Super Sour Gumballs and Squeeze Candy

 

May 2021

 

The sour candy category continues to grow and the market is looking for new items! That is why WARHEADS Super Sour Gumballs and WARHEADS Sour Squeeze Candy are the perfect addition to your candy sets.

 

WARHEADS has high brand awareness (nearly 90%) and is considered to be THE SOUR BRAND. While the brand is a nostalgic candy for Millennials, younger consumers focus on its extreme sour flavor. 3 out of 4 sour candy eaters have tried WARHEADS and it appeals to children and adults.

 

The brand has almost 2M social followers, has high growth and engagement on Instagram and use TikTok to reach younger consumers. Thousands of videos were created with over 24 million views of WARHEADS challenge videos on TikTok!

 

WARHEADS Super Sour Gumballs feature top selling Warhead Sour Fruit Flavors – Watermelon, Orange, Lemon, Green Apple, and Blue Raspberry. It is available in a 5 ball tube and a 10 ball tube.

 

WARHEADS Sour Watermelon Squeeze Candy features a tart and tangy fruit flavor made with dextrose for added flavor.

 

Check with your wholesaler for availability or to place an order!

Two New Products from Big League Chew Bubble Gum

 

March 2020

 

We are excited to introduce two new products from Big League Chew Bubble Gum! The company recently launched the NEW Big League Chew To-Go Bottle and a NEW Slammin’ Strawberry Pouch flavor featuring a female player.

 

The Big League Chew To-Go Bottle leverages the growth trend of gum offered in convenient to-go bottles. Each cup is filled with 55 mini Big League Chew gumballs. The lid has two openings – single piece and sharing. It comes in a 4ct PDQ tray for easy merchandising.

 

In 2019, the brand launched the first Big League Chew pouch featuring a female player. The product received huge amounts of positive press from the media, trade and consumers. The product sold out wherever it was merchandised. To build on the success of the product, and to avoid confusion with the Big League Chew Original Guy Pouch, the company is giving the softball player her very own flavor – Slammin’ Strawberry! This flavor was selected by consumers in an extensive consumer research project. The new Strawberry flavor will replace the Original version.

 

Check with your wholesaler for availability!