60th Running of Busch Racing

At the Daytona 50 on February 18, 2018

November 2017

We are excited to announce that Busch will be sending 500 fans to the 60th running of the Daytona 500 on Feb 18, 2018! Customers who find a checkered can in our specially-marked Busch and Busch Light “500 to the 500” packaging will have the chance to win. All they have to do is take a picture or video of them celebrating with their checkered can* and post it to their social channels and include #BuschtoDaytona and #Contest.  The best 250 fan entries and their plus ones will join Busch and Kevin Harvick at The Great American Race.

These unique graphics will be fully converted across all Busch and Busch Light 18-pack cans, 24-pack cans, and 30-pack cans during the period. Checkered cans will be seeded randomly along with Busch racing primary cans. The program will be supported by social, digital and PR to bring awareness to the promotion. Product should be in market in Mid-December, so talk to your local Anheuser-Busch rep about display opportunities!

Mott’s Brings the Best of the Orchard to Families

October 2017

Mott’s has nourished us, inspired us and provided for us since 1842. Mott’s founder, S.R., began growing and packaging apples in New York, using techniques he learned from his grandfather, Zebulon Mott. The Mott’s brand continues to grow as part of Dr Pepper Snapple with delicious juice, applesauce, and fruit snacks.

Mott’s 100% Juices

100% Juice. 100% Yum. Mott’s juices taste good and are good for you. Each 8oz glass provides two servings of fruit. Mott’s juices come in a variety of sizes like family size, 6.75oz boxes and 8oz bottles for families on the go.

Fruit Juices

Mott’s fruit juices have bold fruit flavors that kids love with 40% less sugar than other fruit juices, no artificial sweeteners and a full serving of fruit per cup. Available in a variety of sizes and flavors like Fruit Punch Rush, Wild Grape Surge and Strawberry Boom.

Applesauce

The original, delicious treat. Mott’s Applesauce’s are the perfect snack or meal companion. Each applesauce is an excellent source of Vitamin C and free of cholesterol and sodium. Available in cups and pouches and in a variety of delicious flavors like Apple, Cinnamon, Pear, Tropical, Strawberry, Mixed Berry and Mango Peach.

Unsweetened Applesauce

Made with 100% real fruit, Mott’s Unsweetened Applesauce is the healthy snack that’s perfect for families. And not only is there no room for added sugar, there is no artificial sweeteners, flavors or colors. Plus, every flavor is a good source of Vitamin C. Available in pouches or cups and a variety of delicious flavors like Unsweetened Apple, Unsweetened Granny Smith, Unsweetened Strawberry, Unsweetened Mixed Berry, Unsweetened Mango Peach and Unsweetened Strawberry Kiwi.

Make sure you’re stocked up on Mott’s Juices and Applesauce in your store!

Anheuser-Busch Gives Back to Hurricane Irma Victims

October 2017

Anheuser-Busch InBev donated water to those affected by Hurricane Irma. The brewery has given more than 300,000 cans of emergency drinking water to people in Florida. The American Red Cross delivers these cans to those in need. The company also donated 100,000 cans in Texas for the victims of Hurricane Harvey.

Shoppers Buy Beer in C-Stores!

They want COLD BEER and look for Bud Light!

September 2017

Shoppers buy most of their beer in small format. The Convenience Channel represents 38% of Retail Beer Sales by Channel. Shoppers want COLD beer and 71% of shoppers surveyed bought cold beer and expected to consume it within 1 hour. Shoppers look for Bud Light. America’s Favorite Beer represents 1 in 5 beers purchased in this channel! Make sure you stock enough premium beer during key football weekends and before fall holidays. Please collaborate with your local Anheuser-Busch representative and we will win together!

Busch Great Outdoors Program Coming this Fall

Celebrate the Great Outdoors with Busch

August 2017

Busch has embodied the spirit of the Great Outdoors since its launch in the Midwest in 1955, making a name for itself in outdoors pursuits – first with skiing and recently with fishing and hunting. This fall, Busch will launch the Great Outdoors program, which celebrates our rich history in outdoors pursuits, while also expanding our reach to bring new consumers to the brand! Our new packaging for Busch and Busch Light features bold colors, varied wildlife, and the iconic stream to help get consumers in the mood to relax in the outdoors. Busch Great Outdoors will come to life through a seeded can promotion that will culminate in a grand prize sweepstakes trip at Big Cedar Lodge with Kevin VanDam. The program will be supported with two #4 Nascar “Ford Great Outdoors” paint schemes, and continued national TV through November. Make sure to partner with your local Anheuser-Busch representative to maximize with an inspiring Great Outdoors Busch beer lobby display!

Budweiser Folds of Honor

Budweiser 2017 Folds of Honor Program

July 2017

Budweiser is excited to announce the release of a new piece of digital content showcasing our continued support of the Folds of Honor Foundation. As part of Budweiser’s most patriotic summer ever, we’ve teamed up with actor and veteran Adam Driver – star of “Star Wars: The Force Awakens” – to honor the courage and sacrifice of the men and women of America’s armed forces. Adam, a former member of the Marines, recently teamed up with Budweiser and Folds of Honor to deliver a life-changing surprise to a military family: an educational scholarship to help this family’s daughter pursue her dream of becoming a nurse.

Adam and Budweiser’s journey to the family’s hometown of Broadheadsville, PA was all captured in a commemorative and emotional video, documenting the special moment. This on-camera scholarship delivery represents just one of the 2,200 life-changing scholarships Budweiser has helped fund over the past six years through its partnership with Folds of Honor. Thanks to all of your support, last month Budweiser raised $1 Million for Folds of Honor from proceeds of every Budweiser America bottle & can sold. This donation marks a cumulative total of $12 Million donated to Folds of Honor since the inception of our partnership in 2011.

Budweiser is proud to serve those who serve, and we thank you for your support in helping us honor the men and women of America’s armed forces. Please enjoy and share this video: https://www.youtube.com/watch?v=huQrvmrJbXk

Energizing the Millennial Parent

V8+ Energy with natural energy from green tea was built to fulfill the needs of the millennial parent.

June 2017

Campbell Soup Company is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks, and packaged fresh foods. Fulfilling the needs of the millennial parent is key to this purpose, especially in the beverage cooler.

Millennial parents will be vital to unlocking continued growth in the energy category. Millennial parents now account for a third of all energy drink category dollars and drive over 90% of category growth according to recent IRI panel data. Mintel also reports that 40% of parents now consume energy drinks and are likely to increase category purchases in the future. Convenience retailers must capture and retain this important consumer segment to secure growth in the energy category.

Though millennial parents are consuming more energy, these consumers are concerned about the ingredients in their energy drinks and are looking to alternatives to deliver their energy needs. According to Mintel’s May 2016 Energy Drink report:

• 32% of consumers worry about the safety of regular energy drinks

• 39% of parents indicate natural energy drinks are a safer alternative to regular energy drinks

• 30% of parents indicate that they’re drinking more natural energy drinks than regular energy drinks

These insights suggest a clear need to increase the availability of natural energy sources as consumers look beyond traditional energy drinks.

V8 +Energy®, which combines vegetable juice, fruit juice and green tea to deliver natural energy meets the natural energy needs of the millennial parent. V8 +Energy® contains no artificial flavors or colors and clearly calls out the 80mg of natural caffeine in each can to respond to increased consumer concern about beverage ingredients and caffeine consumption.

 IRI National Buyer Panel, energy drink (excluding energy shots) category dollar sales by HH generation & HH presence of children, latest 52 w/e 11-27-2016.

 Energy Drinks – US – May 2016, Mintel, pg. 50

 Energy Drinks – US – May 2016, Mintel, pg. 71

 Energy Drinks – US – May 2016, Mintel, pg. 71

 Energy Drinks – US – May 2016 Data Workbook, energy drink behaviors by demographic

The future of energy will rely on establishing trust with this increasingly vocal and loyal consumer by providing real ingredients & transparency. The V8® brand delivers this future to retailers and consumers by providing natural energy from green tea and a combined serving of vegetables & fruit, all backed by Campbell Soup Company’s commitment to transparency evidenced in whatsinmyfood.com.

For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. For more information about the food we make and our commitment to real food & transparency, visit campbellsoupcompany.com

Budweiser State Cans

Budweiser Expanded Its Successful America Campaign

June 2017

This summer, Budweiser is excited to expand its successful America campaign by bringing localized packaging to each state where Budweiser is brewed. The packaging will transform Budweiser’s strong America packaging into a unique design for each of our brewery states. The 11 iconic labels will feature each state’s name, motto and unique detailing. The labels are designed to reassert Budweiser’s American heritage and strong connection to the localities in which it is brewed.

The program will elevate the connection between Budweiser and local consumers in our brewery states. The program will elevate the connection between Budweiser and local consumers in our brewery states. The packaging will be supported by a full marketing program that includes activities at Budweiser breweries across the country to highlight Budweiser’s local connection, proud brewing heritage and embodiment of the American dream. State include: CA, CO, FL, GA, MO, NH, NH, NY, OH, TX and VA.

Michelob Ultra

Product Highlights

May 2017

Michelob Ultra is the #1 share gainer in the industry according to IRI MULC, YTD 2017. Michelob Ultra as increased marketing and media spending by 28% for 2017. The C-Store Michelob Ultra shopper spends 21.4% more on beer per trip than the average C-Store Beer shipper. In addition, 42.7% of C-Store Ultra shoppers chose Ultra because it was cold. Speak with your local Anheuser-Busch representative for more details and package options.

The Beer You’ve Been Waiting For

Founders Brewing Company’s All Day IPA

April 2017

Founders Brewing Company was established in 1997 by two craft beer enthusiasts—Dave Engbers and Mike Stevens—with day jobs and a dream, Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics and tons of flavor. Founders ranks among the top 20 largest craft breweries in the U.S. and is one of the fastest growing. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival and RateBeer and BeerAdvocate users often rate its beers among the best in the world. Located in downtown Grand Rapids, Michigan, Founders is a proud member of the Michigan Brewers Guild.

All Day IPA is the beer you have been waiting for! It is a naturally brewed IPA with a complex array of malts, grains & hops. Balance and aromatics offer a clean finish.

A New Leaf. A New NESTEA.

NEW Iced Tea Recipe from NESTEA.

April 2017

NESTEA meets needs of today’s consumer with delicious ready-to-drink tea. Available in four fruit flavors and four new, premium real-brewed teas. These teas have no corn syrup and no artificial colors or flavors and no GMO ingredients. They’re made with real sugar and stevia extract. All of their teas are sourced from Nilgiri, India, a region known for producing high-quality tea. NESTEA embodies the simplicity and delicious refreshment that today’s consumers look for.

Provide your customers with a cold, refreshing iced tea. From where we source our tea, to the special way we make the new NESTEA, we have changed a lot, and the change is refreshing. Our new Classic varieties offer flavored favorites and we’ve added Real Brewed and Organic selections to our line-up for an authentic tea taste.

Real Brewed Iced Tea

Just like making your own cup of tea at home, our brewed tea is steeped in kettles and chilled for a taste that’s undeniably delicious. Available in three different flavors: Slightly Sweet Black Tea, Unsweetened Black Tea, and Slightly Sweet Black Tea with Rooibos.

Organic Iced Tea

Our USDA-certified green teas use organic tea leaves grown for a light and refreshing taste. Going green has never tasted so good! Available in Slightly Sweet Organic Green Tea.

Classic Iced Tea

Our classic line blends fragrant fruit flavors, a mix of real sugar and stevia extract, and our delicious tea leaves for a taste we know you’ll love. Available in three different flavors: Peach Flavored Tea, Lemon Flavored Tea and Raspberry Flavored Tea.

Stock up on the new NESTEA today and provide your customers with ready-to-drink tea that will indulge their taste buds.

Budweiser MLB Team Cans

New Team Can Design

April 2017

Budweiser is excited to offer a limited edition MLB team can design in 2017. The new design features artwork created by local talent to leverage each team’s nickname. These 12 pack cans will be available for a limited time (beginning in April), so stock up on this package to satisfy customer demand! Below is a listing of the available MLB teams:

• Red Sox

• Yankees

• Mets

• Orioles

• Nationals

• Rays

• Reds

• Cubs

• Twins

• Cardinals

• Astros

• Rangers

• Padres

• Dodgers

• Oakland A’s

Speak with your local AB representative for more details!

Real Foods That Matter for Life’s Moments

Campbell Soup Company’s Wide Range of Products

March 2017

Campbell Soup Company is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today.

Within the Juice Category, V8 has always been about vegetables, which inherently have lower sugar than fruits.  As sugar/calorie concerns continue to plague the category and consumers want more convenient and nutritious snacking options, V8 has a wide-range of products to address the consumer needs. V8 continues to innovate to deliver upon these consumer needs and the pressing challenges of the category.  In particular, V8 Veggie Blends, which were launched in 2015, are packed with vegetable nutrition and offer a lower sugar and calorie profile compared to many 100% juices and juice beverages. Also, V8 +Energy continues to succeed playing in a “blurred beverage” space combining vegetable juice, fruit juice and green tea to deliver natural energy. Leveraging the success of V8 +Energy, V8 has launched a carbonated +Energy line which offers an experience closer to more traditional energy drinks.

V8 sees this as an opportunity for manufacturers to innovate for benefit-driven functional beverages that also address consumers’ sugar concerns and related weariness of artificial sweeteners. We anticipate that there will be even more heightened focus on not only absolute sugar levels but added sugar levels in the coming years as the FDA releases the new Nutrition Facts Panel. Consumers are checking the nutrition fact panel for sugar more than ever before…more so than fat. In fact, 70% of consumers who used sugar/sugar substitutes are concerned about how sugar impacts their overall health.

Within the Juice Category, Smoothies are on the rise and will continue to grow as consumer behavior of snacking continues to increase and replace staple meals such as breakfast. As well as HPP (High Pressure Processed) juices continue to expand in the refrigerated juice (i.e. Naked Pressed). “Blurred” or hybridproducts that contain a multitude of benefits and flavors that cross traditional category lines are changing the game in beverages.

To ensure growth within the Juice Category, Retailers must recognize that consumers are taking an active role in meeting their personal health and wellness goals.  This is enabled by more information, measurement and wearable technology tools than ever before.  As the oldest millennials will soon turn 37, they are looking for better-for-you products that deliver both the presence of benefits like energy and nutrition as well as the ‘absence of’ ingredients they want to avoid, like artificial and sugar. These consumers will seek out retailers with shelving sets that make it easier to shop for “better-for you” and functional beverages. Given the restrictions on space within the juice category, a focus on smart assortment is critical. Ensuring that all consumer needs are met without a great deal of duplication is key. At Campbell, our role is to partner with retailers to help them become successful in this segment by supplying the right products and innovation, meaningful insights and marketing support.

Goose Island Indian Pale Ale

Road to the Harvest Tour

March 2017

Goose Island's Indian Pale Ale recalls a time when ales shipped from England to India were highly hopped to preserve their distinct taste during the long journey. The result is a hop lover’s dream with a fruity aroma, set off by a dry malt middle, and long hop finish. It contains bright citrus aromas, and a bold hop finish. Great hops make a great IPA and ours come from Elk Mountain Farm in Idaho. Our farmers start in January with empty fields and snow on the ground. In early spring, they begin to plant the hop seeds and work through the summer to make these fields yield the smell of citrus and pine. Hops soak up the summer sun until the farmer says it is time, and we harvest the 1700 acres of hops through September. It is finally time to recap what we grow and what our Brewers create. Our award-winning Goose IPA.

Situated on the 49th parallel lives a farm just waiting to be explored. One that gives way to some of the best hops in the world, creating an IPA like no other. The Road to the Harvest tour will bring the Goose IPA hop rub to life, education on the “Seed to Sip” story, and bring Elk Mountain Farms to the consumer.

Goose IPA has won several awards. It won the World Beer Cup Award in 2010, and earned a Gold Medal in the Great American Beer Festival in 2012! Contact your local AB Wholesaler to add Goose Island IPA products to your store and for Point of Sale materials to align with larger retailers in your market.

Introducing PowerBar Clean Whey Protein Drinks

A Clear and refreshing drink enhanced with 15g of superior whey protein

February 2017

What are the truths about protein and active nutrition drinks? Well, protein is desired! 90% of consumers agree protein is important to their general health and 56% are actively trying to increase their consumption. Consumers find it hard to get the daily recommended protein during the day. What’s more is that 44% of consumers find it difficult to get protein at breakfast and snack time. Mainstream consumers are the majority of this category with 74% of consumers consuming protein products to stay healthy and only 20% using protein to build muscle. With the protein category, there is a big opportunity to educate. 56% of consumers are unsure of the amount of protein they should have every day and 60% of protein buyers do not know the difference between soy, whey or casein. The great thing about the protein category is the amount of variety that is offered to consumers. There are different forms for different occasions. Ready-to-drink shakes are primarily a meal replacement, powers are consumed most after exercising and bars are most often consumed as snacks.

PowerBar’s recently released innovation items, PowerBar Clean Whey Protein Drinks, meet mainstream consumer needs. These drinks are a premium product proposition, unique to the convenience channel. They are made with 100% whey protein isolate which is a high quality protein for faster and greater protein absorption. These drinks are a refreshing alternative to milk-based protein beverages and have no artificial colors, flavors or sweeteners which is unique to the category. PowerBar Clean Whey Protein Drinks are light and refreshing and can be used any time of the day vs. primarily breakfast or meal replacement, used as a pick me up, a low calorie snack or for effective post workout muscle recovery. They’re a convenient way to get daily protein requirements with 15 grams of protein per drink. Clean Whey is already a $75MM category in Specialty channels and has strong potential.

PowerBar’s Clean Whey Protein Drinks come in two light and refreshing flavors: fruit punch and berry pomegranate. Both drinks have 15g of whey protein isolate, only 70 calories, 0g sugar, no artificial colors, sweeteners, or flavors and come in 16.9oz bottles.

Brand New Product from Gatorade

Gatorade Flow Smooth Thirst Quencher

February 2017

Gatorade has recently launched a brand new product – Gatorade Flow Smooth Thirst Quencher. Gatorade is the largest growth contributor to the sports drinks category and drove 77% of growth in 2015. Heavy Gatorade users seek flavor variety and consume an average of 11 flavors and drive 46% of volume. Finally, each Gatorade subline brings new buyers to the category. Over 40% of shoppers buy more than one subline, driving 67% of volume. Also, sublines deliver more than one-third of exclusive shoppers. With all that being said, Gatorade decided to launch a new subline with a unique flavor profile.

Gatorade Flow offers full flavored hydration with a smooth finish that provides athletes improved drinkability. It was created to deliver GTQ performance with a rush of full flavor followed by a smooth finish that improves drinkability. It is light/translucent in color, has a sweet taste, good/no after taste, all natural flavors and has all GTQ performance benefits. The target consumer for this product are 13-17-year-old competitive athletes. Competitive athletes who are heavy users of GTQ continue to express that the heaviness, stickiness, and sweetness levels of GTQ “weigh them down”. New flavors will grow buy rate among variety seeking consumers. Sensory experience solves a barrier to increased usage by combining a vibrant flavor and smooth finish.

Each subline has a visual identity that will be used in TV and packaging. TV and digital plans will be used to drive trial and awareness of New Flow subline. TV creative will communicate the arrival of a new flavor and digital activations will include promotional integration, fan engagement, social media and standard banners. This new product is available in 20oz, 28oz and 32oz bottles and in two new flavors: Kiwi Strawberry and Blackberry Wave. Make sure you’re stocking and merchandising these two new products in your cooler door!

New Shock Top Packaging!

Entering 2017 with a Fresh Look!

February 2017

Shock Top is entering 2017 with new packaging beginning around February 27th. The new design centers on a refreshed Wedgehead with new sunglasses, a juicier look, and surrounded by a hand-drawn design that connects to the outdoor social occasions where people love to drink Shock Top! Shock Top has a variety of year-round beers and seasonal beers.

Heading up their year round beer is the Belgian White Shock Top.

They have shaken up traditional tastes by brewing a spiced Belgian-style wheat ale with real orange, lemon and lime peels then added a little coriander spice to the mix. This uniquely-crafted and award-winning wheat beer is unfiltered to create a brew that is naturally cloudy with a light golden color and smooth, refreshing finish. Shock-Top Belgian-style wheat ale has collected awards in consecutive years at the North American Beer Awards. Another year round beer is their Honeycrisp Apple Wheat. Shock Top Honeycrisp Apple Wheat is a unique, hand crafted brewed hybrid of Belgian wheat beer and sweet cider, with natural Honeycrisp flavor added to produce an innovative brew that is crisp, refreshing and flavorful.

Heading up their seasonal beers, is Lemon Shandy. Their Lemon Shandy is made with real California lemon peels to deliver a bright and unmistakably Shock Top taste. Brewed with two row and six row malted barley and five different types of hops, this Belgian-Style Wheat Ale is then combined with real citrus peels, coriander, natural lemonade flavor and a hint of sugar for a subtle sweetness. The end result of Lemon Shandy is an incredibly refreshing, crisp and smooth beer that hits the spot.

Craft Citrus trends are up 36% vs last year according to IRI US MULC Craft Category and the Spring Citrus Variety Pack (scheduled to launch February 27th) will include Belgian White, Ruby Fresh, Lemon Shandy, and Holy Citrus (Buddha’s Hand).

Bud Light Lime & Bud Light Platinum – Graphic Update & New Package Launch

Bringing a Fresh New Look to 2017!

January 2017

Bud Light Platinum, the brand with the highest repeat purchase rate in Anheuser-Busch history, has a new premium look and SKU! Platinum’s new packaging offers a design that gives drinkers an effortlessly cool badge of confidence through the brand’s signature cobalt blue color and NEW metallic silver fashionable appearance. The brand’s new premium visual identity disrupts the shelf and separates Platinum from competitors through tasteful design.

As the #1 flavored beer in America, Bud Light Lime has a new premium look and SKU coming to a beach, pool, or lake near you! Lime’s new visual identity will disrupt shelf by premiumizing the brand, shifting consumers’ moods, and debuting an ownable design that demands purchase.

Both Bud Light Platinum and Bud Light Lime will be available in 8pk, 16oz aluminum bottles starting in March 2017. These bottles are recloseable aluminum bottles that are perfect for relaxing with friend’s outdoors or for hosting a gathering to start consumer’s big nights in urban centers. All existing packages will transition on sell-through, projected April 2017. Contact your local Anheuser-Busch representative for 8 pack Aluminum availability.