New Plant Protein Bars from PowerBar

Introducing it’s first plant-based snack bar.

 

September 2017

 

This year, PowerBar is introducing its first plan-based snack bar as part of its Clean Start family of products. Each of these healthy bars contain 10-11 grams of protein and have no artificial flavors, colors or sweeteners. In addition, they are also Non-GMO Project verified. These bars are available in three different flavors:

 

1. Dark Chocolate Almond Sea Salt

2. Dark Chocolate Peanut Butter

3. Dark Chocolate Salted Caramel Cashew

 

Each bar contains nuts, seeds and crisped rice, and are dipped and drizzled with dark chocolate. They are only 230 calories each and have 7-8 grams of fiber. This new product is a chance to reach out to those consumers who are looking for a flavorful vegetarian snack that also has added health benefits. These bars are a delicious, flavorful and better-tasting option that is not typically seen in the plant protein category, according to Premier Nutrition.  Make sure to stock up today!

Introducing PowerBar Clean Whey Protein Drinks

A Clear and refreshing drink enhanced with 15g of superior whey protein

 

February 2017

 

What are the truths about protein and active nutrition drinks? Well, protein is desired! 90% of consumers agree protein is important to their general health and 56% are actively trying to increase their consumption. Consumers find it hard to get the daily recommended protein during the day. What’s more is that 44% of consumers find it difficult to get protein at breakfast and snack time. Mainstream consumers are the majority of this category with 74% of consumers consuming protein products to stay healthy and only 20% using protein to build muscle. With the protein category, there is a big opportunity to educate. 56% of consumers are unsure of the amount of protein they should have every day and 60% of protein buyers do not know the difference between soy, whey or casein. The great thing about the protein category is the amount of variety that is offered to consumers. There are different forms for different occasions. Ready-to-drink shakes are primarily a meal replacement, powers are consumed most after exercising and bars are most often consumed as snacks.

 

PowerBar’s recently released innovation items, PowerBar Clean Whey Protein Drinks, meet mainstream consumer needs. These drinks are a premium product proposition, unique to the convenience channel. They are made with 100% whey protein isolate which is a high quality protein for faster and greater protein absorption. These drinks are a refreshing alternative to milk-based protein beverages and have no artificial colors, flavors or sweeteners which is unique to the category. PowerBar Clean Whey Protein Drinks are light and refreshing and can be used any time of the day vs. primarily breakfast or meal replacement, used as a pick me up, a low calorie snack or for effective post workout muscle recovery. They’re a convenient way to get daily protein requirements with 15 grams of protein per drink. Clean Whey is already a $75MM category in Specialty channels and has strong potential.

 

PowerBar’s Clean Whey Protein Drinks come in two light and refreshing flavors: fruit punch and berry pomegranate. Both drinks have 15g of whey protein isolate, only 70 calories, 0g sugar, no artificial colors, sweeteners, or flavors and come in 16.9oz bottles.