BIC Lighters Continues to Drive Front End Sales

High Quality BIC Lighters for Consumers and C-Store Operators

 

April 2017

 

BIC Lighters continue to drive fast-turning, highly-profitable, incremental front-end sales for convenience stores. Our success continues to be driven by the high quality that BIC Lighter brings to both the consumer and to the c-store operator.

 

Lighter consumers are on-the-go and use their lighters for a variety of needs. We also know that lighter consumers appreciate BIC’s extensive and expanding variety of new and exciting lighter sleeve designs. A lighter is not just a practical tool for consumers’ every lighting need – it’s personal. Consumers identify with the new designs because they’re a favorite team, a favorite rock band or TV show, or just act as an accessory to their outfit for the day. As a result, every year we explore popular trends and make sure we offer lighter designs for every interest, personality and lifestyle. We like to say the BIC lighter is life’s perfect accessory.

 

We are also seeing that, year over year, consumers and c-stores alike are drawn to BIC for the unparalleled quality, safety and reliability of our lighters. Many also appreciate that BIC proudly manufactures many of our lighters right here in the USA. – Pat Cordle, Vice President - Field Sales and Convenience, BIC Consumer Products

 

2016 Best Performing Licensed Series:

1. Playboy

2. Rock Bands

3. Hunter Series

4. Walking Dead

5. Music Legends

 

2016 Best Performing Special Edition Series:

1. Favorites

2. Fashion

3. Geometrics

4. Flick My BIC

5. Trendsetters