Black & Mild Mild is Changing its Name to Black & Mild Select

 

April 2017

 

AGDC is announcing that Black & Mild Mild is changing its name to Black & Mild Select on its two existing SKU’s:

 

• Black & Mild Mild 25-CT Upright

• Black & Mild Mild 10/5 Pack

 

We will continue to ship product under the Black & Mild Mild brand name while supplies last. We estimate that product under the new name, Black & Mild Select will begin arriving at wholesale in May 2017.

 

Please note: UPCs will not change

 

You should follow a first-in, first-out inventory management practice to help facilitate the transition from Black & Mild Mild to Black & Mild Select. If you require additional information regarding this communication, please contact your AGDC representative.

 

Black & Mild Brand Expansion

Brand New Black & Mild Sweets

 

February 2017

 

Black & Mild Sweets Tipped will be available starting April 3, 2017! A unique pipe-tobacco blend for the sweet blend category will be available with a Sweetened Plastic Tip & Wood Tip. Black & Mild is well positioned to expand its portfolio with 14 consecutive quarters for growth. Black & Mild Sweets can capitalize on Black & Mild Tipped strength with 5 of the top 10 SKUs in the large cigar segment are Black & Mild.

 

There is big opportunity in large mass cigar sweets space. Sweets Blends account for about one-fourth of large mass cigar volume and the industry sweets blend volume is growing at approximately 8%. Black & Mild Sweets is a tipped offering in the sweets category which will be within the untipped competitive landscape as well as providing benefits such as high margin dollars, pre-priced offering, pipe tobacco, sweetened tip, plastic tip and wood tip.

 

The first retail delivery date will be April 3, 2017. Below are the different price points available based on your state:

 

• 1 for $0.79 – AL, FL, GA, IN, KS, KY, LA, MO, MS, NC, NE, NM, OH, PA, SC, TN, TX, VA, WV, WY.
• 1 for $0.89 – CO, CT, IA, ID, IL, MA, MI, MT, ND, NJ, NV, OK, RI, SD.
• 1 for $0.99 – AR, AZ, CA, MD, MN, NH, NY, OR, UT, VT, WA, WI.
• 5-Pack – DC

 

Black & Mild Sweets tipped cigarillo premium price point yields higher gross margin dollars. Below are projected weighted average retail margins:

 

• Sweets 1 for $0.79 -  41%
• Sweets 1 for $0.89 – 36%
• Sweets 1 for $0.99 – 33%

 

The first wholesale order day is March 20th, the first wholesale and retail delivery date is April 3rd.

If you’re not currently contracted with John Middleton, please contact RBG or your Altria representative immediately.