High Traffic Merchandising Options from Kellogg’s!

 

June 2021

 

Hey, Look over here! Did you know that sales and profits increase by up to 15 to 20% by placing top selling impulse items in a secondary location?!

 

Where? High traffic areas, of course! Snacking is on the rise, especially of the salty variety – that’s why you want snacks that are highly impulsive, highly expandable with high profit margins on prominent display throughout your store.

 

Shoppers go for what they know, and Kellogg’s core brands are your top contenders for permanent secondary displays!

 

Kellogg’s offers a full menu of eye-catching merchandisers and shippers to set up your point of purchase displays easily and quickly.

 

From the front door to the coffee bar to the checkout, our rack options boost sales in your high-traffic areas by showcasing your customer’s favorite Kellogg’s brands with convenience in mind, making it easy for your shoppers to grab and go!

 

The front end of your store demands variety for customer appeal and increased impulse sales, what better place to place an assortment of products to meet multiple occasions and cravings ?

 

Salty selections are the snack of choice accounting for 59% of the growth in snack sales.   As a matter of fact, potato chips and crackers represent 24% of all snacking growth, these combined equals all sweet snack growth making them a must on the front end.

 

With the cracker/salty category on the rise, it’s clear why sales grew 9 points in stores that placed these items in their end cap displays.

 

End caps give you the opportunity to Increase assortment, and placement support is available making them an easy choice and a perfect place to feature Kellogg’s favorites.

 

Our line-up, including Pringles, Cheez it and Keebler crackers are top sellers– making them well worth their salt!

 

Your shoppers are all about convenience so give ‘em what they want, right where they’ll see it! Front and center, especially at the entrance and check-out, where 100% of your customers go.

 

With Kellogg’s core brands at the ready, your shoppers won’t miss out on their favorites, and you won’t miss out on profits!

 

High Traffic Merchandising Options from Kellogg’s!

 

April 2021

 

Hey, Look over here! Did you know that sales and profits increase by up to 15 to 20% by placing top selling impulse items in a secondary location?!

 

Where? High traffic areas, of course! Snacking is on the rise, especially of the salty variety – that’s why you want snacks that are highly impulsive, highly expandable with high profit margins on prominent display throughout your store.

 

Shoppers go for what they know, and Kellogg’s core brands are your top contenders for permanent secondary displays!

 

Kellogg’s offers a full menu of eye-catching merchandisers and shippers to set up your point of purchase displays easily and quickly.

 

From the front door to the coffee bar to the checkout, our rack options boost sales in your high-traffic areas by showcasing your customer’s favorite Kellogg’s brands with convenience in mind, making it easy for your shoppers to grab and go!

 

The front end of your store demands variety for customer appeal and increased impulse sales, what better place to place an assortment of products to meet multiple occasions and cravings ?

 

Salty selections are the snack of choice accounting for 59% of the growth in snack sales.   As a matter of fact, potato chips and crackers represent 24% of all snacking growth, these combined equals all sweet snack growth making them a must on the front end.

 

With the cracker/salty category on the rise, it’s clear why sales grew 9 points in stores that placed these items in their end cap displays.

 

End caps give you the opportunity to Increase assortment, and placement support is available making them an easy choice and a perfect place to feature Kellogg’s favorites.

 

Our line-up, including Pringles, Cheez it and Keebler crackers are top sellers– making them well worth their salt!

 

Your shoppers are all about convenience so give ‘em what they want, right where they’ll see it! Front and center, especially at the entrance and check-out, where 100% of your customers go.

 

With Kellogg’s core brands at the ready, your shoppers won’t miss out on their favorites, and you won’t miss out on profits!

 

Enter in the World of Flavor Stacking

 

February 2021

 

You may have noticed a new Pringles ad featured during the biggest game of the year. This years ad propels you in the world of Flavor Stacking, which encourages fans to unlock new flavor combinations by stacking different crisps on top of each other. This ad gave fans a better understanding of the unexpected and hilarious consequences that can ensure when they get too distracted by endless flavor exploration.

 

“Coming off a huge year for Pringles, with a new look for the brand and the introduction of our new Scorchin’ line, it’s great to bring a taste of Pringles’ fun and unnecessary genius to the Big Game again,” said Gareth Maguire, senior director of marketing for Pringles. “With literally thousands of different Flavor Stacks to experiment with, you can easily get distracted from other responsibilities.”

 

The ad also featured a new Pringles can design and will be supported by a fully integrated campaign including PR, digital, and social media. To get your customers into the action and build flavors, stock up on Pringles Original, Barbecue, and Pizza to recreate your own “BBQ Pizza Stack” or Pringles Jalapeno, Cheddar Cheese, and Ranch for the “Spicy Cheese Stack.”

 

For more information, follow @Pringles on Twitter and @PringlesUS on Instagram and Facebook.

 

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

 

Kellogg's Brings You NEW Innovative Products!

 

January 2021

 

Each year, Kellogg® strives to bring innovative products to shelves at convenience stores across the country. 2021 will provide a great lineup of exciting, new offerings across the snacking categories your consumers love.

 

Pringles® introduces the Scorchin’ product line. With the spicy hot trend spreading, the Scorchin’ BBQ and Scorchin’ Cheddar flavors will help you meet consumer demand for those extra spicy snacks. Available in both standard can and large Grab n Go sizes to meet every snacking occasion.

 

Cheez-It® brings new products through both Grooves™ Scorchin’ Hot Cheddar and Snap’d™ Jalapeño Jack. Consumers are looking for extreme heat snacking experiences – the hotter, the better! These two product line additions are sure to heat up snack time!

 

Bite-sized snacks will be available from two favorite brands: Nutri-Grain® and Pop-Tarts®. Deliciously sweet, soft-baked Nutri-Grain® Bites give consumers the energy to fuel their morning with no mess. Available in Apple and Strawberry flavors. And Pop-Tarts® Bites bring the same Pop-Tarts® crust and filling everyone loves – now in a bite-sized snack! Available in Chocolatey Fudge and Frosted Strawberry flavors.

 

Last year, Rice Krispies Treats® introduced you to Dunk’d™ – an indulgent, fully-enrobed Rice Krispies Treats® big bar. The new year brings a new flavor to that lineup: Dunk’d Chocolatey Covered Strawberry. Rice Krispies Treats® Big Bars will also be available in a new carton size that frees up three inches of shelf space per SKU, making room for additional varieties as well as for innovation.

 

Pop-Tarts® – the #1 toaster pastry brand – brings you two iconic brands and flavors in one amazing snack: Pop-Tarts® Froot Loops®! Featuring six unique Froot Loops® designs printed on the frosting.

 

Kellogg’s® Jumbo Snax bring a combination of the nostalgic brands and fun-to-eat flavors consumers love in a larger size, perfect for snacking anytime, anywhere. Available in Tiger Paws and Froot Loops flavors and shapes.

 

These product innovations are now available. To learn more, visit KelloggsAwayFromHome.com.

 

 

Special Fall Football Consumer Promotion from Kellogg’s!

 

October 2020

 

Your customers could win $10,000 in fan cash! Every college football fan has their favorite team. Now, when you serve up their favorite snacks, you'll be giving them their shot at winning all the fan gear they could ever want. It's the perfect matchup for game-winning sales week after week.

 

It is easy for your customers to enter. They send a tweet using #COUNTDOWNENTRY, or they can visit www.KFR.com/countdown.  Own the snack zone with Cheez-It & Pringles. College football season may look a bit different this year, but the love of the game and snacking have never been stronger. Feed your customers’ hunger for football with the snacks they’ll be reaching for all season long. Below is a list of participating products:

 

 

 

• Cheez-It Original 1.5oz

• Cheez-It White Cheddar 1.5oz

• Cheez-It Original 2oz

• Cheez-It White Cheddar 2oz

• Cheez-It Extra Toasty 2oz

• Cheez-It Original 3oz

• Cheez-It White Cheddar 3oz

• Cheez-It Extra Toasty 3oz

• Cheez-It Snap’d Double Cheese 1.5oz

• Cheez-It Snap’d Cheddar Sour Cream & Onion 1.5oz

• Cheez-It Snap’d Double Cheese 2.2oz

• Cheez-It Snap’d Cheddar Sour Cream & Onion 2.2oz

• Pringles Grab & Go Original 2.4oz

• Pringles Grab & Go Sour Cream & Onion 2.5oz

• Pringles Grab & Go Cheddar Cheese 2.5oz

• Pringles Grab & Go BBQ 2.5oz

• Pringles Original 5.2oz

• Pringles Sour Cream & Onion 5.5oz

• Pringles Cheddar Cheese 5.5oz

• Pringles BBQ 5.5oz

 

Did you know that 56% of U.S. adults are college football fans – which is more than professional baseball, basketball, hockey, and soccer? Did you also know that 1.8 million fans tune in to each game? And that over 20% of Cheez-It and Pringles fans watch each week on TV/online or attend the games?

 

Create the rush available marketing support materials like email blasts, social posts, and digital menu boards. Plus, grab up to $250 in savings. Tap into the football snacking occasion with Cheez-It and Pringles to drive sales and score big. Earn a $1 rebate per case on participating products. For more information visit www.http://www.fspromos4u.com/homepage/kelloggs.

A Perfectly Sweet Poppin’ Treat

 

July 2020

 

Introduced a few years ago, Rice Krispies Treats Snap Crackle Poppers have launched two new flavors. These bite-sized, dipped squares of the delicious marshamallowy crunch customers crave are now unwrapped and ready to pop and share on the go. The two new flavors are Caramel and Vanilla Crème.

 

Kellogg’s Rice Krispies Treats is the #2 Wholesome Snack Brand and has grown almost 9% in the latest 52 weeks. Plus, 66%  of all treat bars sold in C-Store are Rice Krispies Treats bars!1 Your snackers are going to love them! In fact, consumer testing verifies that Rice Krispies Treats Snap Crackle Poppers have a huge 92%  potential for success, meeting or exceeding peoples1 expectations 95% of the time2.

 

Candy lovers have made stand-up bags one of the fastest growing ways to get their sweets3. Now available in four flavors, including: Caramel, Vanilla Crème, Chocolatey and Cookies ‘N’ Crème flavors, Rice Krispies Treats Snap Crackle Poppers are made for munching in a stand-up, 5oz resealable bag.

 

1Nielsen AOD Total US Convenience Channel 2019 CYTD ending 7.13.19 2Nielsen BASES Product Test 2017, Innovation Database Comparison was PWs of Sweet Snacks

3Major C-Store Retailer Loyalty Card Database 52 weeks ending 4.8.19

Cheez-It® expands their portfolio with NEW Snap’d™: an awesomely thin and crispy snack with big cheese flavor perfect for munching!

 

May 2020

 

Get ready for the latest addition to your popular Cheez-It® offerings! It’s new Cheez-It® Snap’d™, from the flavorful, baked, not fried, 100 percent real cheese brand your customers know and love—now in a super thin, crispy, munchable, new snack that hungry shoppers will find irresistible! Available in craveable Double Cheddar and Cheddar Sour Cream & Onion flavors in 2.2 oz. bags, new Cheez-It® Snap’d™ is made with real cheese inside and out and meets salty snackers’ desire for big cheese flavor and unique texture.

 

The Brand That Meets Demand

At Cheez-It® we are always innovating to stay on-trend with consumers’ changing needs. While we’re new to the crispy-thin category, we know that these lighter snacks are in-demand in a big way.

 

In fact, today’s snackers prefer thin, crispy, munchable snacks 75 percent of the time and with 91 percent of them snacking multiple times per day , new Cheez-It® Snap’d™, is a winner in the making!

 

Anywhere, Anytime, Go Snap’d

Whether enjoying as an amazing snack with big cheese flavor on the go, saved for later in lunchboxes and backpacks, as a fun sharable at work, school, or at home, Cheez-It® Snap’d™ goes wherever snackers go. With our new, eye-catching 36-count, 2-flavor display in your store, Cheez-It® fans will be excited to give Cheez-It® Snap’d™ a try.

 

Be ready for those salty snackers who are always looking for something new and have a passion for big cheese taste and crispy-light textures with Cheez-It® Snap’d™. See for yourself why Now is a good time to partner with Kellogg’s®.

 

For more information, visit https://www.kelloggsspecialtychannels.com/Image/Show/fd76a139-8f77-4c2c-89f9-1fe71fc8a2bd?utm_source=RBG&utm_medium=PR&utm_campaign=Snapd

 

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, MorningStar Farms® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

®,™,© 2020 Kellogg NA Co.

 

Pop-Tarts® Stays Sweet - And Gets A Little Salty - With New Snacking "Fix"

 

March 2020

 

Since their creation in the seventh century, the history of pretzels can be summed up in one word: "stale." But

no longer, as Pop-Tarts® announced it's giving the classic snack a 'sweet' new makeover with the launch of

Pop-Tarts Pretzel.

 

Imagine the classic, beloved sweetness of Pop-Tarts Toaster Pastries combined with a slight saltiness from a pretzel crust. It's literally the best of both flavor worlds in not one, but two delicious varieties: Chocolate and Cinnamon Sugar.

 

"Pop-Tarts is always ingeniously creating new ways to enjoy familiar, loved foods," said Joe Beauprez, marketing director, Pop-Tarts. "With the debut of Pop-Tarts Pretzel, we've fixed a snacking staple, and added two more delicious options to our line-up of flavors."

 

A craveable flavor combination perfect for any time of day, Pop-Tarts Pretzel puts sweet and salty together in a way that's nothing short of crazy good - and everything fans of the delicious toaster pastries never knew they always wanted.

 

Pop-Tarts Pretzel lands in stores nationwide in January 2020 at a suggested retail price of $3.49. For more information on Pop-Tarts® Pretzel follow Pop-Tarts on Facebook, Twitter and Instagram.

 

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

Introducing Cheez-It® Extra

Cheez-Its® Bold New Innovation on the Popular Brand

 

February 2020

 

Cheez-It® has added two brand new EXTRA tasty snacks to their product line. Brand new is Cheez-It® Extra Toasty and Extra. The brand saw an increase in their sales of 7.6%1 in 2019 and is the #1 cracker brand in convenience1. In addition to being a top brand, Extra Toasty is the #1 requested flavor and is the #2 selling flavor in Food with $45MM in sales.

 

With a crunchier crunch and the darker taste, the flavor boasts itself as having even more cheesiness and being even more tastiness. Cheez-It® Extra Cheesy is perfect for cheese lovers everywhere! Even MORE cheesy flavor is packed into these crunchable snack crackers. Every Cheez-It® flavor is made with 100% REAL cheese!

 

There will be strong media support this year versus last year with TV, Online, Digital and Social Media presence.

 

Extra Cheesy will be the hero of the Core Commercial plan, unleashing the power of “EXTRA” to fuel core cracker growth.

 

Both are available in 36-count cases and line priced with 3oz Cheez-It® Crackers with an SRP of $1.59. Year round merchandising available includes a shipper featuring 24 bags of Cheez-It® Extra Toasty and Extra Cheesy.

 

Check with your wholesaler for availability!

 

1. Nielsen Answers on Demand; Total US Convenience; 52 W/E 04/20/19