NEW! Nu Mark Retail Program

Available Starting July 1, 2017

 

June 2017

 

While the e-vapor category is important, consumer sales have slowed down. E-vapor is a $2.5 billion dollar industry, but overall category growth was flat in 2016. Nu Mark has a winning proposition with MarkTen®. MarkTen® is now the number two brand within closed system e-vapor. C-store owners need to be thoughtful when establishing e-vapor category space, considering category profitability and turn rates: fewer sku’s are driving volume in stores selling the category, stores earn more profit from the cigarette, MST and cigar categories, and inventory turn rates in the e-vapor category present risk. With that being said, Nu Mark is offering a retail program to create flexibility for the trade and support effective category merchandising, beginning July 1, 2017.

 

The objective of this program is to provide flexible options to support a thoughtful approach to e-vapor category merchandising. The goal is to provide an e-vapor merchandising program what aligns with varying retailer strategies, category performance and profitability as well as secure highly visible space for Nu Mark e-vapor products.

 

General Program Requirements

 

  • Visibility
    • Visibly merchandise Nu Mark products as determined by AGDC
      • At least one interior Nu Mark sign
      • Right to Match exterior competitive e-vapor signage
  • Value
    • Accept Nu Mark new product offerings
    • Accept Nu Mark coupons
    • Participate in Nu Mark promotions, when offered
  • Other
    • Follow responsible retailing elements
      • We Card elements and Non-Self Service merchandising of E-Vapor Products
    • Participate in EFT payments
    • Log into Insightsc3m quarterly
  • Nu Mark Retail Program incentives will be calculated on PM USA carton volume as reported in STARS.

 

Payment Eligibility

 

To be eligible for quarterly payments on the 2017 Nu Mark Retail Program, stores must purchase:

 

≥ 1 Nu Mark Closed Cartridge per Week, net of returns

 

Merchandising Requirements

 

  • No Consolidated E-Vapor Category Present
    • Signage Plan = $0.02/Carton Payment
  • Consolidated E-Vapor Category Present
    • #1 E-Vapor Brand Position = $0.06/Carton
    • #2 E-Vapor Brand Position = $0.01/Carton

 

Defining Category Space

 

Consolidated E-Vapor Category Space means a Dedicated E-Vapor Fixture or an area in which (i) E-Vapor Products are merchandised with an e-vapor fixture header or (ii) two or more manufacturer’s E-Vapor Products are merchandised contiguously where at least one shelf of such Consolidated E-Vapor Category Space is at least six inches above the store floor.

 

Merchandising Plan N1 – Signage Plan

 

This plan refers to the No Consolidated E-Vapor Category Present plan mentioned above. Requirements for this plan are as follows:

 

  • Nu Mark and other E-Vapor Products are not merchandised in Consolidated E-Vapor Category Space
  • Placement of a Nu Mark sign in a highly visible location outside of the merchandising area, as determined by Nu Mark
    • In No Access Stores, the sign must be posted in the selling window
  • Right to match competitive e-vapor displays in the #1 location
  • Payment = $0.02/Carton

 

Merchandising Plan N2 - #1 E-Vapor Brand Position

 

This plan refers to the Consolidated E-Vapor Category Present plan mentioned above. Requirements for this plan are as follows:

 

  • Nu Mark Products are merchandised at the top of an e-vapor fixture with a Nu Mark header or Nu Mark products placed in the #1 E-Vapor Brand Position in Consolidated E-Vapor Category Space
  • Minimum of 2 square feet of merchandising for Nu Mark Products
  • Nu Mark spans the entire width of the e-vapor category, up to 2 square feet.
  • Payment = $0.06/Carton

 

Merchandising Plan N3

 

This plan refers to the Consolidated E-Vapor Category Present plan mentioned above. Requirements for this plan are as follows:

 

  • Nu Mark Products placed in the #2 e-vapor brand position in Consolidated E-Vapor Category Space.
    • Maximum 12” from top of the e-vapor category
    • Minimum 6” off the floor
  • Minimum 2 square feet of merchandising for Nu Mark Products
  • Nu Mark Spans the entire width of the e-vapor category, up to 2 square feet
  • Payment = $0.01/Carton

 

This program is effective as of July 1, 2017. For any questions, please contact James Conrad, Category Manager at 630-353-7986.

©2017 Royal Buying Group