Kellogg’s® 2018 “College Hoops” National Promotion features more powerhouse brands fans can’t resist!

 

December 2017

 

ELMHURST, IL, NOVEMBER 2017

 

Let the games begin! It’s time to score more snack sales with Kellogg’s® 2018 College Hoops Promotion! Kellogg’s® takes college basketball season to the next level by giving five lucky

fans and their friends the ultimate hoops experience: An opportunity to travel to San Antonio, Texas and play in a once-in-a-lifetime celebrity basketball game!

 

This year, 2018 College Hoops is expanding fan appeal by adding more Kellogg’s® snacking Favorites including Rice Krispies Treats®, Famous Amos®, Pop-Tarts®, Pringles® and the #1 cracker brand made with real cheese, Cheez-It®.1

 

The 2018 College Hoops promotion connects consumers’ passion for sports with their passion for their favorite snacks.

 

• High-Scoring Product featuring on-pack promotion details: new, exciting graphics on Cheez-It® Original 2 oz. and 3 oz. bags; Pringles® Standard Can in Original, Sour Cream and Onion, and Cheddar flavors; Famous Amos® 3 oz. bags; Rice Krispies Treats® 2.13 oz. and Big Bar size; and on 2-count packs of Pop-Tarts® Blueberry and Pop-Tarts® S’mores flavors.

 

• College and Celebrity Partnerships: School partnerships that fans will identify with when they see their logos on POS and other merchandising materials. Celebrities and partner schools will be tweeting followers about the promotion and inviting them to enter.

 

 

• Eye-Catching POS: In store 2018 College Hoops shippers and promotional packaging will help drive incremental sales.

 

Now’s the time to get on board. College Hoops puts your store the middle of the action with great snacks and an exciting promotion to drive awareness and category growth.

 

Put the ball in your court and score big with the 2018 College Hoops Promotion. See for yourself why Now is a good time to partner with Kellogg’s®.

 

About Kellogg Company

 

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

 

®, ™, © 2017 Kellogg NA Co.     © 2017 Pringles,  LLC

 

1Nielsen AOD Total US Convenience Channel latest 52 weeks ending 9/9/17

New, Delicious Cocoa Krispies Treats® with M&M’s®

Perfect as a Holiday Stocking Stuffer or Snack

 

November 2017

 

New from Kellogg’s® is the Cocoa Krispies Treats® with M&M’s®. This classic, sweet snack has been making happy memories for generations of consumers. Now, in an exciting, expanded portfolio, Rice Krispie Treats® deliver a new variety of irresistible flavors, in various grab and go sizes, ideal for your c-store snackers.

 

Consumers love their sweet snacks. In fact, over one-third of all snack dollars in convenience are spend on treat bars1. Today’s consumers want lots of choices. Rice Krispies Treats® now come in Big Bars for larger snacks and original square size for smaller appetites. In addition to the delicious Original, Rice Krispies Treats® are now available in a wide range of indulgent flavors to satisfy every craving – even NEW Cocoa Krispies Treats® with M&M’s®!  Make sure you’re stocked up!

 

1Nielsen Total US Convenience, 52 weeks ending 5/18/16

Join The Seasonal Pumpkin Craze!

 

October 2017

 

Delight your customers with seasonal Pumpkin Pie Pop-Tarts, available for a limited time only. With fall in full swing, this delicious product will help you capture seasonal sales.

 

Pop-Tarts Frosted Pumpkin Pie tastes just like mom pulled it from the oven. Its aroma and velvety pumpkin taste will have your customers giving thanks. Kellogg’s new counter display holds 24, 2ct Pumpkin Pie Pop-Tarts and is a great way to drive impulse sales.

 

Create seasonal buzz and stimulate profits with this flexible counter merchandiser. Drive impulse sales with strategic placements like near the foodservice area for increased basket ring or near the coffee machines for bundled purchases! If you’re interested in carrying this product, please contact your distributor for availability.

Kellogg’s Rebate Program

Make Sure You’re Carrying the Kellogg’s Super 38 Sku’s!

 

September 2017

 

Kellogg’s is the world’s leading producer of cereal and a leading producer of convenience foods like cookies, crackers, toaster pastries, cereal bars, and fruit-flavored snacks! When you are part of the RBG Club Services Membership, you are required to carry Kellogg’s top 38 sku’s in order to qualify for the Kellogg’s Rebate Program. The Kellogg’s Rebate Program is as follows:

 

Base Tier Rebate – 2% Rebate

 

Must carry the Kellogg’s Super 38 sku’s

 

Option 1 Rebate – 0.50% Rebate

 

Must carry the Kellogg’s Super 38 sku’s PLUS any additional Kellogg’s sku’s equaling 45-54 sku’s.

 

Option 2 Rebate – 1.50% Rebate

 

In lieu of Option 1, you must carry the Kellogg’s Super 38 sku’s PLUS any combination of Kellogg’s sku’s

equaling 55 or more.

 

The Kellogg’s Super 38 Sku’s are listed below:

 

1. Rice Krispies Treats Big Bar Original 2.2oz

2. Cheez-It Crackers Original 3oz

3. Pop-Tarts Frosted Strawberry 3.67oz

4. Pringles Original Single Serve 2.36oz

5. Special K Protein Meal Bar Strawberry 1.59oz

6. Pringles Sour Cream & Onion Standard Can 5.96oz

7. Pringles Original Standard Can 5.68oz

8. Pringles Sour Cream & Onion Single Serve 2.5oz

9. Special K Protein Meal Bar Chocolate Peanut Butter 1.59oz

10. Nutri-Grain Cereal Bar Strawberry 1.3oz

11. Keebler Sandwich Crackers Toast & Peanut Butter 1.8oz

12. Keebler Sandwich Crackers Cheese & Peanut Butter 1.8oz

13. Rice Krispies Treats Original 1.3oz

14. Pop-Tarts Frosted Brown Sugar Cinnamon 3.52oz

15. Pringles Cheddar Single Serve 2.5oz

16. Cheez-It White Cheddar 3oz

17. Famous Amos Chocolate Chip 3oz

18. Keebler Sandwich Crackers Club & Cheddar 1.8oz

19. Keebler Vanilla Sugar Wafers 2.75oz

20. Soft Batch Chocolate Chip Cookie 2.2oz

21. Cheez-It Duoz Sharp Cheddar/Parmesan 4.3oz

22. Pringles Barbeque Single Serve 2.5oz

23. Pringles Cheddar Standard Can 5.96oz

24. Pringles Barbeque Standard Can 5.96oz

25. Pop-Tarts Frosted Smores 3.67oz

26. Special K Protein Meal Bar Double Chocolate 1.59oz

27. RKT Big Bar Double Chocolatey Chunk 3oz

28. Cheez-It Original 7oz

29. Nutri-Grain Cereal Bar Apple Cinnamon 1.3oz

30. Kellogg’s Frosted Flakes Cup 2.1oz

31. Grooves Sharp White Cheddar 3.25oz

32. Kellogg’s Froot Loops Cup 1.5oz

33. Grooves Zesty Cheddar Ranch 3.25oz

34. Kellogg’s Raisin Bran Crunch Cup 2.8oz

35. RKT Big Bar Blasted with M&M’s 2.1oz

36. Cheez-It Cheddar Jack 3oz

37. Cheez-It Duoz Cheddar Jack/Baby Swiss 4.3oz

38. Nutri-Grain Cereal Bar Blueberry 1.3oz

 

Please note that in order to qualify for this rebate, you must be on the RBG Club Services Membership. For information on how you can join the membership, please call 630-353-7957.

Cereal-in-a-Cup-Take Anywhere, Enjoy Anytime

Give consumers the Kellogg’s® cereals they crave

 

August 2017

 

Consumers are looking for the Kellogg’s® cereals they crave and the convenience their lifestyles demand. Kellogg’s® Cereal-in-a-Cup delivers satisfying, adult-sized portions in portable, no-spill packages your customers can enjoy. All they need to do is add milk and go.

 

Cereal is not only a popular choice, it’s the number one consumed food at breakfast!1 Increase shopper loyalty and breakfast sales by making the brands they love quick and easy to enjoy. Improve returns with higher price point of these larger portioned, high-value brands. And Kellogg’s® Cereal-in-a-Cup drives bundle purchases of milk, juice, fruit and coffee. Kellogg’s® optimized assortments enable you to offer varieties that cater to your customers’ unique tastes without overstocking one flavor. Meet the growing need for fast, on-the-go convenience at breakfast and throughout the day with brands like Apple Jacks®, Cocoa Krispies®, Frosted Flakes®, Foot Loops® and more!

 

1The NPD Group/National Eating Trends®, Year ending February 2016

NEW! Nutri-Grain® Counter Unit

Boost Wholesome Snack Sales

 

July 2017

 

Make it easy for busy consumers to fuel up their mornings fast – with this new, highly visible Nutri-Grain® counter display, and energize your wholesome snack sales in the process. Nutri-Grain® is the #1 selling cereal bar in convenience, a strong brand with consistent growth1 among on-the-go-eaters. Attract attention to the cereal bar made with the goodness of whole grains and delicious real fruit from Kellogg’s®, the breakfast experts. Place on or near the hot beverage area to encourage bundle opportunities, and near checkout to encourage impulse purchases. It’s item number is 38000-17347. Make sure to place an order with your distributor today!

 

1Nielsen A00, Latest 52 weeks ending 12/31/2016

Unleash Despicable Me 3 Movie Mayhem

And Help Increase Sales

 

June 2017

 

The Despicable Me franchise is massive at $2.7B in global sales and Despicable Me 3 (launching 6-30-2017) is expected to continue this success. Kellogg’s has partnered to support the movie in store with an on-pack promotion and two shippers. For retailers, the Despicable Me 3 promotion offers an easy, exciting and relevant opportunity to engage with shoppers, especially millennials. Shoppers will experience the mayhem of DM3 with an offer for free movie tickets. Consumers will redeem the tickets by texting on-pack promotion and promotional headers.

 

Despicable Me 2 has the second highest Millennial audience ever – Millennial consumers are explorers who love snacking, enjoy trying new products, have a passion for rich, indulgent snacks and an affinity for bold flavors and textures. Pop-Tarts and Rice Krispies Treats both index at 130+ for Millennials therefore, participating products include Pop-Tarts Frosted Strawberry, and Brown Sugar Cinnamon, as well as Rice Krispies Treats Big Bar Original, Big Bar Double Chocolatey Chunk, and Original 2.13oz. In addition, two shippers will contain promotional headers. These shippers include the Pop-Tarts 96ct Shipper and the Rice Krispies Treats Big Bar 48ct. Shipper.

 

Promotional elements for this event include: on-pack flow through, promotional graphics on existing Rice Krispies Treats and Pop-Tarts shippers, and online media support and social media promotion.

Good to Go Mini Meals with Big Appeal

New Product from Kellogg’s®

 

May 2017

 

Convenience and wholesome snacking come together in Keebler Town House® Crackers + Hummus. Meet sophisticated snackers’ demand for crispy, flavorful crackers coupled with the all-natural TRU Flavors Hummus for a delicious mini meal kit on the go.

 

Town House® Crackers + Hummus is perfect for C-Stores. The shelf-stable expertise of our partner, Truitt Family Foods®, delivers a mini meal that requires no refrigeration. Dips are up 26% from 2010-2015 and growing. In 2014, hummus rose to the #1 fresh dip with sales topping $724M – that’s a 200% rise since 2000. It’s a trend with great sales potential.

 

Reach millennials with this great new snack! Mini meals are the new norm, and Town House® Crackers + Hummus is ideal for savvy Millennials on the go who seek unique, authentic taste. No refrigeration needed. The ultimate convenience for you and your customers.

Fuel Every Adventure with Bear Naked

New Bear Naked Granola Bites from Kellogg’s

 

April 2017

 

Delight active snackers’ taste buds and energize their lifestyle with Bear Naked delicious, fun to eat granola bites that go anywhere and everywhere! Consumers are looking for new snacking options and poppable bites provide a new occasion in the wholesome snack category. Stock poppable bites to provide incremental sales to the category while minimizing cannibalization of existing brands.

 

Bear Naked Granola Bites is a wholesome, portable snack packed with the real ingredients consumers are seeking and that are visible through clear packaging. Consumers want to feel good about what they are purchasing. Bear Naked Bites are Non-GMO Project Verified, Gluten-Free and made with Fair Trade Cocoa. Each bar is filled with big delicious chunks of nature with flavors that your customers will go wild for!

 

Poppable granola bites offer a balance of soft baked granola from nut butter and a crunch from nuts and seeds. This new product comes in two delicious flavors: Peanut Butter & Honey and Dark Chocolate & Sea Salt. Get in on the action. Fuel up your wholesome snacking line-up today!

Pringles Standard Can Conversion

Standard Can SKU’s and UPC’s are Changing

 

March 2017

 

 

Kellogg’s started changing their UPC codes on Pringles Standard Cans starting in January. Wholesalers should have supplied you with tags for these items. Please make sure to leave both tags up for the same can as the new can size will decrease slightly. Below are the SKU’s and UPC codes that have been effected in this first phase:

 

 

 

 

 

​The second phase of this starts in March. Pringles Standard Large Can size will change from 5.68oz to 5.26oz. All other Standard Large cans will change from 5.96oz to 5.57oz. Starting April 17, 2017 execution on retagging with new codes for the new slightly smaller cans is needed. In addition, tags will be provided to major wholesalers to support this execution. Leave both size can codes in place during this transition. Below are the SKU’s and UPC codes that will be effected during this second phase:

 

​

Pringles is the #1 selling impulse salty snack brand in convenience. The brand offers flavor and size variety that meets cravings on the spot! Pringles is the $165 Million brand in convenience with continued growth. These light, crunchy,

fun crisps with iconic cans are easy to find on any shelf. Pringles come in two different sizes, grab & go cans and

standard cans.

Brand New Pringles Grab & Go Flavors

Introducing Pringles Pizza Grab & Go and Jalapeño Grab & Go

 

February 2017

 

Bold flavors are continuing to be a popular trend in c-stores and in salty snacks. Consumers are actively seeking out bold and new flavors, especially the millennial consumer. By adding new, interesting flavors into your set, you are keeping customer’s palates engaged and allowing them to explore and experiment with bolder flavors.

 

Bold flavors have an increasingly relevant spot in the salty category. Afternoon and evenings are important times of the day for salty snacks. On average, the majority of salty snacks are consumed in the afternoon and evening and are the #1 consumed snack between meals. Within the convenience channel, salty snacks are on pace to deliver +9% growth in 2017. The key target consumer for the new Pringles Grab & Go flavors are called the Bold Explorer, are between the ages of 18-34, and love snacking and seek salty snacks that are bold in flavor and rich in textures. For these consumers, snacking is a daily ritual and they are very adventurous and willing to try a variety of new and exciting snacks.

 

Pringles Grab & Go Pizza and Jalapeño will capture incremental consumer occasions by expanding flavor depth in the large Grab & Go format. Consumer research revealed a significant opportunity to drive category growth with expansion of differentiated flavors. Pringles consumers live in the now and seek ways to break out of the mundane and enjoy life. Meet consumer preference for flavor experimentation with a go-to brand that delivers even more flavors combined with the unique Pringles chip format. Sales of pizza flavored Pringles in convenience have grown in dollars and volume over prior year’s sales. In addition, Jalapeño offers a bolder, more complex adventure that target consumers seek. Finally, millennials who are frequent snackers, have a preference for bold and unique flavors and are influence to purchase spicy flavors 30% of the time. Make sure you’re adding these adventurous flavors to your salty snack line up!

Pure Organic – Brand New Product Line from Kellogg’s

Pure Nutrition starts with Pure Organic Bars

 

January 2017

 

Kellogg’s has recently launched a brand new product line, Pure Organic Bars. Pure Organic bars are deliciously simple and health-forward way to snack, featuring ancient grains and organic ingredients. The Pure Story was founded by a mom devoted to providing wholesome snacks for her daughter. When her daughter decided to become vegetarian, they decided to create their own healthy snacks. They decided to us only real organic fruits, nuts and spices. No refined sugars, no chemicals, and no genetically modified stuff. Most importantly, it had to taste amazing. Following hundreds of hours in the kitchen and dozens of dinner-table taste-tests, they perfected their recipes and started sharing them with friends and family. Those friends and family then passed on the recipes to even more people. This was how Pure Organic was born.

 

Why Organic? There are many reasons why consumers are choosing to eat organic. One reason is they want to avoid chemicals. With 600 active chemicals registered for agricultural use in America, no wonder consumers are choosing to eat organic. Eating organic also provide benefits from more nutrients. Organically grown foods have more vitamins, minerals, enzymes and micro-nutrients than commercially grown foods because the soil is nourished with sustainable practices and responsible standards. These foods also provide better taste. Nourished, well balanced soil produces healthy, stronger plants with higher levels of flavor enhancing nutrients and lower concentrations of water and sugar contents. Organic sales are growing at 14% a year vs 3% on non-organic products. In addition, 81% of families report to buying organic at least some of the time.

 

Pure Organic Bars contain Ancient Grains. What are Ancient Grains? Good question. They have been around unchanged for thousands of years and are packed with whole grains, protein and omega-3. In addition, they contain fatty acids and antioxidants and are part of a heart healthy Mediterranean diet. Healthy eating starts with purely organic ingredients. Pure Organic bars are Vegan, Non-GMO Project Verified and Gluten-Free, which will help meet the demands of a health-conscious consumer.