Wonderful® Pistachios Steps up to Champion Plant-Based Protein

Multimillion-Dollar Campaign Firmly Positions Wonderful Pistachios as The Original Plant-Based ProteinTM

 

July 2020

 

Wonderful® Pistachios, The Original Plant-Based ProteinTM, launched a new multimillion-dollar marketing campaign to further resonate with the growing number of people adding more plant-based protein to their diet. The campaign emphasizes that the best protein is grown on trees, not bred or developed in a lab.

 

Today’s savvy consumers have changed their perspective to reduce the amount of meat they consume, and it’s more than just a passing trend. A majority, 55%, say their change is permanent, according to HealthFocus data.

 

At the same time, Mintel data confirms 75% of people are adding more protein to their diet. To attract these protein-seeking shoppers, new retail display bins—hitting store floors early this year—will stand out at point of purchase, drawing attention to the plant-based origins of Wonderful Pistachios and offering a solution to those hungry for a plant-protein-powered snack.

 

“As more consumers make changes in their diet to eat less meat, but simultaneously crave more protein, Wonderful Pistachios represents the perfect snack because it’s a real, whole food containing six grams of plant-based protein per serving,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “When it comes to plant-based protein, you can’t beat the original, and our new campaign drives that message home.”

 

The new integrated campaign features print ads, social media, digital, public relations, emails, and Wonderful Pistachios retail bins featuring imagery of pistachio trees. The bins provide retailers a lift in sales and will propel the campaign throughout 2020.

 

The brand will promote plant-based messages at events throughout the year, Wonderful Pistachios influencers will continue to share plant-based protein benefits with their followers, and Wonderful Pistachios will host a live virtual symposium dedicated to sharing the latest trends on plant-based protein with retailer partners, supermarket dieticians, and other nutrition experts.

 

These efforts continue the momentum from the Plant-Based Nutrition Leadership Symposium, which was hosted by Wonderful Pistachios in April 2019, and drew an exclusive audience of nutrition experts for an immersion into plant-based nutrition science, culinary applications, and leadership dialogue, while celebrating pistachios in a plant-based context.

 

The entire campaign will ensure consumers know Wonderful Pistachios is among the highest protein snack nuts, and, unlike meat, protein-powered pistachios are naturally cholesterol free and offer fiber.

 

For more information about Wonderful Pistachios, please visit GetCrackin.com, Facebook at /WonderfulPistachios, and Instagram at @WonderfulPistachios.

 

About Wonderful Pistachios

Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Grown in California’s Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.

 

Known for our iconic Get Crackin’® campaign, Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company.

 

The Wonderful Company

The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world. Its iconic brands include FIJI® Water, POM Wonderful®, Wonderful® Pistachios, Wonderful® Halos®, Wonderful® Seedless Lemons, Teleflora®, JUSTIN® Wines, JNSQ™ Wines and Landmark® Wines.

 

The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

 

 

GO NUTS! With NEW BBQ and Sea Salt & Vinegar

Wonderful Pistachios No Shells

 

March 2021

 

LOS ANGELES – February 25, 2021 – Wonderful® Pistachios is introducing the highly anticipated new flavors of BBQ and Sea Salt & Vinegar Wonderful Pistachios No Shells.

 

Available now at select online retailers and hitting store shelves nationwide in the U.S. and Canada by early April, the new  Wonderful Pistachios No Shells flavors are a tasty tribute to healthy snacking done right, a good source of protein with six grams per serving.

 

Savor the taste of summer all year long with BBQ Wonderful Pistachios No Shells. Exploding with hickory-smoked flavor and dashed with garlic, paprika, and salt, they’re an irresistible mix of sweet and smoky. Sea Salt & Vinegar Wonderful Pistachios No Shells treat your taste buds to a tart, tangy snack. With just the right amount of sea salt and vinegar, they’re an ideal balance of sour and savory.

 

These new items join the existing award-winning Wonderful Pistachios No Shells flavors lineup that includes Honey Roasted and Chili Roasted.

 

“If you crave the classic and beloved flavors of barbecue and salt and vinegar, but you want a healthier way to indulge, Wonderful Pistachios has you covered,” said Adam Cooper, senior vice president of marketing for The Wonderful Company. “BBQ and Sea Salt & Vinegar join our lineup of No Shells—now featuring six flavors in total—that gives people even more choice when it comes to selecting a healthy and delicious snack.”

 

As the first Wonderful Pistachios product launch in both the U.S. and Canada at the same time, and in all sizes (2.25-ounce, 5.5-ounce, 11-ounce, 22ounce), these tried-and-true flavors are expected to continue to propel the brand’s incremental growth in the flavored nuts category. The retail demand anticipates this to be the biggest Wonderful Pistachios product launch yet, outpacing the brand’s Honey Roasted and Chili Roasted Wonderful Pistachios No Shells launch, which was one of the CPG industry’s biggest launches of 2019, earning the IRI Pacesetter Award.

 

To order or for more information, visit WonderfulPistachios.com, or follow us on Facebook at /WonderfulPistachios, Instagram at @WonderfulPistachios, and Twitter @WonderfulNuts.

 

Wonderful Pistachios

Wonderful Pistachios is the world’s largest vertically integrated pistachio processor and marketer. Located in California’s Central Valley, our nuts are Non-GMO Project Verified, providing a smart, healthy choice for consumers

around the world. Our nuts can be found in stores nationwide and online under the flagship brand, Wonderful® Pistachios. For more, visit: wonderfulpistachios.com, or follow us on Facebook, Instagram, and Twitter.

 

Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that also has iconic brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

 

The Wonderful Company

Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus, and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.

 

The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.

 

To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.