Mondelez Nabisco Brands the Official Cookie and

Cracker sponsor of Team USA

 

July 2021

 

NABISCO, the maker of OREO, RITZ, belVita and Chips Ahoy!, is gearing up for the Olympic and Paralympic Games Tokyo 2020 as the Official Cookie and Cracker sponsor of Team USA. The iconic brands will rally fans to "Snack Together. Win Together" this summer, through digital creative, limited-edition product offerings and a consumer promotion.

 

As part of the partnership, NABISCO has teamed up with three Team USA hopefuls who understand the importance of coming together for a shared moment: Simone Biles, the world's most decorated female gymnast in history; Tom Schaar, Olympic hopeful and national team member; and Melissa Stockwell, a two-time Paralympian, medalist, and former U.S. Army officer.

 

Together, NABISCO and the athletes will show fans the power The Games and snacks have in bringing people of all ages together in celebration, whether virtually or as a family in their living rooms.

 

"Our brands are catalysts for creating connections and togetherness is our sport. After a year largely spent apart, we are proud to be a part of this shared moment, rallying friends and families across the nation to celebrate, snack and cheer on Team USA together – even if only virtually," said Rachel Lawson, Associate Director Scale Consumer and Retail Engagement, Mondelēz International. "We're excited to partner with Simone Biles, Tom Schaar and Melissa Stockwell, all of whom embody our 'Snack Together. Win Together' mindset."

 

"As a longtime partner of Team USA, Mondelēz has been a vibrant supporter and cheerleader for our athletes as they train and compete at both the national and global levels," said Dave Mingey, Senior Vice President, Partnership Management and Activation at U.S. Olympic & Paralympic Properties. "We're proud to build more excitement and fans for Team USA and the U.S. Olympic and Paralympic movements as we prepare to represent the U.S. in Tokyo."

 

Further fueling the fun and games, some of the most iconic brands from the NABISCO portfolio will unveil limited-edition offerings for fans to enjoy while they cheer on Team USA. RITZ will debut themed packaging and OREO and Chips Ahoy! will launch limited-edition cookies. The crunchy Team USA Chips Ahoy! Cookies are loaded with real chocolate chips and a patriotic addition of red, white and blue colored candy chips. A playful new take on the original, each pack of Team USA OREO Cookies feature the signature OREO base cookies embossed with Team USA emblems and tri-color red, white and blue creme, with an extra spark of flavor thanks to popping candy layered within. The products will be available to fans starting June 14, wherever NABISCO products are sold, for a limited time only, while supplies last.

 

Be on the lookout for specialty marked packaging and follow @NABISCOsnacks on social to learn more.

 

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world.  With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.  Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.  Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

New Products from Mondelez

Trident Vibes Sour, Sour Patch Kids Crush and Swedish Fish Crush

 

April 2020

 

Mondelez has launched three brand new products: Trident Vibes Sour, Sour Patch Kids Crush and Swedish Fish Crush!

 

Trident Vibes gum is expanding with a new sour flavor product, delivering exciting consumer appeal with candy-like attributes. The Trident Vibes Sour has a sour citrus punch flavor that delivers a candy-like sour and a lime-fruit twist. Each square piece of this sugar-free gum is coated with a crunchy candy-like outer shell that gives way to a smooth, effortless chew. No leading gum brands offer a sour flavor profie, yet sour is driving huge growth in the adjacent candy category1 (+57% over past seven years). 38.5% of sweet candy buyers also buy sour candy, signaling a huge opportunity for gum. Trident Vibes Sour is now available!

 

Sour Patch Kids and Swedish Fish brands are leaders in the candy category. We ignite the love for our brands by focusing on our core candy with exciting innovations. In c-stores, we continue to see successful launches and activations. Sour Patch Kids & Swedish Fish Crush flavored Soft & Chewy Candy, brings together three iconic brands! Crush Orange is the #1 fruit-flavored soda brand among gen pop, teens and Hispanics, and 80% of Sour Patch Kids Soft & Chewy Candy consumers feel Crush fits the Sour Patch Kids brand extremely well. The Keurig Dr Pepper team also will be licensing the Sour Patch Kids brand to launch Crush Sour Patch Kids Blue Raspberry Flavored Soda this month.

All three of these products are available to convenience stores.

 

Check with your wholesaler for availability!