How to Boost General-Merchandise Sales with Electronics

 

May 2021

 

Nowadays, it’s not enough for convenience stores to offer just coffee, tobacco and a quick bite. As c-store inventories expand, so do consumer expectations. More and more customers expect to be able to purchase household staples on the go without needing to make a second stop.

 

A growing demand for c-store household essentials

Understanding consumer regularity is key: For a striking number of consumers, purchasing everyday necessities from a c-store is part of their weekly or monthly routine rather than a last resort. Cellular accessories, in particular, are poised to become a group of products that more and more consumers shop for at c-stores before looking anywhere else. If a consumer discovers they’ve forgotten their phone charger or earbuds while they’re out, for example, a c-store is likely to be one of the easiest places to stop and buy them. Because these items are frequently bought on the go, it’s crucial that c-stores put effort into effective and memorable merchandising so c-stores are top of mind when the need arises.

 

Best practices for marketing c-store electronics

Smart in-store positioning of products is one of the simplest changes a retailer can make. Placing electronics near the checkout counter is likely the best option: It can encourage impulse purchases and decrease shrinkage. At the very least, it ensures visibility to all customers making a purchase, increasing the likelihood that a consumer will think to visit the c-store next time they need a charger or a pair of earbuds while they’re out and about.

 

An in-store display with eye catching signage that stands out to shoppers is key to building awareness to remind consumers the convenience store carries reliable phone accessories. Providers like Associated Distributors have attractive in-store displays with a consistent assortment of best-selling products. With help from the experts, c-stores are better prepared when the time comes for a consumer to buy replacement cellular accessories.

 

Associated Distributors is also a proven supplier that offers manufacturer certified charging cables, car chargers, power banks and earbuds. Convenience stores that carry a top-quality selection of the electronics consumers need in a pinch are more likely to build consumer loyalty and earn higher profit margins as well. Offering reliable electronics is critical to keep consumers coming back. There are plenty of suppliers that will sell electronics to c-stores, but many carry poor quality products that lead to high consumer returns and low shopper satisfaction. Dependable products sold by Associated Distributors deliver the time-saving benefits of a c-store and make shopping for electronics quick and easy for consumers. To learn more about boosting cellular accessories sales in convenience stores, visit associateddistributors.net or lildrugstore.com/products/cellular-accessories.

Drug Value Packs Broaden Consumer Appeal

 

May 2020

 

Convenience stores are something of an oasis for consumers, providing them with essential items when and where they need them. Giving consumers more choices and options is one way to encourage them to stop by and to build the habit of viewing convenience stores as the answer to their needs.

 

Consumers seeking a quick stop for over-the-counter drugs rely on convenience stores to provide them with the health products they need. However, if they can only find convenience-sized packs of just one or two doses of a certain product, consumers may opt instead to simply stop by a drugstore to get a better value.

 

Convenience retailers can help prevent this.

 

 

Varied product sizes

 

Different product sizes and price points allow convenience stores to meet a variety of consumer needs. More choices can encourage consumers to make purchases and to pop into a convenience store rather than trying to maneuver through a big-box retailer or drugstore.

 

Someone traveling and looking for some quick headache relief may want to pick up a product that has enough to relieve their current ailment and enough that they don’t have to make more than one trip to get another dose should they need one. For these consumers, private label value packs in larger sizes can be an excellent solution.

 

Convenience stores looking to carry trial pack sizes of over-the-counter drugs can find such products from Lil' Drug Store Products. Additionally, Lil' Drug has rolled out new products in larger sizes that provide consumers with more value and more choice while still providing a low-cost solution for their ailment. This strategy can help convenience stores broaden their appeal to their consumers. The larger count, trial-sized options are available in popular brands such as Tylenol and Motrin, as well as newer brands to the channel, like Tylenol PM.

 

Higher count trial packs can result in bigger basket sizes and more penny profit for retailers. Consumers receive a better per-dose value, while also minimizing total out of pocket spend.

 

Lil' Drug Store Products provide convenience stores with a range of the best-selling brands on the market in sizes that encourage store traffic and meet consumer demands. From pain relief to cough and cold and allergy relief, Lil' Drug has over-the-counter drug options that consumers are looking for in c-stores.

 

To learn more about new trial sizes and other products available through Lil’ Drug Store Products, visit lildrugstore.com/trialpacks.