New Products from Oberto®.

 

December 2017

 

Snacking trends have rapidly started to evolve beyond taste and price. Traditional drivers of snacks look for taste, price and convenience or low-cost taste. Millennials are driving the evolution of new snack trends like authenticity, ethos, nutrition, value and convenience. To fuel growth, meat snacks must stay relevant with three key trends:

 

Value Seekers – 73% of age 35+ will not spend more for healthier food. These consumers are looking for affordable, salty snacks to satisfy cravings.

 

Active Lifestyle – 63% of millennials participate in fitness sports and 32% are more physically active than Baby Boomers. These consumers are looking for healthy protein that gives them boosts of energy.

 

Craft/Foodie – 81% of millennials explore new cultures through food and 70% of millennials say travel is motivation to work. These consumers are looking for delicious protein snacks to reward themselves.

 

Oberto is the #1 BFY brand in the meat snacks category and fits directly into the active lifestyle snacking trend. Oberto Beef Jerky is all natural, high in protein, provides dietary fuel, is convenient and has popular flavors. The company also has the support of some of the biggest names in sports: Rob Gronkowski, Richard Sherman, Travis Pastrana, Stephen A. Smith and Scott Speed!

 

The brand is unique positioned to capitalize on macro consumer trends and is the #1 BFY brand in the category with category-leading innovation (trail mix, pepperoni jerky and snack sticks). New this year is Oberto Snack Sticks and Pepperoni Jerky!

 

Oberto Snack Sticks

 

The better-tasting BFY sticks. Active adults represent 33% of potential meat snack sticks volume, and are currently not happy with any current meat sticks on the market – grease, MSG, nitrates, organs and fillers. Oberto Snack Sticks scored #1 tasting BFY stick, with taste preferred 2 to 1 vs. Duke’s and has 4x the brand awareness of Duke’s. Sticks are available in 1oz or 5oz Original, Spicy and Cracked Pepper.

 

Pepperoni Jerky

 

The truly portable pepperoni snack. 94% of Americans eat pizza (Pepperoni is the #1 topping) and has $400MM+ segment size and growing, with Millennials having a high usage. This product is a completely new, unique jerky. It does not require refrigeration after opening and is ALL NATURAL. It has 11g of protein - twice the amount of refrigerated pepperoni. This is a huge new snacking opportunity with high household penetration with a wildly popular flavor.

Oberto Trail Mix is the 2017 Retailer Choice Best New Product Winner!

 

October 2017

 

CSP Magazine, the leading media bran serving the convenience industry holds a Retailer Choice Best New Product Contest every year. The editors of CSP and Convenience Store Products magazines identified all its finalists from the list of products nominated by c-store industry members in August. Retailers were asked to fill out a ballot to vote for their favorite new products.

 

Oberto Trail Mix won the Best New Product award in the Salty Snack category. Oberto Trail Mix is a delicious trail mix with jerky, fruit, nuts and chocolate. Packed with protein and premium ingredients, it’s no surprise that it won. The product has proven success in the market with strong velocity within single serve trail mix. Congratulations to Oberto on this honor!

Cattleman's Cut® Beef Jerky

The salty snack to satisfy cravings

 

July 2017

 

While beef jerky is a best-selling product in c-stores, the hottest trend among jerky is clear XL. XL jerky is the fastest growing segment among jerky, now 20% of total jerky. In addition, a clear bag is the category’s highest velocity sub-segment. Heavy users represent about 50% of total category dollars.

 

Cattleman’s Cut® Beef Jerky comes in a clear bag that conveys hand crafted quality. Each bag contains premium, whole muscle cuts and come in three great flavors – Original, Teriyaki & Peppered Steakhouse. Cattleman’s Cut® is a cut above that delivers superior flavor. Extensive consumer-driven jerky attribute testing was used to develop the product. Consumers are looking for smoky, sweet, and savory tastes and textures that are easy to bite into and have a whole muscle tear. In addition, consumers want products that are made in the USA, is grass fed, and no Brazilian beef. Cattleman’s Cut® velocity ranks #1 in a major convenience retailer and its sales are incremental when added as a second clear-bag brand! Make sure you’re stocked up on this great product.

Protein is in the News…and On the Shelf

New Protein Packed Trail Mix from Oberto

 

April 2017

 

Protein is everywhere! Consumers are starting to want more from their snacks and one of these things they want more of is protein. Protein claims in the news and media influences the purchase of protein snacks in c-stores. High-protein claims have a high amount of influence on purchase decisions and one quarter of American’s are consuming more protein than a year ago.

 

Premium trail mixes are the fastest growing segment in c-store and is seeing growth of more than 4.9%! Oberto’s new trail mix is a delicious snack that has protein packed jerky in every bag. This product is the perfect balance of jerky, hearty nuts & seeds, sweet dried fruit & decadent chocolate pieces.  Each bag of trail mix is packed with 12 grams of protein. This innovative mix will satisfy hunger, as well as deliver antioxidants, vitamins and minerals in each delicious bite.

 

There is a reason no one has successfully created the natural combination of healthy trail mix with protein packed jerky. Oberto’s unique selection of nuts, seeds, dried fruit and chocolate makes all the difference in how it tastes. Their trail mix will taste just as good the day your consumers tear it open as the day it was mixed together. With high protein snacking being more on trend than ever, make sure you’re stocked up on this healthy protein snacks that you’re consumers are looking for.