Hi-Chew

Give Your Taste Buds a Burst of Happiness with

the new HI-CHEWTM Berry Mix

Introducing Black Cherry, Raspberry and Blueberry to the

delicious variety of fan-favored chews

July 2021

HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of the HI-CHEW™ Berry Mix, featuring three new offerings: Black Cherry, Raspberry and Blueberry. No need to wait for summer to enjoy your favorite berry flavors, these are always in season.

Inspired by consumers' beloved bite size fruit flavors, the new HI-CHEW™ Berry Mix stays true to their refreshing origin. All three flavors will transport your taste buds into a berry field of goodness and embrace warmer days enjoying your favorite go-to seasonal fruit. Each mouthwatering chewlet in this mix provides the juicy burst of freshness bringing your favorite berry notes to life. In addition to flavor, HI-CHEW™ utilized its double-layer technology to ensure that the latest offerings showcase the fruits’ vibrant colors within each chewlet.

● Black Cherry is known to be a deliciously sweet fruit, almost like eating candy on a stem. The HI-CHEW™ Black Cherry mimics both the ripe flavor and bold red color.

● Raspberry provides the perfect blend of tart and sweet with a vibrant pinkish hue. HI-CHEW™ Raspberry delivers on that refreshing depth of flavor in each bite.

● Blueberry is a one-of-a-kind antioxidant superfood. The HI-CHEW™ Blueberry brings out a burst of tang and sweetness, just like grabbing a handful of blueberries right off the bush.

“We’ve seen a high demand for berry flavors within the market, with Black Cherry, Raspberry and Blueberry consistently showing up as fan favorites in the States,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc. “Tapping into consumers' excitement for authentic fruit flavors, our research & development team was able to perfectly capture the true-to-life flavor and give consumers a vibrant experience with each bite. We’re excited to reveal these new offerings that showcase a delightful and refreshing take on Americans’ favorite berry flavors.”

Since the parent company of Morinaga America, Inc., Morinaga & Co., first launched HI-CHEW™ in 1975, the candy has been created in over 200 flavors. With a passion for flavor, the brand continues to conduct extensive research to develop the perfect flavors for the American consumer, exploring palate preferences and evolving trends. With nearly 1 billion pieces of HI-CHEW™ enjoyed each year, consumers can’t get enough of the fruity-chewy candy brand.

The HI-CHEW™ Berry Mix is offered in a 3-ounce peg bag for a suggested retail price of $2.59 (varies per market). HI-CHEW™ Berry Mix is available exclusively at 7-Eleven locations nationwide. Starting April 27, HI-CHEW™ Berry Mix will be available for purchase at additional retailers and online at HI-CHEW.com. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).

HI-CHEW™ Plus Fruit Introduces Two New Unique

Flavor Pairings with Real Fruit Pieces

Orange & Tangerine and Red Apple & Strawberry make their flavorful debut

May 2021

HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the introduction of HI-CHEW™ Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry. Plus Fruit is a fruity, chewy candy mix bursting with flavor with the addition of real fruit pieces.

HI-CHEW™ enthusiasts and consumers alike loved the addition of real fruit pieces incorporated into the classic chewy candy when Plus Fruit first came to market in 2017. Since then, HI-CHEWTM has reimagined the Plus Fruit flavor offerings to bring a new and vibrant experience for consumers with Orange & Tangerine and Red Apple & Strawberry. Each chew contains two unique flavors combined into one taste explosion that lasts through the final bite. Plus Fruit delivers the true-to-fruit flavor you love from the brand, with real fruit pieces that create the ultimate fruit-forward candy adventure.

● Orange & Tangerine brings out a burst of tang and sweetness, just like the taste of your favorite citrus fruits. The chewlet mimics the fresh flavor and bold orange color, with sparks of brightness.

● Red Apple & Strawberry incorporates the fruity, sweet, and juicy flavor that both red apple and strawberry are known for. These seasonal fruits come together and deliver a refreshing depth of flavor in each bite.

“Plus Fruit is such an exciting product offering for HI-CHEW, and we are thrilled to bring it back to the market in a new and unique way for our brand fans,” said Tatsuya Takamiya, Chief Marketing Officer of Morinaga America, Inc.”Tapping into consumers' continued interest for two fruit flavors in one, Plus Fruit seamlessly blends two delicious flavor offerings with the added fun of real fruit pieces, making the HI-CHEW experience even more fulfilling.”

Since the parent company of Morinaga America, Inc., Morinaga & Co., first launched HI-CHEW™ in 1975, the candy has been created in over 200 flavors. Driven by flavor innovation and experimentation, the research and development team continues to bring fruit flavors to life through each chew. The new flavors provide an exciting mix of sensationally vibrant tastes with the addition of real fruit pieces to enjoy all year long. As the American palate expands and global cuisine becomes more widely appreciated, there's opportunity to introduce even more distinct flavors to the U.S. market. With nearly 1 billion pieces of HI-CHEW™ enjoyed each year, consumers can't get enough of the fruity-chewy candy brand.

HI-CHEW™ Plus Fruit is offered in a 3-ounce peg bag for a suggested retail price of $2.59 (varies per market). HI-CHEW™ Plus Fruit is available for purchase at various retailers nationwide and online at HI-CHEW.com. To learn more about HI-CHEW™, please like us on Facebook, and follow us on Instagram (@HICHEWUSA) and Twitter (@HICHEW).