Bug Juice is Candy in a Bottle

 

July 2020

 

Youth kids’ drinks are a $338M business in the U.S. and channels are split fairly even across convenience and food/mass. Bug Juice sells 95% of its business today in convenience which is 55% of the overall category! The brand is doing business with many of the largest wholesalers and chains across the small format channel including McLane, Eby-Brown, HT Hackney, core-Mark, 7-Eleven, Loves, and many more.

 

There are many reasons that you, as a c-store retailer, should carry Bug Juice in your store. Bug Juice has a unique brand position as an edgy, fun-for-you juice drink. Product attributes like only having 85 calories and having 100% Vitamin C are attractive to c-store consumers. Consumers also like the value, with an average retail price of $1.09.

 

The brand has also revamped their website to send shoppers back to stores and includes being more interactive, games, retailer’s links and store finder. Special consumer offers are being included to build loyalty and to drive shoppers to retailer. Bug Juice is also increasing their exposure on social media where they can reach kids and key influencers.

 

Bug Juice is the perfect brand to have in your store. Stock up today by checking with your wholesaler for availability!

Bug Juice Announces New Functional Beverage Line Extension

 

May 2020

 

Vita Bug, a subsidiary of Bug Juice, recently announced the introduction and shipping of a New Functional Beverage Line extension.

 

Vita Bug is the first beverage clinically formulated to help boost Immune Systems. Buffered for children’s sensitive digestive systems, Vita Bug™ includes 13 Vitamins, 7 Minerals and 5 essential Electrolytes.

 

We contacted Doctors and nationally renowned Nutritionists to determine what would be the best way to help and support children’s immune systems. We recognized the need for a buffered system supplying vitamins, minerals, amino acids and electrolytes.

 

 

Vita Bug is the first Functional children’s beverage formulated to support children’s immune systems.

 

A bottle a day helps keep the doctor away

Vita Bug was developed as a direct result of extensive interviews and testing with Doctors and nationally renowned Nutritionists. Bug Juice converted these findings into our proven kid friendly package, and great tasting beverage that our distributors, retail customers, as well as, concerned Moms will buy. Vita Bug™ meets the concerns of Moms for their children’s health during the current health pandemic and beyond. Both flavors are packed with 100% of Children’s Daily Vitamins and Nutrients such as electrolytes and antioxidants.

 

Why take a pill, Drink a Vita Bug

Vita Bug™ is approved for the following FDA labeling claims:

 

• Heart healthy Cholesterol free

• Low sugar Anti-inflammatory properties

• Low sodium

• Bone and joint health benefits

• Teeth and bones healthy

• Buffered for children’s digestive system

• Electrolytic hydration Minerals

• Antioxidants Vitamins

• Good source of vitamins and minerals Energy boosting

 

“Vita Bug™ will meet the needs of Mom’s concerns for their Children’s health and still provide great tasting and fun flavors for kids,” said Joe Norton, President Bug Juice International, Inc.

Bug Juice is America’s Original and Best-Selling children’s drink and is considered the innovator and leader in the Children’s Drink Category. Bug Juice’s strategy is to add incremental dollars to the category with great tasting and fun flavors for kids.