Bazooka Candy

Bazooka Candy Brands Continues Grow

Company Shows Impressive Year Over Year Growth

January 2017

In 2016, Bazooka Candy Brands grew 13.6%, up from 9.6% in 2015. The company is outpacing the category in 2016 consumption performance. In the Non-Chocolate Category, Bazooka is outpacing the industry and is top ranked among kids with Juicy Drop Pop, Baby Bottle Pop, Jumbo Push Pop and Juicy Drop Gummies. Juicy Drop Pop is the #1 ranked non-chocolate kid’s brand. They account for their access because of innovation, distribution, merchandising and the new 360 media campaigns. In order for C-stores to find success with Bazooka Candy Brands, stocking up on innovation and carrying the right SKU’s is key. Bazooka has many exciting new products that are perfect for c-stores and have provided the recommended mix of their products to include in your candy set.

Innovation

Juicy Drop Gummies

Bazooka has provided breakthrough innovation in the Gummies Segment with Juicy Drop Gummies. No other candy offers the interactive 2-in-1 intense flavor experience that Juicy Drop does. If you’re not familiar with this candy, you squeeze the gel into the sour-sanded gummies drop zone and pop it in your mouth. It allows for you to enjoy the uniquely sweet & sour experience. This product is perfect for kids because they can control their own flavor intensity.

Crunchkins

Crunchkins are dessert flavored poppers with a creamy coating and a light crunchy center. Each 3 ounce share pack contains exciting and delectable dessert-inspired flavors: birthday cake, fudge brownie, and glazed donut. The primary customer target for this product are kids, aged 6-12. This product creates an all-new, sweet snacking category which is on trend and highly incremental to the set.

Juicy Drop Gum

The new Juicy Drop Gum will change kids bubble gum. Kids love Juicy Drop Gum! Purchase interest more than doubled after trial. It combines the perfect mix of sweet bubble gum and sour gel for a long-lasting and mind-blowing 2-in-1 flavor experience. Each pack includes 8 bubble gum chunks and a patent-pending sour gel dropper to boost and extend the awesome flavor. An assortment of the 4 top-selling Juicy Drop flavors in each 16 count box: Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast. Dynamic graphics call out the innovative flavor boosting technology.

Ring Pop Gummies

Ring Pop Gummies is the biggest back-of-store launch for Bazooka Candy Brands. Wearable, customizable gummies are unique to the category. Ring Pop Gummies Chains come in a 5oz peg bag and contains 3 chains and 18 charms per bag. They have 8 emoji-themed charm designs and 6 kid-favorite flavors: strawberry, blue raspberry, watermelon, cherry, orange, and grape. Ring Pop Gummies Rings come in a 5oz peg bag and contains 24 rings per bag. They come in 4 kid-favorite flavors: strawberry, blue raspberry, cherry and watermelon.

Sugar Free Bazooka To Go Cup

The iconic Bazooka flavor now in Sugar Free provides an incremental all-family opportunity. 80% of parents surveyed said they would buy the Bazooka To Go Cup for themselves or their kids. The New Sugar Free Bazooka To Go Cup instantly brings incremental revenue to a flat category and are key to category growth. Bazooka is the only bubble gum in this pack type, adding differentiation to the set!