereal and a leading producer of convenience foods like cookies, crackers, toaster pastries, cereal bars, and fruit-flavored snacks! When you are part of the RBG Club Services Membership, you are required to carry Kellogg’s top 38 sku’s in order to qualify for the Kellogg’s Rebate Program. The Kellogg’s Rebate Program is as follows:

Base Tier Rebate – 2% Rebate

Must carry the Kellogg’s Super 38 sku’s

Option 1 Rebate – 0.50% Rebate

Must carry the Kellogg’s Super 38 sku’s PLUS any additional Kellogg’s sku’s equaling 45-54 sku’s.

Option 2 Rebate – 1.50% Rebate

In lieu of Option 1, you must carry the Kellogg’s Super 38 sku’s PLUS any combination of Kellogg’s sku’s

equaling 55 or more.

The Kellogg’s Super 38 Sku’s are listed below:

1. Rice Krispies Treats Big Bar Original 2.2oz

2. Cheez-It Crackers Original 3oz

3. Pop-Tarts Frosted Strawberry 3.67oz

4. Pringles Original Single Serve 2.36oz

5. Special K Protein Meal Bar Strawberry 1.59oz

6. Pringles Sour Cream & Onion Standard Can 5.96oz

7. Pringles Original Standard Can 5.68oz

8. Pringles Sour Cream & Onion Single Serve 2.5oz

9. Special K Protein Meal Bar Chocolate Peanut Butter 1.59oz

10. Nutri-Grain Cereal Bar Strawberry 1.3oz

11. Keebler Sandwich Crackers Toast & Peanut Butter 1.8oz

12. Keebler Sandwich Crackers Cheese & Peanut Butter 1.8oz

13. Rice Krispies Treats Original 1.3oz

14. Pop-Tarts Frosted Brown Sugar Cinnamon 3.52oz

15. Pringles Cheddar Single Serve 2.5oz

16. Cheez-It White Cheddar 3oz

17. Famous Amos Chocolate Chip 3oz

18. Keebler Sandwich Crackers Club & Cheddar 1.8oz

19. Keebler Vanilla Sugar Wafers 2.75oz

20. Soft Batch Chocolate Chip Cookie 2.2oz

21. Cheez-It Duoz Sharp Cheddar/Parmesan 4.3oz

22. Pringles Barbeque Single Serve 2.5oz

23. Pringles Cheddar Standard Can 5.96oz

24. Pringles Barbeque Standard Can 5.96oz

25. Pop-Tarts Frosted Smores 3.67oz

26. Special K Protein Meal Bar Double Chocolate 1.59oz

27. RKT Big Bar Double Chocolatey Chunk 3oz

28. Cheez-It Original 7oz

29. Nutri-Grain Cereal Bar Apple Cinnamon 1.3oz

30. Kellogg’s Frosted Flakes Cup 2.1oz

31. Grooves Sharp White Cheddar 3.25oz

32. Kellogg’s Froot Loops Cup 1.5oz

33. Grooves Zesty Cheddar Ranch 3.25oz

34. Kellogg’s Raisin Bran Crunch Cup 2.8oz

35. RKT Big Bar Blasted with M&M’s 2.1oz

36. Cheez-It Cheddar Jack 3oz

37. Cheez-It Duoz Cheddar Jack/Baby Swiss 4.3oz

38. Nutri-Grain Cereal Bar Blueberry 1.3oz

Please note that in order to qualify for this rebate, you must be on the RBG Club Services Membership. For information on how you can join the membership, please call 630-353-7957.

Cereal-in-a-Cup-Take Anywhere, Enjoy Anytime

Give consumers the Kellogg’s® cereals they crave

August 2017

Consumers are looking for the Kellogg’s® cereals they crave and the convenience their lifestyles demand. Kellogg’s® Cereal-in-a-Cup delivers satisfying, adult-sized portions in portable, no-spill packages your customers can enjoy. All they need to do is add milk and go.

Cereal is not only a popular choice, it’s the number one consumed food at breakfast!1 Increase shopper loyalty and breakfast sales by making the brands they love quick and easy to enjoy. Improve returns with higher price point of these larger portioned, high-value brands. And Kellogg’s® Cereal-in-a-Cup drives bundle purchases of milk, juice, fruit and coffee. Kellogg’s® optimized assortments enable you to offer varieties that cater to your customers’ unique tastes without overstocking one flavor. Meet the growing need for fast, on-the-go convenience at breakfast and throughout the day with brands like Apple Jacks®, Cocoa Krispies®, Frosted Flakes®, Foot Loops® and more!

1The NPD Group/National Eating Trends®, Year ending February 2016

NEW! Nutri-Grain® Counter Unit

Boost Wholesome Snack Sales

July 2017

Make it easy for busy consumers to fuel up their mornings fast – with this new, highly visible Nutri-Grain® counter display, and energize your wholesome snack sales in the process. Nutri-Grain® is the #1 selling cereal bar in convenience, a strong brand with consistent growth1 among on-the-go-eaters. Attract attention to the cereal bar made with the goodness of whole grains and delicious real fruit from Kellogg’s®, the breakfast experts. Place on or near the hot beverage area to encourage bundle opportunities, and near checkout to encourage impulse purchases. It’s item number is 38000-17347. Make sure to place an order with your distributor today!

1Nielsen A00, Latest 52 weeks ending 12/31/2016

Unleash Despicable Me 3 Movie Mayhem

And Help Increase Sales

June 2017

The Despicable Me franchise is massive at $2.7B in global sales and Despicable Me 3 (launching 6-30-2017) is expected to continue this success. Kellogg’s has partnered to support the movie in store with an on-pack promotion and two shippers. For retailers, the Despicable Me 3 promotion offers an easy, exciting and relevant opportunity to engage with shoppers, especially millennials. Shoppers will experience the mayhem of DM3 with an offer for free movie tickets. Consumers will redeem the tickets by texting on-pack promotion and promotional headers.

Despicable Me 2 has the second highest Millennial audience ever – Millennial consumers are explorers who love snacking, enjoy trying new products, have a passion for rich, indulgent snacks and an affinity for bold flavors and textures. Pop-Tarts and Rice Krispies Treats both index at 130+ for Millennials therefore, participating products include Pop-Tarts Frosted Strawberry, and Brown Sugar Cinnamon, as well as Rice Krispies Treats Big Bar Original, Big Bar Double Chocolatey Chunk, and Original 2.13oz. In addition, two shippers will contain promotional headers. These shippers include the Pop-Tarts 96ct Shipper and the Rice Krispies Treats Big Bar 48ct. Shipper.

Promotional elements for this event include: on-pack flow through, promotional graphics on existing Rice Krispies Treats and Pop-Tarts shippers, and online media support and social media promotion.

Good to Go Mini Meals with Big Appeal

New Product from Kellogg’s®

May 2017

Convenience and wholesome snacking come together in Keebler Town House® Crackers + Hummus. Meet sophisticated snackers’ demand for crispy, flavorful crackers coupled with the all-natural TRU Flavors Hummus for a delicious mini meal kit on the go.

Town House® Crackers + Hummus is perfect for C-Stores. The shelf-stable expertise of our partner, Truitt Family Foods®, delivers a mini meal that requires no refrigeration. Dips are up 26% from 2010-2015 and growing. In 2014, hummus rose to the #1 fresh dip with sales topping $724M – that’s a 200% rise since 2000. It’s a trend with great sales potential.

Reach millennials with this great new snack! Mini meals are the new norm, and Town House® Crackers + Hummus is ideal for savvy Millennials on the go who seek unique, authentic taste. No refrigeration needed. The ultimate convenience for you and your customers.

Fuel Every Adventure with Bear Naked

New Bear Naked Granola Bites from Kellogg’s

April 2017

Delight active snackers’ taste buds and energize their lifestyle with Bear Naked delicious, fun to eat granola bites that go anywhere and everywhere! Consumers are looking for new snacking options and poppable bites provide a new occasion in the wholesome snack category. Stock poppable bites to provide incremental sales to the category while minimizing cannibalization of existing brands.

Bear Naked Granola Bites is a wholesome, portable snack packed with the real ingredients consumers are seeking and that are visible through clear packaging. Consumers want to feel good about what they are purchasing. Bear Naked Bites are Non-GMO Project Verified, Gluten-Free and made with Fair Trade Cocoa. Each bar is filled with big delicious chunks of nature with flavors that your customers will go wild for!

Poppable granola bites offer a balance of soft baked granola from nut butter and a crunch from nuts and seeds. This new product comes in two delicious flavors: Peanut Butter & Honey and Dark Chocolate & Sea Salt. Get in on the action. Fuel up your wholesome snacking line-up today!

Pringles Standard Can Conversion

Standard Can SKU’s and UPC’s are Changing

March 2017

Kellogg’s started changing their UPC codes on Pringles Standard Cans starting in January. Wholesalers should have supplied you with tags for these items. Please make sure to leave both tags up for the same can as the new can size will decrease slightly. Below are the SKU’s and UPC codes that have been effected in this first phase:

The second phase of this starts in March. Pringles Standard Large Can size will change from 5.68oz to 5.26oz. All other Standard Large cans will change from 5.96oz to 5.57oz. Starting April 17, 2017 execution on retagging with new codes for the new slightly smaller cans is needed. In addition, tags will be provided to major wholesalers to support this execution. Leave both size can codes in place during this transition. Below are the SKU’s and UPC codes that will be effected during this second phase:

Pringles is the #1 selling impulse salty snack brand in convenience. The brand offers flavor and size variety that meets cravings on the spot! Pringles is the $165 Million brand in convenience with continued growth. These light, crunchy,

fun crisps with iconic cans are easy to find on any shelf. Pringles come in two different sizes, grab & go cans and

standard cans.

Brand New Pringles Grab & Go Flavors

Introducing Pringles Pizza Grab & Go and Jalapeño Grab & Go

February 2017

Bold flavors are continuing to be a popular trend in c-stores and in salty snacks. Consumers are actively seeking out bold and new flavors, especially the millennial consumer. By adding new, interesting flavors into your set, you are keeping customer’s palates engaged and allowing them to explore and experiment with bolder flavors.

Bold flavors have an increasingly relevant spot in the salty category. Afternoon and evenings are important times of the day for salty snacks. On average, the majority of salty snacks are consumed in the afternoon and evening and are the #1 consumed snack between meals. Within the convenience channel, salty snacks are on pace to deliver +9% growth in 2017. The key target consumer for the new Pringles Grab & Go flavors are called the Bold Explorer, are between the ages of 18-34, and love snacking and seek salty snacks that are bold in flavor and rich in textures. For these consumers, snacking is a daily ritual and they are very adventurous and willing to try a variety of new and exciting snacks.

Pringles Grab & Go Pizza and Jalapeño will capture incremental consumer occasions by expanding flavor depth in the large Grab & Go format. Consumer research revealed a significant opportunity to drive category growth with expansion of differentiated flavors. Pringles consumers live in the now and seek ways to break out of the mundane and enjoy life. Meet consumer preference for flavor experimentation with a go-to brand that delivers even more flavors combined with the unique Pringles chip format. Sales of pizza flavored Pringles in convenience have grown in dollars and volume over prior year’s sales. In addition, Jalapeño offers a bolder, more complex adventure that target consumers seek. Finally, millennials who are frequent snackers, have a preference for bold and unique flavors and are influence to purchase spicy flavors 30% of the time. Make sure you’re adding these adventurous flavors to your salty snack line up!

Pure Organic – Brand New Product Line from Kellogg’s

Pure Nutrition starts with Pure Organic Bars

January 2017

Kellogg’s has recently launched a brand new product line, Pure Organic Bars. Pure Organic bars are deliciously simple and health-forward way to snack, featuring ancient grains and organic ingredients. The Pure Story was founded by a mom devoted to providing wholesome snacks for her daughter. When her daughter decided to become vegetarian, they decided to create their own healthy snacks. They decided to us only real organic fruits, nuts and spices. No refined sugars, no chemicals, and no genetically modified stuff. Most importantly, it had to taste amazing. Following hundreds of hours in the kitchen and dozens of dinner-table taste-tests, they perfected their recipes and started sharing them with friends and family. Those friends and family then passed on the recipes to even more people. This was how Pure Organic was born.

Why Organic? There are many reasons why consumers are choosing to eat organic. One reason is they want to avoid chemicals. With 600 active chemicals registered for agricultural use in America, no wonder consumers are choosing to eat organic. Eating organic also provide benefits from more nutrients. Organically grown foods have more vitamins, minerals, enzymes and micro-nutrients than commercially grown foods because the soil is nourished with sustainable practices and responsible standards. These foods also provide better taste. Nourished, well balanced soil produces healthy, stronger plants with higher levels of flavor enhancing nutrients and lower concentrations of water and sugar contents. Organic sales are growing at 14% a year vs 3% on non-organic products. In addition, 81% of families report to buying organic at least some of the time.

Pure Organic Bars contain Ancient Grains. What are Ancient Grains? Good question. They have been around unchanged for thousands of years and are packed with whole grains, protein and omega-3. In addition, they contain fatty acids and antioxidants and are part of a heart healthy Mediterranean diet. Healthy eating starts with purely organic ingredients. Pure Organic bars are Vegan, Non-GMO Project Verified and Gluten-Free, which will help meet the demands of a health-conscious consumer.