The Wonderful Company has the Most Top 10 Brands “On the Way Up”!

The Wonderful Company has brands that are Growing, Naturally.

 

January 2017

 

The Wonderful Company is the second-largest produce company. And, they’re the second-fastest growing. According to Nielsen, brand momentum is a good indicator of future equity growth. Of the brands on the EquiTrend top 10 list, over half have posted double-digit sales growth. In a study of 2,500 brands, the Wonderful Company outshines every other CPG company. Our performance topped giants such as P&G and Pepsico among nearly 100,000 consumers surveyed. For Millennials, GenXers and Boomers, Wonderful brands are recognized by more consumers as “on the way up.” Clearly, the brand has healthy name recognition and their healthy message resonates across generations.

 

C-Store is outperforming other channels in the snack nut category with pistachios as one of the most productive nut. Snack nuts contributed $22M to the C-store channel last year and continues to grow vs other channels. Today, Wonderful Pistachios & Almonds brand is stronger than ever. Pistachios are more on trend than ever, with 50% of eating occasions being snacks. In addition, healthy snacking is on the rise, with 34% of consumers limiting sweets intake. Pistachios are one of consumer’s favorite nut and 82% of pistachio buyers buy Wonderful Pistachios.

 

C-store owners should have an aggressive focus on pistachios that will raise sales and profits. The Wonderful Company has put together different ways for you to do this:

 

Maximize Dollar and Unit Velocity by Lowering EDLP to $3.99

Getting the right every day price point is key! Lowering your price to $3.99 will help maximize dollar and unit velocity.

 

Add Top Performing SKUs in C-Store Channel to your Assortment.

Make sure you’re carrying two of the top performing SKUs: Roasted Salted Pistachios 5oz and Shelled Pistachios 2.5oz. Roasted Salted Pistachios 5oz, is the #1 snack nut in C-store with a high repeat purchase rate and moves 3x faster than the next competitor’s pistachios SKU. The recommended SRP is $3.99. Shelled Pistachios 2.5oz is convenience store oriented, appeals to the on-the-go snacker, and is good for cooking and baking. The recommended SRP is also, $3.99.

 

Seize this Opportunity: Lightly Salted is a Must Have.

Consumers want lightly salted products, with 34% of nut buyers wanting to reduce sodium intake. Lightly salted nuts are fastest growing, growing 14% vs flat for nut overall. In addition, Wonderful Lightly Salted is completely incremental. The recommended SRP is $3.99.

 

Drive Impulse Purchases with Different Varieties of Flavors in Tube Packs and On-The-Go Shelled SKU.

Consumers say that flavored nuts encourage them to eat more nuts and are provided incremental to Roasted Salted. Also, 53% of pistachio purchases are on impulse. Flavors have the highest repeat purchase rate, 44% of consumers say flavors increase nut consumption. Sweet Chili and Salt & Pepper 4.5oz are recommended flavors with an SRP of $2.99. Tube packs are perfect for c-stores. 43% of trial-size buyers repeat in the Wonderful Pistachios brands. Roasted Salted, Sweet Chili and Salt & Pepper 1.25oz tube packs are recommended with an SRP of $1.49.

 

Leverage Eye-Catching Displays and Other POS Options to Drive Impulse Purchases.

This year, take advantage of Wonderful’s increasing trade support for exciting shipper programs and hot promo pries. On average, c-store retailers will see an increase of about 50% in velocity when on displays.

 

It’s time to get started with Wonderful Pistachios & Almonds to offer fast moving, highly profitable, on trend healthy snacks in your stores.