New Velcro Wallet from Mentos Gum

 

December 2017

 

Perfetti Van Melle has recently expanded their Mentos Gum into a Velcro Wallet pack. This is a smart move as 6 of 10 gum shoppers ONLY shop wallets!

 

Mentos Pure Fresh Velcro Gum is the strongest performing tier 1 gum concept. This concept was originally tested with consumers in early 2016 as part of a packaging research initiative. The updated Mentos Pure Fresh Velcro Wallet Gum is the most appealing concept to Gum Users. The re-closable Velcro packaging as well as variety of mint and watermelon flavors drives affinity for this winning concept.

 

This concept is only seen as different to other gum products by approximately half of Gum Users. 80% of consumers really want this product. Priced at $1.09, Mentos Pure Fresh Velcro Gum is the best value compared to almost all other tested gum concepts. This winning concept also earns the highest flavor and taste perceptions. Make sure you’re adding the Velcro Wallet pack to your set in 2018.

Perfetti Van Melle Brands Continue to Out Perform

Mentos Gum & Mentos Mints Continue to Grow

 

September 2017

 

Perfetti Van Melle continues to have brands in the convenience store segment that out performs peer group brands by nearly 23 times in total as well as in each sub category. In addition, Perfetti Van Melle brands are also delivering strong performance in dollar changes in the last 52 weeks. Two of Perfetti’s top selling brands are Mentos Gum and Mentos Rolls. Both brands grew in total dollar performance in the last 52 weeks with Mentos Gum growing 21.9% and Mentos Rolls growing 5.3%!

 

Mentos Gum offers long tasting freshness in convenience on the go packaging in a variety of different flavor variations. They come in either packages of 15 count, 45 count or 50 count. Available flavors include: Pure Fresh Fresh Mint, Pure Fresh Spearmint, Pure Fresh Wintergreen, Pure White Sweet Mint, Pure Fresh Bubble Fresh, Red Fruit Lime, Tropical, Ice Flurry and Bubble Fresh Cotton Candy.

 

Mentos Chewy Mints are offered in several refreshing flavor varieties. Mentos Mins provides the benefit of a mint with an enjoyable chew! Available flavors include: Mentos Mint, Mentos Fruit, Mentos Spearmint, Mentos Strawberry, Mentos Cinnamon, Mentos Rainbow, Mentos Green Apple, Mentos Caramel & Chocolate, and Mentos Caramel & Mint Dark Chocolate.

 

Make sure you’re stocked up on these two brands that are sure to be top sellers in your store(s).

New Airheads Gum

Brand New Product from Perfetti Van Melle!

 

May 2017

 

Gum sales have been in decline for several years, however we saw an uptick in 2015 as innovative items were introduced. Mentos and Ice Breakers continue to grow the gum category. Mentos had a $28M growth and Ice Breaks had a $40M growth. Which other innovation generated over $100M (Starburst Gum, Extra and Sour Patch Gum).

 

Right now, there are so many opportunities in fruit flavored, slab gum. Non-mint flavored gum represents 34% of the gum category and fruit flavors account for only 12% of slab gum dollar sales. Perfetti Van Melle has introduced Airheads Gum! This gum launched on May 1st and is made with Xylitol and is sugar free. It comes in three different flavors: Watermelon, Blue Raspberry and Cherry. Each slab of gum has micro candies (Airheads flavored bits) and a candy strip layer which is also Airhead flavored.

 

These new items offer a mix of classic and innovative fruit flavors that will appeal to a wide range of consumers. Watermelon is the #1 fruit flavor in the gum category and is ranked #3 of Airheads bar flavor. A hero sku of line-up gives Airheads Gum a strong foundational flavor of gum. Blue Raspberry ranks #1 of Airheads bar flavor and has a unique flavor Airheads is known for. Lastly, Cherry ranks #2 of Airheads bar flavor and is a universally loved flavor, but underdeveloped in the gum category.

 

The launch of this new product is a winning idea. Airheads has been growing at a faster rate than the category due to innovation over the last 5 years. Airheads and Xtremes 2016 growth is over six-times category growth. In addition, Perfetti tested Airheads Gum against the top fruit skus in the category and outperforms and is the #1 and #3 fruit skus in the category.

This product should be merchandised next to other fruit gum slabs with Trident Layers/Fruit or Extra Fruit on either side of it. Make sure you’re stocking up on this delicious new product today!