Great Coffee Doesn’t Happen By Accident

Java City Coffee is Committed to Excellence in Every Cup

 

February 2017

 

Java City Coffee’s story started in 1985 when they began hand roasting the world’s finest coffees in an old brick building in downtown Sacramento. If you haven’t noticed before, their coffees are smoother tasting than most, and that is not be accident. The beans they use are carefully roasted using authentic Italian bricklined roasters that provide radiant heat, allowing a slower, longer roast. Although their way takes longer, they wouldn’t have it any other way! Java City’s roasting process has been thought out from beginning to end.

 

Java City’s master roaster, Shawn Hamilton, has been pouring his heart into crafting each of the company’s unique roasts for over 25 years. From farm to cup, his experience and expertise contributes to creating their famously known smooth coffees. The process starts out by Shawn hand-selecting each of their sourcing partners. He ensures that the green coffee beans come from only the most distinctive and meticulously maintained coffee farms. All green coffee has a singular attribute that contribute to each flavor profile, which is why a thorough evaluation of the source is so important. They only partner with farmers who are as committed to exceptional coffee as they are.

 

Once a farm is selected, Shawn test roasts a sample of the green beans and takes them through the cupping process. He determines exactly what roast level the coffee can handle without becoming under or overdeveloped, thereby achieving the best taste and flavor balance. When the roast profile is finalized, the beans are carefully roasted using authentic Italian brick-lined roasters that provide radiant heat, allowing slower, longer roast. Slow roasting locks in the coffee’s natural flavors and aromas. After the coffee has reached its optimal roast time, it needs to be cooled down. They prefer the process of air cooling by releasing the beans into cooling trays where air moves through them to cool them down gently and naturally. Quality has always been Java City’s top priority and although air cooling is a longer process, it creates the freshest and most flavorful cup of coffee.

 

Throughout the roasting process, the company also takes care to ensure they practice responsible roasting by recycling, reusing and repurposing as much as possible. Java City donates thousands of green coffee burlap bags to their community zoo for animal bedding and to local schools for class projects. They donate their coffee chaff (the skin that comes off the coffee during the roasting process) to local farms for feed and mulch. They also donate roasted coffee to local nonprofits that focus on caring for and feeding underserved community members.

 

Java City is dedicated to offering you both better options and the best coffee you can find. Find out how you can partner with Java City Coffee by calling 888-728-3724.