New Oberto Imported Italian Charcuterie
July 2021
Oberto’s founder, Constantino Oberto (1889-1943), an Italian immigrant, began selling hand-made Italian sausages in 1918 from a small shop in South Seattle. 101 year later, the brand is reintroducing AUTHENTIC Italian charcuterie from Felino, Italy to the United States.
Oberto Charcuterie features Grana Padano cheese which is a certified and protected product designation by the Italian Consortium. It is aged for 12 months, resulting in a premium, hard crumbly texture.
Provolone and Fontinello Cheeses in Oberto Charcuterie trays are made with 100% Italian milk collected every day from farms within 50 miles of the production site.
In addition, its prosciutto is made with only 2 ingredients: pork and salt and is aged for a minimum of one year. Its salame is dry cured for 80 days, never heat-treated, to render a less acidic product, resulting in a sweeter taste and aroma.
Charcuterie meats have achieved a perfect 10! It is premium priced with 2x the category average ($5 per pound) for all prepackaged lunchmeats. Charcuterie meats have grown 10% in segment distribution depth vs. YA. They have also grown 10% in velocity vs. YA.
Check with your wholesaler for availability or to place an order!
High Traffic Merchandising Options from Kellogg’s!
June 2021
Hey, Look over here! Did you know that sales and profits increase by up to 15 to 20% by placing top selling impulse items in a secondary location?!
Where? High traffic areas, of course! Snacking is on the rise, especially of the salty variety – that’s why you want snacks that are highly impulsive, highly expandable with high profit margins on prominent display throughout your store.
Shoppers go for what they know, and Kellogg’s core brands are your top contenders for permanent secondary displays!
Kellogg’s offers a full menu of eye-catching merchandisers and shippers to set up your point of purchase displays easily and quickly.
From the front door to the coffee bar to the checkout, our rack options boost sales in your high-traffic areas by showcasing your customer’s favorite Kellogg’s brands with convenience in mind, making it easy for your shoppers to grab and go!
The front end of your store demands variety for customer appeal and increased impulse sales, what better place to place an assortment of products to meet multiple occasions and cravings ?
Salty selections are the snack of choice accounting for 59% of the growth in snack sales. As a matter of fact, potato chips and crackers represent 24% of all snacking growth, these combined equals all sweet snack growth making them a must on the front end.
With the cracker/salty category on the rise, it’s clear why sales grew 9 points in stores that placed these items in their end cap displays.
End caps give you the opportunity to Increase assortment, and placement support is available making them an easy choice and a perfect place to feature Kellogg’s favorites.
Our line-up, including Pringles, Cheez it and Keebler crackers are top sellers– making them well worth their salt!
Your shoppers are all about convenience so give ‘em what they want, right where they’ll see it! Front and center, especially at the entrance and check-out, where 100% of your customers go.
With Kellogg’s core brands at the ready, your shoppers won’t miss out on their favorites, and you won’t miss out on profits!
NEW BBQ and Sea Salt & Vinegar Wonderful Pistachios No Shells
April 2021
Wonderful® Pistachios is introducing the highly anticipated new flavors of BBQ and Sea Salt & Vinegar Wonderful Pistachios No Shells.
Available now, the new Wonderful Pistachios No Shells flavors are a tasty tribute to healthy snacking done right, a good source of protein with six grams per serving.
Savor the taste of summer all year long with BBQ Wonderful Pistachios No Shells. Exploding with hickory-smoked flavor and dashed with garlic, paprika, and salt, they’re an irresistible mix of sweet and smoky. Sea Salt & Vinegar Wonderful Pistachios No Shells treat your taste buds to a tart, tangy snack. With just the right amount of sea salt and vinegar, they’re an ideal balance of sour and savory.
These new items join the existing award-winning Wonderful Pistachios No Shells flavors lineup that includes Honey Roasted and Chili Roasted.
“If you crave the classic and beloved flavors of barbecue and salt and vinegar, but you want a healthier way to indulge, Wonderful Pistachios has you covered,” said Adam Cooper, senior vice president of marketing for The Wonderful Company. “BBQ and Sea Salt & Vinegar join our lineup of No Shells—now featuring six flavors in total—that gives people even more choice when it comes to selecting a healthy and delicious snack.”
As the first Wonderful Pistachios product launch in both the U.S. and Canada at the same time, and in all sizes (2.25-ounce, 5.5-ounce, 11-ounce, 22ounce), these tried-and-true flavors are expected to continue to propel the brand’s incremental growth in the flavored nuts category. The retail demand anticipates this to be the biggest Wonderful Pistachios product launch yet, outpacing the brand’s Honey Roasted and Chili Roasted Wonderful Pistachios No Shells launch, which was one of the CPG industry’s biggest launches of 2019, earning the IRI Pacesetter Award.
To order or for more information, visit WonderfulPistachios.com, or follow us on Facebook at /WonderfulPistachios, Instagram at @WonderfulPistachios, and Twitter @WonderfulNuts.
Wonderful Pistachios
Wonderful Pistachios is the world’s largest vertically integrated pistachio processor and marketer. Located in California’s Central Valley, our nuts are Non-GMO Project Verified, providing a smart, healthy choice for consumers around the world. Our nuts can be found in stores nationwide and online under the flagship brand, Wonderful® Pistachios. For more, visit: wonderfulpistachios.com, or follow us on Facebook, Instagram, and Twitter.
Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that also has iconic brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
The Wonderful Company
Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus, and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.
The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.
To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
High Traffic Merchandising Options from Kellogg’s!
April 2021
Hey, Look over here! Did you know that sales and profits increase by up to 15 to 20% by placing top selling impulse items in a secondary location?!
Where? High traffic areas, of course! Snacking is on the rise, especially of the salty variety – that’s why you want snacks that are highly impulsive, highly expandable with high profit margins on prominent display throughout your store.
Shoppers go for what they know, and Kellogg’s core brands are your top contenders for permanent secondary displays!
Kellogg’s offers a full menu of eye-catching merchandisers and shippers to set up your point of purchase displays easily and quickly.
From the front door to the coffee bar to the checkout, our rack options boost sales in your high-traffic areas by showcasing your customer’s favorite Kellogg’s brands with convenience in mind, making it easy for your shoppers to grab and go!
The front end of your store demands variety for customer appeal and increased impulse sales, what better place to place an assortment of products to meet multiple occasions and cravings ?
Salty selections are the snack of choice accounting for 59% of the growth in snack sales. As a matter of fact, potato chips and crackers represent 24% of all snacking growth, these combined equals all sweet snack growth making them a must on the front end.
With the cracker/salty category on the rise, it’s clear why sales grew 9 points in stores that placed these items in their end cap displays.
End caps give you the opportunity to Increase assortment, and placement support is available making them an easy choice and a perfect place to feature Kellogg’s favorites.
Our line-up, including Pringles, Cheez it and Keebler crackers are top sellers– making them well worth their salt!
Your shoppers are all about convenience so give ‘em what they want, right where they’ll see it! Front and center, especially at the entrance and check-out, where 100% of your customers go.
With Kellogg’s core brands at the ready, your shoppers won’t miss out on their favorites, and you won’t miss out on profits!
GO NUTS! With NEW BBQ and Sea Salt & Vinegar
Wonderful Pistachios No Shells
March 2021
LOS ANGELES – February 25, 2021 – Wonderful® Pistachios is introducing the highly anticipated new flavors of BBQ and Sea Salt & Vinegar Wonderful Pistachios No Shells.
Available now at select online retailers and hitting store shelves nationwide in the U.S. and Canada by early April, the new Wonderful Pistachios No Shells flavors are a tasty tribute to healthy snacking done right, a good source of protein with six grams per serving.
Savor the taste of summer all year long with BBQ Wonderful Pistachios No Shells. Exploding with hickory-smoked flavor and dashed with garlic, paprika, and salt, they’re an irresistible mix of sweet and smoky. Sea Salt & Vinegar Wonderful Pistachios No Shells treat your taste buds to a tart, tangy snack. With just the right amount of sea salt and vinegar, they’re an ideal balance of sour and savory.
These new items join the existing award-winning Wonderful Pistachios No Shells flavors lineup that includes Honey Roasted and Chili Roasted.
“If you crave the classic and beloved flavors of barbecue and salt and vinegar, but you want a healthier way to indulge, Wonderful Pistachios has you covered,” said Adam Cooper, senior vice president of marketing for The Wonderful Company. “BBQ and Sea Salt & Vinegar join our lineup of No Shells—now featuring six flavors in total—that gives people even more choice when it comes to selecting a healthy and delicious snack.”
As the first Wonderful Pistachios product launch in both the U.S. and Canada at the same time, and in all sizes (2.25-ounce, 5.5-ounce, 11-ounce, 22ounce), these tried-and-true flavors are expected to continue to propel the brand’s incremental growth in the flavored nuts category. The retail demand anticipates this to be the biggest Wonderful Pistachios product launch yet, outpacing the brand’s Honey Roasted and Chili Roasted Wonderful Pistachios No Shells launch, which was one of the CPG industry’s biggest launches of 2019, earning the IRI Pacesetter Award.
To order or for more information, visit WonderfulPistachios.com, or follow us on Facebook at /WonderfulPistachios, Instagram at @WonderfulPistachios, and Twitter @WonderfulNuts.
Wonderful Pistachios
Wonderful Pistachios is the world’s largest vertically integrated pistachio processor and marketer. Located in California’s Central Valley, our nuts are Non-GMO Project Verified, providing a smart, healthy choice for consumers
around the world. Our nuts can be found in stores nationwide and online under the flagship brand, Wonderful® Pistachios. For more, visit: wonderfulpistachios.com, or follow us on Facebook, Instagram, and Twitter.
Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that also has iconic brands such as Wonderful® Halos®, FIJI® Water, POM Wonderful®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
The Wonderful Company
Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus, and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.
The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.
To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
Enter in the World of Flavor Stacking
February 2021
You may have noticed a new Pringles ad featured during the biggest game of the year. This years ad propels you in the world of Flavor Stacking, which encourages fans to unlock new flavor combinations by stacking different crisps on top of each other. This ad gave fans a better understanding of the unexpected and hilarious consequences that can ensure when they get too distracted by endless flavor exploration.
“Coming off a huge year for Pringles, with a new look for the brand and the introduction of our new Scorchin’ line, it’s great to bring a taste of Pringles’ fun and unnecessary genius to the Big Game again,” said Gareth Maguire, senior director of marketing for Pringles. “With literally thousands of different Flavor Stacks to experiment with, you can easily get distracted from other responsibilities.”
The ad also featured a new Pringles can design and will be supported by a fully integrated campaign including PR, digital, and social media. To get your customers into the action and build flavors, stock up on Pringles Original, Barbecue, and Pizza to recreate your own “BBQ Pizza Stack” or Pringles Jalapeno, Cheddar Cheese, and Ranch for the “Spicy Cheese Stack.”
For more information, follow @Pringles on Twitter and @PringlesUS on Instagram and Facebook.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
Cattleman’s Cut Beef Jerky Introduces Taki’s!
January 2021
The hottest brand in salty snacks just joined the hottest segment in meat snacks! Meet Taki’s meat sticks. Cattleman’s Cut Beef Jerky is brining the heat that consumers love into Taki’s Meat Sticks. 80% of consumers now enjoy hot and spicy foods. Gen Z, spicy seekers, and the US1 47MM Latinx pop all love this spicy snack.
Takis brings the heat for everyone and is available in a size for every stick consumer. Available in a 1oz individually wrapped pack, a 3oz pack and a 12oz bag. Takis is THE name in spicy. This new product features protein and the bold, spicy Taki’s flavor.
Convenience stores can leverage the power of Takis with displays outside the meat snack section. There are a variety of displays available! Check with your wholesaler for availability or to place an order.
Kellogg's Brings You NEW Innovative Products!
January 2021
Each year, Kellogg® strives to bring innovative products to shelves at convenience stores across the country. 2021 will provide a great lineup of exciting, new offerings across the snacking categories your consumers love.
Pringles® introduces the Scorchin’ product line. With the spicy hot trend spreading, the Scorchin’ BBQ and Scorchin’ Cheddar flavors will help you meet consumer demand for those extra spicy snacks. Available in both standard can and large Grab n Go sizes to meet every snacking occasion.
Cheez-It® brings new products through both Grooves™ Scorchin’ Hot Cheddar and Snap’d™ Jalapeño Jack. Consumers are looking for extreme heat snacking experiences – the hotter, the better! These two product line additions are sure to heat up snack time!
Bite-sized snacks will be available from two favorite brands: Nutri-Grain® and Pop-Tarts®. Deliciously sweet, soft-baked Nutri-Grain® Bites give consumers the energy to fuel their morning with no mess. Available in Apple and Strawberry flavors. And Pop-Tarts® Bites bring the same Pop-Tarts® crust and filling everyone loves – now in a bite-sized snack! Available in Chocolatey Fudge and Frosted Strawberry flavors.
Last year, Rice Krispies Treats® introduced you to Dunk’d™ – an indulgent, fully-enrobed Rice Krispies Treats® big bar. The new year brings a new flavor to that lineup: Dunk’d Chocolatey Covered Strawberry. Rice Krispies Treats® Big Bars will also be available in a new carton size that frees up three inches of shelf space per SKU, making room for additional varieties as well as for innovation.
Pop-Tarts® – the #1 toaster pastry brand – brings you two iconic brands and flavors in one amazing snack: Pop-Tarts® Froot Loops®! Featuring six unique Froot Loops® designs printed on the frosting.
Kellogg’s® Jumbo Snax bring a combination of the nostalgic brands and fun-to-eat flavors consumers love in a larger size, perfect for snacking anytime, anywhere. Available in Tiger Paws and Froot Loops flavors and shapes.
These product innovations are now available. To learn more, visit KelloggsAwayFromHome.com.
Mott’s New Clear Applesauce Pouches
October 2020
The original, delicious treat, Mott's Applesauce, is the perfect snack or meal companion. It's a good source of Vitamin C and free of cholesterol. Bringing the best of the orchard to your household, Mott's helps families enjoy delicious fruit goodness every day. The apple juice and sauce brand is dedicated to giving moms easy ways to support their families to be their very best. Mott's has a strong heritage and has been the trusted apple juice and sauce brand since 1842. Motts holds its apples to a very high standard. That's why the products pack lots of delicious fruit flavor from ripe apples into every serving. Enjoy Mott's in a variety of pack types, including pouches, cups, jugs, juice boxes, and jars, so whether you're home with your family or on-the-go and in need of a snack, Mott's has a product for you. We also offer an extensive suite of flavors so you can add variety to your snacking. Mott's 100% Apple juice comes in refreshing flavors like Apple Cherry, Apple White Grape, and Fruit Punch, while sauce has options like Cinnamon and Mixed Berry, so you'll be sure to find something that satisfies your taste buds. You won't find any artificial flavors in Mott's products, so you can feel good about making healthy choices.
Simple Ingredients
You’ll find real fruit and simple ingredients in every pouch of Mott’s Applesauce. Choose No Sugar Added varieties for a sugar-free snack or have an adventure with one of our other fruit flavors. These pouches are perfect for your on-the-go customers.
Perfectly Portable
Not only do parents love this snack but so do kids. Mott's Clear Applesauce Pouches are a fun snack for kids and an easy one for busy parents to pack. They go wherever the kids go, bringing a smile to lunchboxes, backpacks, after-school snacks, road trips, airports, and anywhere else your customer's trek.
Nothing to Hide
You don’t have to wonder what is in your applesauce. Mott’s Applesauce has always been about real, simple ingredients. Our clear Applesauce Pouches make it easy to see the goodness. It’s why every Pouch Pal is smiling – they couldn’t be happier to show you what’s inside!
Special Fall Football Consumer Promotion from Kellogg’s!
October 2020
Your customers could win $10,000 in fan cash! Every college football fan has their favorite team. Now, when you serve up their favorite snacks, you'll be giving them their shot at winning all the fan gear they could ever want. It's the perfect matchup for game-winning sales week after week.
It is easy for your customers to enter. They send a tweet using #COUNTDOWNENTRY, or they can visit www.KFR.com/countdown. Own the snack zone with Cheez-It & Pringles. College football season may look a bit different this year, but the love of the game and snacking have never been stronger. Feed your customers’ hunger for football with the snacks they’ll be reaching for all season long. Below is a list of participating products:
• Cheez-It Original 1.5oz
• Cheez-It White Cheddar 1.5oz
• Cheez-It Original 2oz
• Cheez-It White Cheddar 2oz
• Cheez-It Extra Toasty 2oz
• Cheez-It Original 3oz
• Cheez-It White Cheddar 3oz
• Cheez-It Extra Toasty 3oz
• Cheez-It Snap’d Double Cheese 1.5oz
• Cheez-It Snap’d Cheddar Sour Cream & Onion 1.5oz
• Cheez-It Snap’d Double Cheese 2.2oz
• Cheez-It Snap’d Cheddar Sour Cream & Onion 2.2oz
• Pringles Grab & Go Original 2.4oz
• Pringles Grab & Go Sour Cream & Onion 2.5oz
• Pringles Grab & Go Cheddar Cheese 2.5oz
• Pringles Grab & Go BBQ 2.5oz
• Pringles Original 5.2oz
• Pringles Sour Cream & Onion 5.5oz
• Pringles Cheddar Cheese 5.5oz
• Pringles BBQ 5.5oz
Did you know that 56% of U.S. adults are college football fans – which is more than professional baseball, basketball, hockey, and soccer? Did you also know that 1.8 million fans tune in to each game? And that over 20% of Cheez-It and Pringles fans watch each week on TV/online or attend the games?
Create the rush available marketing support materials like email blasts, social posts, and digital menu boards. Plus, grab up to $250 in savings. Tap into the football snacking occasion with Cheez-It and Pringles to drive sales and score big. Earn a $1 rebate per case on participating products. For more information visit www.http://www.fspromos4u.com/homepage/kelloggs.
CLIF BAR Features Six Women Athletes On Packaging
For The First Time Ever
October 2020
For the first time in its 28-year history, CLIF BAR will replace the iconic climber on the most popular flavors of its CLIF BAR packaging with real-life trailblazers - six women athletes representing six different sports. This exciting change celebrates the incredible athletes who require sustained energy to push boundaries and go farther in their discipline. The limited-edition packaging debuts March 10 on Clifbar.com and in stores and will be available throughout 2020 while supplies last.
The six athletes, Venus Williams, Megan Rapinoe, Ashima Shirashi, Jordyn Barratt, Lakey Peterson, and Katerina Nash are world champions, Olympians, and Olympic hopefuls who lead with integrity their communities. The sports they represent range from traditional events like cycling, tennis, and soccer to newer sports like skateboarding, surfing, and climbing. Whether you are a world champion or a weekend warrior, human-powered sport connects and inspires us, and CLIF BAR, the ultimate energy bar, fuels us to keep going.
"To see myself on a CLIF BAR is amazing," says two-time World Cup Champion Megan Rapinoe. "It would have meant so much to me as a kid to see a woman being celebrated for living her truth and chasing her dream. I hope it inspires the next generation to keep pushing us forward. My training requires dedication and a ton of energy, so I love that CLIF BARs taste great and give me the sustained energy I need to power through. I'm so proud to represent a brand that supports me and aligns with my values."
"It's such an honor to be featured on a CLIF BAR along with these other incredible female athletes," says seven-time Grand Slam singles champion and entrepreneur Venus Williams. "This is the perfect example of women supporting each other and celebrating their successes in sports, in business, and life. From an early age, I have always been mindful about what I put into my body, so I love that I can grab a CLIF BAR and get the right mix of protein, fat, and carbs to sustain my energy levels for practice, training, and everything I want to accomplish each day."
Clif Bar & Company has been a vocal advocate for women and women athletes since its founding days in the mid-1990s. At the headquarters office, the company provides many benefits to support women and parents, including a robust parental leave policy, extensive health and wellness programs including an onsite gym, subsidized onsite daycare, a lactation room with hospital-grade pumps, and the choice to work a reduced work schedule upon returning from maternity leave. When LUNA Bar was created in 1999 as the first nutrition bar for women, the brand naturally focused on supporting causes women care about, like equal pay and women in film. Most recently, in 2019, LUNA Bar closed the World Cup roster bonus gender pay gap for the 23 women on the US Women's National Soccer Team, paying each of them $31,250 to ensure their equal pay for equal work. Clif Bar adds to this legacy of supporting women by highlighting these six athletes and their contributions to their sports.
“I created CLIF BAR, the ultimate energy bar, to serve all types of and fuel their favorite sports,” says Clif Bar & Company founder and co-CEO Gary Erickson. “Today, our bars are eaten by everyone from the elite athletes on our new packaging to everyday athletes playing pickup basketball or challenging themselves on a long hike. While I’ve never been a professional athlete myself, I’m inspired by those at the pinnacle of their sport, and we hope by featuring these six women on our new packaging that we can continue to inspire athletes at all levels.”
Born on a Bike™ and made for athletes of every stripe, CLIF performance energy foods are purposely crafted with the right nutrition to sustain your energy and power you through adventures big or small. The idea for a better performance bar was born during a 175-mile bike ride. Nearly 30 years later, CLIF BAR® remains the ultimate energy bar, fueling athletes with an ideal mix of nutritious, sustainably sourced ingredients..
About Clif Bar & Company
Clif Bar & Company crafts nutritious and organic food, including CLIF BAR®, Clif Kid®, and LUNA® Bar. Family and employee-owned, the company is committed to sustaining its people, brands, business, community, and the planet. Please visit www.clifbar.com to check us out on Facebook or follow us on Instagram and Twitter.
A Perfectly Sweet Poppin’ Treat
July 2020
Introduced a few years ago, Rice Krispies Treats Snap Crackle Poppers have launched two new flavors. These bite-sized, dipped squares of the delicious marshamallowy crunch customers crave are now unwrapped and ready to pop and share on the go. The two new flavors are Caramel and Vanilla Crème.
Kellogg’s Rice Krispies Treats is the #2 Wholesome Snack Brand and has grown almost 9% in the latest 52 weeks. Plus, 66% of all treat bars sold in C-Store are Rice Krispies Treats bars!1 Your snackers are going to love them! In fact, consumer testing verifies that Rice Krispies Treats Snap Crackle Poppers have a huge 92% potential for success, meeting or exceeding peoples1 expectations 95% of the time2.
Candy lovers have made stand-up bags one of the fastest growing ways to get their sweets3. Now available in four flavors, including: Caramel, Vanilla Crème, Chocolatey and Cookies ‘N’ Crème flavors, Rice Krispies Treats Snap Crackle Poppers are made for munching in a stand-up, 5oz resealable bag.
1Nielsen AOD Total US Convenience Channel 2019 CYTD ending 7.13.19 2Nielsen BASES Product Test 2017, Innovation Database Comparison was PWs of Sweet Snacks
3Major C-Store Retailer Loyalty Card Database 52 weeks ending 4.8.19
Introducing CLIF Athlete Packaging
Limited Time Packaging Through September
July 2020
For the first time in its 28-year history, CLIF BAR will replace the iconic climber on the most popular flavors of its CLIF BAR packaging with real-life trailblazers - six women athletes representing six different sports. This exciting change celebrates the incredible athletes who require sustained energy to push boundaries and go farther in their discipline. The limited-edition packaging debuts March 10 on Clifbar.com and in stores, and will be available throughout 2020 while supplies last.
The limited-edition packaging is available on select flavors: Cool Mint Chocolate, Crunchy Peanut Butter, White Chocolate Macadamia Nut and Chocolate Brownie.
Delicious Bavarian Meats from Oberto
Traditional Meat Snacks Consumers Love
June 2020
Bavarian Meats started back in 1933 when Max Hofstatter came to America brining with him, beloved family recipes from Munich. Max began crafting over 50 types of sausages, smoked meats and salami in Seattle. The brand became a massive hit at the World’s Fair which kickstarted the business.
They eventually expanded production to a new facility at Western Avenue and is now a 3rd generation family owned company that continues to run iconic store in Pike Place Market.
Bavarian Meat’s Landjaeger is a top meat snack performer. This product is the #2 velocity stick in convenience stores in the Seattle area and is up 35% in the latest 24 weeks. The Landjaeger is their famous salami snack stick.
Pork and beef fermented, smoked and dry cured. Perfect for hiking, biking, cutting into bite-size pieces for appetizers, easy protein for kids’ lunches, or throwing in the car on road
trips. They are shelf stable, so consumers can take them anywhere a granola bar would go. Available in two varieties: Landjaeger and Hot & Spicy Landjaeger.
The brand also offers a wide variety of other products like the following:
• Knackwurst
• Smoked Bratwurst
• Weisswurst
• Wieners
• Polish Sausage
• Smoked Cheese
• Smokin’ Hot Cheese
• Smoked Links
Check with your wholesaler for availability or to place a order!
Cheez-It® expands their portfolio with NEW Snap’d™: an awesomely thin and crispy snack with big cheese flavor perfect for munching!
May 2020
Get ready for the latest addition to your popular Cheez-It® offerings! It’s new Cheez-It® Snap’d™, from the flavorful, baked, not fried, 100 percent real cheese brand your customers know and love—now in a super thin, crispy, munchable, new snack that hungry shoppers will find irresistible! Available in craveable Double Cheddar and Cheddar Sour Cream & Onion flavors in 2.2 oz. bags, new Cheez-It® Snap’d™ is made with real cheese inside and out and meets salty snackers’ desire for big cheese flavor and unique texture.
The Brand That Meets Demand
At Cheez-It® we are always innovating to stay on-trend with consumers’ changing needs. While we’re new to the crispy-thin category, we know that these lighter snacks are in-demand in a big way.
In fact, today’s snackers prefer thin, crispy, munchable snacks 75 percent of the time and with 91 percent of them snacking multiple times per day , new Cheez-It® Snap’d™, is a winner in the making!
Anywhere, Anytime, Go Snap’d
Whether enjoying as an amazing snack with big cheese flavor on the go, saved for later in lunchboxes and backpacks, as a fun sharable at work, school, or at home, Cheez-It® Snap’d™ goes wherever snackers go. With our new, eye-catching 36-count, 2-flavor display in your store, Cheez-It® fans will be excited to give Cheez-It® Snap’d™ a try.
Be ready for those salty snackers who are always looking for something new and have a passion for big cheese taste and crispy-light textures with Cheez-It® Snap’d™. See for yourself why Now is a good time to partner with Kellogg’s®.
For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/fd76a139-8f77-4c2c-89f9-1fe71fc8a2bd?utm_source=RBG&utm_medium=PR&utm_campaign=Snapd
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
®,™,© 2020 Kellogg NA Co.
Wonderful® Pistachios Steps up to Champion Plant-Based Protein
Multimillion-Dollar Campaign Firmly Positions Wonderful Pistachios as The Original Plant-Based ProteinTM
April 2020
Wonderful® Pistachios, The Original Plant-Based ProteinTM, launched a new multimillion-dollar marketing campaign to further resonate with the growing number of people adding more plant-based protein to their diet. The campaign emphasizes that the best protein is grown on trees, not bred or developed in a lab.
Today’s savvy consumers have changed their perspective to reduce the amount of meat they consume, and it’s more than just a passing trend. A majority, 55%, say their change is permanent, according to HealthFocus data.
At the same time, Mintel data confirms 75% of people are adding more protein to their diet. To attract these protein-seeking shoppers, new retail display bins—hitting store floors early this year—will stand out at point of purchase, drawing attention to the plant-based origins of Wonderful Pistachios and offering a solution to those hungry for a plant-protein-powered snack.
“As more consumers make changes in their diet to eat less meat, but simultaneously crave more protein, Wonderful Pistachios represents the perfect snack because it’s a real, whole food containing six grams of plant-based protein per serving,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “When it comes to plant-based protein, you can’t beat the original, and our new campaign drives that message home.”
The new integrated campaign features print ads, social media, digital, public relations, emails, and Wonderful Pistachios retail bins featuring imagery of pistachio trees. The bins provide retailers a lift in sales and will propel the campaign throughout 2020.
The brand will promote plant-based messages at events throughout the year, Wonderful Pistachios influencers will continue to share plant-based protein benefits with their followers, and Wonderful Pistachios will host a live virtual symposium dedicated to sharing the latest trends on plant-based protein with retailer partners, supermarket dieticians, and other nutrition experts.
These efforts continue the momentum from the Plant-Based Nutrition Leadership Symposium, which was hosted by Wonderful Pistachios in April 2019, and drew an exclusive audience of nutrition experts for an immersion into plant-based nutrition science, culinary applications, and leadership dialogue, while celebrating pistachios in a plant-based context.
The entire campaign will ensure consumers know Wonderful Pistachios is among the highest protein snack nuts, and, unlike meat, protein-powered pistachios are naturally cholesterol free and offer fiber.
For more information about Wonderful Pistachios, please visit GetCrackin.com, Facebook at /WonderfulPistachios, and Instagram at @WonderfulPistachios.
About Wonderful Pistachios
Wonderful Pistachios & Almonds is the world’s largest vertically integrated pistachio and almond grower and processor. Grown in California’s Central Valley, our high-quality nuts can be found in the produce department of grocery stores across America.
Known for our iconic Get Crackin’® campaign, Wonderful Pistachios & Almonds is part of The Wonderful Company, a privately held $4.6 billion company.
The Wonderful Company
The Wonderful Company is a privately held $4.6 billion global company dedicated to harvesting health and happiness around the world. Its iconic brands include FIJI® Water, POM Wonderful®, Wonderful® Pistachios, Wonderful® Halos®, Wonderful® Seedless Lemons, Teleflora®, JUSTIN® Wines, JNSQ™ Wines and Landmark® Wines.
The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.
Pop-Tarts® Stays Sweet - And Gets A Little Salty - With New Snacking "Fix"
March 2020
Since their creation in the seventh century, the history of pretzels can be summed up in one word: "stale." But
no longer, as Pop-Tarts® announced it's giving the classic snack a 'sweet' new makeover with the launch of
Pop-Tarts Pretzel.
Imagine the classic, beloved sweetness of Pop-Tarts Toaster Pastries combined with a slight saltiness from a pretzel crust. It's literally the best of both flavor worlds in not one, but two delicious varieties: Chocolate and Cinnamon Sugar.
"Pop-Tarts is always ingeniously creating new ways to enjoy familiar, loved foods," said Joe Beauprez, marketing director, Pop-Tarts. "With the debut of Pop-Tarts Pretzel, we've fixed a snacking staple, and added two more delicious options to our line-up of flavors."
A craveable flavor combination perfect for any time of day, Pop-Tarts Pretzel puts sweet and salty together in a way that's nothing short of crazy good - and everything fans of the delicious toaster pastries never knew they always wanted.
Pop-Tarts Pretzel lands in stores nationwide in January 2020 at a suggested retail price of $3.49. For more information on Pop-Tarts® Pretzel follow Pop-Tarts on Facebook, Twitter and Instagram.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
The Future of Snacking
Snacks are leading the future of food
February 2020
People around the world are snacking more! Snacking has become an important part of everyday life for people all over the globe. According Mondelez International’s first ever State of Snacking Report, snacking is outpacing meals as appetites for smaller bites continues to grow. In fact, 6 in 10 adults globally say they “can’t imagine their life without snacking” (61%).
The State of Snacking report is a global consumer trends study that examines the role of snacking across the world in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for community connection and a more holistic sense of wellbeing. This report was developed in partnership with The Harris Poll, which complements Mondelez’s global snacking knowledge with new research conducted among thousand of consumers across 12 different countries.
The top findings from this report include:
Consumers Relationship with Food is Changing
- Snacking is becoming a part of consumers’ everyday lives. 7 in 10 say, “snacking helps me get through the day” (71%) and that “it gives an essential break in my busy days” (73%).
- 72% of those who live in the developing world, 7 out of 10 millennials, and two-thirds of people who make health a top priority (66%) prefer to eat many small meals throughout the day as opposed to large ones.
- More than half of adults say “quick, on-the-go- bites are more suited to their lifestyle than full meals” (53%), including two-thirds of millennials (66%), while convenience is the #1 driver of snack choices for adults around the world.
- Two-thirds of adults globally say they snack around the same time daily.
- 71% say snacking gives them time to connect with themselves and more than half look forward to their snacks in the day more than meals (53%).
- Snacking is happening during different dayparts around the world. Developing markets prefer small bites in the morning while developed countries tend to snack later in the day.
Snacking’s Role in Culture
- Snacking is foundational for sharing culture and tradition. Adults everywhere are finding common ground in snacking for shared experiences, connections and identity.
- 79% of people around the world stat that “food is our one true universal language of love around the world.”
- Snacking presents people with nostalgia. 3 in 4 people say some of their fondest childhood memories include sharing a snack with their parents (74%) and that snacking on their favorites from when they were children makes them feel nostalgic (76%).
- 78% of millennials say food is a major part of their identity and that 82% say sharing a snack is a simple way to connect across cultures.
- Most people say that snacks that their family eats have been passed down through many generations (70%) and that they have traditions about how they eat certain foods that developed when they were children (77%).
- 7 in 10 people around the world make an effort to share their favorite childhood snacks with others (70%,).
- Parents prioritize passing these traditions down to the next generation. 3 in 4 parents say, “the snacks I give my children are inspired by the ones my parents gave me as a child” (75%).
- Parents want to pass on healthy snack traditions (85%), their favorite childhood snacks (81%) and cultural snacking rituals (76%).
Future Snackers Seek Both Taste & Nutrition
- Most people agree it is important to take time and space to indulge. Across all demographics, people are craving the occasional snack for indulgence.
- 77% state “there is a time and a place for healthy snacks, and a time and a place for indulgent ones.” Among people who make health a top priority, this number rises to 82%.
- 66% state “when I snack for indulgence or as treat, it’s less important to make a healthier choice.”
- 67% state that they “can’t imagine a world without chocolate.”
- Snackers are becoming more mindful and holistic.
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Some snacking motivators include:
- To pamper/spoil/reward self (78%)
- For a sense of comfort (78%)
- To boost mood (76%)
- For “me time” (75%)
- To stay alert/energized (74%)
- To relax/calm down/relieve anxiety (73%)
- To take care of body/for nutritional needs (72%)
- Many people are leaning into snacking for built in portion control. Two-thirds of adults say “snacking is a good way to control the portions I eat” (66%), “I look for snacks that are portion controlled” (65%), and “snacking helps me meet my nutritional needs for the day” (65%).
- Mindful snacking is eating with intention and attention, focusing on the present moment, and savoring how the food tastes so you really enjoy it.
What to take away from all this? Snacking is going to become more and more of a priority for consumers throughout the world. The future of snacking is looking bright!
To review the full State of Snacking report, click here!
Introducing Cheez-It® Extra
Cheez-Its® Bold New Innovation on the Popular Brand
February 2020
Cheez-It® has added two brand new EXTRA tasty snacks to their product line. Brand new is Cheez-It® Extra Toasty and Extra. The brand saw an increase in their sales of 7.6%1 in 2019 and is the #1 cracker brand in convenience1. In addition to being a top brand, Extra Toasty is the #1 requested flavor and is the #2 selling flavor in Food with $45MM in sales.
With a crunchier crunch and the darker taste, the flavor boasts itself as having even more cheesiness and being even more tastiness. Cheez-It® Extra Cheesy is perfect for cheese lovers everywhere! Even MORE cheesy flavor is packed into these crunchable snack crackers. Every Cheez-It® flavor is made with 100% REAL cheese!
There will be strong media support this year versus last year with TV, Online, Digital and Social Media presence.
Extra Cheesy will be the hero of the Core Commercial plan, unleashing the power of “EXTRA” to fuel core cracker growth.
Both are available in 36-count cases and line priced with 3oz Cheez-It® Crackers with an SRP of $1.59. Year round merchandising available includes a shipper featuring 24 bags of Cheez-It® Extra Toasty and Extra Cheesy.
Check with your wholesaler for availability!
1. Nielsen Answers on Demand; Total US Convenience; 52 W/E 04/20/19
©2021 Royal Buying Group, Inc.