Environment Ripe for PMI & Altria Merger
Need for global innovation highlights likelihood of deal
May 2017
Wells Fargo Securities LLC remains optimistic that Philip Morris International (PMI) and Altria Group Inc. will tie the knot.
According to Bonnie Herzog, managing director of tobacco, beverage and convenience store research at Wells Fargo Securities, “the environment looks increasingly attractive for a PMI/Altria combo.”
She put a roughly 70-percent probability rate on a deal materializing in the next few months.
The possibility of PMI and Altria merging has grown since the two tobacco companies expanded its alternative tobacco pack two years ago. The pact is the catalyst behind PMI bringing its heat-not-burn product, known internationally as iQOS, to the United States.
In the past several months, PMI has submitted a Modified Risk Tobacco Product and a Premarket Tobacco Product Application for its electronically heated tobacco product, known as IQOS internationally, to the Food and Drug Administration’s (FDA) Center for Tobacco Products, as CSNews Online previously reported.
If approved, PMI-Altria’s agreement – which was first established in 2013 – gives Altria the exclusive rights to commercialize the product in the US.
According to Herzog, a combined PMI and Altria makes sense for several reasons, including:
SOURCE
“Analyst: Environment Ripe for PMI & Altria Merger” on CS News http://www.cspdailynews.com/category-news/tobacco/articles/3-big-changes-fda-could-make-tobacco#page=3
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